The document outlines a lead generation plan for Power BI with the objectives of scaling digital lead generation efforts and targeting analysts, business users, IT, and developers. It proposes campaigns using SEO, paid search, social media, and email marketing. The plan includes blog topics, webinars, offers, and an industry report to nurture leads through content delivery and qualifiy them for sales. It provides an indicative lead nurturing workflow and lists content inspiration sources.

1. Power BI
Lead generation plan
MarketingDrops

2. Objective
Scale lead generation efforts on digital medium
Target audience Value proposition
For analysts
• Connect your data wherever it is – in the cloud or on-premises
• Prep and model your data in a few clicks
• Provide advanced analytics with the familiarity of excel
• Create interactive reports customized for business
For business users
• View dashboard on the web or on your phone
• Get instant alerts when data changes
For IT
• Lower implementation costs and simplify management of data
• Scale your solution to thousand of users
• Centrally control the access and usage of data on different devices and user
groups
For developers
• Easily embed interactive data visuals and deliver compelling reports
• Analyse data and share insights on any device

3. Campaign plan strategy
SEO for website and
blogs
Paid search on lead
generation
components
Paid social on lead
generation
components
Capturing the interest
of your prospects on
the website and on the
campaign landing
page
Delivering content
collaterals and lead
generation
components over e-
mail to qualify the lead
Handing over
marketing qualified
leads to tele-sales
team for further
qualification
Demand generation Lead generation Lead nurture Tele-qualification

4. Campaign plan components
• 4 challenges you must be facing with your current business
intelligence solution
• 4 key forces driving modern business intelligence growth
• 5 limitations of free business intelligence software
• 5 data and analytics trends you should know
• What are the challenges that you face in manual reporting
• Design principles to follow while building your business
intelligence dashboard
• How to choose the best BI virtualization tool for your
enterprise
• 4 ways in which you can big data is changing healthcare
• How big data can solve product promotion issues
Keyword strategy Blog topics
Lead generation components
• Business intelligence
companies
• Business intelligence
solutions
• BI visualization tools
• BI dashboard best practices
• Business intelligence
dashboard
• Business intelligence
strategy
• Business intelligence
challenges
• BI reporting tools
Webinars / eBooks
• Power BI demo: How to create a highly interactive and rich
analytical experience using Power BI
• How to eliminate problems in manual reporting
• How to overcome obstacles in BI and big data
• 7 keys to a successful Business intelligence strategy
• How to implement a successful self-service BI program
• 6 data modelling best practices for better business
intelligence
Offers
• Dashboard in a day
• Free trial for 30 days
• Free dashboard templates
Industry report
• Gartner: Microsoft: 10 years of leadership in BI and Analytics
platform

5. Lead nurturing workflow
Existing
database
Purchased
database
New leads
Target accounts
Blog: 4 challenges you
must be facing with your
current Business
Intelligence solution
M1
*Note: This is just an indicative nurture workflow. It would be different for different businesses based on targeted accounts and their challenges
Nurture workflow: Moving the
leads across the buying funnel
Blog: How to overcome
obstacles in BI and big
data using Power BIM2
Case Study
M3
Webinar: Power BI demo: How to
create a highly interactive and rich
analytical experienceM4
Tele-qualification

6. MarketingDrops
Thank You
Get practical insights, best practices, tips and
templates at www.marketingdrops.com

7. Content inspiration sources
• https://businessintelligence.com/
• http://www.informationbuilders.com/blog
• http://www.7wdata.be/
• http://ciowhitepapers.com/
Important resources
• Automate your e-mail marketing campaigns - https://www.campaignmonitor.com/b/
• Lead generation guide by Marketo