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Design principles for
Information architecture
‫اصًل طراحی ترای معماری اطالعات‬
‫ قطعٍتىذی‬Chunking



‫ پىج راٌ سازماوذَی اطالعات‬Five Hat Racks



Hick’s ‫ قاوًن‬Hick’s Law



‫ سلسلٍ مراتة‬Hierarchy



‫ ومایص آیکًوی‬Iconic Representation



‫ ومایص تذریجی‬Progressive Disclosure



‫ پذیذٌ مًقعیت در ردیفَا‬Serial Position Effects



‫ تطخیص در تراتر یادآيری‬Recognition over Recall



‫ مسیریاتی‬Wayfinding


‫‪Chunking‬‬
‫قطعٍتىذی‬
‫تکىیکی ترای تکٍ تکٍ کردن اطالعات تسرگ تٍ ياحذَای کًچک ترای پردازش ي تٍ خاطرسپاری آسانتر اطالعات‬

‫7554743219890‬
‫755 47 43 219 )890(‬
‫±4‬
‫حذاکثر تعذاد تکٍَای قاتل پردازش تًسط حافظٍ کًتاٌ مذت‬
‫محتًای را قطعٍتىذی کىیم‬
‫ قطعٍتىذی‬Chunking



‫ پىج راٌ سازماوذَی اطالعات‬Five Hat Racks



Hick’s ‫ قاوًن‬Hick’s Law



‫ سلسلٍ مراتة‬Hierarchy



‫ ومایص آیکًوی‬Iconic Representation



‫ ومایص تذریجی‬Progressive Disclosure



‫ پذیذٌ مًقعیت در ردیفَا‬Serial Position Effects



‫ تطخیص در تراتر یادآيری‬Recognition over Recall



‫ مسیریاتی‬Wayfinding


‫‪Five Hat Racks‬‬
‫پىج ريش سازماوذَی اطالعات‬
‫پىج راٌ سازماوذَی اطالعات : دستٍتىذی، زمان، مکان، حريف الفثا، مقذار‬

‫‪Richard Saul Wurman‬‬
LATCH
Location | Alphabet | Time | Category | Hierarchy
‫ قطعٍتىذی‬Chunking



‫ پىج راٌ سازماوذَی اطالعات‬Five Hat Racks



Hick’s ‫ قاوًن‬Hick’s Law



‫ سلسلٍ مراتة‬Hierarchy



‫ ومایص آیکًوی‬Iconic Representation



‫ ومایص تذریجی‬Progressive Disclosure



‫ پذیذٌ مًقعیت در ردیفَا‬Serial Position Effects



‫ تطخیص در تراتر یادآيری‬Recognition over Recall



‫ مسیریاتی‬Wayfinding


‫‪Hick’s Law‬‬
‫قاوًن ‪Hick’s‬‬
‫زماوی کٍ طًل میکطذ تصمیمی را اتخاد کىیم تستگی تٍ تعذاد اوتخابَا دارد‬
‫تا روگَا ارتثاط ترقرار کىیذ‬
‫پىل اوتطار محتًای يردپرس‬
‫محتًای تسرگ‬
‫ قطعٍتىذی‬Chunking



‫ پىج راٌ سازماوذَی اطالعات‬Five Hat Racks



Hick’s ‫ قاوًن‬Hick’s Law



‫ سلسلٍ مراتة‬Hierarchy



‫ ومایص آیکًوی‬Iconic Representation



‫ ومایص تذریجی‬Progressive Disclosure



‫ پذیذٌ مًقعیت در ردیفَا‬Serial Position Effects



‫ تطخیص در تراتر یادآيری‬Recognition over Recall



‫ مسیریاتی‬Wayfinding


‫‪Hierarchy‬‬
‫سلسلٍ مراتة‬
‫سازماوذَی سلسلٍ مراتثی سادٌتریه ساختار ترای تٍ تصًیر کطیذن ي فُم پیچیذگی است‬
Hierarchy
‫سلسلٍ مراتة ساختاری‬

Flat Hierarchy

Deep Hierarchy
‫‪Hierarchy‬‬
‫سلسلٍ مراتة دیذاری‬
‫ قطعٍتىذی‬Chunking



‫ پىج راٌ سازماوذَی اطالعات‬Five Hat Racks



Hick’s ‫ قاوًن‬Hick’s Law



‫ سلسلٍ مراتة‬Hierarchy



‫ ومایص آیکًوی‬Iconic Representation



‫ ومایص تذریجی‬Progressive Disclosure



‫ پذیذٌ مًقعیت در ردیفَا‬Serial Position Effects



‫ تطخیص در تراتر یادآيری‬Recognition over Recall



‫ مسیریاتی‬Wayfinding


‫‪Iconic Representation‬‬
‫ارائٍ آیکًوی‬
‫استفادٌ از آیکًنَا ترای تُثًد عملیات تطخیص ي فراخًاوی آسانتر‬

‫‪Similar | Example | Symbolic | Arbitrary‬‬
‫‪Similar Icons‬‬
‫آیکًنَای َماوىذ‬

‫ایست‬

‫تیس‬

‫خطر ریسش کًٌ‬

‫چرخص تٍ راست‬
‫‪Example Icons‬‬
‫آیکًنَای ومًوٍای‬

‫رستًران‬

‫تسکتثال‬

‫ترش‬

‫ًَاپیما‬
‫‪Symbolic Icons‬‬
‫آیکًنَای ومادیه‬

‫ضکستىی‬

‫تاز کردن‬

‫آب‬

‫ترق‬
‫‪Arbitrary Icons‬‬
‫آیکًنَای اختیاری‬

‫مقايمت‬

‫تطعطع‬

‫زن‬

‫اوقراض‬
‫ قطعٍتىذی‬Chunking



‫ پىج راٌ سازماوذَی اطالعات‬Five Hat Racks



Hick’s ‫ قاوًن‬Hick’s Law



‫ سلسلٍ مراتة‬Hierarchy



‫ ومایص آیکًوی‬Iconic Representation



‫ ومایص تذریجی‬Progressive Disclosure



‫ پذیذٌ مًقعیت در ردیفَا‬Serial Position Effects



‫ تطخیص در تراتر یادآيری‬Recognition over Recall



‫ مسیریاتی‬Wayfinding


‫‪Progressive Disclosure‬‬
‫ومایص تذریجی‬
‫تکىیکی ترای مذیریت پیچیذگی اطالعات کٍ تىُا اطالعاتی کٍ تًسط کارتر درخًاست ضذٌاوذ، ومایص دادٌ میضًد‬
Staged Disclosure
‫ومایص مرحلٍای‬

Progressive Disclosure
‫ومایص تذریجی‬
‫ قطعٍتىذی‬Chunking



‫ پىج راٌ سازماوذَی اطالعات‬Five Hat Racks



Hick’s ‫ قاوًن‬Hick’s Law



‫ سلسلٍ مراتة‬Hierarchy



‫ ومایص آیکًوی‬Iconic Representation



‫ ومایص تذریجی‬Progressive Disclosure



‫ پذیذٌ مًقعیت در ردیفَا‬Serial Position Effects



‫ تطخیص در تراتر یادآيری‬Recognition over Recall



‫ مسیریاتی‬Wayfinding


‫‪Serial Position Effects‬‬
‫پذیذٌ مًقعیت در ردیفَا‬
‫رَه اوسان آیتمَای اتتذایی ي اوتُایی یک لیست را راحتر از آیتمَای دیگر تٍ خاطر میآيرد‬

‫‪Primacy effects‬‬

‫‪Recency effects‬‬
‫ قطعٍتىذی‬Chunking



‫ پىج راٌ سازماوذَی اطالعات‬Five Hat Racks



Hick’s ‫ قاوًن‬Hick’s Law



‫ سلسلٍ مراتة‬Hierarchy



‫ ومایص آیکًوی‬Iconic Representation



‫ ومایص تذریجی‬Progressive Disclosure



‫ پذیذٌ مًقعیت در ردیفَا‬Serial Position Effects



‫ تطخیص در تراتر یادآيری‬Recognition over Recall



‫ مسیریاتی‬Wayfinding


‫‪Recognition over Recall‬‬
‫ضىاسایی در تراتر یادآيری‬
‫حافظٍ ضىاسایی تسیار تُتر از حافظٍ تٍیادآيری عمل میکىذ‬
‫گسیىٍَا را ترای کارتران آمادٌ کىیم‬
‫ قطعٍتىذی‬Chunking



‫ پىج راٌ سازماوذَی اطالعات‬Five Hat Racks



Hick’s ‫ قاوًن‬Hick’s Law



‫ سلسلٍ مراتة‬Hierarchy



‫ ومایص آیکًوی‬Iconic Representation



‫ ومایص تذریجی‬Progressive Disclosure



‫ پذیذٌ مًقعیت در ردیفَا‬Serial Position Effects



‫ تطخیص در تراتر یادآيری‬Recognition over Recall



‫ مسیریاتی‬Wayfinding


‫‪Wayfinding‬‬
‫مسیریاتی‬
‫فرآیىذ تحلیل فاصلٍَا ي اطالعات محیطی ترای رسیذن تٍ مقصذ‬

‫1.‬

‫جُتیاتی ‪Orientation‬‬

‫2.‬

‫اوتخاب مسیر ‪Route Decision‬‬

‫3.‬

‫زیروظر گرفته مسیر ‪Route Monitoring‬‬

‫4.‬

‫تطخیص مقصذ ‪Destination Recognition‬‬
Route Decision

Route Monitoring
‫يحیذ اتًالحسىیوژاد‬

‫‪@myvahid‬‬

‫پایان‬

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اصول طراحی برای معماری اطلاعات