Tracxn Subscription Commerce Startup Landscape - March 2015

SUBSCRIPTION COMMERCE
Feed Overview
March 2015
Deal Discovery Made Easy

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Tracxn tracks startups across 50+ sectors
Illustrative Sectors Tracked
ENTERPRISE
INFRASTRUCTURE
ENTERPRISE
APPLICATIONS
MOBILE CONSUMER
TECH FINTECH EDUCATION HEALTHCARE
SECURITY
STORAGE
NETWORKING
MOBILITY
IT OPS
CLOUD INFRASTRUCTURE
API MANAGEMENT
BIGDATA INFRASTRUCTURE
SAAS
MOBILE-FIRST ENT. APPS
INTELLIGENT ENT. APPS
OPEN SOURCE
RETAIL TECH
MARKETING TECH
STEALTH MODE
VERTICAL SAAS
MOBILE COMMERCE
MOBILE PAYMENTS
MOBILE MARKETING
MOBILE DEV TOOLS
MOBILE HEALTH
MOBILE GAMING
MOBILE LEARNING
MOBILE COMMUNICATION
MARKETPLACES
SUBSCRIPTION COMM.
FOOD TECH
INTERNET FIRST BRANDS
UBER FOR X
SHARING ECONOMY
TRAVEL
GAMING
INTERNET OF THINGS
3D PRINTING
DRONES
BITCOIN
PAYMENTS
CROWDFUNDING
EDUCATION IT
SELF LEARNING
ED. MARKETPLACES
HEALTHCARE IT
DIGITAL HEALTH
MEDICAL DEVICES

Subscription Commerce– Sector Overview
• Over $650M invested since January 2014
• 39 investments in the last year
– 13 investments in the Food segment
– 8 investments in the Women segment
• Most active investors
Andreessen Horowitz (ShoeDazzle, Dollar Shave Club, AgLocal, Julep, Le Tote,
Cratejoy, Soylent )
Lerer Ventures (Barkbox, Birchbox, Le Tote, Plated, OrderGroove, Soylent)
Y Combinator(Le Tote, Goldbely, Cratejoy, Zen Health, Soylent)
SV Angel(Babbaco, Oyster, Quarterly, Cratejoy, Gobble)
Box Group(Harry’s, BarkBox, Oyster, Blue Apron)

24 17
127
270
200
678
3
3
26
42
64
38
0
10
20
30
40
50
60
70
0
100
200
300
400
500
600
700
800
2009 2010 2011 2012 2013 2014
NumberofFundingRounds
AmountofFunding(inMillions)
Amount of Funding Number of Funding Rounds
Subscription Commerce– $1.15B in 2012-14
Notable
rounds
ShoeDazzle: $7M ShoeDazzle: $13M ShoeDazzle: $40M
JustFab: $33M
JustFab: $76M
GlossyBox: $72M
JustFab: $40M
The Honest Co.- $25M
Harrys: $122.5M
JustFab: $85M

20
33
49
22
3
6
10
15
0
10
20
30
40
50
60
70
2011 2012 2013 2014
Early Late
41%
17%
2013 Witnessed a Spurt in Funding Rounds with 49
Early and 10 Late Stage rounds
13%
As the sector has matured, the
number of late stage rounds has
grown to 41% in 2014

MEN
APPARELS &
ACCESSORIES
ESSENTIALS
Subscription Commerce – MarketMap
HORIZONTAL
PET
FOOD
WOMEN
APPARELS &
ACCESSORIES
BEAUTY
INNERWEAR
JEWELLERY
ESSENTIALS
INFANTS & BABYCARE
MOM & BABYCARE
TOYS AND BOOKS
CLOTHING
PERSONAL CARE & FITNESS
SUPPLEMENTS PERSONAL CARE CONTRACEPTIVE
FOOD
RECIPE BOX
GROCERY
SNACK BOX
MEALS
BEVERAGES
TEA
COFFEE
ALCOHOL
GOODIES
FLOWERS
FLOWER DELIVERY

MEN
APPARELS & ACCESSORIES
Bombfell ($730K), Five Four,
Blacksocks
ESSENTIALS
Harry’s($127M), Dollar Shave
Club(($73M), Manpacks($500K)
HORIZONTAL
PET
FOOD & ACCESSORIES
PetFlow($15M), Pet Circle($2.5M)
WOMEN
APPARELS & ACCESSORIES
JustFab($249M), Shoe
Dazzle($66M), Stitch Fix($47M)
BEAUTY
GlossyBox($72M),
Birchbox($72M), Julep($56M)
INNERWEAR
Adore Me($11.5M),
MeUndies($1.4M)
JEWELLERY
RoksBox($1.5M), Bezel Box
ESSENTIALS
Hello Flo, Sage & Row, GetJuniper
INFANTS & BABYCARE
MOM & BABYCARE
The Honest Company($122M),
Citrus Lane($6.6M)
TOYS AND BOOKS
Pley($16.75M), Kiwi Crate($7M),
BabbaCo($1.2M)
CLOTHING
Fabkids($2.6M),
Wittlebee($2.5M) PERSONAL CARE & FITNESS
SUPPLEMENTS
Bulu Box($4M), Zen
Health($120K)
PERSONAL CARE
GoodMouth($1M), Quip
CONTRACEPTIVE
Rubberit($25K),
RubberClub
FOOD
RECIPE BOX
HelloFresh($66.5M), Blue
Apron($58M), Plated($21.4M)
GROCERY
Door to Door Organics($27.5M),
AgLocal($3.8M)
SNACK BOX
NatureBox($28.5M), Love With
Food($2.1M), Graze($1.4M)
MEALS
Goldbely($3M), Pop-Up
Pantry($1.7M)
BEVERAGES
TEA
Teabox($1M), Tealet($20K)
COFFEE
Pact Coffee($4.2M), Craft
Coffee($158K)
ALCOHOL
Club W($3.6M), Flaviar($400K),
GrapeSeed($250K)
FLOWERS
FLOWER DELIVERY
H.BLOOM($18)
Quarterly($3.6M), ShutterCal($52K)
Subscription Commerce – Sub-Sector Map

3.7M
5.2M
9.8M
17M
25M
162M
201M
244M
638M
0 50000000 100000000 150000000 200000000 250000000 300000000 350000000 400000000 450000000
Horizontal
Personal Care & Fitness
Beverages
Flowers
Pets
Infants & Kids
Men
Food
Women
Total Sub-Sector Funding
Subscription Commerce – Funding Across
Sub-sectors

0
50
100
150
200
250
Food Infants & Kids Men Women
Funding($M)
2009 2010 2011 2012 2013 2014
Established companies like Harry’s
and Dollar Shave Club continue to
garner more funding.
A host of companies continue to
receive early(Plated, Soylent) as well
as late stage (HelloFresh, Blue
Apron) funding
Subscription Commerce– Trend in
Sub-sector Funding from 2009-2014

0
2
4
6
8
10
12
14
16
18
Beverages Flowers Horizontal Personal Care & Fitness Pets
Funding($M)
2009 2010 2011 2012 2013 2014
No fresh funding in these
sectors.
Market remains concentrated with
established companies like
BarkBox and PetCircle attracting
most of the funding
Subscription Commerce– Trend in
Sub-sector Funding from 2009-2014

Recently Funded Sub-sectors
MEN - ESSENTIALS
• Harry’s- US(Raised $122.5M, Jan 2014 from Tiger Global, Thrive Capital, Highland Capital Partners, Lake Star, Harrison Metal)
• Dollar Shave Club- US ($50M Series C, Sep 2014 from Pritzker Group, Venrock)
WOMEN – APPAREL & ACCESSORIES
• JustFab– US ($85M Series D, Aug 2014 from Passport Capital, MatrixPartners, TCV)
• Stitch Fix – US ($30M Series C, June 2014 from Benchmark, Baseline Ventures)
• Le Tote - US ($8.8M, Feb 2015 from Andreessen Horowitz, Google Ventures, Lerer Ventures, Scrum Ventures, Y Combinator, FundersClub,
TMT Investments)
WOMEN – BEAUTY
• Birchbox - US ($60M Series B, April 2014 from Viking Global Investors, First Round Capital, Accel Partners, Aspect Ventures, Consigliere,
Glynn Capital Management)
• Julep - US ($30M Series C, April 2014 from Azure Capital, Madrona Venture Group, Altimeter Capital, Andreessen Horowitz)
FOOD – RECIPE BOX
• HelloFresh US ($50M Series D, June 2014 from Insight Partners, Phenomen VC)
• Blue Apron- US ($50M Series C, April 2014 from Stripes Group, First Round Capital, Bessemer Venture Partners)
• Plated - US ($15M Series A, Aug 2014 from Greycroft Partners, Formation 8, ff Venture Capital, Lerer Hippeau, Great Oaks VC)
FOOD - GROCERY
• Door to Door Organics – US ($25.5M, Nov 2014 from Greenmont Capital Partners, Arlon Group)
• AgLocal – US($1.3M, April 2014 from Andreessen Horowitz, OpenAir Equity Partners, Chicago Ventures)

Active Investors
Y
Combinator
500
Startups
First Round
Capital
SV Angel A16Z
Lerer
Ventures
Felicis
Ventures
Lightspeed
Venture
Partners
Box Group
Great Oaks
Venture
Capital
Incubator VC
MEN
BeSpoke Post,
Bombfell,
Manpacks
Dollar
ShaveClub
Dollar Shave
Club
Harry’s
BeSpoke Post,
Bombfell
WOMEN
Apparels &
Accessories
Le Tote Le Tote
Le Tote,
ShoeDazzle
Le Tote
ShoeDazzle,
StitchFix
Beauty Birchbox Julep Birchbox
Infants & Babycare
Kiwi Crate,
Sproutkin
Kiwi Crate BabbaC Kiwi Crate
The Honest
Company
FOOD
Grocery
Mile High
Organics
AgLocal
Recipe Box Soylent PlateJoy Blue Apron Gobble Soylent Plated, Soylent Gobble BlueApron Plated
Snack Box & Meals Goldbely Love With Food
Foodzie, Real
Food Works
Kitchit Foodzie Love With Food

SELECT SUB-SECTOR DEEP DIVE
IDEAL FOR SCANNING AFTER INITIAL PRIORITIZATION OF SUB-SECTORS
(ELSE CAN BE QUITE OVERWHELMING!)
MEN FOOD
INFANTS &
BABYCARE
WOMEN BEVERAGES
PERSONAL CARE
& FITNESS
FLOWERS PETS OTHERS

Deep Dive - Men
MEN
APPARELS &
ACCESSORIES
ESSENTIALS
HORIZONTAL
PET
FOOD
WOMEN
APPARELS &
ACCESSORIES
BEAUTY
INNERWEAR
JEWELLERY
ESSENTIALS
INFANTS & BABYCARE
MOM & BABYCARE
TOYS AND BOOKS
CLOTHING
FOOD
RECIPE BOX
GROCERY
SNACK BOX
MEALS
BEVERAGES
TEA
COFFEE
ALCOHOL
GOODIES
FLOWERS
FLOWER DELIVERY
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness
Flowers Pets Horizontal Others

Company Details: Men (1/7)
Company Details Funding Investors
Men
Bespoke Post [New York City, 2011]: Bespoke Post is targeting the men’s shopping space by offering themed
boxes that cost around the same price as a gym membership ($45/month, shipping included). Boxes includes a
shave kit, a travel theme, a high-end cocktail set, a shoeshine kit, a “weekender” box, and others. Customers can
opt-out of receiving the box as often as they want after receiving the email that details the current box’s theme.
Bespoke Post has targeted its customer base by cultivating relationships with media companies and brands,
beginning with a Details Magazine partnership.
$875k
500 Startups, Great Oaks Venture
Capital, Scout Ventures,
Entrepreneurs Roundtable
Accelerator
Men
Svbscription [New York City, 2012]: Svbscription is a luxury subscription service for men. The service uses a
magazine subscription model to deliver exclusive, luxury products from sought after brands and designers. It’s not
a sampling service or a discount clearance site. They offer a selection of clothing, home wares, grooming, books
and technology . Each member is assigned a personal stylist based on their preferences. They have recently, in
September 2014, started catering to women also.
Men - Apparel &
Accessories
Bombfell [New York City, 2011]: Bombfell is a monthly clothing subscription built for men. It offers one piece of
fashionable clothing every month depending on subscriber's choice, e.g., button-downs, jeans, sweaters. Every
item is only $69 and shipping is free, including returns. Saw six consecutive months of double-digit revenue
growth before receiving seed funding in Feb 2013. Founded by Harvard alumini. Backed by 500 Startups and a
Dogpatch Labs alumni.
$730k
500 Startups, Great Oaks Venture
Capital, SOSventures, Romulus
Capital, David Shen Ventures
Men - Apparel &
Accessories
Twenty Fourward [Panama, 2013]: T-Shirt subscription service that sends out a designer T-Shirt every month
made by independent artists or design driven brands. Charges $25/month.
Men - Apparel &
Accessories
Hot Spot Shirt [Fishers, 2013]: Hot Spot Monthly scours T-Shirts from various bars, pubs, lounges and other
local attractions named on 'Best Of' lists around the US and delivers them to customers for $20/month. Located in
Fishers, Indiana, United States.
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Men - Apparel &
Accessories
Soul Socks [New York City, 2013]: Online men's socks subscription service started in 2013 by sole founder Alex
Realmuto. Started his own brand. Delivers one pair a month for $12 monthly.
Men - Apparel &
Accessories
Soxiety [London, 2013]: Premier high-quality socks subscription service, designed and produced by artisanal
manufacturers in Northern Italy from finest material like mercerized cotton lisle and cashmere. Company has
direct relation with manufacturers. Has annual subscription($120) and online direct sales model with a minimum
3-pair order. Company is raising an equity round of $350k on Angellist.
Men - Apparel &
Accessories
AnkleSwagger [San Francisco, 2013]: Luxury socks retailer for men that delivers 3 pairs of socks per order and
allows subscription on a quarterly basis with 1, 2, 4 or 8 orders per quarter.
Men - Apparel &
Accessories
Sockscribe Me [San Francisco, 2013]: Sockscribe Me is a subscription based service which randomly delivers
a pair of new colourful, funny and humorous socks every month to the subscriber's doorstep. Charges
$12+/month. Founded by a former Google employee.
Men - Apparel &
Accessories
SockFancy [Atlanta, 2013]: SockFancy is an Atlanta-based sock subscription startup that curates and delivers a
random pair of socks every month for $9 a month(+$2 shipping). Manuallu selects sock pairs from its partner
socks brands.
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Men - Apparel &
Accessories
Seat 14A [San Francisco, 2013]: Offers a fresh, complete “GQ” looks in the user's inbox every 1-2 weeks. Every
outfit includes 2-4 items matching in color, accessories, based on what’s currently in season and can be made in
user's measurements at no extra cost. Outfits are priced at a fraction of what a comparable brand would cost and
delivered in 2 weeks with free global shipping.Vertically integrated - all design, sourcing, manufacturing and
logistics are in-house in New Delhi, India. No middlemen. Profitable on first buy - average outfit is $150 and has
40-50% margin. Focus on North American market. It closed shop in 2014.
$75k 500 Startups
Men - Apparel &
Accessories
Five Four Club [Los Angeles, 2012]: Five Four is a contemporary apparel brand based out of Los Angeles,
founded in 2002. The collection consists of denim, sportswear and accessories. For $60/month, members receive
a new package every month.Every member is assigned a personal stylist, who hand picks their package every
month and ensures that members receive items that match their preferences.
Men - Apparel &
Accessories
The Mr. Collection [Los Angeles, 2012]: Online men's fashion clothing and accessories rental subscription
service with the option to buy at 40% of retail price. Packs are sent on the 10th of each month and feature a mix of
menswear designer labels, everyday brands and key essentials. Founded by husband-wife team in 2012.
Men - Apparel &
Accessories
Sockclub [Austin, 2012]: Monthly subscription service that delivers you fancy and crazy colourful socks for $12
from a variety of brands. In Nov 2013, its started selling its own design which was manufactured in a mill in North
Carolina. Catalogues socks for direct online sale. Customers can customize their socks online. 1000+ monthly
subscribers, according to founder Noah Lee.
Men - Apparel &
Accessories
Zoraab [New York City, 2012]: Monthly subscription service and online retailer of men’s socks showcasing a
large variety of brands and styles. Categories - partywear, colourful and classic. Charges $20+/month. Has about
500 subscribers. In May 2014, it started online sale of a line of men's accessories including bowtie, pocket square
and watches. Founded by siblings Sunny and Tina Israni. According to founder's profile, company is developing
its own private label.
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Men - Apparel &
Accessories
Zockster [Chicago, 2012]: Zockster delivers 3 pairs of bamboo socks on a subscription basis -
monthly($14/month), every-other-month or quarterly. Customers can choose from men's black dress socks, and
women's and men's white ankle socks.
Men - Apparel &
Accessories
Foot Cardigan [Dallas, 2012]: Foot Cardigan delivers one random pair of unusual novelty socks to your mailbox
at $11/ month( including $2 in shipping costs for its global customers in Canada, Germany and Australia). They
design their own socks, made out of polyester and spandex. Almost 50% sales happen as gifts, with 70% sales in
men's socks. Consisting of 5 partners, the company had 4000 subscribers in March 2014, while it reported 2000+
subscribers in Nov 2013.
Men - Apparel &
Accessories
Five Four [Los Angeles, 2012]: Five Four is a Los Angeles based contemporary apparel brand that produces an
array of denim, sportswear and footwear since 2002. In 2012, it launched the Five Four Club, a monthly
subscription service for men's clothing, where club members can create their own style profile and begin receiving
their curated packages at $60/month. The bootstrapped business now has over 40,000 subscribers, generating
more than $30 million annually and is currently profitable. Has 65 employees. Closed its offline and eCommerce
business.
Men - Apparel &
Accessories
FreshNeck [New York City, 2012]: Launched in Dec 2012, FreshNeck is an online, subscription-based, men's
neckwear exchange/renting service where customers can have access to designer accessories like ties, bow ties,
pocket squares and cufflinks, wear it for some time and then exchange it for next item. Charge $20+/month.
Company has its own inventory-queue management technology. Acquired competitor Tietry in 2013.
Men - Apparel &
Accessories
Dive Bar Shirt Club [Happy, 2011]: Dive Bar Shirt Club is a T-shirt subscription service where customers receive
1 T-shirt every month. These are from Dive Bars all over America and no T-shirt is repeated and are thus "retired".
The bars are picked by the crew and submissions of users. A unique postcard is included with every delivery.
They cater to both Male and Female categories. The membership costs $22 per month. They have more than 200
tees in their Hall of Fame as of January 2015. They have around 8000 members from more than 28 countries as
of December,2014. They are part of Cannon Blue Enterprises, Inc.
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Men - Apparel &
Accessories
Curator and Mule [New York City, 2011]: Curator and Mule is a seasonal subscription based delivery service for
men’s accessories like sunglasses, wallets, canvas pouch, hats etc. curated from boutique US brands like
Wovenn, UrbanCow, EvolutionMan and NYC Shades. Charges $60/box.
Men - Apparel &
Accessories
Sock Panda [Los Angeles, 2011]: Sock Panda has exclusive socks designs under its own label and ships a
single pair of socks to men (60% subscribers) or women for a monthly subscription fee of $13. Consumers select
either a plan called Out There, which has whimsical designs, or Classy, which are more conservative. In Dec
2013, David Peck, a co-founder claimed to have subscribers numbered in thousands without being specific.
Based in Los Angeles and San Francisco.
Men - Apparel &
Accessories
Blacksocks [Zurich, 1999]: Sock subscription service and online retailer since 1999. For an annual subscription
price, customers receive three pairs of socks three times a year. They provide options such as calf socks, knee
socks and silk cashmere socks.They introduced socks with RFID technology which makes them uniquely
identifiable when sorting. Manufacturing near Milan, Italy. The company has also expanded into a line of
underwear and t-shirts. 60,000 active customers, primarily in France, Germany and Switzerland as of 2014. They
claim to have sold 3 million socks as of January 2015 since inception. Expanded to US with New York office in
2009 where Lori Rosen, founder of PR firm The Rosen Group acts as the managing partner for U.S. operations.
The socks are delivered to 75 countries around the world as of 2014.
Men - Essentials
Harry's [New York City, 2013]: Launched in early 2013, Harry's is a vertically integrated shaving supplies
startup. Sold over 100k shaving kits in its first 9 months, and even opened a barbershop in New York. Acquired a
93-yrs old razor blade German manufacturing company, Feintechnik in Jan 2014 for $100M.
$211.5M
BoxGroup, Red Swan, Harrison
Metal Capital, Tiger Global
Management, Thrive Capital,
Highland Capital Partners, Lakestar
Men - Essentials
Dollar Shave Club [Los Angeles, 2011]: Dollar Shave Club is a consumer services company that delivers
personal grooming products on a subscription basis, by mail. The company provides fresh razor blades to its
members on a monthly basis and offers additional grooming products on demand for home delivery through its
online platform, cutting out the traditional retail channels. Offers three levels of membership plans based on
pricing. Currently serves over 330,000 subscribers.
$72.8M
Kleiner Perkins Caufield & Byers,
Andreessen Horowitz, Felicis
Ventures, Science, Cowboy
Ventures, White Star Capital,
Shasta Ventures, Rustic Canyon
Partners, Venrock, Comcast
Ventures, Pritzker Group Venture
Capital, Battery Ventures
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Men - Essentials
Manpacks [Providence, 2010]: Manpacks is a web-based service for subscription delivery of men’s essentials,
including underwear, razors, condoms, grooming and other products from top-name brands such as Calvin Klein,
Champion, Gillette, Saxx, Grooming Lounge, and PACT. Scheduled deliveries occur on 3-month intervals with
customers managing their service via dashboards where they modify upcoming orders, delay shipments, or “ship
now” to receive products right away.
$500k
500 Startups, Venture51, Kima
Ventures, Betaspring
Men - Essentials
MyShavingClub [Addison, 2012]: MyShavingClub is a Chicago, IL-based company that delivers personal
grooming products, such as razors, by mail. The company operates on a subscription-based model for home
delivery rather selling through conventional retail channels. Self backed by founders, and received additional
funding from Appro Inc.
$250k
Men - Essentials
Rabixo [Sao Paulo, 2012]: Rabixo is a Brazilian site that offers Underwear, Socks,
Razors,Deodorants,Condoms,Shampoos,Soaps,Brushes,Toothpaste by subscription. Every three months, a new
kit is delivered containing all the products chosen by the subscriber. They have a referral program with benefits for
the user.
$115k
Men - Essentials
Root Bizzle: Monthly Tie Club [Boston, 2014]: Rootbizzle provides its customers with curated monthly
menswear accessories from the style of their choice, starting with socks, ties, and bow ties. For $25 per month,
customers receive a 100% silk neck-tie shipped to their door each month, from the style of their choice. Splitzee
partnered with Root Bizzle to feature their monthly neck-tie subscription-based service in the curated group-gifting
marketplace, SplitzeeGifts.
Men - Essentials
Manvelope [Dallas, 2013]: Manvelope is a subscription service for men that provides underwear, socks and
grooming products on a schedule. Allows customers to decide their subscription products.
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Men - Essentials
Erkek Paketi [Ankara, 2012]: Erkek Paketi is a Turkey-based eCommerce subscription service that delivers men
underwear, socks, shaving products and condoms - every one, two or three months. Customers can choose from
6 prepared subscription packages with multiple customization options. Currently ships only within Turkey, with
plans to expand to Middle East and Russia. Founded by Turkish serial entrepreneur, Ersin Mete Erturk, with
funding from Turkey’s EME Technology Foreign Trade Co.
Men - Essentials
Men Are Useless [Farnham, 2010]: Company sends out a men's grooming essential box including shaving,
toiletries, skincare, hair and beard grooming products on a monthly basis.
Men - Essentials
Raz*War [Belgium, 2009]: Online subscription of quality razor blades & shaving products sent on a quarterly
basis. It sells its original range of shaving products sold at a fair price. Razwar is a business of the company
Growthbridge.
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Deep Dive - Women
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness
MEN
APPARELS &
ACCESSORIES
ESSENTIALS
HORIZONTAL
PET
FOOD
WOMEN
APPARELS &
ACCESSORIES
BEAUTY
INNERWEAR
JEWELLERY
ESSENTIALS
INFANTS & BABYCARE
MOM & BABYCARE
TOYS AND BOOKS
CLOTHING
FOOD
RECIPE BOX
GROCERY
SNACK BOX
MEALS
BEVERAGES
TEA
COFFEE
ALCOHOL
GOODIES
FLOWERS
FLOWER DELIVERY

Company Details: Women (1/9)
Women
Hammock Pack [Brooklyn, 2012]: They provide a selection of products that are local to each monthly
destination. Geared towards women, each pack is filled with a mix of food, bath products, housewares, and
accessories you'll only find while visiting each city.
Women
Unbound [New York City, 2012]: Unbound is a one-time delivery or quarterly subscription service of lustful
products for women. They provide product guidance and curation to women in the erotic product market.Each box
is composed of a selection of products from around the world and explores a different theme every 90 days. They
also publish erotica and sexual lifestyle content .
Women
Dazzley, LLC [Minneapolis, 2012]: Dazzley box is a monthly subscription box for women that includes 5 or more
items including beauty, food or designer products along with a piece of jewellry. Charges $25/month, valued at
over $40. Company based in Minneapolis, launched in Aug 2012.
Women Apparel
& Accessories
JustFab [El Segundo, 2010]: Just Fab is an online fashion retailer with a monthly membership program at just
$40/month for women's shoes and handbags where style experts and fashion consultants review each individual’s
style for offering product recommendations. They design and manufacture their own shoes to sell at lower-than-
retail prices by cutting out the middle-man. Have over 35 million members worldwide for their portfolio brands
including JustFab, FabKids, ShoeDazzle and Fabletics. According to founder Adam Goldberg, company expects
to generate $400M revenue in 2014($300M in 2013) to become profitable. Valued at just over $1 billion (post
Series D funding in Aug 2014) and will use the latest funding to back international expansion of new product lines.
$249M
Matrix Partners, Technology
Crossover Ventures, Rho Capital
Partners, Intelligent Beauty, Rho
Ventures, Passport Capital
Women Apparel
& Accessories
Stitch Fix [San Francisco, 2011]: Women create a style profile on Stitch Fix and receive a box with five clothing
items hand-picked by a stylist, along with styling tips. They can try on the clothes at home, keep what they like,
and send back the rest in a prepaid envelope. Its algorithms factor in over 500 million data points, leveraging
customer data and feedback, to find well-matched clothing. The styling service costs $20. Clothing items cost an
average of $55. Annual revenue run rate in the ballpark of $150 million
$46.8M
Baseline Ventures, Lightspeed
Venture Partners, Western
Technology Investment,
Benchmark
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Women Apparel
& Accessories
ShoeDazzle [El Segundo, 2009]: ShoeDazzle, is a subscription service that sends out its own selection of
women’s shoe designs curated each month by celebrities and Hollywood stylists. Every month, the company
debuts a new selection of exclusive and brand-name shoes, handbags and more, including a custom online
showroom, curated to each client’s individual style preferences. Company merged with competitor Justfab.com in
Aug 2013, which combined had $300M+ annual revenue and 33 million members (earlier Shoedazzle reported to
have 13 million members in 2012).
$66M
Polaris Partners, Crosscut
Ventures, Lightspeed Venture
Partners, Andreessen Horowitz
Women Apparel
& Accessories
Ellie [Santa Monica, 2012]: Ellie provides high-quality athletic gear at cheaper prices. Ellie has vertically
integrated its production process in-house so it can turn around new designs in two to four weeks. People can buy
individual items or subscribe at $49.95 per month to receive two items per month. Members can return items they
don’t want with free shipping.
$2M
Trinity Ventures, Rustic Canyon
Partners, Blumberg Capital, White
Star Capital
Women Apparel
& Accessories
Le Tote [San Francisco, 2012]: Women’s fashion rental service offering apparel and accessory rentals for only
$49 per month(3 garments and 2 accessories) and jewelry rentals for $19/month (3 pieces). Curated products
from brands like Shopbop, Nordstorm, Nastygal and Piperlime. $70,000 in monthly revenue and 30% m-o-m
growth with user-based in 48 states and 93% retention, Aug 2013.
$10.8M
Andreessen Horowitz, Google
Ventures, Lerer Ventures, Scrum
Ventures, Y Combinator, 500
Startups, FundersClub, TMT
Investments
Women Apparel
& Accessories
Ladada [San Francisco, 2014]: Ladada is a monthly subscription service that delivers curated, fashionable
women's products curated from upcoming designers at affordable price points. A professional shopper will pick
out items for the customer based on her style and preferences. Customers can choose products, company
charges a $20 fee per product. Raised funding from Kickstarter campaign.
$30k
Women Apparel
& Accessories
Gwynnie Bee [New York, 2011]: Gwynnie Bee is a monthly subscription clothing service offering name brand
and emerging designer brands in sizes 10-32. Customers subscribe to a plan of their choosing and get to curate a
virtual closet from over 1500 styles. Gwynnie Bee the n sends out a box with clothing every month. Customers
can wear the items for as long as they like, then exchange them for new items.
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Women Apparel
& Accessories
Elizabeth & Clarke [New York City, 2011]: eCommerce subscription service for women apparel. Delivers
designer-quality blouses and tees, made with luxury fabrics for $30 or less. Designs itself and has direct relation
with suppliers, delivers $200 retail price worth products for $30 every month.
Women - Beauty
Birchbox [New York City, 2010]: Launched in 2010, Birchbox is the discovery commerce platform that offers
consumers a personalized way to discover, sample, shop and learn about the best products and brands available.
Birchbox members have first-touch experiences with products each month and access to educational content to
help them get the most out of their products. 800 brands including top brands like Kiehl’s, Benefit, Deborah
Lippmann and Stila have partnered with Birchbox.
$71.9M
First Round Capital, Accel
Partners, Lerer Ventures, Harrison
Metal Capital, Forerunner
Ventures, Red Swan, Aspect
Ventures, Consigliere Brand
Capital, LLC, Glynn Capital
Management
Women - Beauty
GlossyBox [Berlin, 2011]: Rocket Internet startup, Glossybox is an online platform for beauty and cosmetics
products discovery and monthly subscription service in which users get upto 5 miniature cosmetic products for
sampling for $21. It shipped 2 million boxes to customers in its first 1.5 years of operations in 16 countries, while
employing reportedly over 300 employees. Company shut down its many international branches(Asian, Latin
American) in Nov 2013, leading to laying-off employees and one of the co-founders leaving the company.
Currently operates in 7 countries.
€55M
Investment AB Kinnevik, HV
Holtzbrinck Ventures
Women - Beauty
Julep [Seattle, 2007]: US-based cosmetics brand and e-commerce platform that offers beauty products through
its website, boutique nail parlours and salons in Seattle and on a monthly subscription service. The company
produces and sells its own nail polishes, mascaras, moisturisers, lip glosses, face creams and other cosmetics. It
creates new products based on crowdsourced customer feedback gathered via social channels. It successfully
completed a crowdfunding campaign for its nail-polishing tool in Mar 2014, raising over $140,000 from 6200 fans.
Focuses on speed to market and launched 52 different products in 2013.
$55.7M
Andreessen Horowitz, Maveron,
Western Technology Investment,
Version One Ventures, Alliance of
Angels, Azure Capital Partners,
Madrona Venture Group, Altimeter
Capital
Women - Beauty
POPSUGAR [San Francisco, 2006]: POPSUGAR is where content and commerce connect online. As a global
commerce, original content and technology company, POPSUGAR targets women 18-40 years old and delivers
the biggest moments, the hottest trends, and the best tips in entertainment, fashion, beauty, parenting, fitness and
food, and the ability to shop for it all, in one place. POPSUGAR has over 30M users and 50M video views per
month and is also a leading fashion search engine for millions of products.
$46M
Sequoia Capital, NBC Universal,
Institutional Venture Partners
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Women - Beauty
Ipsy [San Mateo, 2011]: Ipsy is an on-line subscription-based beauty products delivery service centred around
women where each month, subscribers receive a beautiful Glam Bag with deluxe samples and full-sized beauty
products. Members can watch and play along with the stylists with the same products that they are using. Costs
around $10 a month. Co-Founded by Youtube's leading beauty Vlogger Michelle Phan
$3.8M Crosscut Ventures, Amalfi Capital
Women - Beauty
bellabox Australia [Melbourne, 2011]: bellabox is is a premium monthly beauty box of high-end cosmetic
samples. Each month customers get a curated box of 5 high-end beauty products for $15. The company claims
12 percent monthly growth in subscribers and now has 40,000 monthly members in Australia and Singapore.
$4.07M
Allure Media, Elevation Capital
Management Limited
Women - Beauty
FancyBox [Buenos Aires, 2012]: Founded in Spain, Fancybox is an online beauty subscription system where
consumers receive a box with samples or real size products and related content. Has 200+ brands offering 5000+
products. It operates in Latin America in Argentina, Chile, Colombia, Perú and México. Refocused on online retail
model recently after facing lagging supply of samples by brands. Recently offered IPO on Startup Stock
Exchange.
€1.2M
Women - Beauty
Fab Bag [Mumbai, 2012]: Fab Bag offers an online retail platform for beauty discovery and subscription providing
deluxe beauty and cosmetic samples in a monthly bag. Member benefits also include discounts on sampled
products and detailed information on how to use these products. Launched in 2012 under the brand “Vellvette”
and rebranded to FabBag in late 2013.
$500k India Quotient
Women - Beauty
Scentbird [New York City, 2013]: Scentbird offers customers a monthly subscription of perfumes at $15 a
month. Its perfume recommendation engine pairs women up with the right perfume for every occasion and mood.
Their algorithm places each consumer in one of the 8 Fragrance archetypes which ensures accurate suggestions.
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Women - Beauty
Nailed Kit [San Francisco, 2013]: Nail Kit offers a DIY nail kit that requires no nail polish. Customers need to
stick on the nail color strips and decals. Each kit includes a full set of Solid Base Decals, Rhinestones, a Nail File
and Shaping Stick. The company offers monthly subscriptions for $10 ($15 for international shipping).
Women - Beauty
Nail Art Society [Los Angeles, 2012]: Company curates and delivers monthly manicure kits including the latest
tools, polishes and nail accessories for only $11.95 a month. Members get exclusive content on nail art.
Women - Beauty
Beauty Box 5 [Austin, 2012]: Beauty Box 5 is a monthly subscription-based, beauty sampling service that
delivers 4-5 deluxe samples and full-sized products to the customers. Targeting young women by introducing new
brands and products and related content. Part of Snapbrands ,which offers a variety of subscription-based product
delivery services.
Women - Beauty
curlBOX [Atlanta, 2011]: Hair-products subscription service for women with naturally curly hair. Delivers a box
every month with upto 7 curated samples of products from over 100 partner brands. Charges $20/month
Women - Beauty
Goodebox [Oregon, 2011]: Goodebox is a members only service providing trial sized healthy, eco-sensitive,
beauty and personal care products, along with occasional samples of natural & organic health and wellness
products. Each month, members receive 6 trial sized healthy beauty & personal care products. Members also
receive exclusive discounts, giveaways, sneak peeks at upcoming products, practical tips and more.
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Women - Beauty
Joliebox [Paris, 2011]: Paris-based subscription service that delivered a monthly box of beauty samples to your
door. It was acquired by US competitor Birchbox in 2012, who originally came up with the business model.
Founder Quentin Vacher acts as head of Europe business for Birchbox now.
Women - Beauty
LilaKutu [Istanbul, 2011]: LilaKutu, is a beauty and cosmetics products discovery and recommendation platform,
targeting over 18 million online women of Turkey. Provides original content, e-commerce and a monthly sample
box subscription service similar to Birchbox. Gives personalised recommendations based on visitors’ virtual profile
created based on their beauty needs and preferences and website behaviour analytics.
$250k
Ottoman Ventures, Aslanoba
Capital
Women - Beauty
Loose Button [Toronto, 2010]: Loose Button is a fast-growing media company based in Toronto and New York.
Luxe Box Members receive a seasonal Luxe Box with 7 to 8 trial-sized beauty and lifestyle items custom selected
by their Beauty Editors. Members also receive exclusive access to private events, product launches and beauty
tips and tutorials. Users fill out a profile that tells Loose Button information about their hair colour, complexion,
skin tone, and make up preferences. Their distribution network has reached millions of online shoppers across
North America. Servicing billion dollar brands owned by major CPGs such as Procter & Gamble, L'Oréal, and
Estée Lauder.
Women -
Essentials
Sage & Row [New York City, 2014]: Premium end-to-end women's shaving products delivered right to your door
on a monthly subscription basis. Founded in July 2014 by two women Harvard graduates from same year.
Women -
Essentials
Hello Flo [New York City, 2013]: Subscription service for feminine care packages that includes tampon supplies,
treats and practical advice for girls and parents. Charge around $30/month. Partner with brands like Always and
Tampax Pearl for supplies
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Women -
Essentials
The Period Store [New York City, 2013]: Online subscription for female-friendly period products like tampons,
pads, liners, sponges, cups, chocolate and art delivered to your door on a monthly basis. Sources treats from
independent vendors and artists.
Women -
Essentials
GetJuniper [San Francisco, 2012]: Launched in 2013, Juniper is a monthly care package service for women
that includes a customized pack of tampons along with gourmet treats.
Women -
Essentials
Trinket Women [London, 2010]: eCommerce subscription company that delivers natural cotton feminine care
products every month by post. Founders have background in mobile and technology companies. Backed by Angel
Investor William Reeve, the Co-CEO of Hubbub, a UK online grocery business.
William Reeve
Women -
Jewellery
RocksBox [San Francisco, 2012]: RocksBox membership features the latest looks from the top independent
jewelry designers including House of Harlow, CC Sky, Gorjana and Loren Hope. 3 pieces of jewelry are hand-
picked and delivered to you for only $19 a month. Users can try on as long as they like and buy at exclusive
member prices. Raised seed funding on Valentine's day, 2014 from Matrix Partners, Ellen Levy(MD, Silicon Valley
Connect) and Sonja Perkins(MD, Menlo Ventures). Cash-flow positive since Dec 2013, customer base growing
30-40% m-o-m.
$1.5M Matrix Partners, MuckerLab
Women -
Jewellery
Bezel Box [Las Vegas, 2013]: Bezel Box provides boutique jewellery subscription boxes starting at $19.97 a
month. Customer can choose the style profile for the jewellery they want. They give 4-5 pieces of jewellery(lead
and nickel free) in the package. Every box contains a quote card that provides inspirational quotes from the
fashion industry’s icons.
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Women -
Jewellery
Jewelbits [New York City, 2013]: Jewelry Subscription Box. Every month they deliver 2 to 4 hand selected
boutique jewelry pieces to members based on their personal style - currently offering 3 options. Sourced locally
from New York. Charges $33/month for jewellery worth $125 in retail price. Co-founded by a Google employee.
Women -
Jewellery
For the Makers [New York City, 2012]: For the Makers is a space for sharing ideas, skills and inspiration.
Receive all the materials to make 4 fashion-forward DIY projects each month. For the Makers delivers DIY
tutorials to members inbox and hand-selected materials to their doorstep. Projects range from jewelry and
wearable accessories to home and paper goods. The box contains tips, tricks and techniques from expert
designers.
Women -
Jewellery
Mynt Box [Austin, 2012]: Myntbox is jewelry subscription and eCommerce business that sends monthly trendy
jewelry box containing 3 to 5 pieces of jewellery. Expanded eCommerce direct sales in 2014. 3 broad subscription
styles- Boho, Luxe, or Mixe. Charges $40/month. Found by husband-wife team in Austin who ran various online
retail businesses.
Women -
innerwear
Adore Me [New York City, 2011]: AdoreMe is a vertically integrated women's intimates brand that offers
designer crafted, perfectly fitting women's intimates at significantly cheaper price points. Operates on a rapid
manufacture-to-retail cycle in which the brand introduces a new 30-40 piece collection every month. Shipped its
100,000th order in 2012.
$11.5M
Redhills Ventures, Jaina Capital,
Upfront Ventures, White Star
Capital
Women -
innerwear
MeUndies [Los Angeles, 2010]: MeUndies is a designer, manufacturer and online retailer of top quality basic
apparel -underwear, T-Shirts and socks. Customers can buy a pair, or sign up for a monthly/quarterly subscription
service. By eliminating brick and mortar stores, retail middlemen and brand-licensing fees, it reduces the end-
price. Began as underwear subscription, started selling t-shirts and socks in early 2013.
$1.4M
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Women -
innerwear
Underclub [San Francisco, 2014]: Underclub offers subscription service for Women Underwear. The user can
choose monthly, bi-monthly or quarterly delivery. The subscription is $21 for one pair of underwear from high end
brands. The user is asked many questions ranging from their size and preference of brand to the styles they
prefer or would want to try.
Women -
innerwear
The Enclosed [San Francisco, 2013]: Enclosed is lingerie subscription service delivering a single pair of high-
end panties monthly. Concierge service provider that sources apparel from designers from Europe, South and
North America made of fine materials like lace from Calais, France, silk from China.
Women -
innerwear
The Knicker Issue [Manchester, 2012]: Online eCommerce platform to order basic apparel subscription for
women that delivers a curated pair of undergarments every month. Also sells jewellery and scarves online.
Founder has worked in sales role for UK's boutique women brands.
Women -
innerwear
Lingerie Letters [Cape Town, 2011]: South Africa's lingerie eCommerce based subscription service, delivering
designer knickers monthly. R99 p/m. All lingerie is manufactured in South Africa locally. The company aims to
fund multiple online subscription and e-commerce start ups.
Women -
innerwear
Panty by Post [Vancouver, 2009]: Subscription service for women's essentials posting a piece of panty every
month. Choice of multiple product styles. Sources products from manufacturers in Columbia, South America who
employee stay at home women - fair trade product. Founded in 2009, company has expanded operations to
France and Russia.
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Deep Dive – Infants & Babycare
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness
MEN
APPARELS &
ACCESSORIES
ESSENTIALS
HORIZONTAL
PET
FOOD
WOMEN
APPARELS &
ACCESSORIES
BEAUTY
INNERWEAR
JEWELLERY
ESSENTIALS
INFANTS & BABYCARE
MOM & BABYCARE
TOYS AND BOOKS
CLOTHING
FOOD
RECIPE BOX
GROCERY
SNACK BOX
MEALS
BEVERAGES
TEA
COFFEE
ALCOHOL
GOODIES
FLOWERS
FLOWER DELIVERY

Company Details: Infants & Babycare (1/5)
Infants & Kids -
Clothing
Fabkids [San Francisco, 2012]: FabKids is a children’s brand and subscription eCommerce business that
delivers a personalized and curated selection for kids outfit every month. 3-piece of outfits for $50/month.
Launched by ShopStyle founder Andy Moss and celebrity spokeswoman Christina Applegate. JustFab acquired
the company in Jan 2013 to add children's clothing to its growing product line.
$2.6M
Infants & Kids -
Clothing
Wittlebee [Culver City, 2012]: Kids clothing club where parents can get recurring/one-time shipments of
children’s clothing for $39.99 a month, 8 items in total from kids clothesmaker brands like American Apparel and
Cottonseed. Acquired Cottonseed in Nov 2012. Launched out of LA’s Science incubator. Acquired by Fabkids in
late 2013, after company failed to raise a funding round.
$2.5M
Google Ventures, Crosslink Capital,
Rincon Venture Partners, Science,
SoftTech VC
Infants & Kids -
Mom & Babycare
The Honest Company [Santa Monica, 2011]: The Honest Company offers a monthly subscription service of
customized eco-friendly family product bundles including diapers, wipes, baby bath, skin care and home cleaning
products delivered directly to customer’s front doors. It designs and manufactures its own products. Charges for
the bundles and no fixed subscription fees. Also sells wholesale to retailers like such as Target, WholeFoods,
Nordstroms, and Costco, among others. Helmed by Hollywood star Jessica Alba, Christopher Gavigan, Brian Lee,
and Sean Kane.
$122M
General Catalyst Partners,
Lightspeed Venture Partners,
Institutional Venture Partners,
Iconiq Capital, Pritzker Group
Venture Capital, Wellington
Management
Infants & Kids -
Mom & Babycare
Citrus Lane [Mountain View, 2011]: Citrus Lane helps parents discover innovative baby products in monthly
boxes as care packages and provides online content for babycare. The care package has 4 to 5 “best of” products
based on the child’s age (newborn to 3 years) at $25 per month with free shipping. They also provide 3, 6 and 12
month gift packages. Every product they include has been recommended and reviewed by their advisory board
and community. Clocked revenue of $6M in 2013, expected to double to $12M in 2014. Has more than 400,000
members and 45,000 paying subscribers. Acquired by Care.com in July 2014 for $48.6M - $22.9 million is in cash,
$8.1 million is in equity
$6.6M GGV Capital, Greylock Partners
Infants & Kids -
Mom & Babycare
Nonabox [Madrid, 2011]: Nonabox is a subscription model for mums and their babies up to 24 months. It
delivers a monthly box with a curated selection of 6-9 pregnancy and baby products for €25. Launched in Spain
1st of March 2012, in less than 6 months started to operate also in Germany and Italy leading the market of the
three countries. It partners with around 160 brands.
€1.32M
Bertelsmann Digital Media
Investments, H-FARM Ventures,
Kibo Ventures
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Infants & Kids -
Mom & Babycare
EcoCentricMom [Georgetown, 2012]: Subscription service for healthy, natural and organic products for moms,
moms-to-be and baby, delivered every-other-month. Partners with boutique baby product brands like Amara Baby
Food, Bears Beauty, Bioray and Einvite. Delivers to US and Canada.
Infants & Kids -
Mom & Babycare
Stork Stack [Chicago, 2012]: Stork Stack is a monthly subscription service($21+/month) that delivers hand-
picked products for baby and on-demand baby shower stacks as gifts for expecting moms. Founded by a
husband-and-wife team. As of April 2014, Stork Stack has merged with Bluum.
Infants & Kids -
Mom & Babycare
Bluum.com [New York City, 2011]: Bluum is a subscription service for babies and moms. Bluum's team of
experts search and curate healthy and mostly organically produced products that are healthy for babies and
moms. Products include those for soon-to-be-moms and children of 0 to 5 years.
Infants & Kids -
Toys & Books
Pley [San Jose, 2013]: Pley(former Pleygo) allows customers to rent unlimited LEGO sets for kids through
monthly subscriptions to develop their creativity, building and problem solving skills. 250 options that includes Star
Wars, Batman, Chima and Friends among others. 25k+ subscriptions till date. To date, Pley has shipped more
than 75,000 packages from its San Jose warehouse. Monthly Pley subscriptions are available at three levels: $15,
$25 and $39. Company built on the premise that educational toys for kids are expensive, needed only temporarily
and can be consumed collaboratively.
$16.75M
Allegro Venture Partners,
Correlation Ventures, Western
Technology Investment, Floodgate,
Maven Ventures | VC & Incubator
Infants & Kids -
Toys & Books
Kiwi Crate [Mountain View, 2011]: Kiwi Crate delivers hands-on activity box for kids based on monthly
subscription ($20) basis. The products are science activities and arts and crafts projects designed to be
educational as well as entertaining for kids. Kiwi Crate provides all the necessary materials, ideas and instructions
for themed activities. The company acquired Wonderbox in 2013.
$7M
Mayfield Fund, Comcast, Felicis
Ventures, Forerunner Ventures,
Consigliere Brand Capital, LLC,
First Round Capital, 500 Startups,
Comcast Ventures, First Round
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Infants & Kids -
Toys & Books
BabbaCo [Chicago, 2007]: BabbaCo delivers BabbaBox, a theme-based monthly subscription box for kids ages
3-6 filled with projects, activities, books, digital downloads and online content. Got acquired by Barefootbooks in
Jan 2014.
$1.23M
Lightbank, SV Angel, NextView
Ventures, Sandbox Industries,
Excelerate Labs
Infants & Kids -
Toys & Books
Wummelbox [New York City, 2012]: Wummelbox, the US branch of Wummelkiste, develops creative arts &
crafts projects for kids between the ages of 3 and 8 which they deliver on a monthly subscription basis. The
branch was shut due to scaling problems in shipping from Europe to America.
$1M Blumberg Capital, Team Europe
Infants & Kids -
Toys & Books
Sproutkin [San Francisco, 2012]: Sproutkin is a subscription service for theme-based children's books. Parents
of children ages 3 to 6 receive a shipment of 10 books at a time, not necessarily to keep, while babies(0-3 yrs) get
to keep their stuff. Charges $25/month. The company was founded by Raelyn Bleharski, a former lawyer with two
kids of her own, alongside ex-Airtime folks Alda Dennis and Mark Jen. Received $1M funding from 500 Startups.
$1M 500 Startups
Infants & Kids -
Toys & Books
Zoobean [Virginia, 2012]: Zoobean is a subscription based children's book delivery service. Book are
recommended by users and then curated by a team of experts. Books are cataloged with tags and filters.
Founded by a former teacher of the year and Google’s head of K-12 education outreach
$500k Kapor Capital
Infants & Kids -
Toys & Books
SurpriseRide [Washington DC, 2012]: Surprise Ride curates monthly subscription based activity boxes for kids
ages 6-11 where parents can find fun and engaging activities for their kids. Charges $25+/month. Founded by
Harvard graduate Donna Khalife and her sister Rosy Khalife. Received Angel funding from QualComm founder
Irwin Jacobs.
$200k Betaspring
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Infants & Kids -
Toys & Books
Peekapak [Toronto, 2013]: Peekapak is a start-up offering monthly hands-on storytelling adventure pack
designed for children aged 3-7. Each box contains a storybook and 2-3 related craft activities. Charges
$20+/month. Raised over $10k from Kickstarter crowdfunding and $25k in funding from NSERC to ‘Researching
optimal home play contexts and materials’. Joined Jolt, Toronto based Accelerator's Summer program 2014.
$56k JOLT
Infants & Kids -
Toys & Books
Agent Ribbit [Johnstown, 2014]: Subscription eCommerce company that delivers engaging and investigative
science projects for kids(4-9 yrs) every month for $25 month. Each box has 4 projects. Launched in Jun 2014
Infants & Kids -
Toys & Books
Box of Awesome [London, 2013]: Kids subscription box filled with games, movies, collectibles and books.
Delivered every 2 months. Partners with kids brands to curate physical and digital products for 8-14 yrs kids.
Founded by a small team of online gaming companies (Fight My Monster, Jolt Online, DemonWare)
Infants & Kids -
Toys & Books
Little Pnuts, LLC [New Orleans, 2012]: The service ships 3-5 organic, eco-friendly, natural or sustainably made
toys for children aged newborn to 5 years old. Little Pnuts works with eco-companies like PlanToys, miYim, Green
Toys, Little Sapling Toys, Wonderworld, glob, HABA and Hape. Awards-Red Tricycle Top Boxes(2014):
Subscription Services for New Parents- Handpicked Toys for Your Baby’s Development. Red Tricycle(2013 ) -
Totally Awesome Award Toy Subscription Service
Infants & Kids -
Toys & Books
Green Kid Crafts [Anchorage, 2010]: Online, eco-friendly kids craft & activity mail-order subscription service.
Delivers 3 projects suitable for kids ages 3-8 every month. Their green craft kits are made of recycled materials
and have tools to educate children about recycling, reducing waste and protecting the environment. Processed
over 10,000 orders in 2012. Founded by an environmental scientist, Penny Bauder.
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Infants & Kids -
Toys & Books
Little Passports [San Francisco, 2009]: Little Passports develops innovative products for children to learn about
other countries and cultures in a fun and engaging way. Their products include activity books, souvenirs and
access to online games among others. They cater to the age of 3-12 years with different plans for each age
group. They claim to have a subscriber base of 35,000 members and revenue of roughly $5 million as of August
2014. They raised $175,000 in seed funding as Convertible notes.
Infants & Kids -
Toys & Books
Just the Right Book [Madison, 2009]: Just the Right Book matches books and readers through their
subscriptions, FictionFinder and Contemporary Classics quizzes, and their Reading Guides. They also provide
Gift subscriptions. Booksellers select the 'just the right book' for each subscriber based on their individual tastes
and interests. No two subscription are ever the same.Users can get one of their recommended books for free,
then pay $19.99 per month to get a book in the mail each month that's chosen just for them.
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Deep Dive - Food
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness
MEN
APPARELS &
ACCESSORIES
ESSENTIALS
HORIZONTAL
PET
FOOD
WOMEN
APPARELS &
ACCESSORIES
BEAUTY
INNERWEAR
JEWELLERY
ESSENTIALS
INFANTS & BABYCARE
MOM & BABYCARE
TOYS AND BOOKS
CLOTHING
FOOD
RECIPE BOX
GROCERY
SNACK BOX
MEALS
BEVERAGES
TEA
COFFEE
ALCOHOL
GOODIES
FLOWERS
FLOWER DELIVERY

Company Details: Food (1/11)
Food
DinnerLab [New Orleans, 2011]: Dinner Lab is a membership-based social dining service that connects
undiscovered chefs with adventurous diners. Each market hosts two dinners a week and feature up-and-coming
culinary talent from the local community, as well as skilled chefs from around the country, for once-in-a lifetime
dinner parties at remote locations that are disclosed to attendees the day before the events. Over the course of a
year, the company may host up to 100 events in a single city. Dinner Lab members pay $100 – $175 for the
annual membership and each even costs between $70 and $75. Founder Brian Bordainick was part of the Forbes
30 under 30 list in 2012.
$2.1M
Food
Soylent [Los Angeles, 2013]: Soylent is a food supplement that can be personalized for different body types and
customized based on the individual's taste. They offer one time purchase as well as subscription service starting
at $70/week.
$12.3M
Y Combinator, Andreessen
Horowitz, Initialized Capital, Lerer
Ventures
Food
Carnivore Club [Toronto, 2013]: Each month the members receive a faux-wood box filled with 4-6 hand-crafted
cured meats from top artisans. Along with it they include descriptions of the meat and their story. They raised
$22,602 on Crowd-funding platform indiegogo.com. They will be launching a platform to showcase the meat
maestros depicting the amount of time and precision in every piece of meat they make. Carnivore Club ships to all
the provinces in Canada. Subscription starts at $50 or one-time order at $55.
Food
Candy Japan [Tokushima, 2013]: Subscription service that sends you Japanese candy by post twice a month
for $25. 956 subscribers as of July, 2014. Sole founder Bemmu Sepponen who is a Software Developer by
profession runs the service
Food - Grocery
Door to Door Organics [Lafayette, 2007]: Door to Door Organics partners with organic farmers and creators of
natural food products to deliver boxes of groceries to its customers on a subscription basis. The company
primarily focuses on produce, but its offerings also include sustainably raised meat, eggs, artisan bread, and local
dairy. Customers can place and customize their orders online each week and get to choose the size of the box
and its contents. The company partners with multiple farms to diversify its inventory and can deliver to homes,
offices, and schools. The company has recipe suggestions as well as other suggested ingredients to prepare tasty
dishes.
$27.5M
Greenmont Capital Partners, Arlon
Group
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Food - Grocery
AgLocal [Mission, 2011]: Online marketplace for the buying and selling pasture-raised meats by local farmers in
the United States. Recently launched monthly subscription-based delivery program that brings sustainably
sourced meat products offered by family-operated farms to people’s homes. Was earlier focused on businesses
like restaurants and chefs. It also provides online payment management and invoicing system. Currently delivers
to Arizona, California, Idaho, Oregon, Nevada, Utah, Washington and Wyoming. The boxes, which are sourced
from farms throughout California, Oregon and Washington, are packaged in the San Francisco warehouse.
Company was a part of 7 Startups' NewMe Accelerator in 2012.
$3.8M
Andreessen Horowitz, OPENAIR
Equity Partners, Artists and
Instigators, Dundee Venture
Capital, NewMe Accelerator,
Chicago Ventures
Food - Grocery
Mile High Organics [Boulder, 2010]: Mile High Organics is a USDA certified organic online grocer that delivers
more than 600 premium organic, non-genetically modified products from farms/regional suppliers to home and
office. Delivers in Denver and surrounding regions. Company ensures ethics and environment of produce and
delivers in reusable containers, insulation and ice packs.
$2.2M 500 Startups, TA Venture
Food - Grocery
Conscious Box [Portland, 2011]: Conscious Box is a subscription based service which sends the subscribers a
curated collection of products from organic food and eco-friendly cosmetics, home-care and lifestyle companies
for a monthly fee of $20.
$400k Birchmere Ventures
Food - Grocery
Nextdoorganics [Brooklyn, 2011]: Nextdoorganics is a full-service local food company that provides year-round
local organic produce, small-batch products, and prepared foods to CSA members in New York City. They
currently offer weekly packages that can be picked up at 11 pick-up locations or delivered to 19 different
neighbourhoods in Brooklyn and Manhattan. Their subscription ranges from $20-50/week.
$130K
Food - Grocery
Quinciple [New York City, 2012]: Partners with local farmers and other food, wine and drinks producers to
deliver food ingredients weekly to customers on a subscription basis. Customers can use its online platform to join
the subscription program. Its boxes contain 12-14 items - fruits, vegetables, dairy products, fish, grains etc. –
along with recipes. Currently available in New York. Provides home delivery via a bicycle rickshaw or allows pick-
up at select locations in Brooklyn. According to founders, its membership has increased 25-30 percent every
month.
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Food - Grocery
Vegan Cuts [Ottawa, 2011]: Vegan Cuts is an online marketplace with a monthly snack and beauty box
subscription service. They provide vegan food and cruelty free(PETA certified) cosmetics and luxurious skincare
products.Their most popular product-Vegan Cuts Snack Box, a subscription box that delivers 7+ new vegan
products each month.They raised $14,442(Goal of $10,000) on Crowd-funding platform indiegogo.com in 2013.
Food - Grocery
From The Farmer LLC [Potomac, 2011]: Weekly farm-to-consumer delivery company with an emphasis on
fresh, high quality, local produced fruits and vegetables. Provides delivery of 6-10 seasonal items per week to
Washington D.C. and Baltimore area in United States.
Food - Grocery
Blissmo [San Francisco, 2010]: Monthy subscription box of organic healthcare and food products. Each month
Blissmo delivers a curated Blissmobox to your door packed with a selection of health conscious products. Brings
products from over 400 US brands. Started by entrepreneurs with background at eBay, Kiva, 1Bog and World of
Good. Snack boxes are are priced between $20 to $100.
Food - Grocery
Fresh Picks [Chicago, 2006]: Husband & wife stared subscription based home delivery service of local and
organic produce, meats, dairy, eggs and other food products. Dedicated to green sustainable agriculture & farms.
Partners with Midwest farms for sourcing produce.
Food - Grocery
Doorstep Dairy [Lancaster, 2002]: Subscription for weekly delivery of milk, eggs, baked goods and other locally-
sourced products from local farmers and vendors in Lancaster, Chester and Berks counties in the United States.
Customers can set-up their orders on its online platform
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Food - Grocery
Full Circle [Seattle, 1996]: Each week, Full Circle brings farm-fresh, locally-sourced, and sustainably-grown
fruits, veggies and all-natural artisan products directly to your door. The user can customize from various
alternatives or go with handpicked selection of the best of the season. They also offer grocery items like eggs,
breads, meats and cheeses to chocolates, jams, pastas. As of 2012 they had 18,000 subscribers.
Food - Grocery
Farm Fresh To You [California, 1976]: A family business, Farm Fresh To You is a subscription Community
Supported Agriculture (CSA) provider of organic produce based in Capay Valley, California. It connects
consumers to the farms that grow their food by delivering fresh organic produce from its own farm and trusted
partner farms, right to the doorsteps of homes and offices in areas of California.
Food - Meals
Goldbely [San Francisco, 2012]: Goldbely offers a curated online marketplace to discover various kinds of food
dishes from regional establishments and get them home delivered. Allows users to shop by region or by category
of food. The company also lets customers order regional food from anywhere in the US and the food is delivered
the next day. Started a monthly subscription package in December 2014. All of the products they feature are
hand-selected by their team of food explorers. Provides payment and delivery services. The company launched
its iPhone app in Nov 2014.
$3M
Intel Capital, 500 Startups, ACE &
Company, Y Combinator,
FundersClub
Food - Meals
Foodzie [San Francisco, 2008]: Foodzie is an online marketplace and subscription tasting box where
consumers can discover and buy food directly from small artisan producers. The Foodzie technology makes it
simple for small producers to sell their products online and aggregate all these products within a marketplace that
makes it easy for “foodies” to discover the very best food. Acquired by Video eCommerce service Joyous with its
team also joining Joyous. Foodzie is now part of Joyus.
$1.02M
SoftTech VC, First Round Capital,
Social Leverage, Felicis Ventures,
Techstars
Food - Meals
Real Food Works [Philadelphia, 2012]: Real Food Works offers a subscription program featuring wholesome,
delicious, nutritionally optimized meals prepared by local independent restaurants and delivered fresh to
customers each week. Each partner creates dishes that reflect their own culinary vision yet still meet strict
nutritional requirements. Dishes are offered in a rotating weekly menu of 25 different options each week. Real
Food Works has over a dozen restaurant partners, hundreds of customers, and has served over 40,000 meals to
the Great Philadelphia area.
$375k
First Round Capital, Benjamin
Franklin Technology Partners
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Food - Meals
Mantry [New York City, 2012]: Subscription service that captures America’s tastiest offerings - the best artisan
foods - and delivers them directly to customers. Geared towards men. Ships 6 full size American Artisan food
products every month in a signature wooden crate. They raised $46,027(goal of $5000) on crowd-funding platform
kickstarter.com in November,2014.
Food - Meals
Gourmet Spotting [New York City, 2012]: Monthly subscription service of gourmet food &snacks sourced from
local independent artisans and food brands. It delivers 4 to 6 sample/full-size products paired with recipes from
chefs for $29.99+/month. Customers get curated products like white truffle olive oil, fresh pasta sauce from Italy,
Spanish saffron in threads, tea served at the Waldorf Astoria, chocolate tastings etc.
Food - Meals
Knoshy [Connecticut, 2012]: Online portal to help users discover new artisan food across USA. Enables users
to enter a monthly subscription for food box which are hand-picked selections from various food producers.
Food - Meals
DeliverLean [Boca Raton, 2011]: DeliverLean delivers healthy meals to customers. Meals are priced at $7.95,
and customers can mix and match dietary plans, choosing from six meal plans. The company lets users choose
between 2 week and monthly subscriptions. Each DeliverLean package includes a breakdown of a meal’s
calories, protein and carbohydrates. The company had 1,500 subscribers in May 2014, and had plans to increase
this number to 5,000. Since 2012, DeliverLean has gone from $2.9 million in revenue to an expected $10 million
by the end of 2014. More than 130 employees work the kitchens. The team plans to expand to New York by the
end of 2014 and Los Angeles by 2016
Food - Meals
Pop-Up Pantry [Los Angeles, 2011]: Subscription based restaurant quality gourmet food delivery service.
Company managed food development, manufacturing, and fulfillment in-house. Launched out of Launchpad LA
accelerator in July 2012 with seed funding of $1.7M. Closed in 6 months after it failed to scale the business. At its
peak, Pop-Up Pantry had 10 full time employees and 20 to 30 contractors.
$1.7M
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Food - Recipe
Ingredients
HelloFresh [New York City, 2012]: HelloFresh is a grocery subscription service where customers receive a
weekly box containing three to five easy-to-cook recipes created by professional chefs and nutritionists with
instructions and related content. Charges $10/meal. Sources fresh seasonal and organic local food with no frozen
groceries. Users can swap a meal that they don't like with another. Operates in 75% of US and in Germany,
United Kingdom, Netherlands, Australia and Austria under a franchise model.
$67.5M
Rocket Internet, HV Holtzbrinck
Ventures, Investment AB Kinnevik,
Vorwerk Direct Selling Ventures,
Phenomen Ventures, Insight
Venture Partners
Food - Recipe
Ingredients
Blue Apron [New York City, 2012]: Blue Apron delivers meal kits including pre-measured ingredients and recipe
cards in refrigerated boxes to subscribed members for about $60 a week. Users choose from six recipes and the
recipes are changed each week. The service costs $10 per person for each meal. Blue Apron buys food in bulk
and splits it up among many subscribers. It aims to introduce home chefs to local, in-season ingredients
customers may not find in their neighborhood groceries.
$58M
Bessemer Venture Partners, First
Round Capital, Graph Ventures,
BoxGroup, Stripes Group
Food - Recipe
Ingredients
Plated [New York City, 2012]: Plated offers a meal ingredient and recipe subscription service. The company
delivers meal boxes containing ingredients and instructions consumers need to cook meals at home. Each week
the menu features seven chef-designed recipes including four meat & fish options and three vegetarian dishes.
The recipes, developed by Plated staff and partner-chefs in company's own premises, use in-season and
regionally produced ingredients. The recipes are included as a hard copy within shipped meal boxes, and also
made available to users online, sometimes with an accompanying video cooking lesson. Customers subscribe for
a monthly membership ($10 per month) or an annual membership ($8 per month), and then pay $12 per person
per plate. The startup currently delivers to 80% of the US. Incubated at Techstars.
$21.4M
ff Venture Capital, Techstars,
Founder Collective, Lerer Ventures,
Great Oaks Venture Capital,
Greycroft Partners, Formation 8
Food - Recipe
Ingredients
Gousto [London, 2012]: Gousto, the UK recipe kit subscription and grocery delivery service. Gousto operates a
recipe kit subscription service in the UK where you are sent three recipes per-week out of a choice of ten, along
with the required fresh ingredients needed. It differentiates itself from competitors mainly by offering the ability to
choose from a list of ten meals each week, rather than being more random, but also by using organic ingredients
and offering better prices. Currently delivering 100k+ meals per month.
$11M
Angel CoFund, MMC Ventures,
Unilever Ventures
Food - Recipe
Ingredients
Gobble [Palo Alto, 2010]: Gobble delivers recipe dinner kit including ingredients and recipes for a set number of
meals each week to its users. Takes care of the prep work, cleaning and cutting the vegetables, as well as
marinating the meat, to give its users a dinner kit that can be prepared in 10 minutes or fewer, with just one pan.
Gobble cycled through different models, including a marketplace for home-cooked food and a subscription meal
delivery service. Part of Y Combinator Winter 2014 class.
$1.2M
Felicis Ventures, Founder
Collective, SV Angel, Thrive Capital
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Food - Recipe
Ingredients
Farmivore [New York City, 2014]: Farmivore delivers a convenient weekly or bi-weekly subscription box of fresh,
organic fruits and vegetables right to your doorstep for $40/box. Ingredients are pre-portioned for juicing purposes.
Every box contains enough ingredients to make 8 full servings of juice. Source from organic food distributors and
local farms directly.
$40k
Accelerator
Food - Recipe
Ingredients
Chicory [New York City, 2013]: Chicory is a grocery-shopping platform that lets users discover recipes from
across the web and instantly create a complete shopping list with all needed ingredients and gets all the
ingredients and regular groceries delivered from their local online grocer. Chicory’s 'smart cart' calculates how
much of each ingredient is needed and orders the exact amount from local online grocers. Incubated at Colgate
University.
$40K
Accelerator
Food - Recipe
Ingredients
Forage [San Francisco, 2014]: Forage delivers weekly meal ingredients with gourmet recipes selected from
famous restaurants and chefs in San Francisco. Provides portioned ingredients for recipes, prepped in restaurant
kitchens that can be prepared under 20 min. Startup by founders behind Foodzie (Acquired by Joyous, video
eCommerce service) and Torbit (Acquired by Walmart Labs). Backed by Twitter’s Ev Williams and Whole Foods
Board Member Hass Hassan
Food - Recipe
Ingredients
Hatchery [Boca Raton, 2013]: Hatchery provides a subscription tasting box service that focuses on artisan
cooking ingredients and products sourced from small producers across the country. For $20 per month,
subscribers receive a delivery of curated, sample-size artisan ingredients and condiments to their doorstep every
month. Users can then buy ingredients that they like from the company website.
Food - Recipe
Ingredients
PlateJoy [Cambridge, 2013]: PlateJoy provides weekly home delivery of personalized ready-to-cook dinner kits
with recipe infographics. Costs $79+/week. When users first join PlateJoy, the service asks them questions about
their diet, lifestyle, total members and shopping stores to personalise their meals. It partners with local grocery
stores like SafeWay, Whole Foods, and Peapod who deliver the necessary ingredients to prepare these meals to
the customer's doorstep. Company incubated at 500 Startups in 2013.
500 Startups
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Food - Recipe
Ingredients
PeachDish [Atlanta, 2013]: PeachDish is an Atlanta-based e-commerce startup focusing on the delivery of fresh
ingredients and instructions to consumer’s homes so they can cook wholesome dinners with ease. For a monthly
subscription, the company mails a box of fresh food and recipe cards every week. There are two meals for two in
each box. It costs $50 a week for these two meals. The company uses Amazon for payments. Based in Atlanta it
has easy access to transportation hubs, local farms and food artisans.
Food - Snack
Box
NatureBox [San Carlos, 2012]: NatureBox is an online service for healthy snack food. NatureBox provides
subscribers with its branded food delivering it each month in a recyclable snack box. It currently offers more than
120 options for any taste from vegans to the gluten-conscious. Each NatureBox includes 15-20 servings of 4-6
items curated by a nutritionist based upon a seasonally based health and wellness theme. The snacks are
sourced from local growers and independent food suppliers across the U.S. The snacks are free from high
fructose corn syrup, hydrogenated oils, trans fats and artificial sweeteners, flavors, and colors. The company
experienced 20X growth in 2013 with 1 million orders shipped. The website receives over 1 million monthly
visitors, with 850K fans on the Facebook page.
$28.5M
General Catalyst Partners,
Redpoint Ventures, Plug & Play
Ventures, SoftBank Capital,
Canaan Partners
Food - Snack
Box
Love With Food [San Mateo, 2011]: Online food discovery platform for consumers aiming to disrupt the $60B
gourmet food industry. It partners with food brands like General Mills, Nestlé, SoyJoy and Lindt Chocolates to
provide a monthly delivery service of sample snack boxes for $10+/month. For every box delivered, a meal is
donate to food banks across America. Made 100,000 deliveries in first 18 months. Makes 60% of its revenues
from sales of its subscription boxes, with another 20 percent coming from eCommerce of full-sized packages.
Brands use the platform to get assessment of customer response to new products and increase market reach.
$2.1M
500 Startups, TEEC Angel Fund,
Great Oaks Venture Capital, Scrum
Ventures, Kapor Capital
Food - Snack
Box
Graze [London, 2008]: Graze is a UK based company that manufactures and daily delivers letterbox-sized
parcels of healthy snacks to subscribers. Launched in America in Dec, 2013 and signed up 100,000 subscribers
across 48 states, Mar 2014. $70M turnover in 2013. Proprietary logistics solution. Currently employ around 250
people.
$1.4M
Octopus, DFJ Esprit, JamJar
Investments
Food - Snack
Box
Bestowed [New York City, 2012]: Bestowed delivers its monthly subscribers healthy food, snacks, beverages
and lifestyle products with expert health tips and recipes created by its in-house chef. For $17/month, customers
receive a box with samples of 8+ products. All products are hand-picked by celebrity nutritionist and author
Heather Bauer. Shipping throughout United States. Has its online marketplace for direct purchase.
$75k
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Food - Snack
Box
Better Health Box [Arlington, 2014]: Better Health Box offer monthly boxes for people with chronic disorders
like diabetes or those who would like to improve their brain power, sex life, overall health, or are looking for
healthy snacks for kids. Along with the products sent is included educational information, reviews, recipes,
coupons, and tips to live a healthier lifestyle. They also offer the boxes to Offices and Healthcare organizations.
Food - Snack
Box
UrthBox [San Francisco, 2013]: UrthBox is a monthly subscription service that helps consumers discover
healthy snacks. Each month, UrthBox members are shipped a box of up to 20 hand-picked food and beverage
products available in Standard, Gluten-Free, Diet, Vegan or Snacker options. Members may purchase more of
what they like in local stores or in the UrthBox shop at special discounts.
Food - Snack
Box
MunchPak [Scottsdale, 2013]: Munchpak is a subscription box delivered monthly. Their boxes are filled with a
variety of the most popular snacks from Ireland, UK, Australia, Japan, United States, Canada, and other countries
from all over the world. $21 and $39 per month packs. Customers can also order snacks using thiemobile app -
Push for Snacks -at $10 per box
Food - Snack
Box
Watanut [Augusta, 2013]: Watanut is nut-focused snack subscription box with a curated collection of four snack
mixes that include nuts, fruits, and granola. Boxes are priced at $25.
Food - Snack
Box
Nibblr [Golden Valley, 2013]: Delivers curated snack boxes at $6.99. Snacks are personalized based on
individual ratings and preferences. A box of four portion-controlled snacks in individually sealed trays is delivered.
Users can go online and rate the products, from "Love it" to "No thanks." While they can't choose exactly what
they get, the company will know what individuals liked and will send snacks accordingly. Nibblr is part of General
Mills Inc.
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Food - Snack
Box
GetSnackbox [Vancouver, 2013]: With Snackbox users can discover 10-12 nutritionist approved snacks
delivered to their home every month. The Canadian service is merging with Healthy Surprise, California based
health subscription box service. Started by founder of Vancouver based startup Foodee, a corporate meal delivery
service ordering group meals from local restaurants.
Food - Snack
Box
Oh My Green! [Stanford, 2013]: Oh My Green! supplies organic and non-GMO snacks to retail outlets and
cafeterias of major universities and corporations and direct-to-customers through a full-size snack subscription
box featuring small, independent, and well known brands.
Food - Snack
Box
Peckish Snacks [Chicago, 2012]: Peckish works with nutritionists and deliver a wide variety of quality, delicious
and nutritious snacks from around the world at the office. Boxes are priced at $5.99 and customers can choose
from a variety of themes such as a "Nutrition Box" or a "Sweet Tooth" box.
Food - Snack
Box
Nourish Snacks [New York City, 2012]: Nourish provides non-GMO, gluten-free, and minimally processed
subscription-based snacks. each box costs $12.50 a week, and contains 5 snacks which are all less than 200
calories. The snacks are blends of dried nuts, veggies, and fruit. Snacks are prepared by Today Show Nutrition
Expert Joy Bauer
VaynerRSE
Food - Snack
Box
Yumvelope [Libertyville, 2012]: Monthly Subscription-based snack delivery service. Yumvelope sends out 6+
all-natural full sized snacks - that the company claims aren’t found in regular grocery stores - monthly for $21 by
USPS. Since launching their custom site at the end of 2012, Yumvelope sales have more than doubled (Oct
2014).
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Food - Snack
Box
Sprigbox [Columbus, 2012]: Subscription service for a curated assortment of delicious and healthy gluten free,
organic, mostly raw and vegan snacks shipped your door or business each month. Partners with small and local
food vendors who are looking to expand and open up their brand across the United States. Charges $18.97/mo
for 7+ servings. Discontinued in April 2014
Food - Snack
Box
Flavrbox [Bristol, 2011]: Flavrbox is a monthly subscription service where the customers get a monthly or
quarterly box of foodie treats. They have the choice of a regular or vegetarian box and the option of viewing the
box beforehand if they wish. Each box contains a booklet which includes details of the featured products and
companies and may contain gift vouchers. Featured in the Guardian as the #1 food and drinks gift in 2012
Food - Snack
Box
PaleoPax [New York, 2011]: PaleoPax is an online health store dedicated to providing foods that stay within the
Paleo diet plan. Focusing on food that is naturally grown, without artificial sweeteners, additives, colorings, and
preservatives; PaleoPax is a monthly subscription service that delivers straight to customer's home at $49 per kit.
They claim to have have averaged 32% month-over-month growth of subscribers.
Food - Snack
Box
Healthy Surprise [Santa Monica, 2011]: Healthy Surprise is a monthly subscription service which sends its
clients vegan, gluten free and natural snacks every month. Charges $40+/month. Has over 10,000 subscribers at
present.
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Deep Dive - Beverages
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness
MEN
APPARELS &
ACCESSORIES
ESSENTIALS
HORIZONTAL
PET
FOOD
WOMEN
APPARELS &
ACCESSORIES
BEAUTY
INNERWEAR
JEWELLERY
ESSENTIALS
INFANTS & BABYCARE
MOM & BABYCARE
TOYS AND BOOKS
CLOTHING
FOOD
RECIPE BOX
GROCERY
SNACK BOX
MEALS
BEVERAGES
TEA
COFFEE
ALCOHOL
GOODIES
FLOWERS
FLOWER DELIVERY

Company Details: Beverages (1/5)
Beverages -
Alcohol
Club W [Manhattan Beach, 2011]: Club W is a customized, subscription based site for wine. Their team of
curators source wine from around the world and deliver 3 new bottles for $39 every month. They have direct
relations with vineyards and farmers. Their website uses an algorithm to give personalized wine
recommendations based on customer's tastes and purchasing histories. Hit revenue rate of $1M in first 12 weeks.
Sold over 100k bottles by 2013, before raising seed funding.
$3.6M
Crosscut Ventures, 500 Startups,
Guild Capital, Siemer Ventures
Beverages -
Alcohol
Flaviar [London, 2012]: Flaviar is an alcohol subscription service(£24.99/month) that delivers a curated tasting
pack consisting of 5 premium spirit flavors each month(Whisky, Rum, Cognac, Gin). Also allows direct purchase
on website. Started full-bottle sales in 2013.
€400k Speedinvest
Beverages -
Alcohol
GrapeSeed [California, 2014]: GrapeSeed creates brands in partnership with leading winemakers. Brands are
offered exclusively to the member community who fund projects by paying a monthly subscription fee. Wines are
exclusively made for members and are not available in shops or online. GrapeSeed is a luxury brand incubator.
Their addressable market is the top 10% of wine drinkers - the luxury wine consumer which accounts for $3.4B in
sales annually. Winemakers are validated by Wine Spectator or Wine Advocate (Parker).Wines will be available
for pre-order in January 2015 and shipping in March 2015.
$250K
Beverages -
Alcohol
VINEBOX [San Francisco, 2014]: VINEBOX provides users with glass quantity(Tubes) samples of 3 wines each
month.The user can order bottles of the samples they like.The user can access their VineBox account to access
the list of wines they have tasted along with notes, ratings, & reviews.They offer monthly,3- or 6- month
subscriptions .
Beverages -
Alcohol
The Box Noir [San Francisco, 2013]: The Box Noir is a monthly subscription based service that delivers curated
selections of wines, beers, or spirits. Each box also includes cocktail recipes and the self-published guidebook of
bar terms.
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Beverages -
Alcohol
Julibox [South Orange, 2013]: Julibox is a subscription based cocktail discovery service. Julibox provides two
cocktail recipes every month along with all of the spirits and mixers required to make them. The cocktails are
curated by world-class mixologists and designed for easy home preparation. Prices start at $36/mo.
Beverages -
Coffee
Pact Coffee [London, 2012]: Pact, previously YourGrind.com, prepares and delivers fresh coffee to customers
on a subscription basis. It acquires coffee directly from farmers across the world, roasts the beans, and regularly
ships them to subscribers, based on their habits. Competes with established UK subscription coffee players such
as HasBean and Kopi. Plans to expand team with receiving Series A funding attended by angel investors like
Songkick founder Ian Hogarth, Robin Klein of Index Ventures, and Naked Wines founder Rowan Gormley.
$4.2M Connect Ventures, MMC Ventures
Beverages -
Coffee
Kopi [London, 2011]: Gourmet coffee by monthly subscription for $9, delivered through mail. Every month Kopi
handpicks and delivers one new premium coffee with a content booklet about it. UK leader in coffee subscription
market, it was recently acquired by one of the UK’s largest coffee companies, Cafédirect.
$100k
Beverages -
Coffee
MistoBox [San Francisco, 2012]: Coffee subscription service that delivers four coffee samples with educational
content booklet for $20/month. Customers can buy full packets on its website. Team samples over 50 coffees
every month. Mistobox works with more than 30 u.S. roasters and offers more than 500 coffee packages/ month.
Founded at the University of Arizona. Received $75k investment from business magnate Mark Cuban after their
presentation on the AbC show “Shark Tank”.
$84k
Beverages -
Coffee
Craft Coffee [Brooklyn, 2010]: Coffee subscription service that delivers three samples in tasting box, along with
tasting notes and brew tips. Partners with different independent roasters in the US to source beans. Every month
company selects 4 out of about 50 samples from multiple roasters. Shipped more than 50,000 pounds of coffee as
of Aug 2014. Has raised funding from Y Combinator, 500 Startups, Initialized Capital, and other prominent angels.
Created a new discovery model in Aug 2014 called the DNA Project based on order data to find the perfect coffee
beans for each customer. Y Combinator Summer 2014 Batch
$158K Kima Ventures, 500 Startups
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Beverages -
Coffee
Have a Coffee [Espirito Santo do Pinhal, 2014]: Brazilian subscription service. Company curates small batches
of around 100 units from producers managing plantations of quality 'Arabica Coffee' and roasts the beans itself
before delivering.
Beverages -
Coffee
Bear State Coffee [Santa Monica, 2013]: Bear State Coffee is a monthly coffee subscription service that curates
and delivers the best artisanal coffees in California. Bear State is also a community where world-class roasters,
coffee drinkers and experts get together to change the in-home coffee experience
Beverages -
Coffee
Perfect Coffee [San Francisco, 2013]: Perfect Coffee partners with top roasters (Blue Bottle, Philz, Stumptown
and many more) for coffee. It uses a patented optical grind analysis system, that captures exactly how a coffee
roaster’s quality control team brews the cup and replicates it for each coffee packet. Its patent-pending
stabilization process ensures that the pre-ground coffee stays fresh for months. The subscription coffee comes
with instructions for preparing the coffee. Both co-founders have an extensive background in the e-commerce
industry.
Beverages -
Coffee
Moustache Coffee Club [Los Angeles, 2013]: Coffee curation club that sources and ships freshly micro-
roasted, single origin coffee beans from a variety of top roasters, such as Intelligentsia and Handsome Coffee.
Subscription price begins at $17.99 for delivery every two weeks.
Beverages -
Coffee
eightpointnine [Trondheim, 2011]: eightpointnine is a UK based artisan coffee company which sells delicious
fair-trade coffee to customers who want to create their own personalised blend of coffee beans from around the
world via a series of sliding scales, adjusting levels of body from rich to light and flavours from fresh to spicy to
suit.
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Beverages -
Coffee
Bean & Ground [London, 2011]: Bean and Ground is supplying freshly roasted coffee in UK for a monthly
subscription. Delivers two125g packages every month. According to founder profile the company has 1000+
subscribers in U.K.
Beverages -
Coffee
Tonx [Los Angeles, 2011]: Tonx is a coffee subscription service company that delivers fresh coffee beans every
week. They source coffees from farms, roast the beans mere hours before shipping and delivers them to the
customers. Deliver globally to Australia, Canada, Germany, France, Italy, Japan, Netherlands, New Zealand,
United Kingdom, and United States. Charge $19/shipment for US delivery. Acquired by SF Bay area based Blue
Bottle Coffee, a coffee roaster that earlier raised $26M from VCs and tech investors.
Karlin Ventures
Beverages -
Coffee
Hasbean [Stafford, 1999]: Has Bean is an online retailer, roasting and selling fine speciality coffees from all
around the world direct to home consumers.They source coffee beans from Uganda,Rwanda in Africa to
Guatemala,Costa Rica in America to name a few.They provide Weekly/Monthly subscription packs too.
Beverages - Tea
Teabox [Darjeeling, 2012]: Teabox delivers tea, direct from plantation sources worldwide. Has shipped over
10,000 kgs of tea across 65 countries. Currently it specialises in Indian (Black, Green, White, Oolong, Chai) teas
from Darjeeling, Assam, Nilgiri, Kangra regions. Top markets include Russia, US, Australia, Canada. Has offices
in Bangalore and Darjeeling. They have raised capital to increase its subscription offerings.
$1M Accel Partners
Beverages - Tea
Tealet [Las Vegas, 2012]: Tealet is a direct from grower e-commerce marketplace and subscription service that
allows US tea drinkers to connect with teas growers from around the world. Growers post their stories and teas
while drinkers browse, review, and purchase them.
$20k Blue Startups
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Beverages - Tea
simplygoodtea [Ottawa, 2013]: Simply Good Tea is a monthly subscription service of tea. They deliver 4
varieties of loose tea leafs every month. They also provide tea infusion bottle. The subscription costs $26/month.
They raised $25,476 ( goal of $8,000) on crowd-funding platform indiegogo.com by 25 March, 2014.
Beverages - Tea
Steeply [Toronto, 2013]: Steeply gives customers fresh, loose leaf tea shipped to their door monthly. Ships at
homes and offices. Charges $20/month enough for about 35 cups worth of tea. First entrepreneurial foray of
Adam Mckerlie, software manager at a Toronto travel company.
Beverages - Tea
Handmade Tea [Pittsburgh, 2011]: Monthly tea subscription service. Creates unique craft tea blends in small-
batches with ingredients like brussels sprouts, rhubarb, cacao nibs, tomatillo etc. Blends are created by
independent artists who partner with the company.
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Deep Dive – Personal Care & Fitness
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness
MEN
APPARELS &
ACCESSORIES
ESSENTIALS
HORIZONTAL
PET
FOOD
WOMEN
APPARELS &
ACCESSORIES
BEAUTY
INNERWEAR
JEWELLERY
ESSENTIALS
INFANTS & BABYCARE
MOM & BABYCARE
TOYS AND BOOKS
CLOTHING
FOOD
RECIPE BOX
GROCERY
SNACK BOX
MEALS
BEVERAGES
TEA
COFFEE
ALCOHOL
GOODIES
FLOWERS
FLOWER DELIVERY

Company Details: Personal Care & Fitness (1/4)
Personal Care &
Fitness
KlutchClub [Chicago, 2012]: KlutchClub is a monthly subscription service that sends a hand-picked themed box
of holistic health, fitness and wellness products – organic protein bars, workout wear, skincare products, tea etc.
from niche brands. Each box is full of 9-12, $50+ of products, but only costs subscribers around $17 apiece.
Personal Care &
Fitness -
Contraceptives
rubberit [Mexico City, 2012]: Rubberit is a condom subscription service that matches every purchase with
donations to disadvantaged sectors. Their members receive a monthly delivery of condoms, with as much
discretion as their privacy-needs elicit. Each box includes a lubricant. Simultaneously, the same amount of
condoms purchased through this platform is taken by rubberit to communities under precarious economic
conditions in their pilot country, Mexico. RubberIt is part of MexicanVC(acquired by 500 startups) program.
$25k Mexican.VC, 500 Startups
Personal Care &
Fitness -
Contraceptives
RubberClub.com [New York, 2012]: RubberClub is a subscription condom delivery services. Customers can
pick a plan and start receiving their favorite brand name condoms in a discrete package to your door every month.
Personal Care &
Fitness -
Contraceptives
Rubber of the Month [Los Angeles, 2012]: Rubber of the Month is a monthly condom subscription service,
delivering the customers a monthly package of condoms in flexible brands/quanitites
Personal Care &
Fitness -
Personal Care
GoodMouth [New York City, 2013]: GoodMouth is a dental focused startup. The company offers regular home
delivery of toothbrushes, oral hygiene kits and branded personalized oral health information. The company has a
B2B model where it partners with dental firms to send individually branded toothbrushes to patients every 3
months. For every subscription purchased the Giving Goodness program donates two brushes, or the equivalent
in dental care, to someone in need through dedicated healthcare nonprofits.
$1M
Men Women
Infants &
Baby care
Food Beverages
Personal care &
Fitness

Tracxn Subscription Commerce Startup Landscape - March 2015

Tracxn Subscription Commerce Startup Landscape - March 2015

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