Webinars are unique among content types; they're marketed like events, after all.
These web-based seminars attract qualified, invested audiences that you can convert into leads weeks before the content goes live, and months after it's aired. That makes webinars a powerful lead generation asset in your B2B content mix.
Join Hana Abaza, VP Marketing at Uberflip for a webinar about the best practices to get the most out of these live events.
7. @Uberflip #uberwebinar@HanaAbaza
Ideation & Goals
What kind of leads do you want?
Choose a topic that is aligned with their interests.
Choose a topic that solves a real problem.
Choose a topic that teaches them something.
12. @Uberflip #uberwebinar@HanaAbaza
Ideation &
Goals
SOH Promotion Follow Up
Email follow up to attendees
Email follow up to all registrants
Send list to partners (if applicable)
Scrub webinar list for qulified leads
Pass webinar lead list list to sales team
Provide context to sales team (webinar topic, link etc)
18. @Uberflip #uberwebinar@HanaAbaza
Simple, clear & concise
COMPLELLING CTA
Optimize forms for goals
JUST Add humans
Landing Pages
Hana Abaza
VP Marketing, Uberflip
@hanaabaza
INTRODUCE YOURSELF
What else? Bio, street cred, something personal etc.
19. @Uberflip #uberwebinar@HanaAbaza
Simple, clear & concise
COMPLELLING CTA
Optimize forms for goals
JUST Add humans
Landing Pages
CHAT WITH THEM PRE-WEBINAR
ASK QUESTIONS
GET THEM TO FILL OUT A POLL
WARM UP & INTERACTION
Grab their attention early so you can hold it throughout the webinar.
20. @Uberflip #uberwebinar@HanaAbaza
Simple, clear & concise
COMPLELLING CTA
Optimize forms for goals
JUST Add humans
Landing Pages
Answer questions thoughout (may encourage engagement)
Save the Q&A to the end (may see some drop off)
See what works best with your flow
Q & A SECTION
21. @Uberflip #uberwebinar@HanaAbaza
Simple, clear & concise
COMPLELLING CTA
Optimize forms for goals
JUST Add humans
Landing Pages
Answer questions thoughout (may encourage engagement)
Save the Q&A to the end (may see some drop off)
See what works best with your flow
Q & A SECTION
Beware of questions that are not relevant to the majority.
23. @Uberflip #uberwebinar@HanaAbaza
Simple, clear & concise
COMPLELLING CTA
Optimize forms for goals
JUST Add humans
Landing Pages
It dependsâŠ
TO DEMO, OR NOT TO DEMO?
If you do it, keep your demo relevant, clear and concise.
24. @Uberflip #uberwebinar@HanaAbaza
Simple, clear & concise
COMPLELLING CTA
Optimize forms for goals
JUST Add humans
Landing Pages
Content (articles, eBooks etc.)
Tools & tech you talked about
People you talked about
WHERE CAN THEY GET MORE?
For example, hereâs a link to Neil Patelâs blog post about creating
high converting webinars â enjoy! Jï
29. @Uberflip #uberwebinar@HanaAbaza
Simple, clear & concise
COMPLELLING CTA
Optimize forms for goals
JUST Add humans
Landing Pages
On demand / webinar syndication
BrightTalk
Netline
Integrate
There are many content syndication tools. Use something where
you can specify targeting for max results.