This booklet describes the results of the MobiGoIn project (Mobility Goes International), that have established a Smart Mobility focused European Strategic Clusters Partnership to promote clusters’ internationalisation by developing a joint strategy aimed at supporting SMEs in their internationalisation processes beyond Europe. MobiGoIn’s main focus regards a sustainable, smart and safe mobility in metropolitan areas, achieved through the implementation of solutions and systems for intelligent and cooperative transport, intermodal and sustainable mobility for the citizens, and sustainable urban freight logistics. This project has received funding from the European Union’s Horizon 2020 research and innovation programme COSME Programme 2014: Call for proposals "Cluster Go International" (COS-CLUSTER-2014-3-03) – under grant agreement No 689937This publication is part of the project Mobility Goes International which has received funding from the European Union’s COSME Programme (2014-2020)

1. MOBILITY GOES INTERNATIONAL mobigoin

2. This project has received funding from the European Union’s Horizon 2020 research and innovation programme COSME
Programme 2014: Call for proposals "Cluster Go International" (COS-CLUSTER-2014-3-03) – under grant agreement No 689937
This publication is part of the project Mobility Goes International which has received funding from the European Union’s COSME
Programme (2014-2020)

3. A sustainable, smart and safe mobility in
metropolitan areas, achieved through the
implementation of solutions and systems for
intelligent and cooperative transport,
intermodal and sustainable mobility for the
citizens, and sustainable urban freight logistics

4. MOBIGOIN GOALS
- to develop an operative internationalisation strategy that
will generate new collaborations between European SMEs
and (new) third markets players
- to promote the exchange of innovative ideas and
enhance technology-based knowledge transfer in order to
develop competitiveness pursuing a global smarter mobility
environment
- to enhance cross-sectorial complementarities and to share
and adopt best practices in the field of smart mobility

6. CONSORTIUM PARTNERS
Torino Wireless (Coordinator)
- Innovation and technological Cluster focsed on
ICT and Smart Cities and Communities Network of
1000+ ICT companies, circa100 SMEs with
experience in Mobility solutions
- 66 SMEs in MobiGoIn Network
torinowireless.it
bwcon.de
bwcon
- Technological Cluster focused on ICT: automotive
and mechanical engineering, aimed at stimulating
innovation and strengthening competitiveness in
Baden-Württemberg’s region Network of 600+
members, mostly SMEs
- 27 SMEs in MobiGoIn Network
Media Evolution
- Media cluster and member organisation that
works to strengthen innovation and growth within
southern Sweden’s media and digital industries
Around 350 of its members are SMEs
- 24 SMEs in MobiGoIn Network
Mov’eo
- Mobility R&D competitiveness cluster
350 members, from which circa 180 SMEs
- 157 SMEs in MobiGoIn Network
mediaevolution.se
pole-moveo.org

8. MOBIGOIN SMES NETWORK

9. Systems and components: including technologies such as: sensors; embedded
systems; technologies for the identification, localisation and tracking; TLC
protocol; M2M; on-board units.
(Big) Data management and analytics: including all technologies for
processing, analysing, merging and visualizing data.
Content management: including all technologies for the editing, elaboration,
analysis, management and distribution of digital and multimedia content.
Mobility software applications: including all software applications for mobility
services for citizens, public administrations and enterprises.
Advanced UI (User Interfaces) and UX (User eXperience): including all
technologies and solutions regarding the interaction with the end-users.
TECHNOLOGY AREAS OF COMPETENCE

10. MOBIGOIN SMART MOBILITY FOCUS
142
MobiGoIn SMEs:
49 133
Intelligent and
cooperative transport
Sustainable urban freight
logistics
Intermodal sustainable
mobility for the citizens
Sharing information and services
among users-vehicles-infrastructures
(infomobility…)
Intermodal smart ticketing for mobility
users (smart cards, mobile, tickets, etc.)
Transit operations, traffic control
and parking management
On-board information management
systems
Driving assistance and emergency
management systems
Autonomous vehicles
Fleet management
Freight transport
Last mile logistics optimisation
Indoor navigation with real-time
data
Door-to-door mobility management
and planning by combining transport
solutions in an eco-friendly way:
intermodality, collective/cooperative
/shared transportation, optimising
itinerary paths
Solutions for green, clean fuel and
low emission vehicles and e-bikes
Demand management:
modifying citizens’ behavior to adopt
more sustainable and energy-saving
transport mode
MobiGoIn SMEs: MobiGoIn SMEs:

12. What does your company do?
How have you been involved in the MobiGoin project and
what has been your main takeaway from your participation?
How do you want your company to internationalise in the
future and how could MobiGoin help you to do that?

13. FRANCESCO RICCIARDI
BYLOGIX (ITALY)
Bylogix is an engineering company, we design and develop software and hardware for electronic
devices and validation and testing systems. Our experts team has a deep know-how in sectors such as
Automotive, Railway, Naval, Industrial, Infrastructure&Communications.
We developed an automotive digital dashboard with 3D elements, to be implemented as an
infotainment tool to benefit remote services. We also featured the dashboard and the body computer
of "Bluetorino", the sustainable car-sharing of the capital City of the Piedmont region, which consists of a
fleet of 150 electric cars. Currently, we are going to approach the market of autonomous driving vehicles.
We were willingly involved in the MobiGoIn project, a meeting place where we found inspiration for new
ideas and networking opportunities for new partnerships.
For us, extra-European countries are very interesting. We have already opened a branch in USA and we
are looking at China as a potential target market. For us it is very important to understand the context,
the culture, the mentality of people we are going to dealing with, in addition to the contractual aspects
and strategic partnerships that can be apply to a specific country. We hope that, in the immediate
future, MobiGoIn will help us find new markets in those countries.

14. OLIVIER DESCHASEAUX
ZENBUS (FRANCE)
« Zenbus addresses the stakes of the future of mobility by improving the mobility experience of travellers. »
Zenbus is a simple solution for all public transit networks, based on direct communication between the
driver’s smartphone and users. Easy to setup, passengers and supervisors now receive reliable and
accurate realtime information.
Our startup specialised in GPS geolocalisation and mobile technology has come a long way since it was
created in 2011. Now Zenbus works with more than 50 public transit network, in France and North America.
More than 100 000 passengers and bus drivers connected themselves past year.
One year ago, we where involved in MobiGoIn as a partner to Mov’eo. This project gave us the
opportunity to express our needs to face the international scale. It has been interesting to learn about the
other companies requirements regarding the same field and exchange opinions. As part of an
international event which took place in Paris, we had the opportunity to meet two German companies
(members of BWCON); a rewarding experience.
Zenbus is always looking to rise to new challenges and considers the expansion of its activity to an
international scale a priority.

15. DR. CARSTEN GÛNTHER
HEIDELBERG MOBIL INT. (GERMANY)
Heidelberg Mobil is a software house focusing on mobile location-based services in conjunction with
interactive indoor maps.
We help people find their way around urban spaces since 1998. Heidelberg Mobil International GmbH’s
Deep MapTM technology enables seamless indoor and outdoor navigation of complex sites. Seamless
mobility and optimal orientation are hugely important to everyone, particularly in the context of the
digital revolution.
It was a pleasure to us to present our thoughts and solutions at the MobiGoin workshop in Stuttgart under
the title “Orientation Worldwide – From Outdoor to Indoor with Deep MapTM”. We presented our mobile
indoor mapping and navigation solution to a broad international audience and got confirmation that our
software products contribute to smart mobility solutions. Especially in intermodal travel situation our indoor
maps and orientation support will make the change of means of transportation for citizens more safe and
comfortable. As our technology allows also a better orientation through public and private campus areas
we support the mobility of citizens in unknown areas, especially abroad where you might have
communication problems.
Our engagement in international and national networks, research projects and international academic
exchange enables us to actively drive new developments in the fields of location-based services and
spatial analytics. Its important to us having an active exchange with international project partners in
projects like MobiGoin – this is part of our internationalization strategy. An SME can’t just open offices in
other countries – you have to follow an step-by-step approach. For this, you need reliable, open, and
innovative partners. We are confident to find this kind of partners in the MobiGoin project and the
respective national clusters.

16. RASMUS HEDIN
BLOCK ZERO (SWEDEN)
Block Zero is a strategic design studio.
“We design products and supply services for usability. We gather insights from research and
competitive analysis. We develop concepts using our expertise in ideation, design and technology.
And we deliver beautiful and inspiring results in the form of design, working prototypes and film.”
In the area of Mobility (as a service) we provide public transit with business advice regarding MaaS
as well as conceptual design of the future of ticket machines. We engage with both with companies
that produce physical products such as Breathalysers, Traffic flow sensors, Parking ticket machines as
well as service companies around car share and personal ownership solutions.
We have been involved in Mobigoin as a partner to Media Evolution and have shared our views on
Mobility and internationalisation and learned from others in the area of their views and challenges.
Block Zero is an inherently international company and work with customers on three continents,
that being said; our penetration within the Mobility market in Europe outside of Sweden have been
slower than expected and we believe that our expertise and experience can be of value to both
public and private players over the continent. In this we believe that Mobigoin’s network in different
regions can be a valuable resource to find cooperations and projects.

17. PROJECT RESULTS

18. CANADA
U.S.A.
Autonomous
vehicles
Fleet management
Freight transport
Last mile logis6cs
On-board
informa6on
management
Clean fuel and low
emission vehicles
Door-to door
mobility
Demand
management
INTERNATIONALISATIONSTRATEGY

19. CHINA
MALAYSIA
SINGAPORE
Info-mobility
Fleet management
Last mile logis6cs
Clean fuel and low
emission vehicles
Traffic control,
parking,
smart 6cke6ng
Info-mobility
Door-to door
mobility
TARGETMARKETS

20. PREPARATION PACKAGE
> VALUE CHAINS GENERATION
Member companies’ assessment and preparatory
matchmaking activities, to make innovative SMEs and start-
ups work together,
• to valorise SMEs innovative aspects,
• to structure a joint competitive offer by building upon
mutual competences,
• to set up strategic partnerships.
> A UNIQUE STRATEGY
Creation of a unique communication and a joint promotion
strategy based on the market needs and opportunities to
achieve new third markets.
> COLLECTIVE SERVICES AND ACTIVITIES
○ Intra-EU matchmaking and partnership building
○ Trainings, workshops and bootcamps
○ Product positioning and market assessment
INTERNATIONALISATION STRATEGY - THE SERVICES FOR SMES
To create new innovative
European Value chains
on Smart Mobility
To approach new third
markets, relying on
strategic partners

21. INTERNATIONAL PACKAGE
MobiGoIn will expand and develop the relationships established with
international Clusters, business networks, agencies, entities and other
organisations that can support the implementation of the
Internationalisation Strategy, and will used them to support MobiGoIn
SMEs in entering new third markets and developing internationally.
○ joint international promotion of the identified value chains
○ MobiGoIn local Ambassador
○ International missions and SMEs matchmaking
1
2
3
To prepare and
train companies

22. EU-Malaysia
Chamber of
Commerce and
Industry (EUMCCI)
Capital Factory -
MobilityX+
Danish
Transport
Innovation
Network - TINV
+
Baden-Württemberg
International
Economic and
Scientific Cooperation
+
German Industry &
Commerce (GIC
Beijing)
+
CANADA
U.S.A.
CHINA
MALAYSIA
DENMARK
+
German Center for
Industry and Trade
Beijing (GCB)
+
The Innovative
Vehicle Institute (IVI)+
InnovÉÉ+
PARTNERSHIP AGREEMENTS - NEW INTERNATIONAL PARTNERS

24. This project is co-funded by
the COSME Programme of the
European Union
www.mobigoin.eu