SlideShare ist ein Scribd-Unternehmen logo
1 von 28
Downloaden Sie, um offline zu lesen
Cross-cultural Communication
Team: Dark Cookies
Vo Hoang Chuong
Le Quang Dao
Tran Le Quoc
Ho Ba Trung
Le Duc Minh Tuan
15ECE - CE Technical Communication 1 / 28
15ECE - CE Technical Communication 2 / 28
Outline
1
• DEFINITION
2
• VERBAL-NONVERBAL COMMUNICATION
3
• PROBLEMS OF CROSS-CULTURAL
COMMUNICATION
DEFINITION
• Cross-cultural communication is a field of study
that looks at how people from differing cultural
backgrounds communicate, in similar and different
ways among themselves, and how they endeavor
to communicate across cultures.
15ECE - CE Technical Communication 3 / 28
CROSS
CULTURE
GENDER
ETHNICITY
CUSTOMS
VALUE
AGE
COUNTRY
15ECE - CE Technical Communication 4 / 28
DEFINITION
• Important to companies due to the international
partnership, technology, and the Internet.
• Understanding of how people from different
cultures speak, communicate, and perceive the
world around them.
• Language differences, High-Context vs. Low-
Context cultures, Non-Verbal differences, and
power distance are major factors affect cross-
cultural communication.
15ECE - CE Technical Communication 5/ 28
DEFINITION
• Business Opportunities
• Career Opportunities
• Globalization
• Sharing of perceptions
• Talent Improvisation
• Comprehension of Diverse Market
15ECE - CE Technical Communication 6 / 28
WHY IS IT IMPORTANT?
• High-Context Cultures : Cultures that rely heavily
on non-verbal & subtle situational cues in
communication.
• Low-Context Cultures : Cultures that rely heavily on
words to convey meaning in communication.
15ECE - CE Technical Communication 7 / 28
High Vs Low-Context Cultures
Japanese
Arabs
Latin American
French
North Americans
Germans
Swiss
High Vs Low-Context Cultures
15ECE - CE Technical Communication 8 / 28
15ECE - CE Technical Communication 9 / 28
• Verbal communication is the use of words to share
information with other people. It can therefore
include both spoken and written communication.
• Examples:
Face-Face Communication
Telephone Communication
Radio / TV
15ECE - CE Technical Communication 10 / 28
VERBAL COMMUNICATION
• Communication through sending and receiving
wordless clues.
• Examples:
Eye-contact
Gestures
Touch
Voice (paralanguage)
NON-VERBAL COMMUNICATION
15ECE - CE Technical Communication 11 / 28
• Eye contact occurs when two people look at each
other's eyes at the same time. In human beings,
eye contact is a form of nonverbal communication
and is thought to have a large influence on social
behavior.
15ECE - CE Technical Communication 12 / 28
EYE-CONTACT
• A gesture is a form of non-verbal communication or
non-vocal communication in which visible bodily
actions communicate particular messages, either in
place of, or in conjunction with, speech.
15ECE - CE Technical Communication 13 / 28
GESTURES
• Islam & Hinduism : Touching with left hand is
insulting
15ECE - CE Technical Communication 14 / 28
TOUCH
• A single color can have many different meanings in
different cultures.
• Green is a symbol of Ireland; green is a strong trend
in the Irish holiday St. Patrick’s Day.
• Purple refers to royality in Britain.
COLORS
15ECE - CE Technical Communication 15 / 28
• Traditional clothing is an important part of a
region’s history and identity.
• Men tend not to wear suit jackets and ties in
Colombia and the Middle East.
• The traditional dress for an Indian woman is a Sari.
• Vietnamese’s traditional dress is Ao Dai.
CLOTHING
15ECE - CE Technical Communication 16 / 28
CLOTHING
15ECE - CE Technical Communication 17 / 28
GREETING
• Bow is the customary greeting in Japan.
• Westerner’s always start with a handshake.
• Most Latinos are more accustomed to physical
contact. Even people who know each other only
slightly may embrace when greeting.
• People from France, Spain, Italy, and Portugal greet
friends by kissing on both cheeks.
• Indian’s usually collide their hands for greeting
others.
15ECE - CE Technical Communication 18 / 28
15ECE - CE Technical Communication 19 / 28
CULTURAL CONFLICTS IN WORK PLACE
15ECE - CE Technical Communication 20 / 28
• It arises because of the difference in value and
norms of behavior from different cultures.
• So this situation create misunderstanding and lead
to conflict.
15ECE - CE Technical Communication 21 / 28
CULTURAL CONFLICTS IN WORKPLACE
Different situations
• Misunderstanding or conflict between different
nationalities, religious or ethnic groups.
• Cultural ignorance and insensitivity.
• Lack of awareness of social lifestyle practices.
• Miscommunication and misinterpretation.
• Perception of illness and treatment.
15ECE - CE Technical Communication 22 / 28
BLOCKS TO CULTURAL COMMUNICATION
1. Ethnocentrism: Inability to accept another
cultures world view. Ex: “my way is the best way”.
2. Discrimination: Treatment to an individual due to
minority status, actual & perceived. Ex: “we just
aren’t equipped to serve people like that”.
3. Stereotyping: Generalizing about a person. Ex:
“she’s like that … because she is Asian”.
4. Cultural Imposition: Belief that everyone should
conform to majority. Ex: “we know what’s best
for you, if you don’t like it you can go elsewhere”.
15ECE - CE Technical Communication 23 / 28
5. Cultural Blindness: Differences are ignored &
proceeds though differences did not exist.
6. Tone Difference: Formal tone change becomes
embarrassing & off-putting in some culture.
15ECE - CE Technical Communication 24 / 28
BLOCKS TO CULTURAL COMMUNICATION
IMPROVING CROSS-CULTURAL COMMUNICATION
• Overcome Ethnocentrism
• Recognize Cultural Variation
• Learn about Cultures
• Remove Language Barrier
• Help others adapt to our culture
• Write & speak clearly
• Improve Communication Skill
• Listen Carefully
• Respect Style Preferences
15ECE - CE Technical Communication 25 / 28
TIPS FOR EFFECTIVE CROSS-CULTURAL COMMUNICATION
1. Slow Down
2. Avoid Negative Questions
3. Separate Questions
4. Take Turns
5. Write It Downs
6. Be Supportive
7. Check Meanings
8. Avoid Slang
9. Maintain Etiquette
10. Watch The Humor
15ECE - CE Technical Communication 26 / 28
15ECE - CE Technical Communication 27 / 28
15ECE - CE Technical Communication 28 / 28

Weitere ähnliche Inhalte

Was ist angesagt?

Chapter 4 barriers to intercultural communication
Chapter 4 barriers to intercultural communicationChapter 4 barriers to intercultural communication
Chapter 4 barriers to intercultural communicationCCUCLASSA2017
 
Introduction to culture bumps
Introduction to culture bumps Introduction to culture bumps
Introduction to culture bumps culturebump21
 
Cross cultural understanding
Cross cultural understandingCross cultural understanding
Cross cultural understandingRisya Ina
 
Cross CulturUnderstanding by heri
Cross CulturUnderstanding by heriCross CulturUnderstanding by heri
Cross CulturUnderstanding by heriHery Batring
 
Transatlantic Educators' Dialogue - Immigration by laura maffei
 Transatlantic Educators' Dialogue - Immigration by laura maffei Transatlantic Educators' Dialogue - Immigration by laura maffei
Transatlantic Educators' Dialogue - Immigration by laura maffeiLaura Maffei
 
Etiquettes and Problems in effective Cross Culture Communication
Etiquettes and Problems in effective Cross Culture CommunicationEtiquettes and Problems in effective Cross Culture Communication
Etiquettes and Problems in effective Cross Culture CommunicationSudhanshu Malewar
 
Cross administrative culture and values
Cross administrative culture and valuesCross administrative culture and values
Cross administrative culture and valuesANWARUL WADUD
 

Was ist angesagt? (8)

Chapter 4 barriers to intercultural communication
Chapter 4 barriers to intercultural communicationChapter 4 barriers to intercultural communication
Chapter 4 barriers to intercultural communication
 
Introduction to culture bumps
Introduction to culture bumps Introduction to culture bumps
Introduction to culture bumps
 
Cross cultural understanding
Cross cultural understandingCross cultural understanding
Cross cultural understanding
 
Cross CulturUnderstanding by heri
Cross CulturUnderstanding by heriCross CulturUnderstanding by heri
Cross CulturUnderstanding by heri
 
Nation and culture
Nation and cultureNation and culture
Nation and culture
 
Transatlantic Educators' Dialogue - Immigration by laura maffei
 Transatlantic Educators' Dialogue - Immigration by laura maffei Transatlantic Educators' Dialogue - Immigration by laura maffei
Transatlantic Educators' Dialogue - Immigration by laura maffei
 
Etiquettes and Problems in effective Cross Culture Communication
Etiquettes and Problems in effective Cross Culture CommunicationEtiquettes and Problems in effective Cross Culture Communication
Etiquettes and Problems in effective Cross Culture Communication
 
Cross administrative culture and values
Cross administrative culture and valuesCross administrative culture and values
Cross administrative culture and values
 

Ähnlich wie Cross culture communication

Cross Cultural Communication
Cross Cultural CommunicationCross Cultural Communication
Cross Cultural Communicationakshat saxena
 
CROSS CULTURAL COMMUNICATION STRATEGIES
CROSS  CULTURAL COMMUNICATION STRATEGIESCROSS  CULTURAL COMMUNICATION STRATEGIES
CROSS CULTURAL COMMUNICATION STRATEGIESdharshan0425
 
CULTURAL COMMUNICATION STRATEGIES IMPORTANCE
CULTURAL COMMUNICATION STRATEGIES IMPORTANCECULTURAL COMMUNICATION STRATEGIES IMPORTANCE
CULTURAL COMMUNICATION STRATEGIES IMPORTANCEdharshan0425
 
Study visits abroad internationalisation for all
Study visits abroad internationalisation for allStudy visits abroad internationalisation for all
Study visits abroad internationalisation for allAnja S
 
Purposive-Communication.pptx
Purposive-Communication.pptxPurposive-Communication.pptx
Purposive-Communication.pptxJubylynAficial
 
purposive-communication-230308061229-7955ddd6 (1).pdf
purposive-communication-230308061229-7955ddd6 (1).pdfpurposive-communication-230308061229-7955ddd6 (1).pdf
purposive-communication-230308061229-7955ddd6 (1).pdfJustinArcelona
 
Telecollaborative Exchange and Intercultural Education
Telecollaborative Exchange and Intercultural EducationTelecollaborative Exchange and Intercultural Education
Telecollaborative Exchange and Intercultural EducationRobert O'Dowd
 
Telecollaboration and University Internationalisation
Telecollaboration and University InternationalisationTelecollaboration and University Internationalisation
Telecollaboration and University InternationalisationRobert O'Dowd
 
UCSP_LESSON2.pdf
UCSP_LESSON2.pdfUCSP_LESSON2.pdf
UCSP_LESSON2.pdfshenaserra
 
icEurope CALICO 2010 Web collab for ICFLL (Warth)
icEurope CALICO 2010 Web collab for ICFLL (Warth)icEurope CALICO 2010 Web collab for ICFLL (Warth)
icEurope CALICO 2010 Web collab for ICFLL (Warth)Claudia Warth
 
Culture shock
Culture shockCulture shock
Culture shockThao Le
 
PLEASE DO NOT SUBMIT A BID FOR THIS ASSIGNMENT IF YOU DO NOT HAVE EX
PLEASE DO NOT SUBMIT A BID FOR THIS ASSIGNMENT IF YOU DO NOT HAVE EXPLEASE DO NOT SUBMIT A BID FOR THIS ASSIGNMENT IF YOU DO NOT HAVE EX
PLEASE DO NOT SUBMIT A BID FOR THIS ASSIGNMENT IF YOU DO NOT HAVE EXisbelsejx0m
 
Verbal expressions in giving and receiving presents in English and Vietnamese...
Verbal expressions in giving and receiving presents in English and Vietnamese...Verbal expressions in giving and receiving presents in English and Vietnamese...
Verbal expressions in giving and receiving presents in English and Vietnamese...HanaTiti
 
Cross cultural hard copy
Cross cultural hard copyCross cultural hard copy
Cross cultural hard copysumit235
 
Handbook_Map of cultural diversity
Handbook_Map of cultural diversityHandbook_Map of cultural diversity
Handbook_Map of cultural diversityIuliana Pavel
 
Cross cultural-communication
Cross cultural-communicationCross cultural-communication
Cross cultural-communicationblkaklotara
 

Ähnlich wie Cross culture communication (20)

Cross Cultural Communication
Cross Cultural CommunicationCross Cultural Communication
Cross Cultural Communication
 
CROSS CULTURAL COMMUNICATION STRATEGIES
CROSS  CULTURAL COMMUNICATION STRATEGIESCROSS  CULTURAL COMMUNICATION STRATEGIES
CROSS CULTURAL COMMUNICATION STRATEGIES
 
CULTURAL COMMUNICATION STRATEGIES IMPORTANCE
CULTURAL COMMUNICATION STRATEGIES IMPORTANCECULTURAL COMMUNICATION STRATEGIES IMPORTANCE
CULTURAL COMMUNICATION STRATEGIES IMPORTANCE
 
Study visits abroad internationalisation for all
Study visits abroad internationalisation for allStudy visits abroad internationalisation for all
Study visits abroad internationalisation for all
 
Purposive-Communication.pptx
Purposive-Communication.pptxPurposive-Communication.pptx
Purposive-Communication.pptx
 
purposive-communication-230308061229-7955ddd6 (1).pdf
purposive-communication-230308061229-7955ddd6 (1).pdfpurposive-communication-230308061229-7955ddd6 (1).pdf
purposive-communication-230308061229-7955ddd6 (1).pdf
 
Telecollaborative Exchange and Intercultural Education
Telecollaborative Exchange and Intercultural EducationTelecollaborative Exchange and Intercultural Education
Telecollaborative Exchange and Intercultural Education
 
Telecollaboration and University Internationalisation
Telecollaboration and University InternationalisationTelecollaboration and University Internationalisation
Telecollaboration and University Internationalisation
 
UCSP_LESSON2.pdf
UCSP_LESSON2.pdfUCSP_LESSON2.pdf
UCSP_LESSON2.pdf
 
icEurope CALICO 2010 Web collab for ICFLL (Warth)
icEurope CALICO 2010 Web collab for ICFLL (Warth)icEurope CALICO 2010 Web collab for ICFLL (Warth)
icEurope CALICO 2010 Web collab for ICFLL (Warth)
 
Culture shock
Culture shockCulture shock
Culture shock
 
PLEASE DO NOT SUBMIT A BID FOR THIS ASSIGNMENT IF YOU DO NOT HAVE EX
PLEASE DO NOT SUBMIT A BID FOR THIS ASSIGNMENT IF YOU DO NOT HAVE EXPLEASE DO NOT SUBMIT A BID FOR THIS ASSIGNMENT IF YOU DO NOT HAVE EX
PLEASE DO NOT SUBMIT A BID FOR THIS ASSIGNMENT IF YOU DO NOT HAVE EX
 
Problems In Intercultural Communication Essay
Problems In Intercultural Communication EssayProblems In Intercultural Communication Essay
Problems In Intercultural Communication Essay
 
Cross culture awareness
Cross culture awarenessCross culture awareness
Cross culture awareness
 
ODowd icc_graz_2017
ODowd icc_graz_2017ODowd icc_graz_2017
ODowd icc_graz_2017
 
Verbal expressions in giving and receiving presents in English and Vietnamese...
Verbal expressions in giving and receiving presents in English and Vietnamese...Verbal expressions in giving and receiving presents in English and Vietnamese...
Verbal expressions in giving and receiving presents in English and Vietnamese...
 
Denmark ECML 2016
Denmark ECML 2016Denmark ECML 2016
Denmark ECML 2016
 
Cross cultural hard copy
Cross cultural hard copyCross cultural hard copy
Cross cultural hard copy
 
Handbook_Map of cultural diversity
Handbook_Map of cultural diversityHandbook_Map of cultural diversity
Handbook_Map of cultural diversity
 
Cross cultural-communication
Cross cultural-communicationCross cultural-communication
Cross cultural-communication
 

Kürzlich hochgeladen

Making Sense of Multiple Ideas with Affinity Diagrams
Making Sense of Multiple Ideas with Affinity DiagramsMaking Sense of Multiple Ideas with Affinity Diagrams
Making Sense of Multiple Ideas with Affinity DiagramsCIToolkit
 
Forget Fiverr : Fractional Employment the ins and outs
Forget Fiverr : Fractional Employment the ins and outsForget Fiverr : Fractional Employment the ins and outs
Forget Fiverr : Fractional Employment the ins and outsStephan Koning
 
What is 5S principles of trainers for training institutions.pdf
What is 5S principles of trainers for training institutions.pdfWhat is 5S principles of trainers for training institutions.pdf
What is 5S principles of trainers for training institutions.pdfBALASUNDARESAN M
 
Empowering Resilience & Strategic Growth: Insights for Emerging Leaders
Empowering Resilience & Strategic Growth: Insights for Emerging LeadersEmpowering Resilience & Strategic Growth: Insights for Emerging Leaders
Empowering Resilience & Strategic Growth: Insights for Emerging LeadersMahmoud Rabie
 
Roadway to GDSC- Session 1 Powerpoint Presentation
Roadway to GDSC- Session 1 Powerpoint PresentationRoadway to GDSC- Session 1 Powerpoint Presentation
Roadway to GDSC- Session 1 Powerpoint Presentationgdscghrcem
 
From Command Line to Reporting Line: The Diary of a First-Time EM
From Command Line to Reporting Line: The Diary of a First-Time EMFrom Command Line to Reporting Line: The Diary of a First-Time EM
From Command Line to Reporting Line: The Diary of a First-Time EMGloria Chow
 
How the Heck do you Teach Level Design? Educating in the Studio
How the Heck do you Teach Level Design? Educating in the StudioHow the Heck do you Teach Level Design? Educating in the Studio
How the Heck do you Teach Level Design? Educating in the StudioChristopher Totten
 
Organizations in a Future with Generative AI
Organizations in a Future with Generative AIOrganizations in a Future with Generative AI
Organizations in a Future with Generative AIKye Andersson
 
HR for Non HR_Learning and Development.
HR for Non HR_Learning  and Development.HR for Non HR_Learning  and Development.
HR for Non HR_Learning and Development.azischin
 
An Important Step Toward Process Improvement
An Important Step Toward Process ImprovementAn Important Step Toward Process Improvement
An Important Step Toward Process ImprovementCIToolkit
 
Analyzing and Monitoring Processes through Time Value Mapping
Analyzing and Monitoring Processes through Time Value MappingAnalyzing and Monitoring Processes through Time Value Mapping
Analyzing and Monitoring Processes through Time Value MappingCIToolkit
 
Value Stream Map: A Visual Approach to Process Optimization
Value Stream Map: A Visual Approach to Process OptimizationValue Stream Map: A Visual Approach to Process Optimization
Value Stream Map: A Visual Approach to Process OptimizationCIToolkit
 
Applying the PDCA Cycle: A Blueprint for Continuous Improvement
Applying the PDCA Cycle: A Blueprint for Continuous ImprovementApplying the PDCA Cycle: A Blueprint for Continuous Improvement
Applying the PDCA Cycle: A Blueprint for Continuous ImprovementCIToolkit
 
The Role of Fishbone Diagram in Analyzing Cause and Effect
The Role of Fishbone Diagram in Analyzing Cause and EffectThe Role of Fishbone Diagram in Analyzing Cause and Effect
The Role of Fishbone Diagram in Analyzing Cause and EffectCIToolkit
 
Tackling Fake Agility w/ Johanna Rothman
Tackling Fake Agility w/ Johanna RothmanTackling Fake Agility w/ Johanna Rothman
Tackling Fake Agility w/ Johanna RothmanStefan Wolpers
 
Test_document_upload_SQL_minimum_fourteen
Test_document_upload_SQL_minimum_fourteenTest_document_upload_SQL_minimum_fourteen
Test_document_upload_SQL_minimum_fourteenolgaz9
 
A3 Thinking: A Structured Approach to Problem Solving
A3 Thinking: A Structured Approach to Problem SolvingA3 Thinking: A Structured Approach to Problem Solving
A3 Thinking: A Structured Approach to Problem SolvingCIToolkit
 
ANIn Coimbatore March 2024 | Agile & AI in Project Management by Dhilipkumar ...
ANIn Coimbatore March 2024 | Agile & AI in Project Management by Dhilipkumar ...ANIn Coimbatore March 2024 | Agile & AI in Project Management by Dhilipkumar ...
ANIn Coimbatore March 2024 | Agile & AI in Project Management by Dhilipkumar ...AgileNetwork
 
Improving Operations through Observation and Gemba Walks
Improving Operations through Observation and Gemba WalksImproving Operations through Observation and Gemba Walks
Improving Operations through Observation and Gemba WalksCIToolkit
 

Kürzlich hochgeladen (20)

Making Sense of Multiple Ideas with Affinity Diagrams
Making Sense of Multiple Ideas with Affinity DiagramsMaking Sense of Multiple Ideas with Affinity Diagrams
Making Sense of Multiple Ideas with Affinity Diagrams
 
Forget Fiverr : Fractional Employment the ins and outs
Forget Fiverr : Fractional Employment the ins and outsForget Fiverr : Fractional Employment the ins and outs
Forget Fiverr : Fractional Employment the ins and outs
 
What is 5S principles of trainers for training institutions.pdf
What is 5S principles of trainers for training institutions.pdfWhat is 5S principles of trainers for training institutions.pdf
What is 5S principles of trainers for training institutions.pdf
 
Empowering Resilience & Strategic Growth: Insights for Emerging Leaders
Empowering Resilience & Strategic Growth: Insights for Emerging LeadersEmpowering Resilience & Strategic Growth: Insights for Emerging Leaders
Empowering Resilience & Strategic Growth: Insights for Emerging Leaders
 
Roadway to GDSC- Session 1 Powerpoint Presentation
Roadway to GDSC- Session 1 Powerpoint PresentationRoadway to GDSC- Session 1 Powerpoint Presentation
Roadway to GDSC- Session 1 Powerpoint Presentation
 
From Command Line to Reporting Line: The Diary of a First-Time EM
From Command Line to Reporting Line: The Diary of a First-Time EMFrom Command Line to Reporting Line: The Diary of a First-Time EM
From Command Line to Reporting Line: The Diary of a First-Time EM
 
How the Heck do you Teach Level Design? Educating in the Studio
How the Heck do you Teach Level Design? Educating in the StudioHow the Heck do you Teach Level Design? Educating in the Studio
How the Heck do you Teach Level Design? Educating in the Studio
 
Organizations in a Future with Generative AI
Organizations in a Future with Generative AIOrganizations in a Future with Generative AI
Organizations in a Future with Generative AI
 
HR for Non HR_Learning and Development.
HR for Non HR_Learning  and Development.HR for Non HR_Learning  and Development.
HR for Non HR_Learning and Development.
 
An Important Step Toward Process Improvement
An Important Step Toward Process ImprovementAn Important Step Toward Process Improvement
An Important Step Toward Process Improvement
 
Analyzing and Monitoring Processes through Time Value Mapping
Analyzing and Monitoring Processes through Time Value MappingAnalyzing and Monitoring Processes through Time Value Mapping
Analyzing and Monitoring Processes through Time Value Mapping
 
Value Stream Map: A Visual Approach to Process Optimization
Value Stream Map: A Visual Approach to Process OptimizationValue Stream Map: A Visual Approach to Process Optimization
Value Stream Map: A Visual Approach to Process Optimization
 
Applying the PDCA Cycle: A Blueprint for Continuous Improvement
Applying the PDCA Cycle: A Blueprint for Continuous ImprovementApplying the PDCA Cycle: A Blueprint for Continuous Improvement
Applying the PDCA Cycle: A Blueprint for Continuous Improvement
 
The Role of Fishbone Diagram in Analyzing Cause and Effect
The Role of Fishbone Diagram in Analyzing Cause and EffectThe Role of Fishbone Diagram in Analyzing Cause and Effect
The Role of Fishbone Diagram in Analyzing Cause and Effect
 
Tackling Fake Agility w/ Johanna Rothman
Tackling Fake Agility w/ Johanna RothmanTackling Fake Agility w/ Johanna Rothman
Tackling Fake Agility w/ Johanna Rothman
 
Test_document_upload_SQL_minimum_fourteen
Test_document_upload_SQL_minimum_fourteenTest_document_upload_SQL_minimum_fourteen
Test_document_upload_SQL_minimum_fourteen
 
A3 Thinking: A Structured Approach to Problem Solving
A3 Thinking: A Structured Approach to Problem SolvingA3 Thinking: A Structured Approach to Problem Solving
A3 Thinking: A Structured Approach to Problem Solving
 
ANIn Coimbatore March 2024 | Agile & AI in Project Management by Dhilipkumar ...
ANIn Coimbatore March 2024 | Agile & AI in Project Management by Dhilipkumar ...ANIn Coimbatore March 2024 | Agile & AI in Project Management by Dhilipkumar ...
ANIn Coimbatore March 2024 | Agile & AI in Project Management by Dhilipkumar ...
 
Improving Operations through Observation and Gemba Walks
Improving Operations through Observation and Gemba WalksImproving Operations through Observation and Gemba Walks
Improving Operations through Observation and Gemba Walks
 
Capacity2 - Briefing and Facilitation training slides
Capacity2 - Briefing and Facilitation training slidesCapacity2 - Briefing and Facilitation training slides
Capacity2 - Briefing and Facilitation training slides
 

Cross culture communication

  • 1. Cross-cultural Communication Team: Dark Cookies Vo Hoang Chuong Le Quang Dao Tran Le Quoc Ho Ba Trung Le Duc Minh Tuan 15ECE - CE Technical Communication 1 / 28
  • 2. 15ECE - CE Technical Communication 2 / 28 Outline 1 • DEFINITION 2 • VERBAL-NONVERBAL COMMUNICATION 3 • PROBLEMS OF CROSS-CULTURAL COMMUNICATION
  • 3. DEFINITION • Cross-cultural communication is a field of study that looks at how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavor to communicate across cultures. 15ECE - CE Technical Communication 3 / 28
  • 5. • Important to companies due to the international partnership, technology, and the Internet. • Understanding of how people from different cultures speak, communicate, and perceive the world around them. • Language differences, High-Context vs. Low- Context cultures, Non-Verbal differences, and power distance are major factors affect cross- cultural communication. 15ECE - CE Technical Communication 5/ 28 DEFINITION
  • 6. • Business Opportunities • Career Opportunities • Globalization • Sharing of perceptions • Talent Improvisation • Comprehension of Diverse Market 15ECE - CE Technical Communication 6 / 28 WHY IS IT IMPORTANT?
  • 7. • High-Context Cultures : Cultures that rely heavily on non-verbal & subtle situational cues in communication. • Low-Context Cultures : Cultures that rely heavily on words to convey meaning in communication. 15ECE - CE Technical Communication 7 / 28 High Vs Low-Context Cultures
  • 8. Japanese Arabs Latin American French North Americans Germans Swiss High Vs Low-Context Cultures 15ECE - CE Technical Communication 8 / 28
  • 9. 15ECE - CE Technical Communication 9 / 28
  • 10. • Verbal communication is the use of words to share information with other people. It can therefore include both spoken and written communication. • Examples: Face-Face Communication Telephone Communication Radio / TV 15ECE - CE Technical Communication 10 / 28 VERBAL COMMUNICATION
  • 11. • Communication through sending and receiving wordless clues. • Examples: Eye-contact Gestures Touch Voice (paralanguage) NON-VERBAL COMMUNICATION 15ECE - CE Technical Communication 11 / 28
  • 12. • Eye contact occurs when two people look at each other's eyes at the same time. In human beings, eye contact is a form of nonverbal communication and is thought to have a large influence on social behavior. 15ECE - CE Technical Communication 12 / 28 EYE-CONTACT
  • 13. • A gesture is a form of non-verbal communication or non-vocal communication in which visible bodily actions communicate particular messages, either in place of, or in conjunction with, speech. 15ECE - CE Technical Communication 13 / 28 GESTURES
  • 14. • Islam & Hinduism : Touching with left hand is insulting 15ECE - CE Technical Communication 14 / 28 TOUCH
  • 15. • A single color can have many different meanings in different cultures. • Green is a symbol of Ireland; green is a strong trend in the Irish holiday St. Patrick’s Day. • Purple refers to royality in Britain. COLORS 15ECE - CE Technical Communication 15 / 28
  • 16. • Traditional clothing is an important part of a region’s history and identity. • Men tend not to wear suit jackets and ties in Colombia and the Middle East. • The traditional dress for an Indian woman is a Sari. • Vietnamese’s traditional dress is Ao Dai. CLOTHING 15ECE - CE Technical Communication 16 / 28
  • 17. CLOTHING 15ECE - CE Technical Communication 17 / 28
  • 18. GREETING • Bow is the customary greeting in Japan. • Westerner’s always start with a handshake. • Most Latinos are more accustomed to physical contact. Even people who know each other only slightly may embrace when greeting. • People from France, Spain, Italy, and Portugal greet friends by kissing on both cheeks. • Indian’s usually collide their hands for greeting others. 15ECE - CE Technical Communication 18 / 28
  • 19. 15ECE - CE Technical Communication 19 / 28
  • 20. CULTURAL CONFLICTS IN WORK PLACE 15ECE - CE Technical Communication 20 / 28
  • 21. • It arises because of the difference in value and norms of behavior from different cultures. • So this situation create misunderstanding and lead to conflict. 15ECE - CE Technical Communication 21 / 28 CULTURAL CONFLICTS IN WORKPLACE
  • 22. Different situations • Misunderstanding or conflict between different nationalities, religious or ethnic groups. • Cultural ignorance and insensitivity. • Lack of awareness of social lifestyle practices. • Miscommunication and misinterpretation. • Perception of illness and treatment. 15ECE - CE Technical Communication 22 / 28
  • 23. BLOCKS TO CULTURAL COMMUNICATION 1. Ethnocentrism: Inability to accept another cultures world view. Ex: “my way is the best way”. 2. Discrimination: Treatment to an individual due to minority status, actual & perceived. Ex: “we just aren’t equipped to serve people like that”. 3. Stereotyping: Generalizing about a person. Ex: “she’s like that … because she is Asian”. 4. Cultural Imposition: Belief that everyone should conform to majority. Ex: “we know what’s best for you, if you don’t like it you can go elsewhere”. 15ECE - CE Technical Communication 23 / 28
  • 24. 5. Cultural Blindness: Differences are ignored & proceeds though differences did not exist. 6. Tone Difference: Formal tone change becomes embarrassing & off-putting in some culture. 15ECE - CE Technical Communication 24 / 28 BLOCKS TO CULTURAL COMMUNICATION
  • 25. IMPROVING CROSS-CULTURAL COMMUNICATION • Overcome Ethnocentrism • Recognize Cultural Variation • Learn about Cultures • Remove Language Barrier • Help others adapt to our culture • Write & speak clearly • Improve Communication Skill • Listen Carefully • Respect Style Preferences 15ECE - CE Technical Communication 25 / 28
  • 26. TIPS FOR EFFECTIVE CROSS-CULTURAL COMMUNICATION 1. Slow Down 2. Avoid Negative Questions 3. Separate Questions 4. Take Turns 5. Write It Downs 6. Be Supportive 7. Check Meanings 8. Avoid Slang 9. Maintain Etiquette 10. Watch The Humor 15ECE - CE Technical Communication 26 / 28
  • 27. 15ECE - CE Technical Communication 27 / 28
  • 28. 15ECE - CE Technical Communication 28 / 28