How do you start an online services marketplace in India? What are the challenges one faces as an online service aggregator and payment portal? How do you start the Flipkart of Services? These are questions we strived to answer in this presentation.

2. Valuation $212bn Valuation $19 bn
Valuation $2 bnValuation $11 bn
Valuation $ 150 mnValuation $ 1 bn
Valuation $341 bn
Valuation $250 mn
Changed the way we search
Changed the way we socialize
Changed the way Indians shop
Changing the way India travels
Changing the way India buys services
Changing India’s real estate landscape

3. The only options available are
Buying Consumer Services is an uphill task
From time to time, you
need to buy services
Trusted
neighbors/family
contacts
Online/Telephone
directories
Relevant local shops
around

4. Services, by character have never been hassle free
UNSTRUCTURED
There is no single destination to find the services you need. It changes
with locality and season
UNRELIABLE The quality/type of service varies from person to person
VARYING
Labor charges vary and are opportunistic. Standardization doesn’t
exist.
RECURRING
The need is recurring with the similar problems cropping up every
time a service needs to be hired
LOSS OF CONTACT
Handymen change their numbers constantly, discontinuing customer
relationships

5. A slew of branded service providers are trying to
solve these problems
HOME
IMPROVEMENT
UTILITYOUTDOORS
But as a customer, I still have my doubts
PRICE QUALITY GUARANTEESAFETY

6. EasyServe is a Curated Service Marketplace
The Idea
• EasyServe is a consumer
centric hypermarket for
buying services from
cherry picked, branded
service providers
• Book, schedule and buy the
best home services from
the best experts, all from
your phone
3 Problems We Solve
• We are the solution to 3
problems
• No convenient
medium to avail
bonafide services
• Haggling with service
providers
• No standard service
quality/assurance
The Playing Field
• Total market potential of
consumer services
structured by us is a
whopping $100B
• Targeting home makers and
working professionals in
key cities across India,
EasyServe is aiming at the
biggest space ready for
disruption

7. ProductsServices
Fulfilment
Listing
A curated marketplace for
service fulfilment does not
exist.

8. Choose Book Schedule Pay

16. The service providers
use the EasyServe
card to understand
what service order
they must fulfil

20. Open ‘EasyServe’ app. Select the service you would like to order.
Select from different choices of service providers with differentiators for
price, user rating, and popularity. ‘Add to cart’ and ‘checkout’.
A message is sent via SMS or through to app informing you of the
availability of the time-slot. If unavailable, options will be provided that
you can select.
Pay online or have a EasyServe agent come to your doorstep to collect
cash.
Service provider sends agent to fulfil service.
A message is sent informing you of the fulfilled service, with options to
rate or recommend this service on the app.
Step By Step Guide to Ordering from Easy
Serve

21. Client fills
the
EasyServe
Card
Verification
code.
“Thank you
for
registering
with Easy
Serve. We
will confirm
your
request in a
short while.”
The
operator
checks
database
with
themselves
and service
providers.
Operator
accordingly
reverts back
to the client.
The worker
reaches the
client’s
house and
the client
avails his
services.

22. EASY SERVE
Category Management

23. Categories
Plumber Carpenter Electrician
Pest Control Professional
Home Cleaning
On-Demand
Driver

24. A short list of service providers
Electricia
ns
Sr. No. Name of the company
1Doormint
2
Wellington Electrical
Work
3Parsekar Electric Work
4surya nayak
5sai wishnu service
6PM enterprises
7Book my task services
8kadam electrical works
9Reindeer Services
Plumber Services
Sr. No. Name
1MUNNA PLUMBING
2
B.D SADAVARTE
PLUMBERS
3BALAJI PLUMBERS
4SURESH PLUMBERS
5
SHREE VENKATESH
PLUMBERS

25. House Keeping Services
Sr. No. Name of the company
1
DR.MANJU MAID
SERVICES
2
A to Z HOUSEKEEPING
SEVICES
3
EXCEL MAID
SERVICES
4
UNIQUE HOUSE
KEEPING
5
TECHNO
HOUSEKEEPING
6TOTAL CLEANING
7
HIGH TECH CLEANING
SERVICE
8CLEAN SERVICE
Pest
Control
Sr. No. Name of the company
1
PepCOPP PEST
CONTROL SERVICE
2
Pest Treatment Of India
Pvt. Ltd
3
K9 PEST CONTROL
SEERVICE
4pest control m.walshe
5
Sterling Pest Control
Services Pvt Ltd
6
Pesto India Services Pvt.
Ltd.
7
pestache pst control
service
8 Garuda Pesticides
9
HYGEIA PEST
MANAGEMENT PVT.
LTD.
Drivers
Sr. No. Name Of Company
1Zimmber
2Timesaverz
3Carzonrent
A short list of service providers

26. Our Competitors

27. Our USPs
 The ‘EasyServe’ brand will unify various services under one
umbrella, providing an assurance of quality, discounts and
incentives.
 Serves as a portal for emergency services
 Individually tailored suggestions based on past services by
the customer
 Provides consumers a choice of whom to get service from
 Standardised service quality
 Curated marketplace
 Strong backend integration with service providers
 Low bandwidth, homogeneous explainer videos
 Tracking solution with analysis
 Cash collection at your doorstep

28. Exit
 The main exit strategy for startups is to sell the
company to a bigger one for a profit. The same
goes for investors.
 Large companies with interest in the home
services market

29. Ensuring Punctuality
How do we
incentivize workers
to be punctual?
Assign bonuses to
workers with a good
track record
No salary reduction
because employee
morale is paramount
in a service industry

30. Ensuring Safety
Assign EasyServe affiliated services with EasyServe identification
cards
Acquire requisite certification for each category
The moment an order is confirmed, the customer recieves information
about the workers with his EasyServe ID, using the ‘Card’ system
Tracking status of the transaction

31. Termite and rodent control services are in high demand
in Andheri due to high residential population, rains and
dirt
Bandra will not have a high demand for drivers since
most residents opt for app based taxis or public
transport
After party cleaning services are most used in Bandra
and South Bombay. Festivals have high cleaning rate.
Analysis of Categories

32. Analysis of Categories
Most used electrical services are bulb fittings and short
circuits
Plumbing services are most commonly used for WC repair
and blocked pipes especially in JB Nagar Andheri area
High demand for carpenters, mostly for Glass and
hardware repair in Santacruz and Khar

33. EASYSERVE
FINANCIAL
STRUCTURE

34. FUNDS
Start investing an additional Rs 20,000 every month so as to invest a total of
2.4L at the end of the financial year
Increase the amount you save by 15% every year, so the investment
amount changes to Rs 23,000 per month from the second year
The end result should be the same as starting with a higher capital amount of
Rs 27 Lakh. Assuming that fund returns are in the 14-16 % range, you should
be able to reach your goal of Rs 1 Crore by the end of 10 years.

35. Break up into – registration, marketing, working costs (two phone lines,
website, server)
In second month first trickles of revenue from the CHS as part of a year/2
year/3 year deal with our company
Money coming from the CHS will be used to run the company
To raise capital for expansion –
• 1) Employee Investors
• 2) Angel Investors
• 3) Venture Capitalists
• 4) Loans from banks
Corporate tie-ups will function on yearly basis
SEED FUNDING

36. SAY WE TAKE
OBEROI AT
ANDHERI (W)
CHS
1000 FLATS
8.9% CUT PER
1000 RUPEES
AKA 89
RUPEES
DEMAND
EACH MONTH
AROUND 5
LAKHS TO
BEGIN WITH
GIVES Rs,
49,500
RUPEES AS
INCOME FOR
ONLY OBEROI
REVENUE
MODEL

37. 0
2000000
4000000
6000000
8000000
10000000
12000000
2015-2017 2017-2019 2019-2021 2021-2023 2023-2025
Profits
ESTIMATED PROFITS

38. Targets
3MONTH
S
TIE UPS
6MONTH
S
TO 1
YEAR
EXPAND
2 YEARS
INCREAS
E IN
SERVICE
S
3YEARS
ONWARDS
ACHIEVEMENT
OF
PROFITABILITY .

39. TIME DURATION EXPANSION
FIRST 6 MONTHS
 ANDHERI (WEST) FOR FIRST 6
MONTHS – TIE-UPS WITH CHS
OVER THERE FOR USE OF
SERVICES
 EG: 100 SOCIETIES IN FIRST
MONTH + MEMBERS IN IT
6 MONTHS – 1 YEAR  MAHIM TO PEDDAR ROAD
(WESTERN REGION)
1 YEAR – 2 YEAR
 ANDHERI (E) HIRANANDANI &
REST OF SOBO
YEAR 2 ONWARDS
 REST OF MUMBAI
Geographic
Expansion

40. CORPORATE TIE-UPS
Star India Pvt Ltd
3000 employees
working in Star
Building at Urmi
Estate, 37
floor building
WOM
publicity
Yearly deals –
24,99,999/- excl of taxes
for general
maintenance + special
services as chargable
EXAMPLE

41. CORPORATE AND CHS TIE-UPS
3 Months Sustainability
6 months – 1-year geographic expansion
2 years – increase in number and type of
services:
Tapping into every niche
Optimistically profitability will be achieved year 3
onwards

42. SEED FUNDING
BREAK UP OF CAPITAL
START UP
CAPITAL
5 LAKHS
REGISTRATIO
N
MARKETIN
G
WORKING
COST
TWO PHONE
LINES
WEBSITE
SERVER

43. EXPANSION IDEAS
FESTIVE PACKAGES COUPONS
HOME
MAKER
Rs. 7,000
CLEANING PEST CONTROL
PLUMBING REPAIRS
DISCOUNTS
REEDEMABLE
COUPONS
VOUCHERS
FREE HEALTH
CHECKUPS
{PACKAGE OF Rs. 7,000}

44. SERVICE TAX
The responsibility of collecting the tax
lies with the Central Board of Excise
and Customs(CBEC). From 2012,
service tax is imposed on all services,
except those which are specifically
exempted under law. In budget
presented for 2008-2009, it was
announced that all small service
providers whose turnover does not
exceed ₹ 1,000,000 need not pay
service tax. Service tax at a rate of 14
percent will be imposed on all
applicable services from 1 June 2015.

45. PRICING
PEST
CONTROL
General Pest
Control
Beds Bugs
Control
Rodent Control
Termite
Control(1 Year
Warranty)
SQUARE-FEET PRICING
0-500 RS 3000
500-900 RS 3500
900-1350 RS 4500
1350-1800 RS 5500
1800-2250 RS 6000
2250-2700 RS 8000

46. DRIVING
DURATION CHARGES
2 HOURS RS 300
HALF DAY RS 700
FULL DAY(8 HOURS) RS 1500

47. CLEANING
TYPE CHARGES
DUSTING RS 300
AFTER PARTY RS 500
FESTIVE RS 750/DAY

48. Rs 400/ square-feet
x Total square-feet
= Full house
Rs 200/ fitting
*Labour 30%
ELECTRICIAN
S

49. PLUMBING
Rs 300 – Rs 2000
depending on fitting.
Rs 40000 on New
Bathroom * Includes
Labour

50. CARPENTRY
Full Bed
Rs 15000
Wardrobe
Rs 12000
Rs
500/day
Hardware
Wood or
Glass
Labour
50% of
material
cost

52. EASY SERVE ON INSTAGRAM

53. EASY SERVE ON INSTAGRAM

54. EASY SERVE ON FACEBOOK

55. OFFERS GIVEN ON SOCIAL MEDIA

57. PHILOSOPHY OF EASYSERVE’S DESIGN

58. MARKETING STRATEGY

59. GRASSROOTS MARKETING
 Performing tie-ups with housing societies

60. GRASSROOTS MARKETING
 Inform and develop interactions with housing societies on
EasyServe
 Develop a userbase with our target audience (home makers
and young professionals)
 EasyServe will make deals with societies on yearly payments

61. GRASSROOTS MARKETING
 Residents understand the product of EasyServe
 With the reach and benefits of having a small community
that is now handy with EasyServe, we can look to expand to
broader horizons

62. Have you been trying to manage
all your work and do not have
time for yourself?
Here’s the thing for you!
EASYSERVE is here to sort your
life Tell us if you want a driver or
a housekeeper, a plumber or an
electrician and the time when
you want it.
EASYSERVE will arrange it all
for you and you can just sit back
and relax!
EASYSERVE IS HERE TO
HELP!
ANYONE.
ANYTIME.
BROCHU
RE
CHECK OUT OUR BROCHURE
AND DOWNLOAD THE APP.

63. It will help boost the PR of Easy
Serve as we will be to connect
with our target audience.
MARKETING FOR COLLEGE FESTIVALS
The Easy Serve App will be made
compulsory to download for
participants and contingent before
entering the fest.
It will also benefit the
participants as it will fetch them
bonus points .

64. EASY SERVE SEMINARS [ESS]
Easy Serve being a service provider aims to target each and every market segment in the
mass market.
We will be holding seminars and campaigns in schools and colleges to indirectly market the
target audience like parents and friends. The messages and the business information will
indirectly reach out to parents through Word Of Mouth (WOM).
As per the market research made by Easy Serve, 95% of people make an attempt to buy the
product or take advantage of the service, who receive discount coupons or free service
coupons. Hence Easy Serve will definitely provide such coupons to the specific niche market,
like students.
ESS becomes a key offline marketing strategy, where it promotes the niche market also and
is able to target the mass market.

70. ADVERTISING

71. The EasyServe Team
CEO
Upamanyu
President:
Devesh
CTO:
Ashish
CFO:
Diveek
COO:
Riddhim
a
Head of
Advertis
ing:
Manush
i
Head of
Social
Media:
Yashika
Head of
Design:
Simran
Categor
y
Manage
r: Jay
Research
: Ishaan

72. Thank You