NIST’s Manufacturing Extension Partnership centers are working with universities, federal labs, and other partners to accelerate the use of technology among manufacturing clients. One of MEP’s key tools is Technology-Driven Market Intelligence (TDMI), which guides the collection and analysis of market information about a specific technology and its potential opportunities for commercial success, either as a product or a process. This approach has benefits for companies and for state officials: it enables companies to understand market opportunities when adopting technology which can then lead to increased sales and company growth; States can better understand the existing market for a technology that — when adopted by existing or new clusters of companies in that State — can lead to economic growth. This panel will describe the process, the roles of partners, and showcase ways MEP that companies and states are benefitting from the process. Dave Cranmer, NIST Extension Partnership (moderator) Tom Culver, Senior Innovation Advisor, Research Triangle Institute (RTI) Dion Jackson, Associate for USC Center for Economic Development in the Price School of Public Policy, USC Gene Russell, President & CEO, Corporation for Manufacturing Excellence (Manex)

1. #UEDASummit
#UEDASummit

2. Technology-Driven Market
Intelligence Overview

3. What is TDMI?
• Technology-Driven Market Intelligence (TDMI) is focused
market intelligence that considers specifically the
benefits and market impacts related to a specific
technology-based asset (e.g., idea, product, process).
October 2013
TDMI
3

4. TDMI is focused on technology
Synthesis /analysis of information
for actionable product recommendations
Integrates consideration of technical factors, the benefits
these enable, and the associated market value
October 2013
TDMI
4

5. What are the
opportunities &
threats?
What are the
strengths &
weaknesses?
What kinds of questions does TDMI
answer?
October 2013
•
What are the potential applications for my product or product
idea?
•
Is my product or product idea viable for a given application, and if
not, how might it become viable/ competitive? What are the
strengths and weaknesses compared to other offerings?
•
How big is the potential market for a given application? What are
the trends and drivers?
•
What are the market entry opportunities (e.g., partners that can
help me get there) and threats (e.g., competitors, regulations) for a
given application?
TDMI
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6. What is the TDMI process?
Qualify
Plan
Engage client
Meet
Meet client
Determine
whether client
is right and
ready for TDMI
Understand
what the client
asset is and
what the client
needs to know
Scope project
and level of
effort with
client
October 2013
Develop search
strategy
Research
Analyze
Report
Search
secondary
sources
Synthesize
information
Document
findings
Interview
primary sources
Develop SWOT
analysis
Deliver findings
to client
Draw
conclusions and
prioritize
opportunities
Profile best
opportunities
and
recommend
actions
Capture
findings
Capture
findings
TDMI
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7. This Afternoon
• Now that you know what TDMI is…
• California Network for Manufacturing Innovation (CNMI)
– University of Southern California
– Corporation for Manufacturing Excellence (Manex)
• Companies’ perspectives
– Success stories (SBIR and non-SBIR)
October 2013
TDMI
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8. CNMI connects technology developers, manufacturers,
and educators
Educators
NIST MEPs
iGates
Etc.
El Camino College/CATCs
RapidTech
Maker’s Factory
Stanford FabLab
Etc.
CNMI
LLNL
USC
JPL
UC-Irvine
UC-Berkeley
Etc.
October 2013
Technology
Developers
Industry
TDMI
OEMs (Northrop
Grumman)
Service Providers
(GROWit)
Equipment
Manufacturers
(Bespoke
Innovations)
Materials Suppliers
(Microfabrica)
3D Model SW &
Equipment
(Autodesk)
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9. CNMI’s first step - focus on additive
manufacturing in the state
– CNMI kicked-off its formation
with an event to attract future
members: “Learning Lab”
– The first event focused on
additive manufacturing
technologies and showcased
LLNL additive manufacturing
technologies and capabilities
– Future events will showcase
other California advanced
manufacturing technologies from
USC, other research institutions
October 2013
TDMI
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10. TDMI Project Goal
• Identify CA market players - early adopters or potential
licensees/adopters of LLNL additive manufacturing
technologies
• Identify key stakeholders for a consortium for advanced
manufacturing in California, and to participate in the
additive manufacturing Learning Lab
• Identify and prioritize key issues for the learning lab
and/or the broader CNMI
• Characterize the technology needs of users and potential
adopters, by sector
October 2013
TDMI
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11. Findings summary
• Most AM activity in the US is east of the Mississippi
• Not all organizations in AM value chain are connected
• Most companies contacted were interested in
participating in the learning lab
• A subset of companies, those actively engaged in AM,
are interested in participating in a collaborative and
solving industry problems
October 2013
TDMI
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12. Findings summary (continued)
• A good outcome for the collaborative is a series of
initiatives, each focused on various aspects of the major
needs:
– Innovation: need to focus and avoid duplication with other
efforts; many needs in materials and process development
– Workforce: no talent pool, companies have to train their own
workers in AM
– Supply chain: few US-based materials companies and AM
equipment manufacturers
October 2013
TDMI
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13. CA Has It All
• Companies in all parts
of the AM value chain
• CA organizations are
participating in national
AM efforts
October 2013
TDMI
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14. Innovation: CA has research assets working in AM
–
–
–
Engineered materials for AM on the micro scale, creating material properties specific to application
needs
Created specially designed processing systems that can deposit nanomaterials, ceramics, and
metal inks
Working on process modeling for parts certification
–
–
Needs materials and methods of using multiple materials in the construction of parts/products using
AM, specifically the manufacturing of electronic and opto-electronic assemblies
Sees value in a collaborative
Not interested in presenting at Learning Lab
–
–
–
Working on faster, lower cost solutions to AM
Concerned about sharing their intellectual property
May be interested in participating in collaborative
–
–
–
“Berkeley Manufacturing Institute is a Multi-Disciplinary, Multi-Department team of researchers
dedicated to Manufacturing Complete Mechanical and Electrical Products”
Working in AM for over 20 years, now prints electronics and sensors
Member of AMP
–
–
Member of DARPA iFAB
Working in AM space for a long time and has historical data on company needs
–
October 2013
TDMI
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15. Education/workforce: K-16 to working adults
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
October 2013
“Through technology education, manufacturing training, and services that contribute to
continuous workforce development, CACTs are experts in technology deployment and
business development.”
Active participant of CNMI
“RapidTech is the National Science Foundation (NSF) Center for the development and
advancement of Additive Manufacturing (AM) and related technologies”
Provides national training workshop on AM targeted at educators
Participates in ASTM F42 standard for AM
Hosted NNMI workshop in CA
Created FabLab@school for high schools as a way to generate interest in science and
innovation, 2 high schools in Palo Alto among them
Uses 3D printers as part of the curriculum
Have done 1-2 hour demos for companies, but their focus is high school
Calling this “workforce development” scares some people away; this organization focuses
on the innovation aspect of AM
Santa Cruz-based organization that designs, prototypes, and manufactures a wide variety
of items, from simple 3D objects to complex mechanical/electronic products
KidsCamps, high school classes, and class at UC Santa Cruz; gave TED talk on 3D printing
Provides design and AM services to startups
Issue: vendors don’t have client base, clients need education
Excited to participate in Learning Lab
TDMI
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16. Other advanced manufacturing activities
• Smart Manufacturing
Leadership Coalition,
UCLA
• An industry, academic and
government Engineering
Virtual Organization with
start-up funding through
the NSF
• Jim Davis
jdavis@oit.ucla.edu
October 2013
TDMI
https://smartmanufacturingcoalition.org/
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17. NIST MEP Technology-Driven Market Intelligence
Market insights take company into the blockbuster drug market
“A magnificent job of characterizing the new biochemical processing market … we
got input on the new application from 10 of the leading experts in the industry.”
– Marc Rothstein, President, Prime Synthesis

18. NIST MEP Technology-Driven Market Intelligence
SBIR Firm Discovers Path To Commercialization
“GENEDGE Alliance was invaluable in prioritizing our customers and focus.”
– Karron Myrick, Director of Finance & Business Development

19. NIST MEP Technology-Driven Market Intelligence
IP insights clear way to breakout product for university spin-off
“The IP freedom-to-operate search saved us a lot of time, and combined with the market
insight, gave us the confidence to move forward with this important new product .
– Jon Peterson, Principal Scientist, Salimetrics

20. “Precision fab company expands
opportunities in lockbox market”
“Company finds partner to make
solar product a working reality”
“Furniture company expands
into building interiors market”
“Opportunities targeted for new
infant protection technology”
“New applications move material
company into hi-tech market”
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© Copyright RTI International 2013
TECHNOLOGY-DRIVEN MARKET INTELLIGENCE
MEP TDMI services are helping many SMEs grow

21. Dion Jackson, MBA, MRED, MPl
USC Center for Economic Development
Dion Jackson
USC Center for
Economic
Development

22. • Who We Are
• Genesis of Our Role in CNMI
• California Network for Manufacturing Innovation
• CNMI & Economic Development
USC Center for Economic Development
Dion Jackson
University of Southern California
Center for Economic Development

23. • Beginnings in 1996:
• EDA University Center
• Outreach arm of Sol Price School of Public Policy providing clinical
experience for Masters students
• Strategic Planning for Economic Development
• Co-Hosted 1999 EDA Regional Conference
• Nat’l Center for Eco-Industrial Development
USC Center for Economic Development
Dion Jackson
Who We Are

24. Genesis of our Role in CNMI
2011
i6
2012
iHub
2013
JIAC i6 CNMI AM NNMI
2014
AMO
Challenge: Growing Companies Locally
from University Technology Transfer
•
•
•
•
I6 Challenge
iHub network assessment for GO-Biz
Advanced Manufacturing: Jobs and Innovation Accelerator
Meeting on technology transfer
• CMTC, Manex, LLNL, LBNL, USC, El Camino College
• Technology-Driven Market Intelligence
USC Center for Economic Development
Dion Jackson
2010

25. CNMI & Economic Development
2011
i6
2012
iHub
2013
JAIC i6 CNMI AM NNMI
2014
AMO
Investing in Manufacturing Communities Partnership:
Investing in California’s Manufacturing and Innovation
USC Center for Economic Development
Dion Jackson
2010