SlideShare ist ein Scribd-Unternehmen logo
1 von 32
Downloaden Sie, um offline zu lesen
@uberflip#uberwebinar
Emilie Hamel
Customer Success
Specialist, Uberflip
@emilieHamel
User Reviews: Your Best Kept
Content Marketing Secret!
Vinay Bhagat
Founder & CEO, TrustRadius
@vinaybhagat
@uberflip#uberwebinar
WE WILL SEND THE RECORDING.
Questions? We’ve got answers!
(At the end of the webinar J)
@uberflip#uberwebinar
Join in on
WE WILL SEND THE RECORDING.
Questions? We’ve got answers!
(At the end of the webinar J)
@uberflip#uberwebinar
Who’s Vinay?
Serial entrepreneur
§  Founded Convio, SaaS for nonprofits
§  IPO, then acquired for $325 million in 2012
§  Now, Founder & CEO, TrustRadius
Outside work
§  Father of two young kids
§  Loves travel, wine, squash
@uberflip#uberwebinar
About TrustRadius
TrustRadius is the leading research
platform for business software based
on authentic, in-depth reviews.
We help buyers to make better,
confident software selections and
vendors to scale and harness user
reviews to increase sales.
@uberflip#uberwebinar
Agenda
Why invest in user reviews?
- Role of user reviews in the buyer’s journey

How to leverage reviews to accelerate sales
- On-site conversion
- Demand generation and sales enablement


Scaling and sustaining a strong review
presence
- Best practices for building a best in-class program
@uberflip#uberwebinar
Buyers Doing More Homework
@uberflip#uberwebinar
Seek Peer Input At All Stages
@uberflip#uberwebinar
Search is Key
78% start with search and of those 60% search for peer
reviews

Source: Google/Compete Tech B2B Customer Study, 2012. (Sample of N=1028 Tech B2B customers who use search to research Tech Tech products)
@uberflip#uberwebinar
All Content Is Not Created Equal
Source: Walker Sands State of Marketing Technology 2016 !
@uberflip#uberwebinar
The Authenticity Imperative
Authenticity beats product utility and
innovation
Communicating honestly about products and services (91%)
is more important to consumers than product utility (61%)

Authenticity has a positive impact on
bottom line
63% of consumers would buy from a company they consider
to be authentic, over and above competitors
@uberflip#uberwebinar
Unacceptable!
@uberflip#uberwebinar
Helpful!
@uberflip#uberwebinar
Be Discovered
@uberflip#uberwebinar
Compete Effectively
@uberflip#uberwebinar
Increase On-Site Conversion

Erik Bratt, VP Content Tealium!
“Since putting up this widget two months ago, the
time spent on this page has increased by 25%
compared to the previous two months
We’ve been tracking the number of people who read
the reviews on the widget and then submit a lead and
our pipeline has increased as well. The review
widget adds a lot of credibility to our product”
@uberflip#uberwebinar
Boost Demand Gen Email Campaigns
@uberflip#uberwebinar
Increase PPC and Retargeting Yield
@uberflip#uberwebinar
Accelerate Sales & Win More Deals
“Having a large number of reviews on TrustRadius makes
my life as a sales rep so much easier. The reviews hold
more clout than those from software critics since they
come from actual customers. They give prospects a sense
of security that they aren’t kissing a frog”
@uberflip#uberwebinar
Enable Sales

Jason Wesbecher, CMO Mattersight !
“When prospective customers ask for
references, we can accelerate that very critical
part of the cycle.
We don’t have to cajole someone to get on the
phone. We can send them to a website with 33
living, breathing, authentic reviews which are
probably more beneficial than a single call.”
@uberflip#uberwebinar
Building A Best-In-Class Review Program
- What’s your overall social proof strategy?
- How does this align with your content strategy?
- How do you plan to use the reviews?
- How will you measure success?
- In-house vs outsource?
- Can you handle the truth?
@uberflip#uberwebinar
5 Success Steps
@uberflip#uberwebinar
Review Acquisition
@uberflip#uberwebinar
Maximizing Review Content Value

Mike K., CTO!
“AlienVault USM makes our lives as managed
security providers a lot easier. It has the tools
built into it that automate a huge amount of the
analysis that needs to be done to ensure there
is nothing malicious going on in our clients
networks.  When we monitor and review
theses networks, we know that we can check
the alarms generated on the USM platform, and
investigate those as a priority, and can rely on
the fact that the platform has weeded out only
the events that need to be investigated
further.”
@uberflip#uberwebinar
Review Refresh / Augmentation
@uberflip#uberwebinar
Responding to Critique
@uberflip#uberwebinar
Tealium Success Story
@uberflip#uberwebinar
Results
71 strong reviews and ratings
from:
- Cisco, Dow Jones, Trend Micro and many
more

Average rating of 4.6 stars out of 5
- High participation

Sales enablement gold
- “Solid gold. We should capitalize on these now”
@uberflip#uberwebinar
@uberflip#uberwebinar
RESOURCES
Success Guide
to Increasing Sales
with User Reviews
www.trustradius.com/static/increase-sales-by-leveraging-user-reviews!
@uberflip#uberwebinar
QUESTION TIME!
Vinay Bhagat
Founder & CEO, TrustRadius
@vinaybhagat
hub.uberflip.com
Emilie Hamel
Customer Success Specialist,
Uberflip
@emilieHamel
FindouthowBookerdecreasedtheir
costperleadby71% withcontent.
READCASESTUDY

Weitere ähnliche Inhalte

Was ist angesagt?

The Top B2B Content of 2016: Six Lessons for Marketers
The Top B2B Content of 2016: Six Lessons for MarketersThe Top B2B Content of 2016: Six Lessons for Marketers
The Top B2B Content of 2016: Six Lessons for MarketersUberflip
 
Marketing Automation Hacks 2016: Act-On
Marketing Automation Hacks 2016: Act-OnMarketing Automation Hacks 2016: Act-On
Marketing Automation Hacks 2016: Act-OnUberflip
 
Blogging in the Age of Modern Marketing
Blogging in the Age of Modern MarketingBlogging in the Age of Modern Marketing
Blogging in the Age of Modern MarketingHana Abaza
 
Creating an Analytics-Driven Advertising and Personalization Landing Page Opt...
Creating an Analytics-Driven Advertising and Personalization Landing Page Opt...Creating an Analytics-Driven Advertising and Personalization Landing Page Opt...
Creating an Analytics-Driven Advertising and Personalization Landing Page Opt...Demandbase
 
How To Make More Money With Creative, Customer-Focused Content Marketing
How To Make More Money With Creative, Customer-Focused Content Marketing How To Make More Money With Creative, Customer-Focused Content Marketing
How To Make More Money With Creative, Customer-Focused Content Marketing NewsCred
 
How to Amplify Content by Activating Your Sales Team
How to Amplify Content by Activating Your Sales TeamHow to Amplify Content by Activating Your Sales Team
How to Amplify Content by Activating Your Sales TeamUberflip
 
How to Increase Conversions With Marketing Personalization
How to Increase Conversions With Marketing PersonalizationHow to Increase Conversions With Marketing Personalization
How to Increase Conversions With Marketing PersonalizationUberflip
 
Agency Marketing Innovations
Agency Marketing InnovationsAgency Marketing Innovations
Agency Marketing InnovationsHubSpot
 
Does Seasonal Messaging Really Work? How one company's wrong assumptions led ...
Does Seasonal Messaging Really Work? How one company's wrong assumptions led ...Does Seasonal Messaging Really Work? How one company's wrong assumptions led ...
Does Seasonal Messaging Really Work? How one company's wrong assumptions led ...MarketingExperiments
 
How to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesHow to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesKissmetrics on SlideShare
 
How a Content Marketing Company Does Content Marketing
How a Content Marketing Company Does Content MarketingHow a Content Marketing Company Does Content Marketing
How a Content Marketing Company Does Content Marketingion interactive
 
How Content Fuels the Entire Buyer's Journey
How Content Fuels the Entire Buyer's JourneyHow Content Fuels the Entire Buyer's Journey
How Content Fuels the Entire Buyer's JourneyUberflip
 
Tips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing StrategyTips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing StrategyMichael Brenner
 
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Kissmetrics on SlideShare
 
7 Tactics to Boost Your Digital Marketing Conversion Rates
7 Tactics to Boost Your Digital Marketing Conversion Rates7 Tactics to Boost Your Digital Marketing Conversion Rates
7 Tactics to Boost Your Digital Marketing Conversion RatesAnne Marie Dono
 
The acquisition marketing puzzle most fail to complete - Turing Festival Augu...
The acquisition marketing puzzle most fail to complete - Turing Festival Augu...The acquisition marketing puzzle most fail to complete - Turing Festival Augu...
The acquisition marketing puzzle most fail to complete - Turing Festival Augu...Depesh Mandalia
 
How to Optimize the Content Experience for Lead Gen
How to Optimize the Content Experience for Lead GenHow to Optimize the Content Experience for Lead Gen
How to Optimize the Content Experience for Lead GenHana Abaza
 
Content Marketing Training by Christa Sabathaly
Content Marketing Training by Christa SabathalyContent Marketing Training by Christa Sabathaly
Content Marketing Training by Christa SabathalyGrowth Hacking Asia
 
Go Long: How to write uncomfortably long and stunningly high-converting copy
Go Long: How to write uncomfortably long and stunningly high-converting copyGo Long: How to write uncomfortably long and stunningly high-converting copy
Go Long: How to write uncomfortably long and stunningly high-converting copyJoanna Wiebe
 
How to Create Product Driven Growth
How to Create Product Driven GrowthHow to Create Product Driven Growth
How to Create Product Driven GrowthKieran Flanagan
 

Was ist angesagt? (20)

The Top B2B Content of 2016: Six Lessons for Marketers
The Top B2B Content of 2016: Six Lessons for MarketersThe Top B2B Content of 2016: Six Lessons for Marketers
The Top B2B Content of 2016: Six Lessons for Marketers
 
Marketing Automation Hacks 2016: Act-On
Marketing Automation Hacks 2016: Act-OnMarketing Automation Hacks 2016: Act-On
Marketing Automation Hacks 2016: Act-On
 
Blogging in the Age of Modern Marketing
Blogging in the Age of Modern MarketingBlogging in the Age of Modern Marketing
Blogging in the Age of Modern Marketing
 
Creating an Analytics-Driven Advertising and Personalization Landing Page Opt...
Creating an Analytics-Driven Advertising and Personalization Landing Page Opt...Creating an Analytics-Driven Advertising and Personalization Landing Page Opt...
Creating an Analytics-Driven Advertising and Personalization Landing Page Opt...
 
How To Make More Money With Creative, Customer-Focused Content Marketing
How To Make More Money With Creative, Customer-Focused Content Marketing How To Make More Money With Creative, Customer-Focused Content Marketing
How To Make More Money With Creative, Customer-Focused Content Marketing
 
How to Amplify Content by Activating Your Sales Team
How to Amplify Content by Activating Your Sales TeamHow to Amplify Content by Activating Your Sales Team
How to Amplify Content by Activating Your Sales Team
 
How to Increase Conversions With Marketing Personalization
How to Increase Conversions With Marketing PersonalizationHow to Increase Conversions With Marketing Personalization
How to Increase Conversions With Marketing Personalization
 
Agency Marketing Innovations
Agency Marketing InnovationsAgency Marketing Innovations
Agency Marketing Innovations
 
Does Seasonal Messaging Really Work? How one company's wrong assumptions led ...
Does Seasonal Messaging Really Work? How one company's wrong assumptions led ...Does Seasonal Messaging Really Work? How one company's wrong assumptions led ...
Does Seasonal Messaging Really Work? How one company's wrong assumptions led ...
 
How to identify your highest impact growth opportunities
How to identify your highest impact growth opportunitiesHow to identify your highest impact growth opportunities
How to identify your highest impact growth opportunities
 
How a Content Marketing Company Does Content Marketing
How a Content Marketing Company Does Content MarketingHow a Content Marketing Company Does Content Marketing
How a Content Marketing Company Does Content Marketing
 
How Content Fuels the Entire Buyer's Journey
How Content Fuels the Entire Buyer's JourneyHow Content Fuels the Entire Buyer's Journey
How Content Fuels the Entire Buyer's Journey
 
Tips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing StrategyTips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing Strategy
 
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
 
7 Tactics to Boost Your Digital Marketing Conversion Rates
7 Tactics to Boost Your Digital Marketing Conversion Rates7 Tactics to Boost Your Digital Marketing Conversion Rates
7 Tactics to Boost Your Digital Marketing Conversion Rates
 
The acquisition marketing puzzle most fail to complete - Turing Festival Augu...
The acquisition marketing puzzle most fail to complete - Turing Festival Augu...The acquisition marketing puzzle most fail to complete - Turing Festival Augu...
The acquisition marketing puzzle most fail to complete - Turing Festival Augu...
 
How to Optimize the Content Experience for Lead Gen
How to Optimize the Content Experience for Lead GenHow to Optimize the Content Experience for Lead Gen
How to Optimize the Content Experience for Lead Gen
 
Content Marketing Training by Christa Sabathaly
Content Marketing Training by Christa SabathalyContent Marketing Training by Christa Sabathaly
Content Marketing Training by Christa Sabathaly
 
Go Long: How to write uncomfortably long and stunningly high-converting copy
Go Long: How to write uncomfortably long and stunningly high-converting copyGo Long: How to write uncomfortably long and stunningly high-converting copy
Go Long: How to write uncomfortably long and stunningly high-converting copy
 
How to Create Product Driven Growth
How to Create Product Driven GrowthHow to Create Product Driven Growth
How to Create Product Driven Growth
 

Andere mochten auch

Certificate of degree(MSc)
Certificate of degree(MSc)Certificate of degree(MSc)
Certificate of degree(MSc)Ruslan Into
 
Bebé a bordo
Bebé a bordoBebé a bordo
Bebé a bordong3630217
 
Luceneインデックスの共起単語分析とSolrによる共起単語サジェスチョン
Luceneインデックスの共起単語分析とSolrによる共起単語サジェスチョンLuceneインデックスの共起単語分析とSolrによる共起単語サジェスチョン
Luceneインデックスの共起単語分析とSolrによる共起単語サジェスチョンKoji Sekiguchi
 
Knowlywood: Mining Activity Knowledge from Hollywood Narratives
Knowlywood: Mining Activity Knowledge from Hollywood NarrativesKnowlywood: Mining Activity Knowledge from Hollywood Narratives
Knowlywood: Mining Activity Knowledge from Hollywood NarrativesGerard de Melo
 
The Science of Blogging
The Science of BloggingThe Science of Blogging
The Science of BloggingHubSpot
 
LAK13 Tutorial Social Network Analysis 4 Learning Analytics
LAK13 Tutorial Social Network Analysis 4 Learning AnalyticsLAK13 Tutorial Social Network Analysis 4 Learning Analytics
LAK13 Tutorial Social Network Analysis 4 Learning Analyticsgoehnert
 
Revista cdi nr.7 din 2016
Revista cdi nr.7 din 2016Revista cdi nr.7 din 2016
Revista cdi nr.7 din 2016Lucretia Birz
 
DrRekhaShukla_PhDWork
DrRekhaShukla_PhDWorkDrRekhaShukla_PhDWork
DrRekhaShukla_PhDWorkrekhashukla
 
Taiteesta tuotteeksi eli käsityöläiset, muusikot ja taiteilijat somessa
Taiteesta tuotteeksi eli käsityöläiset, muusikot ja taiteilijat somessaTaiteesta tuotteeksi eli käsityöläiset, muusikot ja taiteilijat somessa
Taiteesta tuotteeksi eli käsityöläiset, muusikot ja taiteilijat somessaJohanna Janhonen
 
FPGA Architecture Presentation
FPGA Architecture PresentationFPGA Architecture Presentation
FPGA Architecture Presentationomutukuda
 
Reflecting on the Diverse Innovations and Impacts prompted by an OER project
Reflecting on the Diverse Innovations and Impacts prompted by an OER projectReflecting on the Diverse Innovations and Impacts prompted by an OER project
Reflecting on the Diverse Innovations and Impacts prompted by an OER projectBeck Pitt
 

Andere mochten auch (17)

Kitab istisqa
Kitab istisqaKitab istisqa
Kitab istisqa
 
Certificate of degree(MSc)
Certificate of degree(MSc)Certificate of degree(MSc)
Certificate of degree(MSc)
 
logoDEFhos5x5rgb
logoDEFhos5x5rgblogoDEFhos5x5rgb
logoDEFhos5x5rgb
 
Bebé a bordo
Bebé a bordoBebé a bordo
Bebé a bordo
 
Luceneインデックスの共起単語分析とSolrによる共起単語サジェスチョン
Luceneインデックスの共起単語分析とSolrによる共起単語サジェスチョンLuceneインデックスの共起単語分析とSolrによる共起単語サジェスチョン
Luceneインデックスの共起単語分析とSolrによる共起単語サジェスチョン
 
Knowlywood: Mining Activity Knowledge from Hollywood Narratives
Knowlywood: Mining Activity Knowledge from Hollywood NarrativesKnowlywood: Mining Activity Knowledge from Hollywood Narratives
Knowlywood: Mining Activity Knowledge from Hollywood Narratives
 
The Science of Blogging
The Science of BloggingThe Science of Blogging
The Science of Blogging
 
LAK13 Tutorial Social Network Analysis 4 Learning Analytics
LAK13 Tutorial Social Network Analysis 4 Learning AnalyticsLAK13 Tutorial Social Network Analysis 4 Learning Analytics
LAK13 Tutorial Social Network Analysis 4 Learning Analytics
 
4141
41414141
4141
 
Yhte2017_makkonen_sharetribe
Yhte2017_makkonen_sharetribeYhte2017_makkonen_sharetribe
Yhte2017_makkonen_sharetribe
 
Yhte2017_eskelinen
Yhte2017_eskelinenYhte2017_eskelinen
Yhte2017_eskelinen
 
Revista cdi nr.7 din 2016
Revista cdi nr.7 din 2016Revista cdi nr.7 din 2016
Revista cdi nr.7 din 2016
 
DrRekhaShukla_PhDWork
DrRekhaShukla_PhDWorkDrRekhaShukla_PhDWork
DrRekhaShukla_PhDWork
 
Taiteesta tuotteeksi eli käsityöläiset, muusikot ja taiteilijat somessa
Taiteesta tuotteeksi eli käsityöläiset, muusikot ja taiteilijat somessaTaiteesta tuotteeksi eli käsityöläiset, muusikot ja taiteilijat somessa
Taiteesta tuotteeksi eli käsityöläiset, muusikot ja taiteilijat somessa
 
FPGA Architecture Presentation
FPGA Architecture PresentationFPGA Architecture Presentation
FPGA Architecture Presentation
 
Reflecting on the Diverse Innovations and Impacts prompted by an OER project
Reflecting on the Diverse Innovations and Impacts prompted by an OER projectReflecting on the Diverse Innovations and Impacts prompted by an OER project
Reflecting on the Diverse Innovations and Impacts prompted by an OER project
 
Web Browsers
Web BrowsersWeb Browsers
Web Browsers
 

Ähnlich wie User Reviews: Your Best Kept Content Marketing Secret

How Sales Can Help Generate More Leads Than Ever Before - Arnie Kuenn, Vertic...
How Sales Can Help Generate More Leads Than Ever Before - Arnie Kuenn, Vertic...How Sales Can Help Generate More Leads Than Ever Before - Arnie Kuenn, Vertic...
How Sales Can Help Generate More Leads Than Ever Before - Arnie Kuenn, Vertic...Sales Summit
 
Using Technology to Build Better Customer Relationships
Using Technology to Build Better Customer RelationshipsUsing Technology to Build Better Customer Relationships
Using Technology to Build Better Customer RelationshipsRetention Science
 
Customer Obsession and the Rise of Advocate Marketing
Customer Obsession and the Rise of Advocate MarketingCustomer Obsession and the Rise of Advocate Marketing
Customer Obsession and the Rise of Advocate MarketingInfluitive
 
Building Customer Relationships
Building Customer RelationshipsBuilding Customer Relationships
Building Customer RelationshipsOlapic
 
Predictive Intelligence for Marketers: The Key to 1to1 Personalization at Sca...
Predictive Intelligence for Marketers: The Key to 1to1 Personalization at Sca...Predictive Intelligence for Marketers: The Key to 1to1 Personalization at Sca...
Predictive Intelligence for Marketers: The Key to 1to1 Personalization at Sca...Boomtrain
 
How to Use Customer Intelligence to Identify The Right Audience for Your B2B ...
How to Use Customer Intelligence to Identify The Right Audience for Your B2B ...How to Use Customer Intelligence to Identify The Right Audience for Your B2B ...
How to Use Customer Intelligence to Identify The Right Audience for Your B2B ...Uberflip
 
Reviews: The Best Kept Secret to Landing Page Optimization
Reviews: The Best Kept Secret to Landing Page OptimizationReviews: The Best Kept Secret to Landing Page Optimization
Reviews: The Best Kept Secret to Landing Page OptimizationTrustpilot
 
How to Personalize Content Experiences at Scale with Uberflip
How to Personalize Content Experiences at Scale with UberflipHow to Personalize Content Experiences at Scale with Uberflip
How to Personalize Content Experiences at Scale with UberflipUberflip
 
What's it Worth: 5 Steps to Achieving Content ROI - Rauxa
What's it Worth: 5 Steps to Achieving Content ROI - RauxaWhat's it Worth: 5 Steps to Achieving Content ROI - Rauxa
What's it Worth: 5 Steps to Achieving Content ROI - RauxaInformation Development World
 
Key Findings from 2015 B2B Buyers Survey
Key Findings from 2015 B2B Buyers SurveyKey Findings from 2015 B2B Buyers Survey
Key Findings from 2015 B2B Buyers SurveyDemandbase
 
Introduction to Outbrain Amplify
Introduction to Outbrain AmplifyIntroduction to Outbrain Amplify
Introduction to Outbrain AmplifyOutbrain
 
Understand Your Customers of be Left Behind
Understand Your Customers of be Left BehindUnderstand Your Customers of be Left Behind
Understand Your Customers of be Left BehindSameer Khan
 
Ari Hoffman: Google in Your Pocket
Ari Hoffman: Google in Your PocketAri Hoffman: Google in Your Pocket
Ari Hoffman: Google in Your PocketJack Molisani
 
Lead Nurturing in the Mobile & Social Age
Lead Nurturing in the Mobile & Social Age Lead Nurturing in the Mobile & Social Age
Lead Nurturing in the Mobile & Social Age Sendible
 
The Age of Online Reviews: Steven & Oktay (Trustpilot)
The Age of Online Reviews: Steven & Oktay (Trustpilot)The Age of Online Reviews: Steven & Oktay (Trustpilot)
The Age of Online Reviews: Steven & Oktay (Trustpilot)Smart E-Commerce Network
 
Buyers In Context: Key Findings From The 2015 B2B Buyer's Survey
Buyers In Context: Key Findings From The 2015 B2B Buyer's SurveyBuyers In Context: Key Findings From The 2015 B2B Buyer's Survey
Buyers In Context: Key Findings From The 2015 B2B Buyer's SurveyG3 Communications
 
The Advocacy Advantage - San Francisco
The Advocacy Advantage - San FranciscoThe Advocacy Advantage - San Francisco
The Advocacy Advantage - San FranciscoInfluitive
 
[Webinar] The State of Search with Google and 180fusion
[Webinar] The State of Search with Google and 180fusion[Webinar] The State of Search with Google and 180fusion
[Webinar] The State of Search with Google and 180fusion180Fusion
 
Fostering Engagement with User Generated Content
Fostering Engagement with User Generated ContentFostering Engagement with User Generated Content
Fostering Engagement with User Generated ContentJanessa Lantz
 

Ähnlich wie User Reviews: Your Best Kept Content Marketing Secret (20)

How Sales Can Help Generate More Leads Than Ever Before - Arnie Kuenn, Vertic...
How Sales Can Help Generate More Leads Than Ever Before - Arnie Kuenn, Vertic...How Sales Can Help Generate More Leads Than Ever Before - Arnie Kuenn, Vertic...
How Sales Can Help Generate More Leads Than Ever Before - Arnie Kuenn, Vertic...
 
Using Technology to Build Better Customer Relationships
Using Technology to Build Better Customer RelationshipsUsing Technology to Build Better Customer Relationships
Using Technology to Build Better Customer Relationships
 
Customer Obsession and the Rise of Advocate Marketing
Customer Obsession and the Rise of Advocate MarketingCustomer Obsession and the Rise of Advocate Marketing
Customer Obsession and the Rise of Advocate Marketing
 
Building Customer Relationships
Building Customer RelationshipsBuilding Customer Relationships
Building Customer Relationships
 
Predictive Intelligence for Marketers: The Key to 1to1 Personalization at Sca...
Predictive Intelligence for Marketers: The Key to 1to1 Personalization at Sca...Predictive Intelligence for Marketers: The Key to 1to1 Personalization at Sca...
Predictive Intelligence for Marketers: The Key to 1to1 Personalization at Sca...
 
How to Use Customer Intelligence to Identify The Right Audience for Your B2B ...
How to Use Customer Intelligence to Identify The Right Audience for Your B2B ...How to Use Customer Intelligence to Identify The Right Audience for Your B2B ...
How to Use Customer Intelligence to Identify The Right Audience for Your B2B ...
 
Reviews: The Best Kept Secret to Landing Page Optimization
Reviews: The Best Kept Secret to Landing Page OptimizationReviews: The Best Kept Secret to Landing Page Optimization
Reviews: The Best Kept Secret to Landing Page Optimization
 
How to Personalize Content Experiences at Scale with Uberflip
How to Personalize Content Experiences at Scale with UberflipHow to Personalize Content Experiences at Scale with Uberflip
How to Personalize Content Experiences at Scale with Uberflip
 
What's it Worth: 5 Steps to Achieving Content ROI - Rauxa
What's it Worth: 5 Steps to Achieving Content ROI - RauxaWhat's it Worth: 5 Steps to Achieving Content ROI - Rauxa
What's it Worth: 5 Steps to Achieving Content ROI - Rauxa
 
Key Findings from 2015 B2B Buyers Survey
Key Findings from 2015 B2B Buyers SurveyKey Findings from 2015 B2B Buyers Survey
Key Findings from 2015 B2B Buyers Survey
 
Introduction to Outbrain Amplify
Introduction to Outbrain AmplifyIntroduction to Outbrain Amplify
Introduction to Outbrain Amplify
 
Understand Your Customers of be Left Behind
Understand Your Customers of be Left BehindUnderstand Your Customers of be Left Behind
Understand Your Customers of be Left Behind
 
Ari Hoffman: Google in Your Pocket
Ari Hoffman: Google in Your PocketAri Hoffman: Google in Your Pocket
Ari Hoffman: Google in Your Pocket
 
7 Proven Ways to TRIPLE Your PPC Conversion Rate (Webinar)
7 Proven Ways to TRIPLE Your PPC Conversion Rate (Webinar)7 Proven Ways to TRIPLE Your PPC Conversion Rate (Webinar)
7 Proven Ways to TRIPLE Your PPC Conversion Rate (Webinar)
 
Lead Nurturing in the Mobile & Social Age
Lead Nurturing in the Mobile & Social Age Lead Nurturing in the Mobile & Social Age
Lead Nurturing in the Mobile & Social Age
 
The Age of Online Reviews: Steven & Oktay (Trustpilot)
The Age of Online Reviews: Steven & Oktay (Trustpilot)The Age of Online Reviews: Steven & Oktay (Trustpilot)
The Age of Online Reviews: Steven & Oktay (Trustpilot)
 
Buyers In Context: Key Findings From The 2015 B2B Buyer's Survey
Buyers In Context: Key Findings From The 2015 B2B Buyer's SurveyBuyers In Context: Key Findings From The 2015 B2B Buyer's Survey
Buyers In Context: Key Findings From The 2015 B2B Buyer's Survey
 
The Advocacy Advantage - San Francisco
The Advocacy Advantage - San FranciscoThe Advocacy Advantage - San Francisco
The Advocacy Advantage - San Francisco
 
[Webinar] The State of Search with Google and 180fusion
[Webinar] The State of Search with Google and 180fusion[Webinar] The State of Search with Google and 180fusion
[Webinar] The State of Search with Google and 180fusion
 
Fostering Engagement with User Generated Content
Fostering Engagement with User Generated ContentFostering Engagement with User Generated Content
Fostering Engagement with User Generated Content
 

Mehr von Uberflip

Accelerate The Buyer Journey
Accelerate The Buyer JourneyAccelerate The Buyer Journey
Accelerate The Buyer JourneyUberflip
 
How to Build High Converting Demand Experiences
How to Build High Converting Demand ExperiencesHow to Build High Converting Demand Experiences
How to Build High Converting Demand ExperiencesUberflip
 
How B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content ExperiencesHow B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content ExperiencesUberflip
 
Persuading Prospects Through Personalization
Persuading Prospects Through Personalization Persuading Prospects Through Personalization
Persuading Prospects Through Personalization Uberflip
 
The New Playbook for Personalizing Content Experiences at Scale
The New Playbook for Personalizing Content Experiences at ScaleThe New Playbook for Personalizing Content Experiences at Scale
The New Playbook for Personalizing Content Experiences at ScaleUberflip
 
Personalizing ABM Content Experiences at Scale
Personalizing ABM Content Experiences at ScalePersonalizing ABM Content Experiences at Scale
Personalizing ABM Content Experiences at ScaleUberflip
 
Building a Customer Experience That Converts - Four Pillars to Creating a Win...
Building a Customer Experience That Converts - Four Pillars to Creating a Win...Building a Customer Experience That Converts - Four Pillars to Creating a Win...
Building a Customer Experience That Converts - Four Pillars to Creating a Win...Uberflip
 
How to Build and Distribute Personalized Content Experiences for ABM and Even...
How to Build and Distribute Personalized Content Experiences for ABM and Even...How to Build and Distribute Personalized Content Experiences for ABM and Even...
How to Build and Distribute Personalized Content Experiences for ABM and Even...Uberflip
 
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...Uberflip
 
Uncovering the Mystery of High-Converting Demand Generation Experiences
Uncovering the Mystery of High-Converting Demand Generation ExperiencesUncovering the Mystery of High-Converting Demand Generation Experiences
Uncovering the Mystery of High-Converting Demand Generation ExperiencesUberflip
 
How B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content ExperiencesHow B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content ExperiencesUberflip
 
The New 5-Step Playbook for Personalizing Content Experiences at Scale
The New 5-Step Playbook for Personalizing Content Experiences at ScaleThe New 5-Step Playbook for Personalizing Content Experiences at Scale
The New 5-Step Playbook for Personalizing Content Experiences at ScaleUberflip
 
Creating Harmony Between Demand Generation and ABM
Creating Harmony Between Demand Generation and ABMCreating Harmony Between Demand Generation and ABM
Creating Harmony Between Demand Generation and ABMUberflip
 
Supercharge Your Content and ABM Strategies with Uberflip & Sigstr
Supercharge Your Content and ABM Strategies with Uberflip & SigstrSupercharge Your Content and ABM Strategies with Uberflip & Sigstr
Supercharge Your Content and ABM Strategies with Uberflip & SigstrUberflip
 
How to Personalize Content Experiences at Scale
How to Personalize Content Experiences at ScaleHow to Personalize Content Experiences at Scale
How to Personalize Content Experiences at ScaleUberflip
 
Customizing the Content Experience: Five Data Science Insights That Will Impr...
Customizing the Content Experience: Five Data Science Insights That Will Impr...Customizing the Content Experience: Five Data Science Insights That Will Impr...
Customizing the Content Experience: Five Data Science Insights That Will Impr...Uberflip
 
Convert Your ABM Target Accounts with Personalized Content Slideshare
Convert Your ABM Target Accounts with Personalized Content SlideshareConvert Your ABM Target Accounts with Personalized Content Slideshare
Convert Your ABM Target Accounts with Personalized Content SlideshareUberflip
 
Fire Up Your ABM Programs With Personalized Video Content at Scale
Fire Up Your ABM Programs With Personalized Video Content at ScaleFire Up Your ABM Programs With Personalized Video Content at Scale
Fire Up Your ABM Programs With Personalized Video Content at ScaleUberflip
 
Re-Engage the Dead With Killer Content Experiences
Re-Engage the Dead With Killer Content ExperiencesRe-Engage the Dead With Killer Content Experiences
Re-Engage the Dead With Killer Content ExperiencesUberflip
 
Mastering the Content Experience: Five Data Science Insights That Will Improv...
Mastering the Content Experience: Five Data Science Insights That Will Improv...Mastering the Content Experience: Five Data Science Insights That Will Improv...
Mastering the Content Experience: Five Data Science Insights That Will Improv...Uberflip
 

Mehr von Uberflip (20)

Accelerate The Buyer Journey
Accelerate The Buyer JourneyAccelerate The Buyer Journey
Accelerate The Buyer Journey
 
How to Build High Converting Demand Experiences
How to Build High Converting Demand ExperiencesHow to Build High Converting Demand Experiences
How to Build High Converting Demand Experiences
 
How B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content ExperiencesHow B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content Experiences
 
Persuading Prospects Through Personalization
Persuading Prospects Through Personalization Persuading Prospects Through Personalization
Persuading Prospects Through Personalization
 
The New Playbook for Personalizing Content Experiences at Scale
The New Playbook for Personalizing Content Experiences at ScaleThe New Playbook for Personalizing Content Experiences at Scale
The New Playbook for Personalizing Content Experiences at Scale
 
Personalizing ABM Content Experiences at Scale
Personalizing ABM Content Experiences at ScalePersonalizing ABM Content Experiences at Scale
Personalizing ABM Content Experiences at Scale
 
Building a Customer Experience That Converts - Four Pillars to Creating a Win...
Building a Customer Experience That Converts - Four Pillars to Creating a Win...Building a Customer Experience That Converts - Four Pillars to Creating a Win...
Building a Customer Experience That Converts - Four Pillars to Creating a Win...
 
How to Build and Distribute Personalized Content Experiences for ABM and Even...
How to Build and Distribute Personalized Content Experiences for ABM and Even...How to Build and Distribute Personalized Content Experiences for ABM and Even...
How to Build and Distribute Personalized Content Experiences for ABM and Even...
 
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...
 
Uncovering the Mystery of High-Converting Demand Generation Experiences
Uncovering the Mystery of High-Converting Demand Generation ExperiencesUncovering the Mystery of High-Converting Demand Generation Experiences
Uncovering the Mystery of High-Converting Demand Generation Experiences
 
How B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content ExperiencesHow B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content Experiences
 
The New 5-Step Playbook for Personalizing Content Experiences at Scale
The New 5-Step Playbook for Personalizing Content Experiences at ScaleThe New 5-Step Playbook for Personalizing Content Experiences at Scale
The New 5-Step Playbook for Personalizing Content Experiences at Scale
 
Creating Harmony Between Demand Generation and ABM
Creating Harmony Between Demand Generation and ABMCreating Harmony Between Demand Generation and ABM
Creating Harmony Between Demand Generation and ABM
 
Supercharge Your Content and ABM Strategies with Uberflip & Sigstr
Supercharge Your Content and ABM Strategies with Uberflip & SigstrSupercharge Your Content and ABM Strategies with Uberflip & Sigstr
Supercharge Your Content and ABM Strategies with Uberflip & Sigstr
 
How to Personalize Content Experiences at Scale
How to Personalize Content Experiences at ScaleHow to Personalize Content Experiences at Scale
How to Personalize Content Experiences at Scale
 
Customizing the Content Experience: Five Data Science Insights That Will Impr...
Customizing the Content Experience: Five Data Science Insights That Will Impr...Customizing the Content Experience: Five Data Science Insights That Will Impr...
Customizing the Content Experience: Five Data Science Insights That Will Impr...
 
Convert Your ABM Target Accounts with Personalized Content Slideshare
Convert Your ABM Target Accounts with Personalized Content SlideshareConvert Your ABM Target Accounts with Personalized Content Slideshare
Convert Your ABM Target Accounts with Personalized Content Slideshare
 
Fire Up Your ABM Programs With Personalized Video Content at Scale
Fire Up Your ABM Programs With Personalized Video Content at ScaleFire Up Your ABM Programs With Personalized Video Content at Scale
Fire Up Your ABM Programs With Personalized Video Content at Scale
 
Re-Engage the Dead With Killer Content Experiences
Re-Engage the Dead With Killer Content ExperiencesRe-Engage the Dead With Killer Content Experiences
Re-Engage the Dead With Killer Content Experiences
 
Mastering the Content Experience: Five Data Science Insights That Will Improv...
Mastering the Content Experience: Five Data Science Insights That Will Improv...Mastering the Content Experience: Five Data Science Insights That Will Improv...
Mastering the Content Experience: Five Data Science Insights That Will Improv...
 

Kürzlich hochgeladen

ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technologyehimaibooks
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 

Kürzlich hochgeladen (20)

ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technology
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 

User Reviews: Your Best Kept Content Marketing Secret