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The biggest numbers 2020 in digital.

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The number of people around the world using the internet has grown to 4.54 billion, an increase of 7 percent (298 million new users) compared to January 2019. ... Globally, more than 5.19 billion people now use mobile phones, with user numbers up by 124 million (2.4 percent) over the past year.

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The biggest numbers 2020 in digital.

  1. 1. The Biggest Numbers 2020 In Digital. As every year, this 2020, the friends of We are Social and Hootsuite, come together to present the world digital report, with the most important statistics. This time from 247 countries. The most complete report that exists and of obligatory use by the companies that operate on the Internet. If you want to consult it, you can find it here: ​Digital in 2020 Here is a brief summary of the most important data. Digital in 2020: The biggest numbers
  2. 2. The digital paper in our lives has reached new levels, with many more people spending much more time, doing more tasks online, than ever before: ● Social animals: Almost half of the world's population (3.8 billion people) currently use social media. ● Increased Internet use: 4.54 billion people are now online: 298 million new people got online last year. ● In data: 64% of Internet users are concerned about how companies use their personal data and almost half now use ad blockers. ● Voice Notes: 43% of internet users now use voice interfaces every month. ● Game time: 4 out of 5 Internet users play games every month. ● The Disconnected: 3.2 billion people remain disconnected - more than 40% of the world's population.
  3. 3. ● Gender gap: women only represent 45% of global social media users. Digital around the world in 2020 ● The number of people around the world using the internet has grown to 4.54 billion, an increase of 7% (298 million new users), compared to January 2019. ● In the world, there are 3.80 billion social media users in January 2020, with this number the increase is more than 9% (321 million new users), also compared to January 2019. ● Globally, more than 5.19 billion people now use mobile phones, which is 124 million (2.4%), more than last year.
  4. 4. Use of social media around the world There are 3.80 billion people using social media, that represents a 49% penetration (49% of the world population). With a vigorous growth of around 9% per year. Of the 3.80 billion who use social platforms, 3.75 billion access through mobile phones; which represents 99% of all users.
  5. 5. You probably spent more than 100 days online this year. The average internet user now spends 6 hours 43 minutes online each day. Those are 3 minutes less than last year, but it still shows more than 100 hours of connection per user, per year. If we calculate that we sleep 8 hours a day, that means that we spend more than 40% of our lives using the internet. What's more, Internet users globally will spend a cumulative 1.25 trillion years online in 2020, with more than a third of that time spent using social media. However, the amount of time people spend online varies from country to country, with Internet users in the Philippines spending an average of 9 hours and 45 minutes per day online, compared to just 4 hours and 22 minutes. per day in Japan.
  6. 6. Full access: connect the disconnected Just over 40 percent of the world's total population, roughly 3.2 billion people, is still not connected to the Internet. More than 1 billion of these "disconnected" people live in South Asia (31 percent of the total). African countries account for 27 percent of the total, with 870 million people online across the continent as a whole.
  7. 7. GlobalWebIndex reports that we now spend an average of 2 hours and 24 minutes per person, per day, using social media; up to 2 more minutes per day, from January 2019. Again, the story varies by country. Filipinos remain the most "social" people in the world, with an average internet user aged 16 to 64 spending nearly 4 hours a day on social platforms. However, it is a very different situation at the other end of the scale, with Internet users in Japan spending an average of just 45 minutes per day using social media. But where exactly do we spend all that social time, and how big is TikTok? Keep reading, we are going there ...
  8. 8. Facebook is still the queen Despite various challenges in recent years, Facebook remains the dominant social network. Trends in user numbers reported by this social network, in the company's earnings announcements, suggest that the platform should have already passed the historic 2.5 billion monthly active user (MAU) mark, and user numbers continued growing steadily in most countries during 2019.
  9. 9. TikTok time TikTok was probably the most popular social network in 2019. By displaying huge and often misrepresented numbers, they made headlines. However, data leaked by AdAge a couple of months ago offers more clarity on what is happening. First of all, there is no denying it: TikTok is great. It has 800 million monthly active users. However, 500 million of these active users, more than 60 percent of the total, live in China. That means the platform has roughly 300 million monthly active users, outside of China.
  10. 10. In addition, the latest data from the app suggests that Chinese users account for 80 percent of the total time spent using TikTok in 2019, while users in India account for an additional 10 percent of the total. Therefore, the sum of users from China and India represents approximately 9 out of 10 minutes of TikTok usage worldwide. Regardless of the differences between countries, TikTok rose to sixth place in the world ranking of mobile applications, by monthly active users for 2019. Although, it is still below WhatsApp, Facebook, WeChat and Instagram, we must not lose sight that it has already exceeded to the rest of the other social platforms. This is an application that we will continue to hear about in the coming months, so we must be vigilant ...
  11. 11. Now for an overview of the most important social media audiences. Facebook audience overview: Despite having reached two thousand four hundred and forty-nine million users (2.449 billion), advertisers only have access to one thousand nine hundred and fifty million (1.95 billion). Of these, 32% are over 13 years of age, about 624,000,000 users. While the quarterly change in Facebook's advertising reach has been increasing, at a rate of 1%. Finally, 44% of the audience is female and 56% male.
  12. 12. The following table shows the number of users of the social network, by age range. Being the range between 25 and 34 years, the most nurtured with 627 million users. Twitter audience overview: Twitter reports that all users, 340 million people, can be reached with advertising on its platform. Of these, 5.6% are over the age of 13, about 19,040,000 users. This number is surprising and even absurd to us. Is it the reason why this social network has done so badly in terms of advertising revenue? The quarterly change in Twitter's advertising reach has been decreasing, at a rate of 3.1%.
  13. 13. Finally, 38% of the audience is female and 62% male. Instagram audience overview: Instagram reports that almost all of its users, 928 million people, can be reached with advertising on its platform. Of these, 15% are over the age of 13, about 139,200,000 users. The quarterly change in Instagram's advertising reach has been increasing, at a rate of 5.7%. Finally, 50.9% of the audience is female and 49.1% male.
  14. 14. LinkedIn audience overview: LinkedIn reports that 663 million people can be reached with advertising on its platform. Of these, 12% are over 18 years of age. Some 79,560,000 million users. The quarterly change in LinkedIn's advertising reach has been increasing, at a rate of 1.6%. Finally, 43% of the audience is female and 57% male.
  15. 15. Pinterest audience overview: Pinterest reports that 169 million people, out of the 322 million active users, can be reached with advertising on its platform. Of these, 2.8% are over the age of 13, about 4,732,000. Another number that surprises us. Pinterest's quarterly change in ad reach has been increasing, at a rate of 12%. Finally, 72% of the audience is female and 20% male.
  16. 16. Youtube audience overview: YouTube reports that two billion users log into the platform monthly. Of these, 33% are over 13 years old, about 660,000,000 million users. On the other hand, the total number of hours of video viewed daily is 1 billion. Finally, 45% of the audience is female and 55% male.
  17. 17. And so we end with the summary of this extraordinary study. All this data that the friends of Hootsuite and We are social offer us year after year is invaluable. And they greatly facilitate the elaboration of the strategic plan of digital marketing, of any company. CLICK HERE FOR WHAT WE HAVE FOR YOU!

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