Advertising revenues are decreasing, social media is rapidly becoming the primary source of news, and only 13% of the population is paying for online news. How will news media survive in this changing world?

1. The Day After Tomorrow for
News Media
2017

2. Newspapers disrupted
by tech giants

3. Over the past 5 years, newspaper have lost 50% of
advertising revenues

4. Google & Facebook have 76% of US Advertising
market (and growing)
Source : Internet Trends Report 2016

5. Ad-blockers will force industry to create better,
higher quality advertising experiences

6. News consumption shifting to mobile devices in Belgium
Source : Reuters Digital News Report 2017

7. Social media rapidly becoming primary source of news

8. There are 31 hours in a day
Source : Activate Report 2018

9. Media consumption expected to increase
Source : Activate Report 2018

10. Newspapers focus on quality and direct
reader revenues

11. 13% of the population is paying for online news
Source: Reuters Institute – Digital News Report 2016

12. Access on mobile devices main driver to pay for
online news
Source: Reuters Institute –
Digital News Report 2017

13. Loyal subscribers seem to be willing to pay more in US

14. More direct reader revenues is #1 focus of newspapers
Source: Reuters Institute Annual Predictions Report 2017

15. Quality journalism and data-driven product development are
most common strategies
Source: The MediaBriefing, 15 Paid Content Case Studies in Europe

16. Nir Eyal – Hooked Framework