2. Ground zero…

3. “ You Can Have Any Color As Long As It Is Black ”

5. “ Killers versus Poets”

10. 1912 1923 (Kodak) 1927

11. 1886

12. 1886 1880 1904

13. 1905 1907 1920

14. 1929 1935 1939

15. 1914 1918

16. 1919 1922

17. 1923

18. 1924 1925

19. 1927 1929

20. 1918

21. 1923 1926

22. 1918 1919

23. 1902

24. 1925 1928

25. 1925 1936

26. 1922 1926

27. 1932 1930

28. 1930

29. 1930 1932

30. 1945

31. 1937 1936

32. 1937 1946

33. 1926 1929

34. 1931 1947

35. 1950’s “ After World War II society had to settle back for a moment before it picked up the 20th century.” Stella Blum

36. Marketing for the masses…

40. “ Television is the triumph of machine over people. ”

45. 1950 1951

46. 1951 1953

47. 1954 1954

48. 1950

49. 1951 1952

50. 1956 - 1957

51. 1955 - 1956

52. 1951 1955

53. 1954 1959

54. 1954

55. 1950 1958

56. 1954

57. 1955

58. 1956

59. 1954 - 1955

60. 1957

61. 1955 1951

62. 1957 1959

63. 60’s “ Don't trust anybody over thirty! ” Jack Weinberg

64. Question of “ethics”

67. 1960

68. 1960 Mc Donalds

69. 1960 - 1961

70. 1962 - 1963

71. 1964 – 1965

72. 1966

73. 1967

74. 1968

75. 1962

76. 1968

77. 1960

78. 1961 - 1962

79. 1960 - 1961

80. 1961 - 1964

81. 1964 - 1969

82. 1960

83. 1961 - 1962

84. 1963

85. 1962 - 1965

86. 1965 - 1967

88. 1966

89. 70’s “ I find your lack of faith disturbing. ”

90. “ The battle is in the consumers mind”

94. 1976 1972 1971 1971

95. 1970

96. 1971

97. 1971

98. 1970

99. 1970

100. 1971

101. 1975

102. 1978

103. 1979 Wonderbra

104. 80’s "You'll never look at music the same way again"

105. The search for “cool”

111. 1989

112. 1982

113. U.S. Army, 1981

114. 1989

115. Apple Computer, 1984

116. 1984

117. 1987

118. Nike 1983

119. 1987

120. 1988

121. Lee Cooper 1987

122. 90’s “ Just do it!”

123. Need for integration

128. 1998 1992 1995

129. 1993

130. 1993

131. 1994

132. 1994

133. 1993

134. 1991

135. 1991

136. 1992

137. 1993

138. 1994

139. 1989

140. 1989

141. 1991

142. 1991

143. 1991

144. 1991

145. 1992

146. 1992

147. 1992

148. 1992

149. 1994

150. 1996

151. 1996

152. Apple 1997

153. 2000’s

154. And the era of “dialogue”…

156. OLD MARKETING PRODUCT PACKAGING DISTRIBUTION CRM ADVERTISING CONSUMER What’s Next in Marketing

157. MODERN MARKETING PRODUCT PACKAGING DISTRIBUTION ADVERTISING CONSUMER CRM What’s Next in Marketing

159. 76% of consumers don’t believe that companies tell the truth in advertisements Yankelowich,2006 FUTURE LAB I AM THE MEDIA

160. ONLY 14% TRUST ADS CREATING BUZZ

161. 69 % INTERESTED IN AD BLOCKING TECHNOLOGIES CREATING BUZZ

162. LAW OF FEW 10% INFLUENCE PURCHASING BEHAVIOR OF OTHER 90% CREATING BUZZ

163. Marketing landscape

164. 2001 2007 2005 2004 1999 2006 2005

179. 2008

185. Thank you Tuğçe Esener http://www.linkedin.com/in/tugceesener