This is a presentation illustrating some best practice examples of how hotels and tourism businesses are using social media. It also then demonstrates the benefits to tourism businesses of the new social media platform for the industry called Travelshake.com. Contact Travelshake Social Media at info@travelshake.com or call +353 (0)1 44 333 65 for more information or a free quote and social media audit. Visit: www.TravelshakeSocialMedia.ie

1. Social Media for HotelsLaughlin Rigby,Marketing Director, Travelshake.com@Travelshake Hotel Website Marketing Conference Dublin, 14th September 2010

3. Monthly Account Management

4. Digital Travel & Hotel Videos

5. Facebook Competitions and Campaigns

7. 2009

8. 2010

9. 2010

10. 2010 Blogging

11. 2010 As Country Inns & Suites By Carlson prepared to open its 500th hotel in College Station, Texas, earlier this year, it offered free seven-day mystery trips to three bloggers active in social-media sites.

13. Across seven states, staying in a different Country Inn each night.

14. Mystery scavenger hunt with the next clue received by video on their mobiles after completing the previous one.

18. Does your hotel have a social media strategy?

21. Content: What will you say, offers, news, videos, photos

22. Campaigns: competitions and contests to engage your fanbase

23. People: Who will update and maintain the social media accounts

24. Platforms: Which is best - Youtube, Twitter, Facebook, Foursquare (LBS – location based services)Key Elements of a Social Media Strategy

25. What are Irish Hotel Updating About on Facebook? Special offers (20) Competitions (18) Events (in hotel and area) (12) Seasonal themed (11) Hotel News (10) General Hello (9) Awards (8) Trying to get more fans (8) Content updates (photos etc.) (7) Weddings (6) PR (5) Exclusive Facebook Offer (4) Golf (3) Spa (3) Local attractions/tourism (2) “There were 127 updates from 54 Irish hotels over 48 hours.” © Travelshake Social Media 2010

26. Number 1 Hotel on facebook in Ireland Facebook is a key part of the hotels online marketing strategy.......... .........gets their fans opinions on recent stays, keeping them informed of future offers & events in the city, sending hotel pictures & videos. “I really don't think that any business should be without it in this day and age and all it costs is your time.” – Geoff Dawson

27. Play Food & Wine – Restaurant in Ontario, Canada “the restaurant spends no money on any advertising, beyond remaining very active on Twitter and Facebook and running email campaigns” “We have sold out every event we’ve had since we opened by using only Facebook, Twitter and our mailing list.”

28. They tweet funny pictures, new wines, and local products that become available and it creates a special connection between them and their fans They are able to reach out to loyal customers, food bloggers and the rest of the community, to make them feel like insiders who are part of the restaurant’s day-to-day operations.

29. The Highway Hotel Adelaide Run campaigns and events using social media as our primary marketing media “turnover increased by four per cent and the hotel has saved $15,000 in marketing costs over a nine-month period” When customers “check in” on Foursquare via their mobile phone as they visit the hotel, they can claim a free house drink.

31. restaurant news

32. holiday hours

33. ask fans what they would like to see on the seasonal menu

35. Respond to requests and questions within an hour

37. Vero Beach Hotel & Spa, Miami – Welcome page

38. Facebook Offer Redemptions: Began issuing FB codes for discounts on best available rates e.g. FOLLOW Codes generated 270 more room nights this year

39. Great management response to customer post about offers

42. ACE HOTEL NY – Creative use of video for hotels

43. ACE HOTEL NY – Social Media Film “Charley”

46. grown by more than 600 percent over the past year.

49. log into loyalty club account

50. view current reservations

54. promote their loyalty programs

59. Group Deals and Social Discounts

62. Tourism and Hospitality businesses are embracing Social Media as an effective marketing tool all over the world.

63. Microblogs Video Tourism Directories Offers Mapping GPS Photo Sharing Social Networks No single location for social marketing

64. Travelshake.comthe first Social Media Platform for the Tourism Industry

65. Travelshake.com lets users….….save time and money planning a holiday in Ireland by featuring official offers, videos and real-time updates covering the entire tourism sector while showing insider recommendations from local owners.

66. Travelshake.com lets businesses….….create their own free digital media profile that showcases their business, offers, expertise & local knowledge.

67. What is a Travelshake digital media profile? Real-time tagged updates Social Media feeds Map + GPS Location Offers Photo Gallery Recommendations Video Direct bookings User Interactions Branding

68. How can Travelshake.com help your business?

69. Your Social Marketing Hub

70. Increase your enquiry rate Upload full contact details with clickable links….

71. Drive Traffic to Your Website Add links to your website

73. No commission

76. Create Local and Peer Networks Local Tourism Body Hotel Restaurant

77. Offers Platform Hot Offers Page: real-time publishing

78. Real-time Updates Inform visitors and customers of latest news, events and competitions

79. All Social Media in One Location Increase your fans and followers as they click through

81. Branding

82. Video upload

83. Update latest campaign info.

84. Campaign Photo Gallery

85. Integrate twitter, facebook and youtube campaign accounts

86. Promote page site-wide

87. Campaign video on homepage

88. Publish related offers

89. Create Itineraries

91. Key Profile Features for a Hotel on Travelshake.com Direct Bookings Offers Feed Video Social Media Feeds User Interaction Peer to Peer Recommendations

92. Travelshake Benefits versus others

93. Over 200 Irish Tourism Businesses have already signed up...

94. Join these leading tourism brands today...... Premium Account

95. LaughlinRigby@travelshake.com+353 (0)1 44 333 65www.Travelshake.comwww.TravelshakeSocialMedia.ietwitter.com/travelshakefacebook.com/travelshakeyoutube.com/travelshaketravelshake.com/travelshake foursquare.com/user/travelshake_ire Thank you!