9. 33 versions &â¨
4 years behind!
CURRENT VERSION OF CHROME IS 74
41
73
74
75
Jan 2015
Mar 2019
Mar 2019
June 2019
10. NEW FEATURES
New functionality, including âmodernâ Javascript features.
57 - CSS Grid layout
57 - WebAssembly
61 - Native support for JavaScript modules
11. BUT JS IS STILL PROBLEMATIC
Tests weâve run continue to show removing JS
reliance improves search performance.
21. TLS DEPRECATION
72 - Deprecation of TLS 1.0 and TLS 1.1
80 - Will remove support entirely
22. TLS DEPRECATION
In ~6 months sites only using old TLSâ¨
may be inaccessible to Googlebot!
72 - Deprecation of TLS 1.0 and TLS 1.1
80 - Will remove support entirely
Due early 2020
25. EXAMPLE SITES THAT MAY BECOME PARTIALLY UNCRAWLABLE
⢠kaushik.net (Googler!)
⢠kpmg.com
⢠wolfram.com
⢠britishmuseum.org
⢠legislation.gov.uk
~5% of sites.
38. It sets a cookie for the Google domain:â¨
googleusercontent.com
I visit the Google domain:â¨
www.google.com
QUESTION 1.
39. It sets a cookie for the Google domain:â¨
googleusercontent.com
Left Hand: Third party cookies
I visit the Google domain:â¨
www.google.com
Right Hand: First party cookies
Are these:
QUESTION 1.
40. Can a Cookie with the httpOnlyâ¨
setting can be sent over HTTPS?
QUESTION 2.
Left Hand: Yes
Right Hand: No
41. QUESTION 3.
I put this Javascript on to distilled.net:
Can the script create third party cookies?
Left Hand: Yes
Right Hand: No
51. AN HTTP COOKIE (1ST PARTY)
An HTTP response can bring a Cookie with it.â¨
1st Party: From the same server as the current web page.
Set Cookie
www.distilled.net
www.distilled.net
53. A JAVASCRIPT COOKIE (1ST PARTY)
A truck may bring Javascript, which like a recipe,â¨
lets the browser âbakeâ its own Cookies.
Javascript
www.distilled.net
www.distilled.net
78. ADBLOCKERS
Some Adblockers also blockâ¨
Tracking & Analytics cookies by default.
Others allow it in settings.
Privacyâ¨
Badger
uBlockâ¨
Origin
Adâ¨
Muncher
80. COME 2020âŚ
1ST PARTY
3RD PARTY
HTTP(S)
7 DAYS &â¨
TRACKERSâ¨
BLOCKED
OK
OK
OK
TRACKERSâ¨
BLOCKED
LIMITED
LIMITED
TRACKERSâ¨
BLOCKED
7 DAYS &â¨
1 DAY FORâ¨
TRACKERS
JS
81. JS
COME 2020âŚ
1ST PARTY
3RD PARTY
HTTP(S)
7 DAYS &â¨
TRACKERSâ¨
BLOCKED
OK
OK
OK
TRACKERSâ¨
BLOCKED
LIMITED
LIMITED
TRACKERSâ¨
BLOCKED
7 DAYS &â¨
1 DAY FORâ¨
TRACKERS ANALYTICS
đ¤ (15-40% OFâ¨
TRAFFIC IMPACTED)
82. JS
COME 2020âŚ
1ST PARTY
3RD PARTY
HTTP(S)
7 DAYS &â¨
TRACKERSâ¨
BLOCKED
OK
OK
OK
TRACKERSâ¨
BLOCKED
LIMITED
LIMITED
TRACKERSâ¨
BLOCKED
7 DAYS &â¨
1 DAY FORâ¨
TRACKERS ANALYTICS
RETARGETINGâ¨
& CROSS-SITE TRACKERS
â
đ¤ (15-40% OFâ¨
TRAFFIC IMPACTED)
85. IMPACT ON RETARGETING CAMPAIGNS
⣠Retargeting is going to be come less and
less effective.
86. IMPACT ON ANALYTICS #1 - INVISIBLE USERS
⣠Some users will simply be invisible!
87. IMPACT ON ANALYTICS #2 - ALTERED ATTRIBUTION
⣠Organic traffic will appear to go down
⣠Direct will appear to go up
88. REMINDER - COOKIES WILL EXPIRE IN 7 DAYS
GOOGLE DIRECT/CATEGORY
10-DAY
VACATION
/PRODUCT
Attribution:â¨
ORGANIC
Attribution:â¨
DIRECT
Cookieâ¨
Expires
90. ATTRIBUTION TO DIRECT
338
698
90 Days
7 Days
The impact of a 7 day cookie over a 90 day cookie.
More than double the conversions are attributed to direct.
91. PERCEIVED CHANGE IN TRAFFIC SOURCE
90 Days
7 Days
Attribution moves from Organic to Direct
DirectOrganic
92. MEASURE IMPACT ON YOUR SITES
Using GAâs âModel Comparison Toolâ â¨
you can measure the impact.
1 2
3
4
108. HTTPS ALSO CONFIRMS THE WEBSITEâS IDENTITY
When you connect to an HTTPS site,â¨
it has proved it is who it says it is.
distilled.net
109. The AMP response is
sent directly from
Google.
Google previously
fetched the page from
you, then cached it.
WITH AMP PAGES, GOOGLE SERVES YOUR PAGE
114. Google requests a
âSigned Exchangeâ
page from the server
SIGNED EXCHANGES (WITH TRUCKSâŚ)
SXG
Not in responseâ¨
to a user.
115. Google can now forward the
truck, which looks like it
came from original server.
No communication
with the server
LATER, GOOGLE CAN FORWARD THAT TRUCK ON
SXG
121. PORTALS
â Increase the âappificationâ of the web. Combined with
PWAs for ânativeâ feel.
â May allow Google heightened ability to serve AMP in
a âintegratedâ fashion (combined with Signed Exchanges?)
â May be a new form of âlinkâ, as they are a navigational
element. Will they pass PageRank?
128. EVERGREENâ¨
GOOGLEBOT
COOKIEâ¨
CHANGES
CONTENTâ¨
DELIVERY
Not a big change First party or third party
HTTP or JS
Google is doublingâ¨
down on AMP
OBSERVATIONS
User-Agent not yet
updated, but will be.
Tracking Prevention is
impacting your analytics
Portals will dramatically
change how users see
your content
130. EVERGREENâ¨
GOOGLEBOT
COOKIEâ¨
CHANGES
Continue supporting devs
with Javascript usage
Audit cross-site trackers,â¨
& disable the ineffective
ACTIONS
Check your TLS versions Cross-reference with GSC
Check for hardcodedâ¨
User Agents
Normalise your analyticsâ¨
reporting for consistency
131. EVERGREENâ¨
GOOGLEBOT
COOKIEâ¨
CHANGES
CONTENTâ¨
DELIVERY
Continue supporting devs
with Javascript usage
Audit cross-site trackers,â¨
& disable the ineffective
For (evil) AMP lovers, try
out Signed Exchanges
ACTIONS
Check your TLS versions
Check for hardcodedâ¨
User Agents
Normalise your analyticsâ¨
reporting for consistency
Opportunity forâ¨
âlinkâ building.
Cross-reference with GSC