Adobe gets real (or fake) about content marketing

•

2 gefällt mir•1,414 views

Presentation from Traction and Adobe on 3 shifts content marketing have had on how Adobe approaches marketing. Originally presented at the 2013 iMedia Brand Summit.

Technologie Business

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Julie Smith (@jasmith323) | Group Manager, Education Marketing
Adobe gets real (or fake) about content marketing
Adam Kleinberg (@adamkleinberg) | CEO, Traction

2
3 ways Adobe got real about content marketing

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10
Engagement at every level

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13
Wear Your Heart on Your T.

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 14
30% shared

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17

18
Content helps you tell stories.
Social content helps
your customers tell them.

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19
Adam Kleinberg
Traction
www.tractionco.com
@adamkleinberg
Julie Smith
Adobe
www.adobe.com
@jasmith323
Thanks.
2013 SMALL AGENCY OF THE YEAR
WEST REGION, SILVER

Weitere ähnliche Inhalte

Andere mochten auch

Case Study: “Adobe Gets Real (or Fake) About Content Marketing”iMedia Connection

Traction Pitch deck slideshareMarco Bissi

Traction Book Report by Cassandra Flynncassandraflynn

Topic tractionMurdin Amit

TractionSpero Healthcare

Traction Trevor Rehmtjrehm

TractionsChanchal Singh

Presentation for skin tractionJayson Teruel

TractionSanil Varghese

Architecture in Hot and humid climateMaitreyi Yellapragada

How To Cultivate Brand AdvocacyOgilvy Consulting

passive design strategies in composite & warm-humid climates.Janmejoy Gupta

Architecture for hot and humid climateAsmita Rawool

19 Ways Growth Hackers Acquire CustomersJustin Mares

Traction(orthopedics)Mohammed Dogramaci

Application of traction in orthopaedicsPrabhnoor Hayer

Andere mochten auch (16)

Case Study: “Adobe Gets Real (or Fake) About Content Marketing”

Traction Pitch deck slideshare

Traction Book Report by Cassandra Flynn

Topic traction

Traction

Traction Trevor Rehm

Tractions

Presentation for skin traction

Traction

Architecture in Hot and humid climate

How To Cultivate Brand Advocacy

passive design strategies in composite & warm-humid climates.

Architecture for hot and humid climate

19 Ways Growth Hackers Acquire Customers

Traction(orthopedics)

Application of traction in orthopaedics

Ähnlich wie Adobe gets real (or fake) about content marketing

The Future of Social BusinessAdobe Marketing Cloud

Top 10 Pieces of Advice in Social Media... Ever!Jeremy Waite

Sponsor Breakfast Presentation by AdobeMediaPost

Max2013 rejected apps presentationMichael Chaize

AdobeWorld Brand Academy

The Social Media "Like-Cycle" Jeremy Waite

Adobe presentation sydneyMichael Buckley

Adobe DMP - Générer de l'engagement - eCommerce Paris 2014Christophe Lauer

LarsLars Sørensen

Not Your Father's SEMJonathan Beeston

EVOLVE'13 | Keynote | Patrick TrippEvolve The Adobe Digital Marketing Community

Adobe Digital Publishing Suite - workshop 20 novembreEmerasoft, solutions to collaborate

20130712 Opening Keynote Adobe Andreas HeliosWerbeplanung.at Summit

Social Research by Joe MartinUtah Digital Marketing Collective

Content Targeting and Personalization: Improving Engagement at the Account LevelG3 Communications

Creating Epic Customer Experiences - Jamie Anderson - Adobe Summit 2019 - Mar...Marketo

From Gold Rush to Online Gold Mine: How Brooks Brothers Used Analytics to Dri...Adobe

M learning 002Allen Partridge

The Rise of Content MarketingAnoop Sahgal

How ULTA Stays Relevant to Customers Across All Marketing ChannelsAdobe

Ähnlich wie Adobe gets real (or fake) about content marketing (20)

The Future of Social Business

Top 10 Pieces of Advice in Social Media... Ever!

Sponsor Breakfast Presentation by Adobe

Max2013 rejected apps presentation

Adobe

The Social Media "Like-Cycle"

Adobe presentation sydney

Adobe DMP - Générer de l'engagement - eCommerce Paris 2014

Lars

Not Your Father's SEM

EVOLVE'13 | Keynote | Patrick Tripp

Adobe Digital Publishing Suite - workshop 20 novembre

20130712 Opening Keynote Adobe Andreas Helios

Social Research by Joe Martin

Content Targeting and Personalization: Improving Engagement at the Account Level

Creating Epic Customer Experiences - Jamie Anderson - Adobe Summit 2019 - Mar...

From Gold Rush to Online Gold Mine: How Brooks Brothers Used Analytics to Dri...

M learning 002

The Rise of Content Marketing

How ULTA Stays Relevant to Customers Across All Marketing Channels

Mehr von Traction

Designing with Giant PicturesTraction

Designing With Big PicturesTraction

Cat Memes 2011-2012Traction

3 steps to building a brandTraction

Hello Internet! Kasey's thoughts on current internet memes. August through Se...Traction

Your brand is a commodity.Traction

Designing brand experiencesTraction

Designing a people strategyTraction

Gamification? Help or HypeTraction

Why every brand needs an API for developersTraction

SXSW: 7 reasons your employees hate youTraction

A power user’s guide to LinkedInTraction

How to avoid masturbation in the blogosphereTraction

Killer Creative for MomsTraction

Uncovering SEO (it’s really not that complicated) Traction

The Learn Phase: HTML5. The Geekening.Traction

The Learn Phase: Recasting the Agile ManifestoTraction

Mehr von Traction (17)

Designing with Giant Pictures

Designing With Big Pictures

Cat Memes 2011-2012

3 steps to building a brand

Hello Internet! Kasey's thoughts on current internet memes. August through Se...

Your brand is a commodity.

Designing brand experiences

Designing a people strategy

Gamification? Help or Hype

Why every brand needs an API for developers

SXSW: 7 reasons your employees hate you

A power user’s guide to LinkedIn

How to avoid masturbation in the blogosphere

Killer Creative for Moms

Uncovering SEO (it’s really not that complicated)

The Learn Phase: HTML5. The Geekening.

The Learn Phase: Recasting the Agile Manifesto

Kürzlich hochgeladen

Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationSafe Software

Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst

Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited

Anypoint Exchange: It’s Not Just a Repo!Manik S Magar

Install Stable Diffusion in windows machinePadma Pradeep

Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro

Advanced Test Driven-Development @ php[tek] 2024Scott Keck-Warren

E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptxnull - The Open Security Community

Commit 2024 - Secret Management made easyAlfredo García Lavilla

Streamlining Python Development: A Guide to a Modern Project SetupFlorian Wilhelm

AI as an Interface for Commercial BuildingsMemoori

"Federated learning: out of reach no matter how close",Oleksandr LapshynFwdays

Search Engine Optimization SEO PDF for 2024.pdfRankYa

Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity

"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays

Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos

"ML in Production",Oleksandr BaganFwdays

Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostZilliz

Scanning the Internet for External Cloud Exposures via SSL CertsRizwan Syed

Powerpoint exploring the locations used in television show Time Clashcharlottematthew16

Kürzlich hochgeladen (20)

Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation

Human Factors of XR: Using Human Factors to Design XR Systems

Ensuring Technical Readiness For Copilot in Microsoft 365

Anypoint Exchange: It’s Not Just a Repo!

Install Stable Diffusion in windows machine

Unraveling Multimodality with Large Language Models.pdf

Advanced Test Driven-Development @ php[tek] 2024

E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx

Commit 2024 - Secret Management made easy

Streamlining Python Development: A Guide to a Modern Project Setup

AI as an Interface for Commercial Buildings

"Federated learning: out of reach no matter how close",Oleksandr Lapshyn

Search Engine Optimization SEO PDF for 2024.pdf

Dev Dives: Streamline document processing with UiPath Studio Web

"Debugging python applications inside k8s environment", Andrii Soldatenko

Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)

"ML in Production",Oleksandr Bagan

Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost

Scanning the Internet for External Cloud Exposures via SSL Certs

Powerpoint exploring the locations used in television show Time Clash