Successful business model of custom software for agile development. 22nd ACM SIGSOFT International Symposium on Foundations of Software Engineering November 16-21, 2014, Hong Kong

1. Yoshihito Kuranuki, Susumu Yamazaki, Tsutomu Yasui and Tsuyoshi Ushio
For Agile Software Development
A New Business Model
of Custom Software Development

2. http://www.sonicgarden.jp/
Custom software development trends
n Software As A Service
n Software development
for Small Business
n Embrace change
Agile Development

3. http://www.sonicgarden.jp/
Traditional Custom Software Development
1. Requirement
2. Estimation
3. Fixed Scope Contract
4. Development
7. Nouhin
Customer Developer
5. Acceptance
6. Release
Do you want
this?
NO AGILE
Difficulty
Over-function
Overestimate
Document

4. http://www.sonicgarden.jp/
New Business Model for Agile
Solution
• Subscription model
• No estimate
• Agreed scope

5. http://www.sonicgarden.jp/
Subscription model
Fixed Scope and Time Contract
Time and material Contract
Monthly Subscription
Requirement
Product
Monthly payment
Service
Workforce
Man/month payment
Scope/Due date
Workforce(Time)
Service

6. http://www.sonicgarden.jp/
Customer programmer
Agreed Scope / No estimates
Business / Function
Discussion
Decide weekly
Scope
Develop
Operate
Release
Feedback
Priority
No estimate
AGILE
No Document
No
specification
Terminate
anytime
Less
production

7. http://www.sonicgarden.jp/
What if the performance is not so good…
n A customer can terminate the subscription.
n A customer can evaluate their performance.
Initial
MTG
Free
Discussion
Period
Free Trial
Development
Period
Development Period
With Contract
Product
Development
Launch
1+ month
1 month

8. http://www.sonicgarden.jp/
Case Study
n AsMama
u Share service for raise kids
u Start : Aug 2012 Eval : Dec 2012
u Launch : Apr 2013 (20,000 customer)
n Problem
u Difficulty of requirement development
u How to find a good programmer
“Using this service, we succeeded in launching the service which we
really want to launch. In addition, they give us aadvices about
operation and kaizen. I feel as if we got a CTO who shares our value
and problems outside our company.”
- Ms. Koda AsMama CEO

9. http://www.sonicgarden.jp/
Benefits
n No requirement development
n Change requirements anytime
n Talk with a developer directly
n Highly motivational environment
n Work-‐‑‒life balance
For Customer
For Developer

10. http://www.sonicgarden.jp/
Summary
n Agile is difficult to apply when you use it for
custom software development.
n We create New business model for agile
development
u Subscription model
u No estimate
u Agreed scope
Mr. Kuranuki
The book about
this business model

11. http://www.sonicgarden.jp/
Thank you very much
Do you have any questions?