To enable innovation in a large and dispersed organization, there is a need for a shared digital platform with simple, social, mobile, smart and situation-aware services that allow people - employees, partners and customers - to get inspired, openly share ideas, and collaborate to implement the best ideas - big or small.

1. The infrastructure
for innovation
Simple
Social
Mobile
Smart
Photo credit: Alejandro Escamilla
alejandroescamilla.com

2. Henrik Gustafsson
Digital Strategist, Analyst & Architect
Background in Information Management, Mobility,
Enterprise Architecture and Social Collaboration.Special
interest in innovation and futurama.
se.linkedin.com/in/henrikgustaf

3. Photo credit: Luca Zanon Www.storiediritratti.it
Oscar Berg
Digital Strategist & Collaboration Expert
Consulting, workshops, speaking and strategic
advisory on digital collaboration and the future of work.
Twitter: @oscarberg www.oscarberg.net
se.linkedin.com/in/oscarberg

4. Buy it here: intranatverk.se
”Collaborating in a Social Era” - A new book
on collaboration by Oscar Berg.
Some voices about the book:
”A book that will make you rethink all you think you know
about collaboration”
Martin White, Intranet Focus Ltd
”A textbook for enterprise collaboration”
Deb Lavoy, CEO and founder, Narrative Builders
”A must-read book”
Atle Skjekkeland, Chief Evangelist, AIIM International
”Oscar Berg is as good as it gets on this topic. This book will
provide lots of practical know how”
Sameer Patel, SVP Product Management & GoToMarket, SAP
Cloud/SuccessFactors
Photo: Sebastian Muller

5. 1.
Innovation
Myth Busting

6. The lone
innovator…
…or mad
scientist?
Photo credit: Kit https://flic.kr/p/AHFTK

7. Your boss knows
most about
innovation

8. Innovation is only
about thinking big

9. How innovation really happens
It requires a collaborative effort
combining diverse perspectives
Innovation does not happen in
isolation
You need to generate many ideas
and let them build on each other
It is not possible to anticipate the
value of new ideas
Connect many minds from in your
organization and beyond
Ideas come from 1. the employees
2. partners 3. customers
Photo credit: Micah. H dribbble.com/micah_hallahan

10. How close the customer experience gap?
Expectations Capabilities

11. Feedback Förbättringar
Offering
Feedback
Insights
Innovation
Kanske kan vi då också stänga gapetGet this loop working!

12. 2.
Why Large Organizations
Fail at Innovation

13. As an organizations grow, specialization and
barriers disconnect the workforce
R&D Production Marketing &
Sales

14. …and the focus shifts from innovation and
value creation to internal efficiency
Inside-out
thinking
Outside-in
thinking

15. Too much focus is put on optimizing highly
repeatable processes
Process optimization dominate
improvement initiatives, still
knowledge work is more than 50% of
the work in a modern business.
Processes do a poor job of
highlighting the how employees get
things done across processes and
hierarchies.
McKinzey Quartely (2006): Mapping the value of employee collaboration.

16. There’s no time to innovate – to think, to reflect,
to dream or to stimulate creativity

17. I will innovate, I just need to…
Spend time on administrative tasks,
attend pointless meetings, please my
boss by reporting KPIs no one really cares
about, search for information and people
without finding anything, get involved in
internal politics, recreate documents
other people have already written before,
randomly add people as CC recipients to
my emails (to cover my back), act
defensively to kill some initiatives, waste
time and energy…

18. Engagement drives innovation
…simply work harder and provide greater ideas
…look for new ways of adding value to work
…find opportunities and follows through
Engaged
employees…
Source: London Business school (2013): Engagement and Innovation
Photo credit: Morgan Sessions

19. Low employee
engagement
Higher
absence
Less
motivation
Less
innovation
…and when it decreases, so does innovation

20. 3.
The Infrastructure
For Innovation

21. Think like a startup - small organizations are
natural innovators
Close to the
customers
Know each
other well
Dare to try
new things
High level of
engagement
Photo credit: Bethany Legg
But most importantly, collaborating and
acting resourcefully comes naturally!

22. The flow of innovation
Create and
share ideas
Validate and
enrich ideas
Prototype and
realize ideas
Big or small innovations, fast
and slow process flow
How do we ensure we do not
miss the low-hanging fruit?
Explore and
discover

23. Recent research suggests that creativity is less an
attribute of individuals than an emergent property
that bubbles up within communities of people
solving problems together.
Jim Kim, President at The World Bank
”

24. So the challenge for an organization is building a
culture that encourages new ideas while
providing a platform to reinforce collaboration.
Jim Kim, President at The World Bank
”

25. Low visibility
High visibility
Team
collaboration
Socialcollaboration
This is where
traditional innovation
processes put the
emphasis
This is where ideas
come from and
spontaneous
collaboration begins
Model by
Oscar BergPhoto credit: Martin Vang
The collaboration pyramid applied to innovation

26. Photo credit: Joshua Hibbert
If ideas aren’t
shared openly, how
will they be
discovered?
If people aren’t
recognized, will
they continue
sharing?
Model by
Oscar Berg
The five principles of collaborative
communication applied to innovation

27. We need a digital infrastructure for innovation
A shared digital collaboration platform
Create and
share ideas
Validate and
enrich ideas
Prototype and
realize ideas
Explore and
discover

28. Simple
Social
Mobile
Smart
Photo credit: Dayne Topkin
We expect and need it to be...

29. Complex features
Too many tools
Inconsistent design
Information overload
Lack of integration
Doesn’t fit my workstyle
Bad usabilityMultiple logins
Hard to access
No mobility
Reality check

30. Low visibility
High visibility
Team
collaboration
Socialcollaboration
PLMS CRM
Innovation
System
Web site and
exrtranet
Productivity
tools
+100
Collaboration
Platform
ERP
Document
Management
Intranet
Photo credit: Martin Vang
Can people communicate and collaborate
spontaneously across silos?

31. Where would you position the tools you
currently use?
Email
Openness
Transparency
Dialog
Participation
Recognition
Photo credit: Joshua Hibbert

32. The suggestions box -
the most common and
the worst tool and
symbol for innovation
Photo credit: Travis https://flic.kr/p/6Rh86d

33. What to do?

34. Team
collaboration
Socialcollaboration
Communities
Social network
Rich profiles
Micro-sharing
Feeds
Discovery
Workspaces
Co-authoring
Personal information management
Task
management
Photo credit: Martin Vang
Enable spontaneous communication
and collaboration across barriers

35. Photo credit: Joshua Hibbert
PraisingSharing
Linking
Commenting
Tagging
Following
Authoring
Recommending
Connecting Joining
Enable and encourage collaborative
communication

36. Rich
profiles
Micro-
sharing
Social
network
Communities
Employees CustomersPartners
Everyone,
anywhere,
anytime
- all ideas!
Sharing
Feeds Discovery
LinkingTagging Following Connecting
Joining Commenting Authoring Recommending Praising
Tear down the system silos
Digital services

37. We learned that the only way for businesses to
consistently succeed today is to attract smart
creative employees and create an environment
where they can thrive at scale.
Eric Schmidt, ”How Google Works”
”

38.
Summary
• The innovation process begins with openness and sharing
• Efficiency and bureaucracy make it difficult to innovate
• Don’t let your innovation system(s) become another silo
• Enable open and spontaneous collaboration across barriers
• Shared strategy and service-orientation is key to succeed
Photo credit: Daria Nepriakhina