The document discusses the future of wearable technology and contextual computing. It describes how technology is progressing through four layers - from communication to content to sensors to artificial intelligence. This is allowing new forms of "hardware mutants" like smartwatches, glasses and other wearables to be created that are not just for consuming content but for making our lives easier by reducing friction between intention and action. It suggests that brands will need to claim a contextual domain and build a physical presence in this future in order to maintain customer relationships.

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G L A S S E F F E C T
June 2014
raimo van der klein
The frictionless internet of
Glass and wearables
#marcom14

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NOSHEMA NOKIA KPN MOBILE MONDAY LAYAR
raimo van der klein

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G L A S S E F F E C T
raimovanderklein@gmail.com

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Context Mapping
Designing Google Glass services
requires to understand the
user’s context. With Context
Mapping we help you to find
relevant contextual triggers to
design Glass services.
Concept Development
To find your possibilities with
Glass we can support you with
eyeopening presentations,
inspirational workshops or
hackathons.
App Development
We Develop Glassware &
apps. Support you with
launching and promoting
your Glass project with the
world
Our Services

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Glass Apps

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Glass Apps

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Customers
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TMG
Funda
Sanoma Digital
Nederlandse Spoorwegen
ABN AMRO
Rabobank
!
Active Ants
NOS
Heijmans
UCB
Warchild
Randstad
Veiligheidsregio Groningen

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The frictionless internet of
Glass and wearables

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Past Present Future
Here be
dragons..
entering uncharted territory

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The future

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Let’s zoom out!
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four periods of eight years

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four fundamental
technological infrastructure layers

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PEOPLE
2000 2008 2016 20241992
START
Analog to Digital
PEOPLE

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GSM
voice distribution
Software: Hardware: Behaviour:

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PEOPLE
INTERNET
“Voice to Data”
PEOPLE
INTERNET
2000 2008 2016 2024
From Synchronous!
to A-synchronous
1992
START
Analog to Digital
SOCIAL

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App Store
content distribution
Software: Hardware: Behaviour:

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24http://weneverlookup.tumblr.com/

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25G L A S S E F F E C T

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The world of destinations
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PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTERNET
CONTEXT
2000 2008 2016 2024
From Synchronous!
to A-synchronous
1992
START
Analog to Digital
CLOUDFrom Apps!
to Big Data

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GPS, Gyroscope, Compass, Ambient Lightsensor, Accelerometer, Camera, Microphone,
2008-2013: sensor storm

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fingerprint, eyesensor, heartbeat, Bluetooth(beacon), thoughts(brainwaves)…………..
2014

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ENVIRONMENT
SOCIAL
(WHO?)
FRIENDS
STRANGERS
ACTIVITIES
AGENDA
VERBS
PHYSIOLOGICAL
BODY
QUANTIFIED SELF
ME
BELIEFS
INTENTIONS
INTERESTS
VIRTUAL
PRESENCE
FACEBOOK
TWITTER
WHATSAPP
SPATIO
TEMPORAL
LOCATION
TIME
seven context domains
WEATHER
SOUND LEVELS

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capture our intentions
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third layer: hardware revolution
second layer: content revolution
first layer: communication revolution

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Gearfit 2
Samsung

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Nymi band by Bionym

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Ring by Logbar Inc

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TellSpec

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Intel Mimo

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Amazon Dash

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Google Glass
G L A S S E F F E C T

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Android Wear

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NEST

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Driverless Cars
Google

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Boston Dynamics

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Hardware mutants get born
They have a body, a mind and a voice
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Brands are getting born
into the physical world
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These new entities are not
about consuming content
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They are here to make our lives easier..
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removing friction between
intention and action
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PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTERNET
CONTEXT
2000 2008 2016 2024
From Synchronous!
to A-synchronous
1992
START
Analog to Digital
CLOUDFrom Apps!
to Big Data

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?
Software: Hardware: Behaviour:

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PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTERNET
CONTEXT
2000 2008 2016 2024
From Synchronous!
to A-synchronous
1992
START
Analog to Digital
CLOUDFrom Apps!
to Big Data
AI
BIG DATA
“UX to AI”INTELLIGENCE
From Services!
to Agents

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Tweet me: @rhymo
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PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTERNET
CONTEXT
2000 2008 2016 2024
From Synchronous!
to A-synchronous
1992
START
Analog to Digital
CLOUDFrom Apps!
to Big Data
AI
BIG DATA
“UX to AI”INTELLIGENCE
From Services!
to Agents

58. G L A S S E F F E C T
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59. G L A S S E F F E C T
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PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTERNET
CONTEXT
2000 2008 2016 2024
From Synchronous!
to A-synchronous
1992
START
Analog to Digital
CLOUDFrom Apps!
to Big Data
AI
BIG DATA
“UX to AI”INTELLIGENCE
From Services!
to Agents

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brands?

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are you able to maintain
a customer relationship in this world?
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are you allowed to operate
in the context of your customer
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time to claim your
contextual domain
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ENVIRONMENT
SOCIAL
(WHO?)
FRIENDS
STRANGERS
ACTIVITIES
AGENDA
VERBS
PHYSIOLOGICAL
BODY
QUANTIFIED SELF
ME
BELIEFS
INTENTIONS
INTERESTS
VIRTUAL
PRESENCE
FACEBOOK
TWITTER
WHATSAPP
SPATIO
TEMPORAL
LOCATION
TIME
Which part of context is
your „cup of tea”?
WEATHER
SOUND LEVELS

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intimacy, trust, personal data,
intelligence, tone of voice,
physical manifestation
of your brand
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„Show up, Wise up, Speed up”
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Peter Fitzgerald, Sales Director, Google UK

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Time to build your worst nightmare!
A brand with a body, mind and voice

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thank you
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raimovanderklein@gmail.com