'If everyone is moving forward together, then success takes care of itself.' Henry Ford Firms that want to be successful now and in future have to integrate Corporate Social Responsibility (CSR) due to the increasingly competitive business environment, more conscious consumers and increasing price of resources. For achieving a positive impact on othe organizations' outcomes as well as on economy, society and environment, CSR has to be fully embedded in organizations and everybody has to be committed to it. Purpose: The aim of this study is to demonstrate if and how it is possible to continuously motivate managers for CSR by using transformational leadership in CSR meetings. Results: Transformational leadership clearly motivates managers for CSR in meetings, because it enhances trust and understanding. Leaders can increase motivation by conducting CSR meetings regularly and applying the four transformational leadership behaviors: Idealized Influence, Inspirational Motivation, Intellectual Stimulation and Individual Consideration. Check out the published results and feel free to contact me for further information.

1. 5 Steps to
motivational CSR
meetings
Transformational Leadership as
the key to commitment to CSR

2. “ If everyone is moving
forward together, then
success takes care of itself.
Henry Ford

3. Status quo
How to
motivate
managers
for CSR?
Competitive
business
environment
Lack of
motivation
for CSR
Unpopularity
of meetings

4. Goal
The aim of this study is to
demonstrate if and how it is
possible to continuously
motivate managers for CSR
by using transformational
leadership in CSR meetings.

5. Methodology
International study at University of Sydney and
ISCTE Business School Lisbon

6. International Study
Empirical
study
• Theoretical and empirical study
• 12 interviewsincluding
questionnairesand semi-
structured guided talks with
CSR leaders and managers
• Industries: environment,
hospitality, building and
accounting
• 42% men and 58% women

7. Result
Motiva-
tion for
CSR
CSR
Transformat
ional
Leadership
Meetings
Transformational leadership
clearly motivates managers
for CSR in meetings, because
it enhancestrust and
understanding. Leaders can
increase motivation by
conducting CSR meetings
regularly and applying the
four transformational
leadership behaviors.

8. Concepts

9. CSR
CSR is ‘the responsibility of enterprises for their
impacts on society. To fully meet their corporate
social responsibility, enterprises should have in place a
process to integrate social, environmental,ethical and
human rights concerns into their business operations
and core strategy in close collaboration with their
stakeholders.’
(EuropeanCommission, 2011).

10. CSR meetings
□ CSR meeting is an assembly of people for the
purpose of implementing CSR practices in an
organization – a situation when two or more people
meet, by chance or arrangement.
□ Organizationsthat move forward with their CSR
programs run significant communication efforts such
as training sessions and meetings.

11. Transformational
Leadership
Transformational leaders transform and
motivate people to accomplish more than what is
usually expected of them by behavior such as
I. Idealized Influence (II)
II. Inspirational Motivation (IM)
III. Intellectual Stimulation (IS)
IV. Individualized Consideration (IC)

12. Steps to motivational
CSR meetings

13. Timing
Hold CSR meetings
regularly 1-2 a
months to ensure
continuous
motivation.
1 Format
Size
Conduct CSR
meetings of smaller
size from 3-19 people
depending on the
size of the
organization.

14. □ The most important factor of
transformational leadership is
Idealized Influence.
□ The most important aspects
are ‘Faith’, ‘Goals’ and
‘Beyond self-interest’.
2 Idealized Influence
Idealized Influence aspects
• Followers have faith in the CSR leader.
• People feel good around the CSR leader
• The CSR leader shows determination when
accomplishing goals.
• The CSR leader goes beyond self-interest.
• The CSR leader is an ethical person.

15. 2 Behaviors for enhancing Idealized Influence
Faith
For showing ‚Faith‘
leaders have to have
expertise skills, be
reliable, honest and
sincere.
Goals
For showing
determination to
goals leaders have
to provide clear
guidelines, good
structure and
communicate
clearly how the
goals are achieved.
Beyond self-interest
For demonstrating
‚Beyond self-interest‘,
leaders have to clearly
communicate and
reason their actions
Ethical person
Leaders have to act
authentically and
proactively
champion practices,
policies and
procedures in the
organization.
Feel good
Leaders have to
listen carefully to
people, taking
different opinions
in account and
showing
professionalism.

16. □ The second-most important
factor of transformational
leadership is Inspirational
motivation.
□ ‘Goals’ are the most
important element followed
by ‘Simple communication’
and ‘Emphasize Vision’.
3 Inspirational Motivation
Inspirational Motivation aspects
• The CSR leader expresses clearly what I should do.
• The CSR leader provides appealing images.
• The CSR leader formulates attractive and reachable goals.
• The CSR leader emphasizes a collective vision.

17. 3 Behaviors for enhancing Inspirational Motivation
Goals
‘Goals’ have to be
defined by
measurable steps,
tasks and strategies.
Emphasize Vision
‘Emphasize Vision’
is realized by
explaining concepts
like the business
case, shared values
and case studies.
Simple Communication
Leaders have to use simple
facts and terms and relate
them to the audience.
Images
Using images
supports simple
communication of
concepts and
enhances
understanding.

18. □ The third-most important
component of
transformational leadership is
Intellectual Stimulation.
□ The most important aspects
are ‘’Participation’ and
‘Problem-solving’, followed
by ‘Stimulate rethinking’.
4 Intellectual Stimulation
Intellectual Stimulation aspects
• The CSR leader enables to think about old problems in
new ways.
• The CSR leader demonstrates new ways of thinking.
• The CSR leader inspires to rethink ideas.
• The CSR leader encourages participation.
• The CSR leader encourages to ask questions.

19. 4 Behaviors for enhancing IntellectualStimulation
Participation
‘Participation’ is
achieved by an
informal
atmosphere, games
and direct
questions.
Encourage
participation
For ‘Ecourage
Participation’ small
workshops from 5
to 20 people and a
good workshop
atmosphere is
elementary.
Attendees need to
be informed about
the agenda in
advance.
Problem-solving
Brainstorming, a good
workshop atmosphere
and feedback supports
problem-solving
Stimulate
rethinking
Leaders have to be
experts of CSR and
have to have a very
good understanding
of how people think
and communicate
clearly.
New ways of
thinking
Leaders have to
explain clearly by
bringing examples
and conducting group
exercises.

20. □ The fourth- important
component of
transformational leadership is
Individual Consideration.
□ The most important aspects
are ‘Involving’, followed by
‘Feedback’ and ‘Developing’.
5 Individual Consideration
Individual Consideration aspects
• The CSR leader helps in personal development.
• The CSR leader gives feedback.
• The CSR leader involves everybody in a meeting.

21. 5 Behaviors for enhancing Individual Consideration
Involving
‘Involving’ can be
realized by
providing a save
and comfortable
environment and
open forum.
Developing
‘Developing’ can be
enforced by
spreading tasks
according to
strengths of
audiences.
Feedback
Best ways to provide
feedback is by
presenting results,
acknowledging
accomplishments.

22. Regular
CSR
meetings
Factors for
motivational
CSR meetings
Idealized
Influence
Inspirational
Motivation
Intellectual
Stimulation
Individual
Consideration

23. “ It really is all about
passionate people. Once
you get passionate people
on, it just naturally flows.’
(CSR leader, global luxury
hotel)

24. Thank you J
Any questions?
You can find me at
vanessa.wabitsch@gmx.at
Twitter: @vanessa5vivian
Or on Linkedin
?

25. Credits
Special thanks to all the people who
made and released these awesome
resources for free:
□ Presentation template by
SlidesCarnival
□ Photographs by Unsplash