Experience matters. Adam Kleinberg is the CEO of Traction, a top interactive agency. He argues that brands must design experiences, not just messages, to truly connect with customers. Effective brand experiences tap into fundamental human motives like pleasure, morality, social influence, community, and economic incentives.
3. What is business intelligence?
Logical Random
Sequential Intuitive
Rational Holistic
Analytical Synthesizing
Objective Subjective
Looks at wholes
Looks at parts