What does it mean to be a design leader today, or in the nebulous yet accelerating future? Even more crucial, how do we articulate this significance to a recruiter, an executive, or an investor — so as to gain their respect, if not their outright trust?

1. Progressive Disclosure
The Fluxible - September 2016
Uday Gajendar, Principal UX Consultant
@udanium / udanium@gmail.com
Images via Unsplash & Google Images

2. ?
value
“Design is one of the most powerful forces in our
lives and also one of the most misunderstood.” - Alice Rawsthorn
@udanium #fluxible2016

3. AFFIRM
CLARIFY
EXPAND
v a l u e
@udanium #fluxible2016

4. @udanium #fluxible2016
UI UX

5. dialogueDESIGNERS PARTNERS
LOGIC VALUE
CRAFT
@udanium #fluxible2016

6. UX
BizTech
CEOs
VCs
HR
PARTNERS = Control
Job Spec
Promotion Paths
Org & Salary
Biz Strategy
Culture & Organization
Money
Money
@udanium #fluxible2016

7. Let’s have an “intervention”!
HR+ Recruiters
CEO+ Executives
VC+ Investors

8. HR+ Recruiters
CEO+ Executives
VC+ Investors
“Hire a senior UX/UI designer who knows Sketch
and codes the front-end.”
“Create a design thinking culture with journey maps!”
“Deliver 10x returns on my investment.”
“Clean up the interface.”
“We need some design thinking.”
“Gotta validate the investment thesis.”
@udanium #fluxible2016

9. HR+ Recruiters
CEO+ Executives
VC+ Investors
metrics
pixels
metrics
+
Quant validation
Pretty mockups
@udanium #fluxible2016

10. TradecraftCRAFT Statecraft Stagecraft
LOGIC Functional Political Perceptual
VALUE Impact Influence Inspiration
HR+ Recruiters
CEO+ Executives
VC+ Founders
@udanium#fluxible2016

11. Founders & Startups
LOGIC VALUE
CRAFT
Why so tantalizing for designers?
Plant the seeds…early.
Make Startups
Great (Again?)
@udanium #fluxible2016

12. MICRO
MACRO
META
VALUE Impact Influence Virtue
Tradecraft
Functional
Statecraft
Rhetorical
Stagecraft
Perceptual
PERSPECTIVE
Cultural
Philosophical
@udanium #fluxible2016

13. Design
design
value!
Let’s go
Meta.
@udanium #fluxible2016

14. Designer as Philosopher.
Shaping the conscience of an organization.
Of an industry. Of a culture.
- Charles Eames
@udanium #fluxible2016

15. Designing = right choices.
Decision making from a humanist POV.
Intentionality & consequences.
job.
@udanium #fluxible2016

17. HUMAN
VIRTUESTrust
Respect Dignity
Loyalty
Beauty
Vitality
@udanium #fluxible2016

18. Create something meaningful
SIGNIFICANCE
Utility Story StyleFunction• • •
Are we defining design value the right way?
@udanium #fluxible2016

19. å
“The deeper purpose of design is to create the possibility
of true experience in our lives.” - Richard Buchanan
Just
Useful
Pleasurable
Good
Authentic, genuine, resonant, meaningful.
@udanium #fluxible2016

20. “Humans are unpredictable mushy bags
of irrationality and emotion.”
FORCE MULTIPLIER
CRAFT
VALUELOGIC
META
MACRO MICRO
- Travis Gertz
@udanium #fluxible2016

21. Impact
Influence
Virtue
MICRO
Tradecraft
Functional
MACRO
Statecraft
Rhetorical
Stagecraft
Perceptual
META
Cultural
Philosophical
Uday Gajendar
udanium@gmail.com
twitter: @udanium
Any Questions?
Thank you.
VALUEPERSPECTIVE