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History of Advertising
1.
2.
Ground zero…
3.
“ You Can
Have Any Color As Long As It Is Black ”
4.
5.
“ Killers versus
Poets”
6.
7.
8.
9.
10.
1912 1923
(Kodak) 1927
11.
1886
12.
1886 1880 1904
13.
1905 1907 1920
14.
1929 1935 1939
15.
1914 1918
16.
1919 1922
17.
1923
18.
1924 1925
19.
1927 1929
20.
1918
21.
1923 1926
22.
1918 1919
23.
1902
24.
1925 1928
25.
1925 1936
26.
1922 1926
27.
1932 1930
28.
1930
29.
1930 1932
30.
1945
31.
1937 1936
32.
1937 1946
33.
1926 1929
34.
1931 1947
35.
1950’s “ After
World War II society had to settle back for a moment before it picked up the 20th century.” Stella Blum
36.
Marketing for the
masses…
37.
38.
39.
40.
“ Television is
the triumph of machine over people. ”
41.
42.
43.
44.
Â
45.
1950 1951
46.
1951 1953
47.
1954 1954
48.
1950
49.
1951 1952
50.
1956 - 1957
51.
1955 - 1956
52.
1951 1955
53.
1954 1959
54.
1954
55.
1950 1958
56.
1954
57.
1955
58.
1956
59.
1954 - 1955
60.
1957
61.
1955 1951
62.
1957 1959
63.
60’s “ Don't
trust anybody over thirty! ” Jack Weinberg
64.
Question of “ethics”
65.
66.
67.
1960
68.
1960 Mc Donalds
69.
1960 - 1961
70.
1962 - 1963
71.
1964 – 1965
72.
1966
73.
1967
74.
1968
75.
1962
76.
1968
77.
1960
78.
1961 - 1962
79.
1960 - 1961
80.
1961 - 1964
81.
1964 - 1969
82.
1960
83.
1961 - 1962
84.
1963
85.
1962 - 1965
86.
1965 - 1967
87.
88.
1966
89.
70’s “ I
find your lack of faith disturbing. ”
90.
“ The battle
is in the consumers mind”
91.
92.
93.
94.
1976 1972 1971
1971
95.
1970
96.
1971
97.
1971
98.
1970
99.
1970
100.
1971
101.
1975
102.
1978
103.
1979 Wonderbra
104.
80’s "You'll never
look at music the same way again"
105.
The search for
“cool”
106.
107.
108.
109.
110.
111.
1989
112.
1982
113.
U.S. Army, 1981
114.
1989
115.
Apple Computer, 1984
116.
1984
117.
1987
118.
Nike 1983
119.
1987
120.
1988
121.
Lee Cooper 1987
122.
90’s “
Just do it!”
123.
Need for integration
124.
125.
126.
127.
128.
1998 1992 1995
129.
1993
130.
1993
131.
1994
132.
1994
133.
1993
134.
1991
135.
1991
136.
1992
137.
1993
138.
1994
139.
1989
140.
1989
141.
1991
142.
1991
143.
1991
144.
1991
145.
1992
146.
1992
147.
1992
148.
1992
149.
1994
150.
1996
151.
1996
152.
Apple 1997
153.
2000’s
154.
And the era
of “dialogue”…
155.
156.
OLD MARKETING PRODUCT
PACKAGING DISTRIBUTION CRM ADVERTISING CONSUMER What’s Next in Marketing
157.
MODERN MARKETING PRODUCT
PACKAGING DISTRIBUTION ADVERTISING CONSUMER CRM What’s Next in Marketing
158.
159.
76% of consumers
don’t believe that companies tell the truth in advertisements Yankelowich,2006 FUTURE LAB I AM THE MEDIA
160.
ONLY 14%
TRUST ADS CREATING BUZZ
161.
69 %
INTERESTED IN AD BLOCKING TECHNOLOGIES CREATING BUZZ
162.
LAW OF FEW
10% INFLUENCE PURCHASING BEHAVIOR OF OTHER 90% CREATING BUZZ
163.
Marketing landscape
164.
2001 2007 2005
2004 1999 2006 2005
165.
Â
166.
Â
167.
Â
168.
Â
169.
Â
170.
Â
171.
Â
172.
Â
173.
Â
174.
Â
175.
Â
176.
Â
177.
Â
178.
179.
2008
180.
181.
182.
183.
184.
185.
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