What Women Really Want - Social Media Has the Answer

WOMEN DECODED
Period of Study : 1st- 31st January 2014

“WOMEN DECODED” - SOCIAL MEDIA Has the answer now
What women really want?
For centuries men have wanted to know What Women Really Want,
but that’s not what we are getting at here. Apparently even Women
don’t know What they really want !!!
NOW, finally we have the answer as Social Media scans what women
talk on internet. ThoughtBuzz initiated study - What Women of the
21st Century discuss and talk on the Social Media!

14%

33%

5%

Rela,onship
&
Da,ng

Shopping

Childcare
&
Paren,ng

Health

&
Fitness

48%

I am wondering
since a millennium
now as to what do
women really want


SHOPPING

48%

What do Women share when
talking about Shopping?
6%

Shopping
Updates

28%

43%

Shopping
Experience

Shopping
Love

Shopping
Hatred

Others

1%

YES there are few women
who Hate shopping !!

22%

54% Women discuss about Apparel /Clothes
54%

13%

Apparel

Shoes

9%

9%

Accessories Jewellery

7%

9%

Handbags

Cosmetics

Note: The data is basis generic keywords related to shopping for Jan 1-31st 2014, mentioned on social media platforms

56% of women discussing about
Shopping talk about brands.
Some of their favorite brands are
Lifestyle_Store

pantaloonsindia

Flipkart

Myntra

Jabong

TrunkLabel

Nykaa

kiehlsindia

American
Swan

Snapdeal

0%

5%

10%

15%

20%

25%

30%

35%

40%


60% of the women discussing about
Shopping were participating in Hashtag/
Twitter contests
31%

#DuringASale

#FLIPONTHEGO

44%

#ShopTheHangout

#freedomtodress

#WhatWomenWant

17%

3%

5%


61% women prefer online shopping than
traditional over the counter shopping

39%

Online
Shopping

61%

Over
the
counter
Shopping


Some
Other
interes5ng
facts

•  21% Women associate shopping with
Sale and Discounts
•  43% Women’s key sentiment was
“Happy” about Shopping rest was
either neutral or negative
•  Women openly share their shopping
experiences. Some even write blogs
about them

RELATIONSHIP/
MARRIAGE


33%

What
do
women
share
while
talking

about
their
rela5onship
on
Social
Media
?

3%

1%

2%

5%

20%

3%

3%

4%

7%

22%

9%

9%

12%

Others

Rela,onship
/Da,ng
,ps
and
quotes

Expecta,ons
from
Boyfriend/Husband

Expecta,on
from
a
rela,onship

Humor

Marriage
related
Social
issues

Wants
a
rela,onship/Boyfriend

Love
Stories

Hate
Rela,onships

Break
Ups

Proposals

Family
Pressures

Private
conversa,ons

Others
Category
-‐
3rd
party
men,ons
related
to
family
pressure
/
wedding
cha_er
/
sister
ge`ng
married
etc

Top
rela5onship
Tips/Quotes

What
do
Women
want
in
their
partners?

Is
a
Family
Man

Does
not
watch
cricket

Hugs
her

Gives
her
Space

Buys
her
Gias

Always
listens

Loves
her

Sees
No
other
females

Makes
her
feel
like
a
princess

Never
gives
up
on
her

Comes
home
on
,me

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

Note: The data is basis generic keywords related to relationships for Jan 1-31st 2014, mentioned on social media platforms by women

What
do
women
expect
from
their

rela5onships
?

Trust &
Honesty

Romance
33%

56%
Friendship
11%


Arranged
vs
Love
Marriage

4% mentions were in context of
Arranged Marriage. No specific
discussion was observed in context
of Love Marriage
Break Ups vs Proposals

3 % Women spoke about break ups while only 2 % discussed proposals
Some Other interesting facts

8% Women discuss about Relationships & Marriage in a negative
context

In
less
number,
but
Women
talk
about

social
issues
related
to
Marriage

Intercaste/Inter
Religion
Marriage

Gay
Marriage
laws

Child
Marriage

Dowry

0%

1%

1%

2%

2%

3%

3%


4%


HEALTH
&
FITNESS

14%

What
do
Women
discuss
while

talking
about
Health
&
Fitness
?

2%
2%
2%
4%

2%

9%

21%

25%

33%

Die,ng

Fitness
Mo,va,on

Fitness
Stories

General
Men,on

Gym/Workout

Health
Tips/Facts

PMS/Periods

Seeking
advice

Weightloss

33 % of the women share Health Tips and Facts related to various health problems

Women
&
Workout

25 % Women discuss about their visit to the
Gym and their workout routine
Out of these 24% discuss workout and
gym in positive context

Nega,ve

Neutral

Posi,ve

4%

24%

72%

Women associate Workout with Weight loss, Fitness
and Self respect
Zumba workout is one of the favorite among women.
Note: The data is basis generic keywords related to health & fitness for Jan 1-31st 2014, mentioned on social media platforms by women

Women
&
PMS

Once considered a Taboo is now discussed by 21% Women
openly on Social Media.

29% of this conversation is in context of Jokes and Humor
related to PMS and Mensuration

Women associate PMS and Mensuration with cramps and pain.

17% women discuss about Heart issues, share
tips for a healthy heart. Breast Cancer, Cancer and
Thyroid are some other diseases they talk about
Thyroid

Skin

Miscarriage

Menopause

Heart
Related

Cancer

Breast
Cancer

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%


CHILDCARE/
PARENTING

5%

What
are
the
favorite
topics
of
discussion

in
Childcare
and
Paren5ng?

Note: The data is basis generic keywords related to Childcare & Parenting for Jan 1-31st 2014, mentioned on social media platforms by women

2%

7%
1%

28%

12%

9%

2%

6%

9%

1%

23%

Humor

Maternity
Clothes

Nutri,on
and
Diet

Others

Paren,ng
Resolu,on

Paren,ng
Stories

Paren,ng
Tips

Pregnancy
Facts/News

Pregnancy
Stories

Pregnancy
Tips

Weight
Gain

Women
&
Pregnancy

New
Born
Baby

68 % women talk about pregnancy;
share pregnancy tips, facts, stories
and pregnancy related jokes.

Paren,ng

Pregnancy

5%

27%

68%

Out of this 31% is related to Pregnancy Jokes and Humor


What
do
Pregnant
Women
talk
about
?

Craving

Stem
Cell

Exercise

Nutri,on

Morning
Sickness

Anemia

0%

1%

1%

2%

2%

3%

3%

4%

4%

5%


Women
&
Paren5ng

27 % women talk about parenting;
share parenting tips, facts, stories
and parenting related jokes.

New
Born
Baby

Paren,ng

Pregnancy

5%

27%

68%

26%

33%

Humor

Others

Paren,ng
Resolu,on

15%

22%

4%

Paren,ng
Stories

33% women share Parenting
tips and 26 % share Jokes
related to Parenting

Paren,ng
Tips


Top
Paren5ng
Tips

Some Other interesting fact
2% Women shared pictures of their new born babies

Thank
you

This report and the information contained there in are based on information from online social media and other publicly available data.
ThoughtBuzz does not warrant the accuracy of such information nor is ThoughtBuzz responsible for the content and accuracy of such
information. Advisory information may be contained in the report. Any subsequent decisions made based on the data must be made
after proper review and assessment of the impact of such information. In no event shall ThoughtBuzz be liable to you or your
company for any lost profits, lost revenue, interest, goodwill, lost data, cost of procuring substitute services or for any indirect,
incidental, special, or consequential damages of any kind, however arising, that are related to these terms, whether in contract, tort or
negligence, or any legal theory.

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