Turning corporate managers into business model mavericks

1. Rocking Business Innovation | 1© NC-Creators
6. Nightmare Competitor versus other
approaches to Business Innovation

2. Rocking Business Innovation | 2© NC-Creators
The Nightmare Competitor Approach goes far beyond analyzing mega trends.
Thanks to trend gurus and consultants they are usually known by all players in
an industry

3. Rocking Business Innovation | 3© NC-Creators
The problem is that knowing the trends is not good enough

4. Rocking Business Innovation | 4© NC-Creators
The Nightmare Competitor Approach does not lead to variations of the
given, it encourages you to think in alternatives
vs.

5. Rocking Business Innovation | 5© NC-Creators
Compared to the Alexander Osterwalder’s Business Model Canvas the
Business Model Radar allows to compare business models visually

6. Rocking Business Innovation | 6© NC-Creators
Compared to Blue Ocean’s Value Curves the Business Model Radar
supports the profiling of Business Models - by providing Business Model
Constituents

7. Rocking Business Innovation | 7© NC-Creators
Compared to the Business Model
Navigator there are only 5 basic
business models. Each of them
can be further differentiated on the
basis of the Business Model
Constituents

8. Rocking Business Innovation | 8© NC-Creators
But the strongest difference lays in the different psychology. The treat is
a much greater motivator for action than any opportunity ever can be

9. Rocking Business Innovation | 9© NC-Creators
Go to slideshare.net to download core elements of the Nightmare Competitor
Approach

10. Rocking Business Innovation | 10© NC-Creators
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