Tyler Reardon is an SEO Strategist at CARFAX where he helps drive the traffic acquisition strategy for the CARFAX Used Car Listings marketplace. He began his journey in search in 2011 at eVacuumStore.com before co-founding United SEO, a Boston-based consultancy specializing in SEO and Analytics, where he crafted and executed strategies for clients such as Oreck, HyDrive Energy, and MedStar Health.
10. @TylerReardon#AdvancedSearchSummit
Data Collection
Discovery of Data Insight
Quantitative data analysis to help steer strategic
business decisions
Development of Data Product
Production-level algorithm solutions operating at scale
(such as a recommendation engine)
Business Value
58. @TylerReardon#AdvancedSearchSummit
Additional Resources
Python Statistics
An Introduction to Statistical Learning
Programming in Python 3 - ZyBooks
Fundamentals of Data Analytics (Python) - ZyBooksLearn Python 3 - Codecademy
Data Analysis with Pandas - Codecademy
Statistics and Probability – Khan Academy
Free SEO Tools built in Python – SearchTools.io
59. @TylerReardon#AdvancedSearchSummit
Looking to work for
a company that
prioritizes SEO?
We’re hiring!
Email: tylerreardon@carfax.com
Free Lunch on Fridays | Dogs in the Office | Monthly Happy Hours
Generous Vacation Time | Closed the last week of December
Hinweis der Redaktion
These topics are very technical in nature. Knowing how google crawls and indexes your site and the status codes that can be returned during that process is technical
Knowing the difference between the client and the server is technical. Don’t have to be an engineer to get it but you’re scratching the surface..
Recently, however, there’s been a shift in our industry..
In the coming decade, all of these tactics, the entire pyramid will be considered technical SEO.
That’s what I want to talk to you about today. Let’s talk about another field I’m excited about..
A data scientist is someone who knows more about computer science than…. When I talk about data science, I’m talking about the process of obtaining insights from data, often large data sets.
Lack of ambiguity around how it’s performed. SEO feels like a guessing game. In data science, there are frameworks available for solving problems and principles you follow
We could really benefit from applying data science principles and frameworks to SEO
Google is becoming more complex. Google is a data product. If we’re going to keep up, we need to be here.
When we employ some of these tools and frameworks we’re actually going one step further and becoming SEO data scientists