Weitere ähnliche Inhalte Ähnlich wie TouchStorm's Jeff Martin on YouTube Tools & Techniques For Success Ähnlich wie TouchStorm's Jeff Martin on YouTube Tools & Techniques For Success (20) TouchStorm's Jeff Martin on YouTube Tools & Techniques For Success2. We create TV-quality editorial video content.
We distribute video content with TV-like reach as earned media.
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©2011 TouchStorm, LLC. A Diginary Holdings Company.
4. What We'll Cover
YouTube Techniques for Maximizing Views
• Annotations
• Call-To-Action Overlays
• Video Responses
• Playlists
• Activity Feed
Using 3rd Party Tools – Being Careful
• What To Avoid
• What To Look For
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©2011 TouchStorm, LLC. A Diginary Holdings Company.
5. Disclaimer
If you've got crappy video content there
isn't enough holy water nor a big enough
crucifix to get the demon out of it.
Period. At best, even these tactics will
only delay your video from eventually
being dragged straight down into Hades.
Remember, the users are in charge.
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©2011 TouchStorm, LLC. A Diginary Holdings Company.
6. “Strategy without tactics is
the slowest route to victory.”
- Sun Tzu
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©2011 TouchStorm, LLC. A Diginary Holdings Company.
8. YouTube Search
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©2011 TouchStorm, LLC. A Diginary Holdings Company.
10. Driving Reach On YouTube
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©2011 TouchStorm, LLC. A Diginary Holdings Company.
11. YouTube Tactics
Annotations Example of “spotlight” and linked “note” annotations:
• Can be areas of text and/or “hot spots” that you
create after you upload a video.
• You can display simple text or create click-able
elements as well.
• Favorite uses:
– Create a “subscribe” link to encourage
subscriptions
– Link to other videos/playlists to gain related
views
– Pause a video to allow users to focus on an item
such as a landing page URL
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©2011 TouchStorm, LLC. A Diginary Holdings Company.
12. YouTube Tactics
Call-To-Action Overlays
• Why use them?
– Promote other videos in your library
– The only way to drive viewers from within the video
directly to your site
• How do you get them?
– Enter a video into the Promoted Video Program
which opens the option to you on the video edit
screen
– They are at no-cost to you...so no reason not to
use them!
• What's the format?
– Same format as AdWords text ads, except:
• Can use a 56x56 image (that you host)
• Can use tracking/shortened URLs (ex: bit.ly)
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©2011 TouchStorm, LLC. A Diginary Holdings Company.
13. YouTube Tactics
Video Responses
• Great for getting more of your content in front of viewers
• Rotate your videos out to give new content more exposure
• Users can respond with their own videos which are good for
engagement and serve as a signal to YouTube
Note
• A video may only serve as response to one video at a time
• Only the last two responses will be seen by default
• You can only use your latest 100 videos as responses
• Encourage users to post video responses by asking for them
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©2011 TouchStorm, LLC. A Diginary Holdings Company.
14. YouTube Tactics
Playlists
• Great for getting your content at the top of “related videos”
• Use the "series" playlist option to have it appear at the top of
related videos on each video page in the playlist
• Use more popular videos to drive views to your new/less
popular content
• Can appear in search results but visibility seems sporadic
• Visibility factors may consist of:
– Playlist views (separate video views)
– Frequency at which new related content is added
– Titles of added videos (and perhaps their related meta
data)
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©2011 TouchStorm, LLC. A Diginary Holdings Company.
16. YouTube Tactics
Captions
• Indexed by YouTube and Google and have proven to be a
signal for search
• Opens your content up to the hearing impaired
• Can create international appeal when translated
– YouTube currently supports ~140 languages
Notes
• Don’t force optimization into the captions. They'll appear
unprofessional when what is spoken isn’t matching the text on
the screen.
• Draft your scripts beforehand with your keywords in mind for
natural optimization.
• SubViewer (*.SUB) and SubRip (*.SRT) formats are fully
supported
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©2011 TouchStorm, LLC. A Diginary Holdings Company.
17. YouTube Tactics
Activity Feed
• The only tool that allows you to mass
communicate with all of your friends and
subscribers
• Specific actions can be automatically inserted
into your feed:
– Each time your upload, like or comment on
a video or when you subscribe to a new
channel
• You can insert a message (called a bulletin) with
a video into your "Activity Feed” as well
• Your activities feed into the YouTube home
pages of your subscribers and friends
Note
• As tempting as it may be - don't overdue it.
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©2011 TouchStorm, LLC. A Diginary Holdings Company.
18. What We'll Cover
3rd Party Tools – Being Careful
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©2011 TouchStorm, LLC. A Diginary Holdings Company.
20. 3rd Party Tools
Avoid “Features” That:
• Try to simulate video watching to inflate view counts
• Automate liking and disliking by using multiple accounts
• Flag 3rd party videos in an attempt to get them removed
• Spam comments or auto vote on comments to promote unrelated videos/
URLs
• Spam users' inboxes who have no interest in your content and where you're
not looking to create a relationship
Be Cautious of “Features” That:
• Promise to send real users to your videos without disclosing the source
• Send untargeted traffic to your videos
• Facilitate mass view for a view or like for a like engagements
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©2011 TouchStorm, LLC. A Diginary Holdings Company.
21. 3rd Party Tools
Look For Features That Help:
• Find related, popular videos you could comment/respond to that adds value
• Find engaged users with whom you might form a relationship with that can become influencers
• Find related channels you can cross-promote with
• Keep track of your YouTube visibility and engagement levels
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©2011 TouchStorm, LLC. A Diginary Holdings Company.