Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands to a target audience. It encompasses a wide range of online marketing activities and strategies aimed at reaching potential customers and engaging with them in a digital environment.

1. Digital Marketing
MISD DIGITAL MARKETING

2. www.misd.in
Introduction
Digital marketing refers to the
use of digital channels,
platforms, and technologies to
promote and advertise
products, services, or brands
to a target audience. It
encompasses a wide range of
online marketing activities and
strategies aimed at reaching
potential customers and
engaging with them in a digital
environment.

3. www.misd.in
Search Engine Optimization (SEO)
SEO involves
optimizing a website's
content and structure to
rank higher in search
engine results pages
(SERPs) for specific
keywords. The goal is
to increase organic
(non-paid) traffic to a
website.

4. www.misd.in
Content Marketing
Content marketing involves creating and sharing
valuable, relevant, and consistent content to
attract and engage a target audience. This can
include blog posts, articles, videos, infographics,
and more.

5. www.misd.in
Social Media Marketing
This involves using social media platforms
like Facebook, Twitter, Instagram, LinkedIn,
and others to connect with your audience,
build brand awareness, and promote
products or services.

6. www.misd.in
Email Marketing
Email marketing involves sending targeted
emails to a list of subscribers to nurture
leads, provide valuable content, and
promote products or services.

7. www.misd.in
Pay-Per-Click Advertising (PPC)
PPC ads are paid advertisements that
appear on search engines and other
platforms. Advertisers pay a fee each time
their ad is clicked. Google Ads and
Facebook Ads are popular PPC platforms.

8. www.misd.in
Affiliate Marketing
This is a performance-based marketing
strategy where businesses reward
affiliates (partners) for driving traffic or
sales to their website through the
affiliate's marketing efforts.

9. THANK YOU!