When a customer wishes to have something for him/her, there is the web where they go initially. Online shopping portals have grown at an amazing rate. There is a huge competition seen among online businessmen. This is one of the online shopping problems faced by eCommerce today.

1. How to Solve the 9 Biggest Problems
Faced by Online Shoppers?
When a customer wishes to have something for him/her, there is the web where
they go initially. Online shopping portals have grown at an amazing rate.
There is a huge competition seen among online businessmen. This is one of the
online shopping problems faced by eCommerce today.
There has been a hefty rise in digitalization in the previous years. It has
completely transformed the way companies work. All the prospective buyers no
longer require to take a look at brick-and-mortar stores to purchase their items.
eCommerce brands still deal in products, yet now this takes place over various
touchpoints in an online environment. There are problems faced in online
shopping that nobody talks about. We are discussing those with you to build a
good framework by overcoming these issues.
1) Online Identity Verification Requirement

2. When a person hits an eCommerce website and signs up, you need to be sure
that this is the person who will buy. You will
certainly avoid fraud accounts this way. It will result in earning losses when it’s
the matter of Cash on delivery (COD) buyings. Sometimes, people use fake
phone numbers or addresses while buying. This issue can be easily solved by
taking appropriate measures. You can simply verify the customer’s information
filled while buying. Also, you can search for any signs of some suspicious
activity. Use automation to recognize fake phone numbers and email addresses.
This way you can get away with shopping online problems.
2) Providing an omnichannel shopping experience to customers
Nowadays, the entire world is interlinked. The customers can easily reach out to
your brand via numerous touchpoints. They may also reach your website, leave
a message on your social media platform, contact your managers, etc. If you do
not have the omnichannel facility, then what would you do? There is a way to
get rid of these online shopping problems. Ensure that you equip your expert
team with the correct technology. Also, you can simply modify your visual
engagement tools as those assist your organization to serve customers across
every channel.

3. 3) Doing better than your competitors
People may provide you with the same products and services as you. However,
it does not mean that you cannot differentiate yourself from the competitors.
How do you think you can fill this gap of problems faced by customers in online
shopping? It can be done by conducting detailed research into your competitors
and the market. Researching well and then finding out the products that are in
heavy demand. Just remove those outdated products and make good use of
social media and blogs. You can invest in promotional offers and create a great
web presence. Do not just forget about that key factor of client experience
which is a good service. Provide them with the option of shared inbox or live
chat. Assisting them better is the solution to online shopping problems.
4) Polish your way of selling
The chief reason behind several eCommerce companies sees online selling
tough is they are just moving in the past only. Many of them are lacking
customer behaviour and purchasing patterns. To alter your approach, you can

4. initially consider providing those products from eBay or Amazon. These already
have a hefty network of buyers. You can pitch your brand easily and it becomes
much easier. Segmenting your data permits you to recognize and communicate
with the visitors. Focus more on personalized customer service. It will help you
know better the problem statement of online shopping.
5) Shopping cart stoppage
Online shopping cart is a major online shopping problem statement nowadays
for eCommerce. For example, Nordstrom, in the beginning, faced heavy losses from
abandoned shopping carts. This checkout procedure was causing the clients to run
mid-purchase. But, they came up with a fresh checkout design. It helped them turn
into a much simpler two-step procedure. If this is the problem definition of
online shopping, then redesign your shopping cart. Provide them with some tools
like live chat as it can decrease the abandonment issues.
6) Keeping customer trust and loyalty
Your business will always struggle with no customer loyalty or trust. Yet,
receiving and maintaining customers needs a hefty amount of effort. The reason
why eCommerce brands face shopping online problems is due to sellers and
buyers not knowing each other well. They do not have much longer
conversations which makes it a deal between them. These common problems
faced by customers while shopping online can be solved by proper effort and
time. Display your address, staff images, or phone numbers on your website.
Providing a live chat option will be much helpful. Create your content with good
quality and value.
Also Read:- A Few Facts About Online Shopping in India

5. 7) Product return and refund issues
When a product is returned, it’s because the customer got a damaged product
or a dissatisfied customer. Through this way, the logistics and shipping costing
have forever been an issue to the online sellers. Yet, you cannot ignore good
return and refund policies. They are a hefty part of the great customer service.
You can just develop your policies accurately and communicate them clearly
with all. Being transparent with your audience helps you in solving common
problems faced by customers while shopping online. Use reader-friendly
words while making your policy. Moreover, just try using words like “you must”.
Just be prepared in advance to face the costs of mistakes.
8) Price and shipping competing struggles

6. Despite the customer experience being the most vital thing for customers,
online merchants often compete on pricing. Competition in pricing mainly
affects small businesses as large ones can frequently provide products less
costly. You can easily add the luxury of free shipping to your policy. Provide
those products that cannot be found elsewhere.
9) Competing against producers and retailers
Several online shopping stores purchase wholesale from distributors. They sell
them with retailers online, This is the common business model for the online
stores. There is a low barrier to entry in eCommerce, So, now the
manufacturers and retailers have begun selling directly to consumers. Anyone
can be your competitor this way. What can you do to solve these problems
faced in online shopping? You can stop manufacturers from selling products
directly to customers. There are a few elements to reduce this issue. Prioritize
manufacturers selling less directly to customers. Also, you can offer the product
at lower pricing or with some additional benefits to raise sales.
To survive that hefty eCommerce competition, it needs some great strategies.
You have to be prepared in advance to address all the possible online
shopping problems and solutions. Then, focusing on building a
customer-centric culture. In this way, you may not face shopping online
problems and provide a customer experience they will remember.