Presentation I gave at ABN AMRO on how to become a global player when you have the Netherlands as your home market. I shared my learnings and gave tips. The presentation misses the anecdotes..

1. “HOW TO FALL UP FROM
THE NETHERLANDS”
ICT Ondernemerschap 2013
Raimo van der Klein
LEARNINGS AND TIPS FOR:

2. NOSHEMA Nokia KPN MoMo Layar
RAIMO VAN DER KLEIN

3. I SHAPE DISRUPTIVE TECHNOLOGIES
INTO DEMOCRATISING PRODUCTS

4. DEMOCRATISERING VAN “SPACE”
FOUNDED 2009
“It's not what you look at that matters, it's what you see.” - Henry David Thoreau

7. 30.000.000 DOWNLOADS OF LAYAR APP
40.000 EDITORS FOR LAYAR CREATOR (SAAS SOLUTION)

9. THE NEXT BIG THING...

10. TVDISTRIBUTIE VAN VOEDSEL PRODUCTIEMIDDELEN
DEMOCRATISERING VAN:

11. “HOW TO FALL UP FROM
THE NETHERLANDS”
LEARNINGS AND TIPS FOR:

12. TIMING

13. Access to: GPS, Accelerometer & Compass
2008: ANDROID G1

14. THE MISSION IF YOU CHOOSE TO ACCEPT IT:
PLANT THE SEED OF THIS MASS MEDIUM

16. June, 2009

17. RIDE THE HYPE

19. GET MASSIVE FUNDING

20. PR, PR AND PR

22. .LAYAR

23. SHARE YOUR PERSONAL STORY
DON’T SELL YOUR PRODUCT
Tip: ask for help

24. SELL THE OPPORTUNITY
SHARE THE VISION
Tip: paint the future

25. PRESS
HARDWARE
MANUFACTURERS
DEVELOPERS
OPERATORS
VENTURE CAPITALISTS
ARTISTS
USERS
BRANDS

26. PIVOT, PIVOT AND PIVOT

27. KNOW WHEN TO SHUT UP
WHEN THE HYPE IS OVER: PIVOT!
Tip: Let go first

28. SUMMARY:
TIMING
RIDE THE HYPE
PR, PR, PR
PIVOT, PIVOT, PIVOT

29. NEDERLAND ALS SPRINGPLANK?
NEDERLAND ALS OEFENTUIN? --> JA!
NEDERLAND AANTREKKELIJK VOOR PERSONEEL? --> JA!
NEDERLAND VRUCHTBARE GROND VOOR STARTUPS? --> NEE!
NEDERLAND EN FUNDING? --> NEE!
MAAR DE GROOTSTE BARRIERE:

30. INSIGNIFICANT HOME MARKET
DUTCH BUSINESS CASE IS TOO SMALL
GLOBAL BUSINESS CASE IS TOO AMBITIOUS

31. THANK YOU!
raimo@vanderkleinproductions.com