7+ Uberflip Hub Hacks to Take Your Content to New Heights

7+ Uberflip Hub Hacks to
Take Your Content to New Heights
Sam Brennand
Customer Success Lead
9/22/2015 17+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar

7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar
HOUSEKEEPING!
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Q&A at the end - ask questions in the chat box!
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B2B Marketing Hacks Webinar Series
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go.uberflip.com/b2b-content-hacks

Hacks:
What Are We Talking About?

Not This:

Not This: Not This:

Not This: Not This: Not This:

A “Hack” is What Happens When Marketers
Grow Tired of the Word “Tip”
(just kidding)

Sean Ellis
The Original “Growth Hacker”
Coined the term “growth hacking” in 2010
to describe a different type of marketing
role.
Since then, the term has taken hold in the
marketing world. A “Hack”, in its most
general sense, refers to a tip, trick, or new
approach to solving a problem.

Uberflip Hack #1
Smart Marketing Ideas

(1) Query String Parameters
Track Everything!
You can add query string parameters (such
as UTMs) to a ton of things inside your Hub,
including:
• Menu links/icons
• Link CTA buttons
• Social sharing buttons
If it’s outbound, make sure it’s tracked!

Uberflip Hack #2
Interesting Use Cases

(2) Micro Sites
It’s as easy as adding a Hub!
Attending a conference?
Running a promotional campaign around a
holiday or a special event?
Exploring AMB (Account-Based Marketing)?
Just add another Hub! There’s no limit to
the number of Hubs on your account.

Uberflip Hack #3
Features You Never Knew You Had

(3) Features
Password Protected Hubs
Using your Hub for internal content?
Need to limit access to your content to a
specific group of users?
You can now control who has access to your
Hub with our new Hub Authentication
feature!

(3) Features
Hidden Fields
Including Hidden Fields as a field type on
your Form CTAs allows you to pass specific
pieces of behind-the-scenes information
along with a Form submission.
Pro Tip: You can also populate these hidden
fields with query string parameters to help
you scale your efforts!

Uberflip Hack #4
“Hidden” Integrations

(4) Integrations
Optimizely
Integrating with Optimizely can open up a
world of possibilities when it comes to A/B
and multivariate testing. It can help you:
• Boost engagement,
• Increase interactions, and
• Drive conversions
All with just a few clicks!

(4) Integrations
BrightInfo
BrightInfo tracks how visitors interact with
content, and provides real-time
suggestions on other pieces of content
that visitors might be interested in, based
on their activity.
Integrating your Hub with BrightInfo can
help you boost engagement with your
visitors with smart recommendations.

(4) Integrations
Hootsuite
Integrating your Hub with Hootsuite
makes it easy to automate the sharing of
your content through social media.
You can Tweet, post to Facebook, share to
LinkedIn, or post to Google+ all of your
Hub’s content – all from one place and
without the manual effort.

Uberflip Hack #5
Time Savers

(5) Time Savers
Cloning CTAs
Creating Link and Form CTAs in Uberflip is
a quick and easy process. The Clone CTA
feature makes it even easier!
If you have CTAs that…
• Ask for a lot of information
• Include a large number of hidden fields
…get Cloning!

(5) Time Savers
Image Access
Tired of uploading images through the Item
Editor?
Your Hub now has an Image Manager,
making it easy to find and manage the
images you use for content and branding.
You’ll find this option in the left hand menu
when managing your Hub.

Uberflip Hack #6
Curating with Pocket

(6) Curation
Add One-Off Items with Pocket
Want to curate one-off posts you find
online and add them to your Hub or
Resources Center?
Use Pocket, an awesome tool for saving
interesting articles, videos, and more, to
build your own custom RSS feed of
individual web pages!

Sign up for Pocket!

1
2

Copy the RSS Feed URL

Create a New Blog Stream

Enable Stream Option

Add Articles to Your Pocket
with the Browser Plug-in

Uberflip Hack #7
Custom Code

(7) Custom Code
Domain Blocking
Tired of your leads coming in with non-
business email addresses?
Add some custom JavaScript to block
submissions from certain email domains!
Hubs.onPageChange = function(){
$('.preview-form-field[data-mapping="Email"]').attr('data-regex', '^[A-Z0-
9._%+-]+@(?!uberflip)[A-Z0-9.-]+.[A-Z]{2,4}$');
};
[3/23/2015 10:09:55 AM] Chris Gosselin: $('.preview-form-field[data-
mapping="Email"]').attr('data-regex', '^[A-Z0-9._%+-]+@(?!uberflip)[A-Z0-9.-
]+.[A-Z]{2,4}$');

(7) Custom Code
Appearance Customizations
Using Custom HTML, CSS, and
JavaScript, you can change just about
anything you can imagine inside your Hub.
Want circular Tiles? You’ve got it. Need to
change the background color for certain
Streams? Piece of cake.
But what about banner images everywhere?

HTML CSS JavaScript

(7) Custom Code
Custom Integrations

Key Takeaways
“Hack” away! The more you invest in your Hub the more your
Hub will help you achieve your marketing goals!
Contact your Customer Success Coach for help
And last but not least….

6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar
THANK YOU!
QUESTIONS?
@uberflip @sambrennand info@uberflip.com hub.uberflip.com

Additional Resources

7+ Uberflip Hub Hacks to Take Your Content to New Heights

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7+ Uberflip Hub Hacks to Take Your Content to New Heights