3. Top marketers are now using video
throughout the funnel to better engage
and educate prospects, enhance lead
scoring and nurture streams, and boost
overall conversion rates.
Nolongerjustatoolfor
brandawareness....
5. â â â
VideowentmainstreamforB2Bmarketersand
switchedfromanice-to-havetoanabsolutemust.
75% of senior executives watch
work-related videos at least on
a weekly basis, and 54% share
work-related videos with their
colleagues at least weekly.
â
This past year, 74% of B2B
marketers said video converts
better than any other medium.
â
Those who use video are
growing revenue 49% faster
than those who donât.
â
6. Now that marketers are getting comfortable
with video as a content medium for both Brand
and Demand, the real fun begins...
Letâstakealookatthetop5
trendspredictedforvideo
marketingin2016.
11. Videoisnolongerjusta
lean-backexperience.
In 2016, marketers will start
leveraging interactivity at scale and
will start to use embedded forms,
questionnaires, surveys, and choose-
your-own-adventure-style videos to
boost engagement and conversion
with buyers.
12. â
Interactivevideosengageviewersforlonger,withcompletionrates
nearing90%.Forresterreports50%forlinearvideos.
Video is more than something we can
watch, leaning back in our chairs. Itâs also
increasingly something we can interact
with â leaning forward, and engaged.
â ANN HANDLEY,
Chief Content Officer of MarketingProfs
& co-author of Content Rules
Didyouknow?
You can now create interactive
videos using âdrag and dropâ tools
that can collect data from viewers
and push it directly into marketing
automation and CRM records.
15. â2016 will be all about highly-personalized content
that connects with people on an emotional level.
Marketers and sellers will get more specific in
messaging to particular audiences at different
stages of the buyersâ journey. Personalized video
will be one very interesting aspect of this, enabling
marketers and sellers to differentiate themselves
and strike an emotional chord by reeling
customers into their video stories.
â ROB HUMPHREY,
Sr. Content Producer, LinkedIn
Didyouknow?
Using a personalized splash
screen image can increase click-
through-rates by more than
1500%, and adding personalized
elements within a video can
increase viewer engagement time
and conversion rates by more
than 40%.
18. âBecause content is the modern
salespersonâs currency (itâs the
way you can demonstrate domain
expertise), you need to share quality
content to establish trust. In terms of
content formats, Iâm a firm believer
that nothing else helps you humanize
the buying process more effectively
than sharing online video. But most
importantly, video analytics can
reveal incredible insight and context
to your sales team.
â JILL ROWLEY,
Social Selling Evangelist
& Sales Enablement Enthusiast
Didyouknow?
An increasing number of sales
reps are now using personal
video recordings to build
better relationships with
customers and prospects.
19. âI typically use videos in the sales process early on to make sure the customer has
a better understanding of the content weâll be focusing on prior to a demo. It also
gives them homework to check in on and then I can see what theyâve watched and
how long they were engaged so that I can tailor my conversation appropriately for
the follow-up. Iâve also found that this has shortened the sales cycle, lessened the
number of demos that I or my SE has had to do, and I can close deals faster.
â SAMANTHA CULLEN,
AE SMB, Salesforce
22. âIn-house video production allows us to tightly integrate ideation,
creative development, and execution without fear of canceling a
project if it doesnât meet our standards. Plus, it creates ownership
across the team for the quality of our content because the shared
goal is meaningful business results, not simply producing videos.
âSOURABH KOTHARI,
Head of Rich Media Marketing,
Cisco
In2015,38%ofcompanies
wereusingin-houseproduction
resourcesexclusively.
Didyouknow?
A complete video production
can now be built out for less
than $3,000.