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Mankind 2050
… and it will never 

be the same
and 

Awesm Ventures
brought you by 

war times
• Status Quo - war time

• Tech Trends

• Pitfalls - mindset

• Guide - SET methodology

• Step 1: FREE Digital Assessment
Bullets & Bombs
Bits & Bytes
T R A D I T I O N A L I N D U S T R I E S
A R E B E I N G D I S R U P T E D
yours?
Bits & Bytes
+ covid-19
At current churn rate,
75% of the S&P 500
will be replaced 

by 2027.
TommasoDiBartolo
OUTSIDE-IN
INSIDE-OUT
OUTSIDE-IN
INSIDE-OUT
OUTSIDE-IN
Aging Population
1. Customer
2. Competition
3. Technology
OUTSIDE-IN
Changing needs1. Customer
2. Competition
3. Technology
OUTSIDE-IN
Generation Z
1. Customer
2. Competition
3. Technology
OUTSIDE-IN
Changing business models
1. Customer
2. Competition
3. Technology
OUTSIDE-IN
Changing business models
1. Customer
2. Competition
3. Technology
OUTSIDE-IN
Changing business models
1. Customer
2. Competition
3. Technology
yesterday vs
OUTSIDE-IN
1. Customer
2. Competition
3. Technology
tomorrow vs
OUTSIDE-IN
1. Customer
2. Competition
3. Technology
OUTSIDE-IN
1. Customer
2. Competition
3. Technology
OUTSIDE-IN
1. Customer
2. Competition
3. Technology
OUTSIDE-IN
1. Customer
2. Competition
3. Technology
Total Number of Unicorn
Companies: 445
Total Cumulative Valuation:
~ $1,344B
OUTSIDE-IN
1. Customer
2. Competition
3. Technology
OUTSIDE-IN
1. Customer
2. Competition
3. Technology
OUTSIDE-IN
1. Customer
2. Competition
3. Technology
OUTSIDE-IN
1. Customer
2. Competition
3. Technology
OUTSIDE-IN
1. Customer
2. Competition
3. Technology
OUTSIDE-IN
1. Customer
2. Competition
3. Technology
FLIPPED INSTRUCTION
OUTSIDE-IN
1. Customer
2. Competition
3. Technology
OUTSIDE-IN
1. Customer
2. Competition
3. Technology
OUTSIDE-IN
1. Customer
2. Competition
3. Technology
OUTSIDE-IN
1. Customer
2. Competition
3. Technology
OUTSIDE-IN
1. Customer
2. Competition
3. Technology
OUTSIDE-IN
1. Customer
2. Competition
3. Technology
OUTSIDE-IN
1. Customer
2. Competition
3. Technology
OUTSIDE-IN
INSIDE-OUT
INSIDE-OUT
INSIDE-OUT
INSIDE-OUT
INSIDE-OUT
INSIDE-OUT
INSIDE-OUT
While you are busy dealing with your
current operations to run 

your core business.
While you are busy dealing with your
current operations to run 

your core business.
1. Optimizing processes
2. Squeeze margins
3. Get rewarded for core growth
While you are busy dealing with your
current operations to run 

your core business.
Tommaso Di Bartolo
Corporate “profit” is the most
dangerous success KPI of the
21st century.
“Optimization” will cost many
enterprises’s existence.
yesterday today tomorrow
yesterday today tomorrow
- target
audience
- product
- business
model
yesterday today tomorrow
next-gen
yesterday today tomorrow
✓target
audience
✓product
✓business
model
next-gen
What is it you
got in your
pipeline?
innovation funnel
*9 out of 10
innovations fail
Copyright 2020. SET Methodology. Tommaso Di Bartolo
time
3
5
10
H1
H2
H3
Copyright 2020. SET Methodology. Tommaso Di Bartolo
time
3
5
10
H1
H2
H3
Copyright 2020. SET Methodology. Tommaso Di Bartolo
Incremental
time
3
5
10
H1
H2
H3
Copyright 2020. SET Methodology. Tommaso Di Bartolo
Incremental
Transformational
time
3
5
10
H1
H2
H3
Copyright 2020. SET Methodology. Tommaso Di Bartolo
Incremental
Transformational
Moonshots
Extend and Defend
core Business
HORIZON I
Build Emerging
Business
HORIZON II
Create
genuinely
new business
HORIZON III
HORIZON I
Extend and Defend core Business
HORIZON I
INCREMENTAL INNOVATION
Existing product
or service
enhancement
ENHANCING THE DESIGN OF YOUR PRODUCTS
UPGRADE YOUR SERVICES & QUALITY
THE LEAST SUSTAINABLE
IT CAN OFTEN BE COPIED EASILY BY COMPETITORS
Description
THE EASIEST, THE LEAST RISKY
Facts
HORIZON II
Build emerging Business
HORIZON II
ADJACENT INNOVATION
New products or
services close to
core
Description
Facts
COMPLEMENT EXISTING OFFERINGS
ADDITIONAL STEPS IN CUSTOMER EXPERIENCE
ADDITIONAL SIMILAR PRODUCTS
A SERVICE DEV TO COMPLEMENT YOUR CORE PRODUCT
DIGITALIZATION OF YOUR ASSETS & PROCESSES
OFFER SOCIAL & PERSONAL EXPERIENCE
HORIZON III
Create Genuinely New Business
HORIZON III
TRANSFORMATIONAL INNOVATION
Completely new
product &
customer
Description
Facts
COMPLETELY NEW OFFERING
NEW GO TO MARKET STRATEGY
NEW BUSINESS MODEL
A LONG TERM 10X BET
ADOPT CULTURE OF EXPERIMENTATION
NEW EXECUTION APPROACH: FINANCE & CUSTOMER
Jeff Bezos
“Being slow is usually
more expensive than
being wrong”
How to get
your
innovation
pipeline?
BUT HOW TO
START?
1. Where are we in 3, 5, 7 years?
2. How to growth >10x?
3. What HR tactics are key to
accompany these changes?
challenging but
opportunity
standstill and see
what happens
1. Where are we in 3, 5, 7 years?
2. How to growth >10x?
3. What HR tactics are key to
accompany these changes?
challenging but
opportunity
standstill and see
what happens
1. Where are we in 3, 5, 7 years?
2. How to growth >10x?
3. What HR tactics are key to
accompany these changes?
challenging but
opportunity
standstill and see
what happens
1. Never forget where you come from; 

It keeps you humble
2. BUT where you come from, 

cannot limit where you want to go
Tommaso db
www.TommasoDiBartolo.com
@TommasoDiBartolo

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