This document discusses the changing landscape of consumer analytics in the 21st century. It notes that consumers now expect personalized, convenient experiences from companies and have higher standards of business practices and social responsibility. Effective analytics requires understanding what consumers truly want through factors like transactions, personalization, culture, and immediacy. The best companies will differentiate themselves by putting consumer value first and using ambitious analytics solutions to continuously improve the consumer experience.
5. “…there has been no other point in history
when so many aspects of disruptive
change have collided and conspired to
wreak havoc on the retail and consumer
packaged goods industries.”
“Who the customer is, what customers
want and how to give it to them are
completely up for grabs.”
Doug Stephens
The Retail Revival
6. The Great Unwind is a horizon
where consumers…take back
control of their behavior, holding
themselves and the companies
they do business with to higher
business and social standards.
Consumers long to return to a
time when they could actually
like the places they shopped and
feel good about spending their
money there.
John Gerzema,
Spend Shift
7. “The brands that secure
their place in the future
will ultimately have to be
trusted and loved— and
above all, remarkable.”
Doug Stephens,
The Retail Revival
32. THANK YOU
For questions or suggestions:
Ken Collier
Director, Agile Analytics - ThoughtWorks
kcollier@thoughtworks.com
@theagilist
Hinweis der Redaktion
A Geofence is a layer of intelligence that allows you to make decisions or take some action based on a geographical area. It can circle anything/ any area you like – a retail store, a stadium, a neighborhood. You can build an App-based Geofence that, as the name suggests, requires you have an app to access GPS data. Or you can build a Network-based Geofence that uses carrier-grade location data and is not app dependent.
http://www.chieflocationofficer.com/demystifying-geofencing/
Who is ambitious and disruptive?
This slide is a subsection slide that may be eliminated. The next several slides are case stories about ambitious consumer analytics.