The document discusses the Creative Traction Methodology (CTM) for gaining traction for new products and ideas. CTM has three parts: 1) The Idea Release Life Cycle which emphasizes validating ideas before development and engaging communities early. 2) Ransack Tools which means leveraging new growth hacking strategies and tools. 3) Act Creatively which involves lateral thinking with no biases to attract niche audiences and validate assumptions through experimentation. The document provides examples and case studies for applying each part of CTM.

1. CREATIVE TRACTION
WHAT IT TAKESW
TM

2. twitter @todiba
hashtag #whatitTakes
name Tommaso

3. WHERE YOU COME
FROM CAN’T PREVENT
WHERE YOU WANNA GO
#whatitTakes
#ComfortZoneSucks

4. #1 REASON WHY ENTREPRENEURS
W
FAILIS ‘CAUSE WEAK TRACTION
9
IN
10

5. • ABS
WTF!
http://whatitTak.es
#traction

6. CREATIVE
TRACTION
METHODOLOGY
W
TM
@todiba #whatittakes#creativeTraction

7. 99% of all
startups are
forced to give
up because they
lack traction
www.creativetraction.io
pre-order
yourbook

8. how to build a
new product
some customer
want
how to build a
mindset that
gets a new
product traction

9. THE
3
THINGS
W

10. IDEA RELEASE LIFE CYCLE1
RANSACK TOOLS2
ACT CREATIVELY3
CREATIVE TRACTION METHODOLOGY
CTM

11. IDEA RELEASE
LIFE CYCLE
W1

12. I was
dreaming
about users
loving us
http://whatitTak.es
#validate

13. COMMON PITFALLS

15. 90% R&D
10%
GTM
if at all

16. FRIEND’S
VALIDATION

17. MVP
AVAILABILITY
START SALES &
MARKETING
HOW TO DEVELOP
INNOVATION
LEAN DEVELOPMENT BETA
RELEASE
GA
RELEASE
GO-TO-MARKET
1. 2. 3.
NO TIME
NO MONEY
NO POWER TO PROCEED
SOME
PROSPECTS
PLAN TO
GET VIRAL

18. IDEA RELEASE LIFE
CYCLE APPLIED

19. CREATIVE TRACTION METHODOLOGY
SELEBRETY-APP USE CASE

22. THAT’S HOW WE CLOSED OUR
EARLY SEED ROUND

23. TRANSFORMATION

24. 50% R&D
50% GTM
CTM

25. CREATE A COMMUNITY
ENGAGE AND LEARN
SPEAKING ENGAGEMENT
TEST TRACTION CHANNELS
1.
VALUE PROP
VALIDATION
LEAN
DEVELOPMENT
CTM

26. CREATE A COMMUNITY
ENGAGE AND LEARN
SPEAKING ENGAGEMENT
TEST TRACTION CHANNELS
1. 2.
VALUE PROP
VALIDATION
PRE
RELEASE
VIDEO PREVIEW
PRE-SIGNUP
SHARE TO JOIN
VIP EARLY ACCESS
BETA
RELEASE
GA
RELEASE
LEAN
DEVELOPMENT
CTM

27. CREATE A COMMUNITY
ENGAGE AND LEARN
SPEAKING ENGAGEMENT
TEST TRACTION CHANNELS
1. 2. 3.
VALUE PROP
VALIDATION
PRE
RELEASE
VIDEO PREVIEW
PRE-SIGNUP
SHARE TO JOIN
VIP EARLY ACCESS
LAUNCH
VIRAL LOOP
BRAND AMBASSADORS
BETA
RELEASE
GA
RELEASE
GO-TO-MARKETLEAN
DEVELOPMENT
CTM

28. CREATIVE TRACTION METHODOLOGY
1. IDEA RELEASE LIFE CYCLE
▸ development vs go-to-market must be 50%-50% efforts
allocation
▸ Start before you are ready
▸ value prop validation (blogging - create community)
▸ pre-release (sign-up)
▸ launch
#TAKEAWAY W
CTM

29. RANSACK
TOOLS
W2

30. http://whatitTak.es
this blows
my mind!
#leverage

31. COMMON PITFALLS

32. SALES MARKETING
MANAGE &
SCALE

33. OPPORTUNITY

34. MOVE THE NEEDLE

35. RANSACK
TOOLS APPLIED

36. WWW.WHATITTAK.ES

37. TEXT

38. TEXT

39. HTTPS://WWW.MAKESMAIL.COM/

40. TEXT

41. TRANSFORMATION

42. TEXT

45. CREATIVE TRACTION METHODOLOGY
2. RANSACK TOOLS
▸ Tools imply new growth hacking strategies
▸ Discovery & creation of tools as an ongoing task
▸ Ignite creativity by leveraging the power of new methods
▸ Leverage the window of opportunity via new tools
▸ Hack campaigns by assembling multiple tools
#TAKEAWAY W
CTM

46. ACT
CREATIVELY
W3

47. IP
no budget
but a goal?
W

48. COMMON PITFALLS

49. TEXT
SOMETHING NEW

50. TEXT
FOLLOWING

51. ASSUMPTION

52. TOP DOWN

53. TEXT
BIASED

54. ACT CREATIVELY
APPLIED

55. DO THINGS OTHER DON’T
#brandExperience

56. DO THINGS OTHER DON’T
#brandExperience

57. PEOPLE DON’T BUY STUFF - THEY BUY WHAT STUFF DOES WITH THEM

58. DO THINGS OTHER DON’T
#brandExperience
‣ Make your swaaag profile visible on your other social media
profiles
‣ Share swaaag content into your other social media profiles
‣ Swag multiple times a week to be an example for others.
‣ Regularly shout out to social followers of your other networks to
join you on swaaag.
‣ Advocate swaaag within your everyday network, enchanting others
to join.
‣ Invite contacts using the in app invite feature containing your
custom invite link
‣ Make intros to people that might add value to the swaaag
community

59. DO THINGS OTHER DON’T
#brandExperience

60. awesm.io
the innovation catalyst

61. … but who puts skin in the game?
A D V I S O R S
• reactive
• hands-off
C O N S U LTA N T S
• in between jobs
• not committed
A G E N C I E S
• Budget driven
• Prefer
established
businesses
E M P L O Y E E S
• expensive
• inflexible
the current funding climate demands traction with low capital.
Question is, who can help founders?

62. awesm’s USP
1. Expedite time to market
2. Reduced execution risks
3. Put traction on steroids

63. TRACTION
1 Million downloads
in 32 days
Massively profitable

64. TRACTION
Lowered the CAC
by 75%
10x multiple on
conversion rates

65. TRACTION
Signed an
Affiliate Partnership
Won OEM
Strategic Alliances

66. WWW.AWESM.IO

67. TRANSFORMATION

68. TEXT

69. TRACTION
CREATIVE
TRACTION
METHODOLOGY
user story0
0
what is the trigger
that makes the target
persona think/have a need
for the product?

70. TRACTION
KPI & purpose
what & why?
1
CREATIVE
TRACTION
METHODOLOGY
1
what is it you
define as
traction?
what is the
reason for that
KPI to more
relevant than
others?

71. 2
TRACTION
quantity
how much?
CREATIVE
TRACTION
METHODOLOGY
2
how much is
needed (KPI
value) to move
the needle?

72. buyer persona
customer
call to action
who & what?
23
TRACTION
quantity
how much?
1
CREATIVE
TRACTION
METHODOLOGY
Describe in
details your
enduser
3
What action
needs the user
to undertake?
KPI & purpose
what & why?

73. who & what?
buyer persona
customer
positioning
lead
call to actionvalue prop.
why?
234
TRACTION
quantity
how much?
1
CREATIVE
TRACTION
METHODOLOGY
What are the
benefits for the
target persona
to take action
now?
4
KPI & purpose
what & why?

74. who & what?
buyer persona
customer
positioningtouchpoint
visitor lead
call to actionvalue prop.UI/UX
why?where?
2345
TRACTION
quantity
how much?
1
CREATIVE
TRACTION
METHODOLOGY
Where to
sign up?
5
What
experience has
the user?
KPI & purpose
what & why?

75. who & what?
buyer persona
customer
positioningtouchpointtraction channels
stranger visitor lead
call to actionvalue prop.UI/UXpromote
why?where?how?
3456
CREATIVE
TRACTION
METHODOLOGY
Select different
channels you’ll
validate and use
for the outreach
6
Where to find
your target
persona

76. who & what?
buyer persona
customer
positioningtouchpointtraction channels
stranger visitor lead
promoters
call to actionvalue prop.UI/UXpromote
why?where?how?
23456
viral loop
fans
delight
TRACTION
quantity
how much?
17
CREATIVE
TRACTION
METHODOLOGY
KPI & purpose
what & why?
What action should the user
do to invite others to join?7
How’s the user reward?

77. who & what?
buyer persona
customer
positioningtouchpointtraction channels
stranger visitor lead
promoters
call to actionvalue prop.UI/UXpromote
why?where?how?
23456
viral loop
fans
delight
TRACTION
quantity
how much?
17
CREATIVE
TRACTION
METHODOLOGY
TOOLS
KPI & purpose
what & why?

78. CREATIVE TRACTION METHODOLOGY
3. ACT CREATIVELY
▸ no budget but a goal - requires lateral thinking
▸ Set a goal first combined with a purpose
▸ experimental design - validate at least 3 assumptions / step
▸ Try out things you don’t feel confident with to unleash creativity
▸ no bias but validations
▸ Target Bottom Up - niche first
▸ no salesman ship - attract people wanting to buy
#TAKEAWAY W
CTM

79. IDEA RELEASE LIFE CYCLE1
RANSACK TOOLS2
ACT CREATIVELY3
CREATIVE TRACTION METHODOLOGY
CTM

80. #awesmtimes

81. be.whatitTak.es
take survey
1
2get slides

82. survey be.whatitTak.es
twitter @todiba
blog whatitTak.es
email be.whatitTakes@gmail.com
bio t.branded.me
W