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From Smart Mobile
          Accessories to the
         "Internet of Things:"
         Innovation Research



Presented by: Dr .Taly Weiss
CEO and Head of Research
TrendsSpotting
@trendsSpotting
Mobile Accessories: Innovation Report
Mobile Evolution:

In the last few months, smartphones have extended the traditional
use of communication. Incorporating hardware as well as apps
improves the functionality of the device (upgraded
photo/video/audio capabilities).

Smartphones today have become effective tools for monitoring
(identifying locations of objects, keeping track of food preparation,
health and fitness measurements, and even substitute expensive
medical devices).

These devices can now control local systems (temperature, home
entertainment devices and transportation)

In the near future these mobile devices will be integrated with multi
systems to allow individuals to better manage their life.
Innovations - today:
Upgrading Connecting
Innovations - today:
Monitoring
Innovations - today:
Controlling
Living in a connected world



 Objects
 Systems

 People




In 8 years - 50 billion devices 8 billion humans
Technologies are already
well developed:

Search
Speak recognition
Location based data
Sensors
Augmented reality
Real time mechanisms
Clouds
Consumers are adopting
“internet of things” behaviors:
Location Info
                   74% of smartphone
                   owners get real-time
                   location-based
                   information on their
                   phones
Consumers are adopting
“internet of things” behaviors:
Apps Download Goes Mainstream

Pew Internet August 2011: 32% of U.S. adults have downloaded an
app to their cell phone.

Nielsen Q2 2011: Most popular apps are games (64%) ,weather apps
(60%), followed by social networking (56%), maps/navigation/search
(51%), music (44%) and news (39%).

Pew August 2011: 29% of people who download apps to their cell
phones or tablet computers have downloaded a health app
Consumers are adopting
“internet of things” behaviors:
Apps Purchase
                                                Consumers are
                                                currently willing
                                                to pay for games
                                                apps (8%) and
                                                music apps (6%).




ABI US Research May 2012: About two-thirds of app
users have spent money on an application on at least
one occasion. Average spend was $14 per month.
Consumers are adopting
“internet of things” behaviors:
Connected Cars
IMS Research September 2011: 60% of consumers in the
US and Western want a connected system in their next car,
and almost half of consumers would be willing to pay for a
connected system in their next car.
Consumers are adopting
“internet of things” behaviors:
Sharing Health Information

Consumers are generally willing to share information from
their personal health records as long as they have the
power to select the conditions.

Source: Weitzman ER, Kaci L, Mandl KD. 2010.
Sharing medical data for health research: the early personal health record
experience. Journal of Medical Internet Research 12(2):e14.
Living in a connected world




"Black Mirror", episode 2
TrendsSpotting:
"ANA" Human to Objects Model for
Future Innovations



  Actions                       Alerts
  &             Notifications   &
  Preferences                   Activation
"ANA" Human Technologies Model for
           Future to Objects
  Future Innovations
Actions (where, what, when) and preferences:
Needs, habits, preferences, physical / cognitive / emotional state
(collected manually or automatically)




         Actions                                       Alerts
         &                     Notifications           &
         Preferences                                   Activation
"ANA" Human Technologies Model for
            Future to Objects
   Future Innovations




          Actions                                       Alerts
          &                     Notifications           &
          Preferences                                   Activation




Notifications: Delivering information to systems / objects/ people
"ANA" Human Technologies Model for
          Future to Objects
 Future Innovations
Alerts and Activation:




        Actions                          Alerts
        &                Notifications   &
        Preferences                      Activation
"ANA" Human Technologies Model for
            Future to Objects
   Future Innovations
  Alerts:
 Visualization of Real Time information and feedback via notifications
 (data = layers: from screens to accessories to the human vision)




          Actions
          &                     Notifications             Alerts
          Preferences




Babak Parviz,              Google        Samsung's AMOLED screen
contact lenses.            glasses
"ANA" Human Technologies Model for
          Future to Objects
 Future Innovations
Activation




        Actions
        &             Notifications   Alerts
        Preferences
"ANA" Human Technologies Model for
         Future to Objects
Future Innovations
Innovation Research




 Learn on TrendsSpotting’s
 Mobile Accessories Report

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From Smart Mobile Accessories to the Internet of Things

  • 1. From Smart Mobile Accessories to the "Internet of Things:" Innovation Research Presented by: Dr .Taly Weiss CEO and Head of Research TrendsSpotting @trendsSpotting
  • 3. Mobile Evolution: In the last few months, smartphones have extended the traditional use of communication. Incorporating hardware as well as apps improves the functionality of the device (upgraded photo/video/audio capabilities). Smartphones today have become effective tools for monitoring (identifying locations of objects, keeping track of food preparation, health and fitness measurements, and even substitute expensive medical devices). These devices can now control local systems (temperature, home entertainment devices and transportation) In the near future these mobile devices will be integrated with multi systems to allow individuals to better manage their life.
  • 7. Living in a connected world Objects Systems People In 8 years - 50 billion devices 8 billion humans
  • 8. Technologies are already well developed: Search Speak recognition Location based data Sensors Augmented reality Real time mechanisms Clouds
  • 9. Consumers are adopting “internet of things” behaviors: Location Info 74% of smartphone owners get real-time location-based information on their phones
  • 10. Consumers are adopting “internet of things” behaviors: Apps Download Goes Mainstream Pew Internet August 2011: 32% of U.S. adults have downloaded an app to their cell phone. Nielsen Q2 2011: Most popular apps are games (64%) ,weather apps (60%), followed by social networking (56%), maps/navigation/search (51%), music (44%) and news (39%). Pew August 2011: 29% of people who download apps to their cell phones or tablet computers have downloaded a health app
  • 11. Consumers are adopting “internet of things” behaviors: Apps Purchase Consumers are currently willing to pay for games apps (8%) and music apps (6%). ABI US Research May 2012: About two-thirds of app users have spent money on an application on at least one occasion. Average spend was $14 per month.
  • 12. Consumers are adopting “internet of things” behaviors: Connected Cars IMS Research September 2011: 60% of consumers in the US and Western want a connected system in their next car, and almost half of consumers would be willing to pay for a connected system in their next car.
  • 13. Consumers are adopting “internet of things” behaviors: Sharing Health Information Consumers are generally willing to share information from their personal health records as long as they have the power to select the conditions. Source: Weitzman ER, Kaci L, Mandl KD. 2010. Sharing medical data for health research: the early personal health record experience. Journal of Medical Internet Research 12(2):e14.
  • 14. Living in a connected world "Black Mirror", episode 2
  • 15. TrendsSpotting: "ANA" Human to Objects Model for Future Innovations Actions Alerts & Notifications & Preferences Activation
  • 16. "ANA" Human Technologies Model for Future to Objects Future Innovations Actions (where, what, when) and preferences: Needs, habits, preferences, physical / cognitive / emotional state (collected manually or automatically) Actions Alerts & Notifications & Preferences Activation
  • 17. "ANA" Human Technologies Model for Future to Objects Future Innovations Actions Alerts & Notifications & Preferences Activation Notifications: Delivering information to systems / objects/ people
  • 18. "ANA" Human Technologies Model for Future to Objects Future Innovations Alerts and Activation: Actions Alerts & Notifications & Preferences Activation
  • 19. "ANA" Human Technologies Model for Future to Objects Future Innovations Alerts: Visualization of Real Time information and feedback via notifications (data = layers: from screens to accessories to the human vision) Actions & Notifications Alerts Preferences Babak Parviz, Google Samsung's AMOLED screen contact lenses. glasses
  • 20. "ANA" Human Technologies Model for Future to Objects Future Innovations Activation Actions & Notifications Alerts Preferences
  • 21. "ANA" Human Technologies Model for Future to Objects Future Innovations
  • 22. Innovation Research Learn on TrendsSpotting’s Mobile Accessories Report

Hinweis der Redaktion

  1. Sensors that can measure, check, predictObjects (information, record,Surroundings Other people reportingProffesuinal peopleloca
  2. Sensors that can measure, check, predictObjects (information, record,Surroundings Other people reportingProffesuinal peopleloca
  3. Sensors that can measure, check, predictObjects (information, record,Surroundings Other people reportingProffesuinal peopleloca
  4. Sensors that can measure, check, predictObjects (information, record,Surroundings Other people reportingProffesuinal peopleloca
  5. Sensors that can measure, check, predictObjects (information, record,Surroundings Other people reportingProffesuinal peopleloca
  6. Sensors that can measure, check, predictObjects (information, record,Surroundings Other people reportingProffesuinal peopleloca
  7. Sensors that can measure, check, predictObjects (information, record,Surroundings Other people reportingProffesuinal peopleloca
  8. Sensors that can measure, check, predictObjects (information, record,Surroundings Other people reportingProffesuinal peopleloca
  9. Sensors that can measure, check, predictObjects (information, record,Surroundings Other people reportingProffesuinal peopleloca
  10. Sensors that can measure, check, predictObjects (information, record,Surroundings Other people reportingProffesuinal peopleloca
  11. Sensors that can measure, check, predictObjects (information, record,Surroundings Other people reportingProffesuinal peopleloca
  12. Sensors that can measure, check, predictObjects (information, record,Surroundings Other people reportingProffesuinal peopleloca
  13. ChallengesTo collectInformatuion
  14. Challengedeliver
  15. Challenge - How to display the alerts
  16. Challenge - How to display the alerts
  17. Challenge - How to display the alerts
  18. Sensors that can measure, check, predictObjects (information, record,Surroundings Other people reportingProffesuinal peopleloca