Developer Data Modeling Mistakes: From Postgres to NoSQL
Social Media and brands James Temple Rga
1. Event Title: “New Frontiers in Social Media”
Date: 12th February 2009
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Speaker: James temple
Company: R/GA London
Topic: “Socail media and brands”
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*The contents of this slideshow was presented at a Use8 event and reflects the views of the presenting parties..
2. Event Description
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Web 2.0 has brought a new generation of online tools that enable users to network, share resources and
participate in discussions on a global scale.
This growth in social media is indicative of its entry into mainstream culture and its integration into the daily
lives of many. Even in its infancy,social media is having a profound effect on its audience, by offering them new
and varied ways to communicate and create - changing their status from user to 'produsers'; breaking the
traditional, more closed structure of mass media.
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New Frontiers in Social Media is an event that will explore how social media will influence our lives in the
future.
The event will bring together a mix of thought leaders, professionals and academics to answer the questions -
How will these technologies evolve? How will they create new experiences for users? and how will they impact
social changes?
*The contents of this slideshow was presented at a Use8 event and reflects the views of the presenting parties..
3. SOCIAL MEDIA & BRANDS
JAMES TEMPLE _ EXECUTIVE CREATIVE DIRECTOR _ R/GA
12.FEB.2009
13. VIDEOS
PHOTOS
BLOGS
EVENTS
WHITE LABEL
SOCIAL NETWORKS
PERSONAL SOCIAL COLLABORATIVE quot;
NETWORKS
TOOLS
CAMPAIGNS
MICROBLOGS
SMS
EMAIL
AUDIO
WIKIS
14. BRANDS WILLING TO ENGAGE WILL COME OUT TOP
55% OF CONSUMERS WANT AN ONGOING DIALOGUE WITH BRANDS
NEARLY 50% EXPRESSED A DESIRE TO SHARE THEIR IDEAS
ON NEW PRODUCTS AND SERVICES
60% SAY THEY TELL 10 OR MORE PEOPLE ABOUT THE
PRODUCTS THEY LIKE
A THIRD TELL 20 OR MORE PEOPLE
78% OF CONSUMERS SAID THEY WOULD BELIEVE THEIR
SOCIAL NETWORK ABOUT A PRODUCT OR SERVICE,
COMPARED TO 55% WHO WOULD TRUST TV ADS
SOURCES: SURVEY EXPOTV, BUSINESSWIRE 2008 , PROMO MAGAZINE, NIELSEN GROUP STUDY 2008, ADAGE “FACE OF THE NEW MARKETER 2008
15.
16.
17. BRAND PARTICIPATION IN SOCIAL MEDIA
LISTENING
TO CONVERSATIONS
INSPIRING
CONVERSATIONS
ENGAGING
IN A DIALOGUE
DEFINING#
WHERE THE DIALOGUE TAKES PLACE
18.
19.
20. IMPLICATIONS
BRANDS NO LONGER HAVE THE SAME DEGREE OF
CONTROL OVER THEIR IMAGE AS THEY ONCE HAD
THERE’S NOWHERE TO HIDE: YOU ARE WHAT YOU ARE,
WHICH IS WHAT CONSUMERS DEFINE YOU AS
CONSUMERS EXPECT A DIALOGUE WITH BRANDS
30. Thank you!
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*The contents of this slideshow was presented at a Use8 event and reflects the views of the presenting parties..