Sometimes, it sounds like marketers are speaking another language—especially when using terms associated with specific tools and platforms. It gets even more complicated when certain terms aren’t standard across all platforms. Sort your way through the marketing automation jargon by getting to know the marketing automation terms associated with Marketo, Pardot, HubSpot, Act-On and Eloqua in our infographic.

1. LET’S GET STARTED
Learn how to speak fluent “Marketing Automation” on different
platforms by getting to know the terms associated with
Marketo, Pardot, HubSpot, Act-On and Eloqua.
CONTACTSLEADS PROSPECTS
RECORDS IN THE DATABASE
term #4
term #5
term #2
STATIC LISTLIST
A LIST OF RECORDS
WORKFLOWENGAGEMENT
ENGINE PROGRAM
A SEQUENCE OF EMAILS
term #6
DRIP
PROGRAM
AUTOMATED
PROGRAM
term #7
A LIST OF RECORDS MEETING SPECIFIC CRITERIA
SMART LIST DYNAMIC LIST SEGMENT
THE MARKETING AUTOMATION INFORMATION
PRESENTED IN SALESFORCE
term #8
SALES
INSIGHT
HUBSPOT
INTELLIGENCE
ACT-ON
ACTIVITY HISTORY
ELOQUA
ENGAGE
PARDOT
ACTIVITIES
term #9
THE RATING OF EACH RECORD
BASED ON THEIR FIT AND ENGAGEMENT
LEAD SCORE HUBSPOT SCORE SCOREGRADE & PROFILE
term #10
THE ACTIVITY HISTORY
OF EACH RECORD IN THE DATABASE
ACTIVITY LOG INTERACTIONS TIMELINEACTIVITIES
term #12
term #13
term #14
CALENDAR
THE CALENDAR OF MARKETING ACTIVITIES
MARKETING CALENDAR
HELP AND TRAINING
COMMUNITY LABS HUBSPOT
ACADEMY
ACT-ON
UNIVERSITY TOPLINERS
HOW TO SPEAK
term #3
“MarketingAutomation”
Created by In collaboration with
visit uberflip.com & macromator.com
term #1
UNKNOWN WEBSITE VISITORS
ANONYMOUS
LEAD
ANONYMOUS
VISITOR
ANONYMOUS
PROSPECT
UNKNOWN
VISITOR
VISITORS
term #11
TRIGGER FOR AUTOMATED TASKS
TRIGGERS WORKFLOW
STARTING CONDITION
TRIGGER
EMAILS
PROGRAM
FEEDER
AUTOMATION
RULES
REPORTING AND ANALYTICS
ANALYTICS REPORTS INSIGHTS
THE PLACE WHERE YOU STORE FILES
DESIGN STUDIO CONTENT
FILES
FILE
MANAGER
FILE
STORAGE
MEDIA
LIBRARY
A GROUP OF ASSETS ASSOCIATED
WITH A MARKETING ACTIVITY
CAMPAIGN PROGRAM