Internet marketing algorithms are always changing and it’s sometimes a race to keep up. In response, more marketers are using influencer marketing to build followings for multi-national brands across the world..

1. Using Influencer Marketing
to Build a Following

2. Internet marketing algorithms are always changing and it’s sometimes a
race to keep up. In response, more marketers are using influencer
marketing to build followings for multi-national brands across the world.
Influencer marketing uses individuals and brands that already have
audiences to build your own. For example, on social media, one might see
Twitter accounts with hundreds of thousands of followers. Imagine being
able to work together with those Twitter accounts to promote your brand.
The same can be done through methods such as sponsoring a YouTube
video from an influencer, brokering a deal with an Instagram influencer to
promote your brand, and/or partnering with a popular Facebook page to
highlight the products or services you offer. As a trustworthy strategy,
influencer marketing is one method of getting the word out that has
consistently delivered.

3. Influencer marketing begins first with finding influencers that are relevant to
what it is you are selling. Though it can be tempting to go with influencers
who have the most followers, relevancy is always more important. Also,
consider those who have the highest amount of engagement. Though
larger brands have their value, it’s oftentimes the smaller to mid-size
influencers that come with the highest fan engagement. In developing the
strategy approach to one’s influencer marketing, examine what other
brands are doing. In some cases, influencers might want to participate in
the strategy development phase so asking them for their own input could
reveal some unique opportunities you never thought of. If there’s a way to
maximize the benefit for the influencer while promoting your brand, the
influencer likely has more insight into how to find it.
To determine whether an influencer marketing campaign is working or not,
traditional metrics may not apply. Therefore, creating a more customized
approach is recommended. Depending on the context, this might include a
coupon code or something by which one can track influencer-related sales.
Measuring marketing performance is important though so be sure to define
how success will be determined. The more authentic engagement a
marketing campaign can accomplish, the more likely one is to see upticks
in sales, followers, and cost savings.
If you decide influencer marketing is a way forward for your business, it’s
an ongoing job to keep track of who is on the rise and where technology is
headed. Influencer marketing is all about finding an audience so knowing
where to go to tap into audience is key. The more trendy the influencer, the
more effective a campaign like this is likely to be.
Influencer marketing in 2018 is big and it continues to grow as a dominant
marketing strategy. Just as an example, a recent Nielsen study shared how
92 percent of consumers trusted the recommendations of friends and/or
well-known figures more than anything else. That means, to these

4. consumers, influencer marketing is more effective in a product or service
recommendation than any email campaign, traditional ad, video message,
or blog. For brands that are targeting awareness in their category of the
marketplace, there’s no disputing the effectiveness of influencer marketing.
Use influencer marketing today to highlight products and services, promote
your brand, and build a following. By choosing to partner with a digital
marketing company experienced with influencer marketing such as
Unlimited Exposure, you can trust that you’re in good hands.
Unlimited Exposure Online
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