Millennials are the most likely generation to hire a travel agent despite being the most tech-savvy. They want authentic experiences curated by experts that can't be found through generic online searches. While capable of planning trips independently, Millennials prefer personal guidance from travel agents to create culturally immersive, non-standard family or group itineraries. Catering to Millennials' desire for authenticity and relationships builds lifelong loyalty as they enter their peak earning years and influence others through recommendations.

1. WHY MILLENNIALS
ARE THE MOST LIKELY TO HIRE A
TRAVEL AGENT

2. • Counterintuitively, the most online
generation of all time is also the age
group most likely to use travel agents
• They want an authentic, culturally rich
and outside-the-box experience
• They know travel agents can help them
MILLENNIALS
BLOG.TTS.COM

3. • The most informed travelers any
travel agent can meet
• They have fairly decent idea of the
trip they want to book
• They are tech-savvy
• So…
BOOKING IN THE INFORMATION AGE
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4. … why are Millennials
turning to travel agents in
the era of self-booking tools
and Google?
BLOG.TTS.COM

5. • Too many information available for
them online
• They want what Google can’t give
them: a truly authentic and
culturally rich experience
• They don’t want a prepackaged kind
of trip
WHY ARE MILLENNIALS LOOKING FOR ADVICE
BLOG.TTS.COM

6. • Unlikely to be traveling alone
• More likely to travel for leisure in
organized family or friend groups
• Contacts the travel agent online
• Require a personal touch from the
travel agent
HOW TO BOOK TRIPS FOR MILLENNIALS
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7. Why work with Millennials if
they are not the majority
of travelers?
BLOG.TTS.COM

8. • Very strong brand loyalty
• Lifelong customers
• Will enter the peak earning phase of
their lives in a decade from now
• They will use word-of-mouth to
recommend your work
WHY WORK WITH MILLENNIALS
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9. What does it
look like to make
a lifelong customer?
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10. • Get to know their personal loves,
hobbies and dreams
• Treat them as friends
• Give your personal touch
• Be available 24/7 with apps like
Travelport Mobile Agent
MAKE MILLENNIALS LIFELONG CUSTOMERS
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