A little guide to make your Instagram successful and profitable. 5 steps to follow to get your goal!

1. Valeria Di Lonardo freelancervaleriadl@gmail.com valeria-growdigitally.com
THE LITTLE GUIDE
TO MAKE YOUR INSTAGRAM
SUCCESSFULL AND PROFITABLE

2. Valeria Di Lonardo freelancervaleriadl@gmail.com valeria-growdigitally.com
[#𝟏 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐠𝐨𝐚𝐥𝐬 𝐚𝐧𝐝 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐬]
When should you use Instagram for your business?
If one or more of your goals, comply with the following:
Branding
Lead Generation
Influencer Marketing
E-commerce
Ads
Instagram offers 3 sections:
Feed: suitable for a single image, carousel and video. Are visible the first 2
lines of text and then, the "more".
Stories: suitable for images, video, live streaming; you can add tags, stickers,
text.
IGTV: ideal for video lover. The title has an arrow that opens up a description
where you can place your hyperlinks.
Other Features:
Collection: it is your private folder where you can gather all posts and video
saved.

3. Valeria Di Lonardo freelancervaleriadl@gmail.com valeria-growdigitally.com
Highlights: you can save your stories in categories or themes. I suggest
following the structure of your website or menu.
[#𝟐 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: 𝐡𝐨𝐰 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐞𝐧𝐠𝐚𝐠𝐞𝐬]
The 3 essential characteristics of engaging content should be:
Entertaining
Informative
Emotional
The ᥣᥲყoᥙt of your feed should respect the brand colours, the same filter and colour
gradient. Don't mess up with different styles!
In the BIO: describe clearly who you are, what you do, where you are. Remember to
include relevant keywords.
You can insert a link that it could redirect to your website, or contact form, or a lead
magnet or a coupon code.
Example of content for STORIES: behind the scene, a product image, staff pictures,
business moment, events.
VIDEO:
> Feed Video: up to 60 sec;
> Story Video: any length;
> Live Video: up to 1 hour;
> IGTV Video: from 15 sec to 10 min. Verified account get longer lenght.
IGTV Overview: you can use this tool to explain how to use your product, to show your
expertise in your industry, to communicate an important event or product launch.

4. Valeria Di Lonardo freelancervaleriadl@gmail.com valeria-growdigitally.com
[#𝟑 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: 𝐡𝐨𝐰 𝐭𝐨 𝐮𝐬𝐞 𝐡𝐚𝐬𝐡𝐭𝐚𝐠𝐬]
Like Twitter, there are 3 main Hashtags:
Branded (with business name or tagline)
Functional Search (keywords)
Fun (creative and funny name)
To find out relevant hashtags for your content:
Insert a keyword in the search box and take note of those more relevant for
your brand and with the largest followers.
To see which # your competitors are using: repeat process of n°1, then click
on "Top" and to see the most popular accounts, that can be a competitor for
your brand. Analyze which # they are using and copy them.
You can insert between 9 to max 30 hashtags, in the first comment below
your post, in the story or IGTV.
If you like to know how to create your own strategy, comment below

5. Valeria Di Lonardo freelancervaleriadl@gmail.com valeria-growdigitally.com
[#𝟒 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: 𝐩𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧 𝐭𝐲𝐩𝐞𝐬 𝐚𝐧𝐝 𝐜𝐨𝐧𝐭𝐞𝐬𝐭𝐬]
Promotions must include the following:
A complete release of Instagram by each participant;
Acknowledgement that the promotion is in no way sponsored, endorsed and administered
by or associated with Instagram;
Contact the winner by direct message or by a special post with the winner.
Tყρᥱ of ρromotιoᥒ
#Giveaway - Sweepstakes - #Contest: you might want to keep the prize under $600, a
higher prize should be reported to the International Revenue Service;
Loop Giveaway: Remember to UNTAG each other after the winner is announced. And edit
the contest image caption to announce the winner and say the giveaway is now closed.
Dᥱᥴιdᥱ thᥱ ᥲᥴtιoᥒ to ᥱᥒtᥱr:
Like to win;
Tagging friends;
Post your own image + the contest hashtag;
Reposting + the contest hashtag
Whᥲt do thᥱყ ᥕιᥒ?
Singe prize: your product;

6. Valeria Di Lonardo freelancervaleriadl@gmail.com valeria-growdigitally.com
Loop giveaway: your product + your partner's product
[#𝟓 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: 𝐡𝐞𝐥𝐩𝐟𝐮𝐥 𝐭𝐨𝐨𝐥𝐬 𝐭𝐨 𝐮𝐬𝐞]
🖼🏷⚙ 🖼🏷⚙ 🖼🏷⚙ 🖼🏷⚙
📆 Scheduling Post: #Recurpost or #Tailwindapp (suitable for Pinterest as
well);
📎 Landing Page: #linktr.ee I use this one for every social. You can include all
your links, the website's included.
🛒 E-commerce: #WooCommerce or #Shopify
📒 Account Management: #tailwindapp or #sproutsocial
🖼 Feed Layout App: #planoly or #later
Our little journey within #Instagram comes to an end.
If you have any requests or questions, just text me.
See you soon
Valeria

7. Valeria Di Lonardo freelancervaleriadl@gmail.com valeria-growdigitally.com
Hopefully, you did enjoy my little guide about Instagram.
On my Slideshare account, you can find the whole catalog of social media
paperbacks.
Follow my Social profiles to keep you updated on Marketing tips and trends!
Or visit my website to read some interesting blog articles.
Thank you

8. Valeria Di Lonardo freelancervaleriadl@gmail.com valeria-growdigitally.com
Valeria