This document provides an introduction to Twitter for executives. It covers what Twitter is, the value of using Twitter for executives, Twitter basics like profiles, hashtags and replies, tips for effective tweets, and offers help getting started on Twitter. The author advocates using Twitter to engage an audience, share ideas, access expert knowledge, build relationships and personal branding. Risks discussed are maintaining professionalism and not making personal attacks.

1. Twi$er 101 for Execs
an introduc5on to twi$er
Tracey Johnston | @AceyJohnston | commcommentry.com May 2016

2. What we’ll cover
• What is twi$er?
• Our organisa5on on twi$er
• Why? - value of twi$er for execu5ves
• How?
• Let’s do it
Tracey Johnston | @AceyJohnston | commcommentry.com May 2016

3. What is twi$er?
• 10 years old
• Post and read messages of ≤ 140 characters
• 310 million monthly ac5ve users
• 83% are mobile users
• 2.8 million monthly ac5ve users in Australia
Source: twi$er.com and socialmedianews.com.au
Tracey Johnston | @AceyJohnston | commcommentry.com May 2016

4. Why?
• Where is your audience?
• Tell a story, share ideas
• Access to the ideas of experts for FREE
• Create/par5cipate in a community of prac5ce
• Strengthen rela5onships with your audience/
community
• Stay informed in real 5me
• Model posi5ve communica5on skills
• A skill and channel for your personal brand
Tracey Johnston | @AceyJohnston | commcommentry.com May 2016

5. Risks
• Same principles as face-to-face
• Be professional
• No ran5ng
• No personal a$acks or aggression
• Nothing you can’t back up with evidence
• BE PROFESSIONAL!
Tracey Johnston | @AceyJohnston | commcommentry.com May 2016

6. twi$er basics
• Profile setup
• Who to follow
• How to tweet
• #hashtags and @usernames
• @reply, @username and .@username
• Lingo – RT, MT, ICYMI, ping, TY, HT
• Lists
• Direct messages
• When to tweet
Tracey Johnston | @AceyJohnston | commcommentry.com May 2016

7. What to tweet
• Engaging content
• Be visual
• Be authen5c
• Be original
• Steer clear of ‘I am here’ ‘I’m ea5ng’ ‘my
office today’…unless you can add value
• Quote tweets – add your own comment
Tracey Johnston | @AceyJohnston | commcommentry.com May 2016

8. Over to you
• I can help
• One-on-one
• Watch for a while then jump in
• Content starters
• S5ck with what you know at first
Tracey Johnston | @AceyJohnston | commcommentry.com May 2016

9. Thank You!
Tracey Johnston | @AceyJohnston | commcommentry.com May 2016