What's Native Advertising, 5 Ways to Amplify Your Content Marketing VIDEO http://youtu.be/iQBty6NngNg Presented by Chase McMichael, Co-Founder, InfiniGraph - Wednesday, October 1, 2:00 ET - You produce content but...no one reads it? That's a problem. Chase McMichael founded InfiniGraph 4 years ago to help companies get more eyeballs on, and leads from, their content. He has worked with companies like Oracle, Sprint, Chase Manhattan, and Hearst Corp. He has received multiple national marketing and technology awards. And in this webinar he'll teach us how to get more mileage out of our content. In this webinar you'll learn: How to amplify your content all the time On and off domain content amplification What's native advertising? Scale in context How to mobilize your content marketing

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5 Ways to Amplify Your
Content Marketing &
What’s Native Advertising?

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3. VALUE PROPOSITION
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Drive higher engagement throughout the
consumers’ path to purchase and stay
TOP OF MIND

4. WHAT AM I GOING TO GET OUT OF THIS?
• Learn how to amplify your content all the time
• On and off domain content amplification
• What's native advertising? Scale in context
• How to mobilize your content marketing
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5. Barriers to reaching your
brand’s audience online
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THERE IS A CONTENT
& MEDIA SURPLUS .

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THERE IS AN
ATTENTION DEFICIT

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TUNNEL VISION IS A
REQUIREMENT

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THE CUSTOMER JOURNEY
IS UNPREDICTABLE

10. THE BIG PROBLEM
• Brands spent $110 Billion on Content Marketing
in the last 3 years, yet the actions being taken
on content is low. Content is siloed in web /
social / blog channels and lacks context across
all consumer touch points.
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11. 3 YEAR DISNEY POST VOLUME VS. ENGAGEMENT
Disney continues an exponential increase
in it’s content creation and post rate as
seen in the graph above.
The two graphs on the right proves
engagement from consumers liking a
Facebook post has leveled off and the
social shares are declining over the past 3
years.
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13. DISCONNECTED WORLDS
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14. ATLAS WILL NOT SOLVE THIS PROBLEM
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15. INTEGRATED CONTENT EXPERIENCE
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16. OMNI CHANNEL CONSIDERATION
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What
connects
all this
together?

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CONTENT
• Must have GREAT content - to start with -
not a product promotion but a real story
around client success

18. VISUAL CONTENT MARKETING IS EFFECTIVE
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20. DNA OF THE CONTENT MARKETING CYCLE
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Identify the content that
works best for your
business
Double down on what
drive the highest ROI
Re-Purpose and
Promote to amplify

21. 1. Amplification Comes From Who You’re
Working with
Who is part of your content – eBook
Room 214 - Top 50 Fashion – Digital agency partner
Brian Carter - Brand Managers Guide – influencer
eBook – Thought leader
Marketo- Medical eBook – Industry leader eBook
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EBOOKS

23. DIGITAL MARKETING LANDSCAPE
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Whether you call it “sponsored
content,” “advertorial,” “promoted
posts” or “branded content,” native
advertising is here to stay.

25. NATIVE AD MATRIX
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27. WHAT’S NATIVE ADVERTISING?
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Texts

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SPONSORED CONTENT
Sponsored

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IN STREAM
In Stream

30. REAL TIME NATIVE ADVERTISING
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In Post

31. 2. AMPLIFICATION – PAID PLACEMENT
• Native NOT - but people call content
recommendation as native
• Outbrian
• Taboola
• Gravity etc.
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32. NATIVE NOT – JUST RECOMMENDATION
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Most with Zero Context

33. Native Advertising Wars: Outbrain vs.
Facebook vs. Twitter vs. LinkedIn
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http://relevance.com/native-advertising-wars-outbrain-
vs-facebook-vs-twitter-vs-linkedin/

34. 3. AMPLIFICATION – OWNED
• On domain - Visual Content Marketing
• DGDG thank you page doing it right –
• Carnival Cruse Line – In post
• Hint Water – Native Content HUB and Insertion
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35. INCREASE ACTIONS BY NATIVE INSERTION
Problem Solution
Disconnected Integrated
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36. INTEREST GRAPH ACTIONS ON CONTENT
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37. 2X GREATER TIME ON SITE VIA DISCOVERY
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SEPHORA COMMUNITY CONTENT DESTINATION
Mobile
Optimized
Visual
Destination

38. 100% INCREASE TIME ON CONTENT
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Native Content HUB
Real-Time
Native Content Insertion
Mobile Optimized

39. 16% CTR BACK ON SITE CONTENT
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40. 4. NATIVE – AMPLIFICATION
• Content is created as part of your content
• Amplify over influencers
• Amplifiy over a network
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41. CARNIVAL – 20X CTR 5X TIME ON SITE
Publisher Content Native Hub
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Native Content

42. 5. MOBILE MOBILE MOBILE
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• Landing page mobile optimized
• Website mobile optimized – OR Native
• Ask the important question
• In-stream Native ads

43. MOBILE IS LACKING ON MOST BRANDS
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Static Content Slow
Changing – limited choice
Infinite
Scrolling
Consumer
driven
Real Time – Personalized - Trending
4 pages of
static content
Brands are seeing up to 60% of their traffic is mobile, however, their
bounce rates are HIGH and navigation to other pages approaches ZERO

44. MOBILE OPTIMIZED - NATIVE INSERTION
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InfiniGraph’s vector scaling and adaptive content design for any content

45. PUT THE USER FIRST:
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− Observe what users are trying to accomplish
− Derive patterns from their behavior
− Create the content
− Features (infinite scrolling, swiping, touching) that
they do on other apps.

46. FOCUS ON SIMPLICITY
• Both design and user experience
• Smaller screens require simplicity is crucial.
• Remove everything superfluous
• Only show elements to the best advantage.
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47. CONTEXT IS KING:
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− Mobile is personal
− You know the users, location, contacts, calendar,
and emails---
− Devices keep getting smarter.
− Information can be personalized
− Content is deliver to the right user at the right time
and place.

48. WANT TO LAUNCH YOUR NATIVE CONTENT?
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http://bit.ly/LaunchNative
http://bit.ly/InfiniGraphDemo

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