In this presentation Jon discussed how Shop Direct has aligned with the dynamic expectations of today's digitally savvy consumers and shared ideas on how to get digital on the inside to foster a customer-centric work culture. Jon is combining Shop Direct's retail, IT and data teams in a new structure reflecting focus on a personalised customer experience, whilst also leading marketing and trading. He joined Shop Direct from Sainsbury’s where as digital and technology director he led technology, digital and marketing innovation. He has also worked for Ocado, Bain and Co. and was a venture capitalist early in his career.

1. MAKING REAL TRANSFORMATION HAPPEN: HOW SHOP
DIRECT DRIVES CONTINUOUS INNOVATION
Jon Rudoe
Retail, Technology and Data Director

5. CONTINUED TRANSFORMATION

6. WHAT WE’RE DOING

11. Digital talent
LondonPipelineDigital skills

15. OUTCOMES

18. Scale of change in a heritage business
TrainingLeadershipColleague change

20. ANY QUESTIONS?
@ShopDirect Shopdirect.com
www
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