Bridging the gap between Industrial and Interaction Design to develop better products and services for the physical-digital age.
In a future where digital services and physical products come together, it seems like the tech community is having the greatest influence on our world. In some ways, this is great, but we seem to have forgotten those designers with the talent for crafting physical forms that can fit into our hands, our homes and our lives. For a future Internet of Things we need to better engage Industrial Designers in what we do. This talk will explore how we do that, from connecting between the two fields, calibrating individuals and teams, and collaborating towards a common purpose. Attendees should attend this session to get a better understanding of the needs and value offer of Industrial Design for a future of connected devices, and to find ways to work better alongside Industrial Designers.
22. 3years
Local leader
Interaction Design
Association
L o n d o n
Subjects over 3 years
Internet of Things
Future of publishing
Urban environment
Smart materials
Mobility / Automotive
Clinical applications
!
Upcoming…
Smart home
Music interfaces
Consumer healthcare
23. I joined
A product strategy consultancy
!
We help companies
work out what to do next.
24. !
We help companies
work out what to do next.
Helping innovation
and design teams
raise their game
Bringing clarity to
the front end of
innovation
25. Bringing clarity to
the front end of
innovation
Helping innovation
and design teams
raise their game
26. Bringing clarity to
the front end of
innovation
Helping innovation
and design teams
raise their game
Consumer
electronics
Automotive
!
Materials
What should we
do for our next
smart phone?
!
How will we
engage gen Z?
!
!
How can we
compete with
the no.1 in our
category?
44. Digital designers
User Experience for web,
GUI expertise
Software technologists
Understand infrastructure
and web services
Makers
Prototype, and play with
combining technologies
Graphical User Interfaces
Systems thinking
Human behaviour & experience
Web technology
Data
Infrastructure
Prototyping
Human behaviour
Connection with the arts
Mike Kuniavsky, author of Smart Things Matt Webb, Berg Kate Hartman, artist, technologist, educator OCAD
Digital natives seem to
be driving the future
64. Industrial Design
given away
In China, they are giving
away the ID for free as part
of their manufacturing
services... Their skills in
CAD and product design
are being undervalued.
!
Kim Lenox
Ex-User Experience Director Lunar
!
Kim Lenox
65. Objects, like apps, are
becoming transient — like
kettles that don’t last or
phones we replace regularly
!
Jeremy Offer
Design Director, Great Fridays
Objects
becoming
transient
66. Clients are more
focused on what’s on
the touchscreen rather
than how good the
case quality is
Jim Blyth
Managing Director, TheAlloy
Focused on the
touchscreen
68. UX is very much focused
on the near term — it’s less
reliant on supply chains
!
Mark Delaney
Head of Design Forward, Nokia
UX focuses on
the short term
69. Software design often
begins later in the cycle.
!
You’re given a spec of
controls and it’s very hard
to adjust the hardware in
the midst of development
without long delays.
!
Nick Myers
Director User Experience Design,
Fitbit
Software
added in later
70. Different delivery
timeframes
18 months+
3 months+ initially
Then monthly, weekly or daily
Hardware
Software
Problem
framing Tooling
Tuning
production
Manufacturing
development
!
Ideation
!
Design
development
R C D
!
Production
2-6W 4-8W 4-8W 26W 12W 3W 4-8W
C D C D C D RCD RCD
Research
Concept
Design
RCD RCD RCD RCD RCD RCD RCD RCD
72. UX has done a pretty good
job of making itself
complicated in a short
period of time with all the
different sub-disciplines: IA,
IxD, etc.
!
The more
compartmentalised, the
worse the result.
!
Marcus Hoggarth
Industrial Design Director, Native
UX is confusing
82. Offer Mindset Language Tools Time
ID Industrial Design
Physical
UX Digital
User Experience
Product Design
Mechanical Engineering
Ergonomics
CMF
Product visualisation
Interaction Design
Information Architecture
Content Strategy
User Research
Visual Design
Experience strategy
84. Offer Mindset Language Tools Time
What separates us?
Bespoke
vs.
Universal &
documented
!
Design
+
Experience
Mechanical
vs.
Theoretical
!
!
Solving
problems
+
Making
solutions
Manufacturing
vs.
Modelling
!
!
Researching
+
Sketching
+
Prototyping
Hardware
vs.
Software
!
!
Understanding
people
+
Conceiving
solutions
Long term
vs.
Short term
!
!
Fast-paced
+
Immediate
interaction
85. Offer Mindset Language Tools Time
What unites us?
Bespoke
vs.
Universal &
documented
!
Brand
+
Design
+
Experience
Mechanical
vs.
Theoretical
!
!
Solving
problems
+
Making
solutions
Manufacturing
vs.
Modelling
!
!
Researching
+
Sketching
+
Prototyping
Hardware
vs.
Software
!
!
Understanding
people
+
Conceiving
solutions
Long term
vs.
Short term
!
!
Fast-paced
+
Immediate
interaction
86. How can we bridge the
physical-digital divide?
87. How can we bridge the
physical-digital divide?
We need to
Connect / Calibrate / Collaborate
88. How can we bridge the
physical-digital divide?
We need to
Connect / Calibrate / Collaborate
Find the common ground
Connect on a personal level
Respect differences
89. How can we bridge the
physical-digital divide?
We need to
Connect / Calibrate / Collaborate
Adapt ourselves
Adapt our processes
Translate our language
!
90. How can we bridge the
physical-digital divide?
We need to
Connect / Calibrate / Collaborate
Unite on common purpose
Share between teams
Prototype together
!
91. Find common ground
Connect on a personal level
Respect differences
Connect
Offer Mindset Language Tools Time
92. Hardware is appropriately
named because it’s hard...
!
...It’s a long, hard, painful,
expensive process
!
... It requires a long term
commitment to a design
!
Robert Brunner
Partner, Ammunition
(the guy who hired Jony Ive)
Hardware is hard
93. Software is slippery
1. Hidden impacts from changes
2. Multiple releases
3. Integration challenges
4. Multiple platforms
5. Legacy code
!
Some large organisations have terrible legacy
code — it can take months to change a word or
button on a site
95. Come together
Understand how to build
Product designers need to
understand how their
designs will be realised
Understand Materials
and Manufacturing
96. Manufacturing
means travel
You can’t get away from
the fact that you’re going
to have to jump on a plane
and meet manufacturers in
China and develop one-to-
one relationships — that’s
quite daunting for some
people.
!
Jeremy Offer
Design Director, Great Fridays
97. Manufacturing
from the start
Manufacturing is a key
consideration, not an activity
at the end of the process.
Industrial designers consider
manufacturing capabilities
and constraints from the
outset and throughout the
design process. This drives
and frames the design.
!
Alex Bradley
Consultant, Plan
99. 3D printing won’t
replace large scale
manufacture... yet
Really valuable benefits of
3D printing haven’t really
been embraced yet.
3D printed foetus
102. Industrial designers
obsess about physical
form
!
-Aesthetic
-Makes a product
understandable
-Unobtrusive
-As little design as
possible
Dieter Rams rules
of good design
103. I setup a monthly lunch
with the director of research
and development. It helps that
we both care about the same
thing. That helped to bring
down any barriers. I worked to
understand his and
his team’s goals, so that we
could better support them and
work closer together.
!
Nick Myers
Director User Experience Design, Fitbit
Connect on a
personal level
104. Find common ground
Connect on a personal level
Respect differences
Break down
language barriers
Adapt
our skills
Adapt our
processes
Connect
Calibrate
Offer Mindset Language Tools Time
105. CMF
Responsive design
Tolerance
Information
Architect
Interaction
Designer
Product Product
Service
Experience
UX
UI/UX
Lean UX
Agile
Persona
EcosystemSupply chain
People
Interaction
Design
Brand
User
Interface
Lean engineering
Product language QA / QC
CMD
Materials and finish
Material bill
Package
(internal component architecture)
Bill of materials (BOM)
Stage gate process
Class A, B, C surfaces
ID UX
Similar
terms for
very
different
things
Well
established
terms, but
still a lack of
clarity
Offer Mindset Language Tools Time
106. Language
IDers often say they don’t
understand [UX], but shifting
perspective and language
helps them realise when
they are doing it. As a way to
bridge the gap, I'd often look
at their past work, point to
the solutions that worked
well and relate it to [UX].
!
Kim Lenox
Former User Experience Director, Lunar
108. Adapt our skills and teams
Shifter Hybrid Partner Neutral leader
Moving from ID-to-UX Blending skills across ID + UX ID + UX working closely
together
Solution agnostic leadership
+
109. No
Learn skills, but don’t
expect to do it all
Yes
Find ways to work with
specialists to create
excellence
Maybe
Rare few able to do this
Are you ready to walk
away from the craft?
Maybe
ID to UX is possible, but
the other way is tougher
especially for seniors
Shifter Hybrid Partner Neutral
ID + UX working closely
together
Partner or shift
+
110. Long term thinking Rapid releases
Ideas at pace
Product
experience
Manufacturing lag
Learning curve
Relationship over time
Flexibility to adapt
Form first Form later
Upgrades
Designed to last
Fast-paced
ideation
New products
ID UX
Offer Mindset Language Tools Time
111. Industrial Design has to
project further into the future
2014 2015 2016 2017 2018 2019
113. Each approach has it's
own value, but close that
gap and the future will
happen quicker and better
!
Duncan Fitzsimons
Founder, Vitamins
Close the
horizon gap
114. 2014 2015 2016 2017 2018 2019
Digital focuses
on shorter term
Horizon gap
115. Find common ground
Connect on a personal level
Respect differences
Break down
language barriers
Adapt
our skills
Adapt our
processes
Connect
Calibrate
Collaborate
Unite on a common purpose Share regularly
Prototype together
Develop shared
vocabulary
Offer Mindset Language Tools Time
116. I’ve found the best way
to get integration is to
get away from the
features and unite on
the higher goals
!
Scott Jenson
Product Strategy, Google
Unite on a
common purpose
117. We structure projects so
industrial designers,
interaction designers,
mechanical engineers, and
strategists can do the
research together.
!
David Sherwin
Interaction Design Director, Frog
Research
together
Photograph by Misha Miller
120. Sketch together
Product designers can
come up with a hundred
ideas in the time that
UXers come with ten
!
Dave Cronin
Director, Interaction Design, GE
121. Share work in progress
Catch issues early
Explore and experiment
quickly. Prototype with
different materials
Prototype together
122. We prototype in physical
and digital - it's easy to do
fast, and there is a lot to be
said for tangible design - it
might not be shippable, but
it is experiential and
experimental
!
Duncan Fitzsimons
Co-founder, Vitamins
Prototype
together
124. Share regularly
At Palm, we did show and
tells across ID and UX. IDs
would bring their models and
we would offer suggestions
and opinions. We would bring
our interface concepts or
prototypes and they would
share their ideas too.
!
Kim Lenox
Former Director of User Experience, Lunar
125. Collaborate away
from project work
We run Interaction Labs
events and people
collaborate across the studio
Heather Martin
Director, Interaction Design
SmartDesign, Barcelona
130. Find common ground
Connect on a personal level
Respect differences
Break down
language barriers
Adapt
our skills
Adapt our
processes
Connect
Calibrate
Collaborate
Unite on a common purpose Share regularly
Prototype together
Develop shared
vocabulary
Offer Mindset Language Tools Time
133. Dancing to
one beat
In the
same room
For a common
purpose
Different tribes
coming together
Just bring your own moves
and be careful of treading
on other people’s toes