13. DESIGN IS…
Design is to design a design to produce a design.
Noun 1
John Heskett
Verb
Noun 2
Noun 3
14. DESIGN IS…
Design is to design a design to produce a design.
Noun 1
Noun 1:
Verb:
Noun 2:
Noun 3:
Verb
Noun 2
A general concept, strategy or policy
A condition or action
A plan or intention for implementation
The finished outcome
John Heskett
Noun 3
15. DESIGN IS…
“Everyone designs who
devises courses of action
aimed at changing existing
situations into preferred ones."
Herbert Simon. 1996. The Sciences of the Artificial.
3nd edition. Cambridge, Massachusetts:
The MIT Press.
16. “User experience (UX) is an approach to
product development that incorporates direct
user feedback throughout the development
cycle (human-centered design) in order to
reduce costs and create products and tools
that meet user needs and have a high level of
usability (are easy to use).“
User Experience Professionals Association (UXPA)
http://uxpa.org/resources/about-ux
17. “Every aspect of the user's interaction
with a product, service, or company that
make up the user's perceptions of the whole.
User experience design as a discipline is
concerned with all the elements that together
make up that interface, including layout, visual
design, text, brand, sound, and interaction. UE
works to coordinate these elements to allow
for the best possible interaction by users.“
User Experience Professionals Association (UXPA)
http://www.usabilitybok.org/glossary/
18. “All aspects of the end-user's interaction with
the company, its services, and its products"
Nielsen-Norman Group,
http://www.nngroup.com/about/userexperience.html
(27.12.2007)
19. “Creating and supporting human activities
through the mediating influences of products
(digital or tangible), services or even complex
systems."
Richard Buchanan
21. “Strategy is creating fit among a company’s
activities. The success of a strategy depends
on doing many things well— not just a few—and
integrating among them. If there is no fit
among activities, there is no distinctive strategy
and little sustainability.“
Michael E. Porter, “What Is Strategy?” On Strategy,
Harvard Business School Publishing, 2000.
23. Planning Your UX Strategy by RENATO FEIJÓ on April 16, 2010
http://johnnyholland.org/2010/04/planning-your-ux-strategy/
24. DESIGN IS…
“courses of action aimed at changing
existing situations into preferred ones."
IxD IS…
“creating and supporting human activities."
STRATEGY IS…
“creating fit among a company’s activities.”
ORGANIZATION
“provide(s) goods and services to people”
25. The Major Functions in a Firm
or
ga
ni
za
tio
n
strategy
implementation
John Heskett
27. “top business schools have begun launching
new design programs or revamping old ones
in an attempt to retool their offerings for a
world where design innovation often separates
the winners from the losers.”
Francesca Di Meglio, “B-Schools Are Starting to Look More Like DSchools,” September 26, 2013, BloombergBusinessweek
39. the existing service made the user feel like…
an account number…
a transaction…
they were on their own…
40. Short-Term Objective
Long-Term Objective
To define the ideal participant
experience and bring it to life
through multiple prototype
touchpoints.
To evolve the actual participant
experience toward the ideal in a
practical yet aggressive manner.
ENVISION IT
MAKE IT REAL
41.
42.
43. leadership realized
change was needed in
organizational structure
and capabilities
required 5-7 years to
realign the organization to
deliver these experiences
broke down barriers and
creates collaboration across
silos, creating opportunities
for future work
prototypes are possibilities
of the organization’s future
creates a shared vision/
mission
46. Huntington knew that its customers interacted with
the bank everyday through its employees. Whether
they were in the local community directly touching
the customers or providing support behind the
scenes, they were all Huntington.
47. how does an organization…
align employees to deliver a consistant
user experience
48.
49.
50.
51. internal alignment is needed
among employees to deliver
consistent experiences
activities
(interactions)
define
meaningful
experiences
60. find ways to connect
people to product, but
also ways to connect
employee activities to
deliver experiences
61. Ultimately, UX is not the sole
responsibility of UX practitioners,
a UX team or a UX leader.
Great UX is the responsibility of
everyone in an organization. It
requires a whole organization
working together.