Suche senden
Hochladen
History of Advertising
•
Als PPT, PDF herunterladen
•
512 gefällt mir
•
204,406 views
T
Tugce Esener
Folgen
Business
Bildung
Melden
Teilen
Melden
Teilen
1 von 185
Jetzt herunterladen
Empfohlen
History of advertising - Mad Men and Women through the years
History of advertising - Mad Men and Women through the years
Kenton Larsen
Â
The evolution of the advertising industry.
The evolution of the advertising industry.
Heleen Mills
Â
Advertising and its history
Advertising and its history
sagarikagolder
Â
Advertising and types of advertising
Advertising and types of advertising
ankithkadri
Â
Evolution of ads
Evolution of ads
Cheldy S, Elumba-Pableo
Â
Advertising campaign
Advertising campaign
Ravindra Prakash Shukla
Â
History of advertising Pre 1800s Until Now
History of advertising Pre 1800s Until Now
Uniquest Creative
Â
History of advertising
History of advertising
Rajlaxmi Bhosale
Â
Empfohlen
History of advertising - Mad Men and Women through the years
History of advertising - Mad Men and Women through the years
Kenton Larsen
Â
The evolution of the advertising industry.
The evolution of the advertising industry.
Heleen Mills
Â
Advertising and its history
Advertising and its history
sagarikagolder
Â
Advertising and types of advertising
Advertising and types of advertising
ankithkadri
Â
Evolution of ads
Evolution of ads
Cheldy S, Elumba-Pableo
Â
Advertising campaign
Advertising campaign
Ravindra Prakash Shukla
Â
History of advertising Pre 1800s Until Now
History of advertising Pre 1800s Until Now
Uniquest Creative
Â
History of advertising
History of advertising
Rajlaxmi Bhosale
Â
History of indian advertising
History of indian advertising
sagarikagolder
Â
History of advertisement (india)
History of advertisement (india)
cotek temitayo
Â
Advertisement - Classifications and Evolution
Advertisement - Classifications and Evolution
Manoj Kumar
Â
Evolution of advertising
Evolution of advertising
Lahari Rao
Â
History of advertising
History of advertising
JordanBrookes13
Â
Ogilvy & Mather - Company Analysis
Ogilvy & Mather - Company Analysis
Abhishek Sao
Â
Impacts of advertisement
Impacts of advertisement
Sunny Saurav
Â
Advertising models
Advertising models
Gunjan Sharma
Â
Advertising concepts & principles
Advertising concepts & principles
manjushachute
Â
A Brief History of Advertisement
A Brief History of Advertisement
Ishraq Dhaly
Â
World Advertising History
World Advertising History
KC Tsang
Â
History of advertising (world and indian)
History of advertising (world and indian)
James Lester Marak
Â
history of advertising
history of advertising
mckmk
Â
Advertising agencies
Advertising agencies
Gurjit
Â
Socio-economic Role of Advertising
Socio-economic Role of Advertising
Rehman-Khan
Â
Creativity in advertising
Creativity in advertising
Ali Heydari
Â
How to Develop Creative Advertising Strategy
How to Develop Creative Advertising Strategy
Jul Ahn
Â
Advertising agency
Advertising agency
Pranav Kumar Ojha
Â
Types of Advertisement
Types of Advertisement
Syed Ali Hassan Shah
Â
advertising and advertising agencies
advertising and advertising agencies
Arslan Akram
Â
The Evolution of Advertising: How Consumers Won the War for Their Attention
The Evolution of Advertising: How Consumers Won the War for Their Attention
HubSpot
Â
Advertising History
Advertising History
Meeri Sild
Â
Weitere ähnliche Inhalte
Was ist angesagt?
History of indian advertising
History of indian advertising
sagarikagolder
Â
History of advertisement (india)
History of advertisement (india)
cotek temitayo
Â
Advertisement - Classifications and Evolution
Advertisement - Classifications and Evolution
Manoj Kumar
Â
Evolution of advertising
Evolution of advertising
Lahari Rao
Â
History of advertising
History of advertising
JordanBrookes13
Â
Ogilvy & Mather - Company Analysis
Ogilvy & Mather - Company Analysis
Abhishek Sao
Â
Impacts of advertisement
Impacts of advertisement
Sunny Saurav
Â
Advertising models
Advertising models
Gunjan Sharma
Â
Advertising concepts & principles
Advertising concepts & principles
manjushachute
Â
A Brief History of Advertisement
A Brief History of Advertisement
Ishraq Dhaly
Â
World Advertising History
World Advertising History
KC Tsang
Â
History of advertising (world and indian)
History of advertising (world and indian)
James Lester Marak
Â
history of advertising
history of advertising
mckmk
Â
Advertising agencies
Advertising agencies
Gurjit
Â
Socio-economic Role of Advertising
Socio-economic Role of Advertising
Rehman-Khan
Â
Creativity in advertising
Creativity in advertising
Ali Heydari
Â
How to Develop Creative Advertising Strategy
How to Develop Creative Advertising Strategy
Jul Ahn
Â
Advertising agency
Advertising agency
Pranav Kumar Ojha
Â
Types of Advertisement
Types of Advertisement
Syed Ali Hassan Shah
Â
advertising and advertising agencies
advertising and advertising agencies
Arslan Akram
Â
Was ist angesagt?
(20)
History of indian advertising
History of indian advertising
Â
History of advertisement (india)
History of advertisement (india)
Â
Advertisement - Classifications and Evolution
Advertisement - Classifications and Evolution
Â
Evolution of advertising
Evolution of advertising
Â
History of advertising
History of advertising
Â
Ogilvy & Mather - Company Analysis
Ogilvy & Mather - Company Analysis
Â
Impacts of advertisement
Impacts of advertisement
Â
Advertising models
Advertising models
Â
Advertising concepts & principles
Advertising concepts & principles
Â
A Brief History of Advertisement
A Brief History of Advertisement
Â
World Advertising History
World Advertising History
Â
History of advertising (world and indian)
History of advertising (world and indian)
Â
history of advertising
history of advertising
Â
Advertising agencies
Advertising agencies
Â
Socio-economic Role of Advertising
Socio-economic Role of Advertising
Â
Creativity in advertising
Creativity in advertising
Â
How to Develop Creative Advertising Strategy
How to Develop Creative Advertising Strategy
Â
Advertising agency
Advertising agency
Â
Types of Advertisement
Types of Advertisement
Â
advertising and advertising agencies
advertising and advertising agencies
Â
Andere mochten auch
The Evolution of Advertising: How Consumers Won the War for Their Attention
The Evolution of Advertising: How Consumers Won the War for Their Attention
HubSpot
Â
Advertising History
Advertising History
Meeri Sild
Â
10 Things CEOs Need to Know About Design
10 Things CEOs Need to Know About Design
Jason Putorti
Â
History of Advertisements
History of Advertisements
Fiza Miah
Â
History of tv advertising
History of tv advertising
hannahknipe5
Â
The History of Advertising Technology
The History of Advertising Technology
Clearcode
Â
Johnnie Walker Brand Audit
Johnnie Walker Brand Audit
Rob Noble
Â
Presentation online-advertising-toolbox
Presentation online-advertising-toolbox
neworganizingist
Â
Ideal Brand Plan
Ideal Brand Plan
Beloved Brands Inc.
Â
Brand Plan Workshop
Brand Plan Workshop
Beloved Brands Inc.
Â
Ogilvy PR 360 DI Twitter Webinar
Ogilvy PR 360 DI Twitter Webinar
guestfd8f1
Â
Breaking through the clutter: Using content, analytics and paid to achieve RO...
Breaking through the clutter: Using content, analytics and paid to achieve RO...
22squared
Â
Future of Connected TV_Mindshare
Future of Connected TV_Mindshare
Mindshare
Â
Facebook APIs: There's More Under the Hood than Anyone Knows
Facebook APIs: There's More Under the Hood than Anyone Knows
22squared
Â
The Death of the Primary Shopper
The Death of the Primary Shopper
22squared
Â
10 trends to shape 2016
10 trends to shape 2016
David Yeend
Â
High Road Capital Partners Keynote @ Deal Sourcing Conference
High Road Capital Partners Keynote @ Deal Sourcing Conference
David Teten
Â
Direct Marketing for Propagation
Direct Marketing for Propagation
Griffin Farley
Â
BBH Hive Societal Marketing
BBH Hive Societal Marketing
Griffin Farley
Â
Copywriters' Workshop
Copywriters' Workshop
School of Visual Concepts
Â
Andere mochten auch
(20)
The Evolution of Advertising: How Consumers Won the War for Their Attention
The Evolution of Advertising: How Consumers Won the War for Their Attention
Â
Advertising History
Advertising History
Â
10 Things CEOs Need to Know About Design
10 Things CEOs Need to Know About Design
Â
History of Advertisements
History of Advertisements
Â
History of tv advertising
History of tv advertising
Â
The History of Advertising Technology
The History of Advertising Technology
Â
Johnnie Walker Brand Audit
Johnnie Walker Brand Audit
Â
Presentation online-advertising-toolbox
Presentation online-advertising-toolbox
Â
Ideal Brand Plan
Ideal Brand Plan
Â
Brand Plan Workshop
Brand Plan Workshop
Â
Ogilvy PR 360 DI Twitter Webinar
Ogilvy PR 360 DI Twitter Webinar
Â
Breaking through the clutter: Using content, analytics and paid to achieve RO...
Breaking through the clutter: Using content, analytics and paid to achieve RO...
Â
Future of Connected TV_Mindshare
Future of Connected TV_Mindshare
Â
Facebook APIs: There's More Under the Hood than Anyone Knows
Facebook APIs: There's More Under the Hood than Anyone Knows
Â
The Death of the Primary Shopper
The Death of the Primary Shopper
Â
10 trends to shape 2016
10 trends to shape 2016
Â
High Road Capital Partners Keynote @ Deal Sourcing Conference
High Road Capital Partners Keynote @ Deal Sourcing Conference
Â
Direct Marketing for Propagation
Direct Marketing for Propagation
Â
BBH Hive Societal Marketing
BBH Hive Societal Marketing
Â
Copywriters' Workshop
Copywriters' Workshop
Â
Ă„hnlich wie History of Advertising
Advstrateg
Advstrateg
Peter Smirnov
Â
Ad history-1229939866891115-1
Ad history-1229939866891115-1
avagianoumaria
Â
Ad history
Ad history
Mohit Singla
Â
Ad history-loads of ads great
Ad history-loads of ads great
Westhatchmediastudies
Â
David Ogilvy A History Of Advertising
David Ogilvy A History Of Advertising
Sarah O'Farrell
Â
Communication Strategy - Advertising prologue (1)
Communication Strategy - Advertising prologue (1)
Loukas Petrounias
Â
The Cold War between Digital and Traditional.. A Prospectus of what will Happen.
The Cold War between Digital and Traditional.. A Prospectus of what will Happen.
MediaSci
Â
Yr11 advertising west hatch shorter
Yr11 advertising west hatch shorter
J Thrasher
Â
History of Advertising: Important Milestones
History of Advertising: Important Milestones
uptightepicurea39
Â
Should-Read Books For Anyone in Advertising
Should-Read Books For Anyone in Advertising
The Voice
Â
Kwiz biz finals 2017
Kwiz biz finals 2017
Noyel Sebastian
Â
The First 20,000 Years of Advertising
The First 20,000 Years of Advertising
Helen Klein Ross
Â
Julie roehm | Inspiring the next generation of storytellers
Julie roehm | Inspiring the next generation of storytellers
JulieRoehm
Â
Marketing Management By Philip Kotler
Marketing Management By Philip Kotler
Logesh Kumar
Â
4th articleNo Logo
Taking Aim at the Brand Bullies By NAOMI .docx
4th articleNo Logo
Taking Aim at the Brand Bullies By NAOMI .docx
gilbertkpeters11344
Â
Advertising Practitioners
Advertising Practitioners
lucybs25
Â
I Am The Media
I Am The Media
Alain Thys
Â
Media Critique
Media Critique
Disha Pawar
Â
Media timeline for advertising
Media timeline for advertising
Patryk-W
Â
AD 216: Lecture 4
AD 216: Lecture 4
Gina Asaro-Collura
Â
Ă„hnlich wie History of Advertising
(20)
Advstrateg
Advstrateg
Â
Ad history-1229939866891115-1
Ad history-1229939866891115-1
Â
Ad history
Ad history
Â
Ad history-loads of ads great
Ad history-loads of ads great
Â
David Ogilvy A History Of Advertising
David Ogilvy A History Of Advertising
Â
Communication Strategy - Advertising prologue (1)
Communication Strategy - Advertising prologue (1)
Â
The Cold War between Digital and Traditional.. A Prospectus of what will Happen.
The Cold War between Digital and Traditional.. A Prospectus of what will Happen.
Â
Yr11 advertising west hatch shorter
Yr11 advertising west hatch shorter
Â
History of Advertising: Important Milestones
History of Advertising: Important Milestones
Â
Should-Read Books For Anyone in Advertising
Should-Read Books For Anyone in Advertising
Â
Kwiz biz finals 2017
Kwiz biz finals 2017
Â
The First 20,000 Years of Advertising
The First 20,000 Years of Advertising
Â
Julie roehm | Inspiring the next generation of storytellers
Julie roehm | Inspiring the next generation of storytellers
Â
Marketing Management By Philip Kotler
Marketing Management By Philip Kotler
Â
4th articleNo Logo
Taking Aim at the Brand Bullies By NAOMI .docx
4th articleNo Logo
Taking Aim at the Brand Bullies By NAOMI .docx
Â
Advertising Practitioners
Advertising Practitioners
Â
I Am The Media
I Am The Media
Â
Media Critique
Media Critique
Â
Media timeline for advertising
Media timeline for advertising
Â
AD 216: Lecture 4
AD 216: Lecture 4
Â
KĂĽrzlich hochgeladen
Cyber Security Training in Office Environment
Cyber Security Training in Office Environment
elijahj01012
Â
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
Rbc Rbcua
Â
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptx
appkodes
Â
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptx
Shruti Mittal
Â
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
HajeJanKamps
Â
Annual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
KeppelCorporation
Â
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
callgirls2057
Â
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal audit
NhtLNguyn9
Â
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
saniyaimamuddin
Â
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.com
SendBig4
Â
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
ashishs7044
Â
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
callgirls2057
Â
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
ictsugar
Â
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in Philippines
DavidSamuel525586
Â
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
Americas Got Grants
Â
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
Mintel Group
Â
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
Data Analytics Company - 47Billion Inc.
Â
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
mbikashkanyari
Â
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
Call girls in Goa, +91 9319373153 Escort Service in North Goa
Â
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
Call girls in Goa, +91 9319373153 Escort Service in North Goa
Â
KĂĽrzlich hochgeladen
(20)
Cyber Security Training in Office Environment
Cyber Security Training in Office Environment
Â
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
Â
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Â
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptx
Â
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Â
Annual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
Â
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Â
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal audit
Â
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Â
Send Files | Sendbig.comSend Files | Sendbig.com
Send Files | Sendbig.comSend Files | Sendbig.com
Â
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
Â
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Â
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
Â
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in Philippines
Â
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
Â
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
Â
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
Â
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
Â
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
Â
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
Â
History of Advertising
1.
2.
Ground zero…
3.
“ You Can
Have Any Color As Long As It Is Black ”
4.
5.
“ Killers versus
Poets”
6.
7.
8.
9.
10.
1912 1923
(Kodak) 1927
11.
1886
12.
1886 1880 1904
13.
1905 1907 1920
14.
1929 1935 1939
15.
1914 1918
16.
1919 1922
17.
1923
18.
1924 1925
19.
1927 1929
20.
1918
21.
1923 1926
22.
1918 1919
23.
1902
24.
1925 1928
25.
1925 1936
26.
1922 1926
27.
1932 1930
28.
1930
29.
1930 1932
30.
1945
31.
1937 1936
32.
1937 1946
33.
1926 1929
34.
1931 1947
35.
1950’s “ After
World War II society had to settle back for a moment before it picked up the 20th century.” Stella Blum
36.
Marketing for the
masses…
37.
38.
39.
40.
“ Television is
the triumph of machine over people. ”
41.
42.
43.
44.
Â
45.
1950 1951
46.
1951 1953
47.
1954 1954
48.
1950
49.
1951 1952
50.
1956 - 1957
51.
1955 - 1956
52.
1951 1955
53.
1954 1959
54.
1954
55.
1950 1958
56.
1954
57.
1955
58.
1956
59.
1954 - 1955
60.
1957
61.
1955 1951
62.
1957 1959
63.
60’s “ Don't
trust anybody over thirty! ” Jack Weinberg
64.
Question of “ethics”
65.
66.
67.
1960
68.
1960 Mc Donalds
69.
1960 - 1961
70.
1962 - 1963
71.
1964 – 1965
72.
1966
73.
1967
74.
1968
75.
1962
76.
1968
77.
1960
78.
1961 - 1962
79.
1960 - 1961
80.
1961 - 1964
81.
1964 - 1969
82.
1960
83.
1961 - 1962
84.
1963
85.
1962 - 1965
86.
1965 - 1967
87.
88.
1966
89.
70’s “ I
find your lack of faith disturbing. ”
90.
“ The battle
is in the consumers mind”
91.
92.
93.
94.
1976 1972 1971
1971
95.
1970
96.
1971
97.
1971
98.
1970
99.
1970
100.
1971
101.
1975
102.
1978
103.
1979 Wonderbra
104.
80’s "You'll never
look at music the same way again"
105.
The search for
“cool”
106.
107.
108.
109.
110.
111.
1989
112.
1982
113.
U.S. Army, 1981
114.
1989
115.
Apple Computer, 1984
116.
1984
117.
1987
118.
Nike 1983
119.
1987
120.
1988
121.
Lee Cooper 1987
122.
90’s “
Just do it!”
123.
Need for integration
124.
125.
126.
127.
128.
1998 1992 1995
129.
1993
130.
1993
131.
1994
132.
1994
133.
1993
134.
1991
135.
1991
136.
1992
137.
1993
138.
1994
139.
1989
140.
1989
141.
1991
142.
1991
143.
1991
144.
1991
145.
1992
146.
1992
147.
1992
148.
1992
149.
1994
150.
1996
151.
1996
152.
Apple 1997
153.
2000’s
154.
And the era
of “dialogue”…
155.
156.
OLD MARKETING PRODUCT
PACKAGING DISTRIBUTION CRM ADVERTISING CONSUMER What’s Next in Marketing
157.
MODERN MARKETING PRODUCT
PACKAGING DISTRIBUTION ADVERTISING CONSUMER CRM What’s Next in Marketing
158.
159.
76% of consumers
don’t believe that companies tell the truth in advertisements Yankelowich,2006 FUTURE LAB I AM THE MEDIA
160.
ONLY 14%
TRUST ADS CREATING BUZZ
161.
69 %
INTERESTED IN AD BLOCKING TECHNOLOGIES CREATING BUZZ
162.
LAW OF FEW
10% INFLUENCE PURCHASING BEHAVIOR OF OTHER 90% CREATING BUZZ
163.
Marketing landscape
164.
2001 2007 2005
2004 1999 2006 2005
165.
Â
166.
Â
167.
Â
168.
Â
169.
Â
170.
Â
171.
Â
172.
Â
173.
Â
174.
Â
175.
Â
176.
Â
177.
Â
178.
179.
2008
180.
181.
182.
183.
184.
185.
Thank you Tuğçe
Esener http://www.linkedin.com/in/tugceesener
Jetzt herunterladen