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Ceiling Cat, circa 2006
              OLDIE BUT GOODIE




The State of Cat
Memes
2011-2012
                                        1
Why Do Memes Matter?
 Because even if you’re not actively mining memes you should at least actively
 understand them. Or else this happens and the whole internet laughs at you.




                                                             Pedobear, circa 2003
                                                              OLDIE BUT... ER...




On July 19th 2012, Kit Kat posted this photo to Instagram and Facebook.
     Does that bear look familiar? If not, you’re part of the problem.
                                                                                    2
Because cats as a memetic medium have infinite plasticity which has
lent to their popularity and longevity in the world of internet visual humor.

                  CATS!                     CATS!


                             CATS!




                                 CATS!                          CATS!



  CATS!                                         CATS!
                                                                         3
NONONONO Cat
NONONONO Cat is a Russian housecat named Marquis known for his
unique, humorous meow. The video was shot in 2004 and uploaded to
Youtube in 2011.




 Original:         http://www.youtube.com/watch?v=oKI-tD0L18A

  Remix: #1        http://www.youtube.com/watch?v=1XdJJBoKcNU


                                                                    4
Skifcha
Skifcha is a siamese cat in paper craft glasses most famous for dancing to the
dubstep song “Swag Music” in the video “Stereo Skifcha”. This video was uploaded
to Vimeo in 2012.




Original:           http://vimeo.com/36820781

Remix #1            http://www.youtube.com/watch?v=zlVK_cwV464

Remix #2            http://www.youtube.com/watch?v=VsvKvg-Qh0M
                                                                              5
Breading Cats
Breading Cats is a photo fad that involves taking pictures of cats with slices of
bread placed around the neck. The name of the series is meant to be a pun for
“inbred” or “breeding” cats. Like most awful things on the internet this came from
Reddit.




        You know it counts as a meme when it’s on South Park http://
                          youtu.be/CE3Pr2_ZXZU

                        http://www.breadedcats.com/



                                                                                     6
The Kitten Covers
The Kitten Covers is a tumblr devoted to recreating famous album covers with cats.
It was started by designer and musician Alfra Martini in late 2011.




 http://thekittencovers.tumblr.com/

                                                                                     7
Copter Cat
 Copter Cat, otherwise know as Orvillecopter, is a conceptual art piece by Danish
 artist Bart Jansen. Jansen’s cat Orville (named after the aviator) was hit by a car
 and his body turned into a taxidermied quadcopter. The internet did not like this.




Original:             http://youtu.be/6c4nZJ4ryFE

Theme Song:           http://tinyurl.com/6pd8bmp

                                                                                   8
eHarmony Video Bio
  The eHarmony Video Bio is a YouTube video featuring “Debbie”
 who really, really likes cats. In reality it’s a sketch by actress Cara
       Hartman. The video was first uploaded in June 2011.




Original:         http://youtu.be/mTTwcCVajAc

Remix #1:         http://youtu.be/sP4NMoJcFd4

Remix #2:         http://youtu.be/cspGmWwBEPk
                                                                           9
If It Fits, I Sits
A pun on the USPS slogan “If it fits, it ships” this photo fad, born in late 2011,
features cats sitting in impossibly small containers.




                                                                                    10
Grumpy Cat
   Grumpy Cat is a very angry looking snowshoe cat from Arizona named Tard
   (short for Tarder Sauce). Tard’s photos were posted to Reddit in September
          2012 where they gained over 25,000 upvotes within 24 hours.




Videos:    http://youtu.be/INscMGmhmX4 and http://youtu.be/DhjLBmZqJKU


                                                                            11
Chemistry Cat
Chemistry Cat is an advice animal image macro featuring a stock photo of
a stereotypically nerdy cat surrounded by beakers and a blackboard full of
                             science equations.




                                                                             12
Business Cat
Business Cat is an advice animal image macro featuring a cat in a tie.
The cat’s name is Emilio, the tie is from the Etsy shop Whisker Kisses,
            and the pic was taken on Christmas in 2010.




   From This                                             To This




                                                                          13
Of course the most popular cat macro of all time is...



HIPSTER KITTY!!!




Technically this meme is from 2009 and was more relevant before you heard of it.
                                                                                   14
And the most popular overall cat meme of 2011/2012 is...




                                                     15
Nyan Cat
Nyan Cat is an 8-bit animation of a half cat, half pop tart flying through
space pooping rainbows. The animation was made by Chris Torres
and is based off his Russian Blue cat, Marty.




    Original:              http://youtu.be/QH2-TGUlwu4
                           http://youtu.be/AaEmCFiNqP0
    Remix #1:
    Remix #2:              http://youtu.be/2wdw64aHYXA

    Remix #3:              http://youtu.be/3KT_89gi2Dk

    Remix #4:              http://youtu.be/502xxCTRfxo
                                                                            16
And this is how you know a meme has REALLY made
it - when it’s featured in BAD brogrammer advertising.




                                                    17
Teh Endz




           18

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Cat Memes 2011-2012

  • 1. Ceiling Cat, circa 2006 OLDIE BUT GOODIE The State of Cat Memes 2011-2012 1
  • 2. Why Do Memes Matter? Because even if you’re not actively mining memes you should at least actively understand them. Or else this happens and the whole internet laughs at you. Pedobear, circa 2003 OLDIE BUT... ER... On July 19th 2012, Kit Kat posted this photo to Instagram and Facebook. Does that bear look familiar? If not, you’re part of the problem. 2
  • 3. Because cats as a memetic medium have infinite plasticity which has lent to their popularity and longevity in the world of internet visual humor. CATS! CATS! CATS! CATS! CATS! CATS! CATS! 3
  • 4. NONONONO Cat NONONONO Cat is a Russian housecat named Marquis known for his unique, humorous meow. The video was shot in 2004 and uploaded to Youtube in 2011. Original: http://www.youtube.com/watch?v=oKI-tD0L18A Remix: #1 http://www.youtube.com/watch?v=1XdJJBoKcNU 4
  • 5. Skifcha Skifcha is a siamese cat in paper craft glasses most famous for dancing to the dubstep song “Swag Music” in the video “Stereo Skifcha”. This video was uploaded to Vimeo in 2012. Original: http://vimeo.com/36820781 Remix #1 http://www.youtube.com/watch?v=zlVK_cwV464 Remix #2 http://www.youtube.com/watch?v=VsvKvg-Qh0M 5
  • 6. Breading Cats Breading Cats is a photo fad that involves taking pictures of cats with slices of bread placed around the neck. The name of the series is meant to be a pun for “inbred” or “breeding” cats. Like most awful things on the internet this came from Reddit. You know it counts as a meme when it’s on South Park http:// youtu.be/CE3Pr2_ZXZU http://www.breadedcats.com/ 6
  • 7. The Kitten Covers The Kitten Covers is a tumblr devoted to recreating famous album covers with cats. It was started by designer and musician Alfra Martini in late 2011. http://thekittencovers.tumblr.com/ 7
  • 8. Copter Cat Copter Cat, otherwise know as Orvillecopter, is a conceptual art piece by Danish artist Bart Jansen. Jansen’s cat Orville (named after the aviator) was hit by a car and his body turned into a taxidermied quadcopter. The internet did not like this. Original: http://youtu.be/6c4nZJ4ryFE Theme Song: http://tinyurl.com/6pd8bmp 8
  • 9. eHarmony Video Bio The eHarmony Video Bio is a YouTube video featuring “Debbie” who really, really likes cats. In reality it’s a sketch by actress Cara Hartman. The video was first uploaded in June 2011. Original: http://youtu.be/mTTwcCVajAc Remix #1: http://youtu.be/sP4NMoJcFd4 Remix #2: http://youtu.be/cspGmWwBEPk 9
  • 10. If It Fits, I Sits A pun on the USPS slogan “If it fits, it ships” this photo fad, born in late 2011, features cats sitting in impossibly small containers. 10
  • 11. Grumpy Cat Grumpy Cat is a very angry looking snowshoe cat from Arizona named Tard (short for Tarder Sauce). Tard’s photos were posted to Reddit in September 2012 where they gained over 25,000 upvotes within 24 hours. Videos: http://youtu.be/INscMGmhmX4 and http://youtu.be/DhjLBmZqJKU 11
  • 12. Chemistry Cat Chemistry Cat is an advice animal image macro featuring a stock photo of a stereotypically nerdy cat surrounded by beakers and a blackboard full of science equations. 12
  • 13. Business Cat Business Cat is an advice animal image macro featuring a cat in a tie. The cat’s name is Emilio, the tie is from the Etsy shop Whisker Kisses, and the pic was taken on Christmas in 2010. From This To This 13
  • 14. Of course the most popular cat macro of all time is... HIPSTER KITTY!!! Technically this meme is from 2009 and was more relevant before you heard of it. 14
  • 15. And the most popular overall cat meme of 2011/2012 is... 15
  • 16. Nyan Cat Nyan Cat is an 8-bit animation of a half cat, half pop tart flying through space pooping rainbows. The animation was made by Chris Torres and is based off his Russian Blue cat, Marty. Original: http://youtu.be/QH2-TGUlwu4 http://youtu.be/AaEmCFiNqP0 Remix #1: Remix #2: http://youtu.be/2wdw64aHYXA Remix #3: http://youtu.be/3KT_89gi2Dk Remix #4: http://youtu.be/502xxCTRfxo 16
  • 17. And this is how you know a meme has REALLY made it - when it’s featured in BAD brogrammer advertising. 17
  • 18. Teh Endz 18

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