This is a slidecast of 5 seminars that I have attended during my second year of International Business Management at Artevelde University College in Ghent. The slidecast includes a short reflection on the following seminars: Prof. Dr. Dirk Buyens – Working and Living abroad Elizabeth Vennekens-Kelly – Doing Business in the USA Joeri Van den Bergh – The Next Generation Prof. Dr. Al Kamienski – Economic Freedom & World Happiness Filip Nuytemans – FLYSE: Zero to One Hope you enjoy!

1. Seminars 2015-2016
by Thibault Vandenhove

2. Table of content
1. Prof. Dr. Dirk Buyens – Working and Living abroad
2. Elizabeth Vennekens-Kelly – Doing Business in the USA
3. Joeri Van den Bergh – The Next Generation
4. Prof. Dr. Al Kamienski – Economic Freedom & World Happiness
5. Filip Nuytemans – FLYSE: Zero to One

3. Prof. Dr. Dirk Buyens
1/12/2015
Working and living
abroad

4. “‘Being out there’ is one thing, ‘having learned
something’ is however the key question” – Dirk Buyens

5. • No international experience
• Not well prepared
• Not able to speak Spanish
• Suffered for 3 months

6. • Studying day and night.
• Very lonely
• Found his wife

7. • Doesn’t understand anything
• 15 – 30 days a year

8. • 20 – 30 days a year
• Hard to talk about politics

9. 5 international competencies
Language skills
Way of showing interest
in a country/people
Outside-in-view
Look at the world from
another perspective
Multi-ethnocentricity
reflex
…..
Homelessness skill
High emotional stability
is required
Cultural facade
Being able to see
through it

10. How to prepare in advance?
➜ Think it over
➜ Learn the local language
➜ Dare to jump
➜ No right or wrong place
➜ Inform yourself
➜ Get to know yourself

11. How to behave once there?
➜ Reach out
➜ Show interest
➜ Look for similarities
➜ Work hard
➜ Open your mind
➜ 'Act' like a local
➜ Engage yourself

12. What is left when you return?
➜ Everyone is interested (30”)
➜ Life went on
➜ Leaving is easier
➜ Behave 'amongst' your friends,
not above them
➜ Reflect on yourself
➜ Enjoy the memory

13. Conclusion
• Don’t wait too long
• Be prepared
• No wrong place to go
• Prepare for your come-back

14. Elizabeth Vennekens-Kelly
9/02/2016
Doing Business in
the United States

15. ➜ Statements
American attitudes

16. ➜ Important American values
➜ Which ones do companies like
Employee qualities

17. ➜ Volunteers  guessing gestures
➜ US vs. Western - EU
Non-verbal communication

18. Conclusion
• Great speaker
• Awereness (of differences)
• Little time  good overview

19. Joeri Van den Bergh
1/03/2016
The Next Generation

20. The different generations

21. 3 observations
Striving for a
better world
I am making itSnappy

22. 1st characteristic: Ephemeral
➜ Emoji-onal gereration
➜ Ephemeral media
➜ change way of communicatingSnappy

23. 2nd characteristic: Age of impacience
➜ Don’t miss content
➜ Phygital
➜ Convey message quickly!
➜ On demand
Snappy

24. 3 observations
Striving for a
better world
I am making itSnappy

25. 1st characteristic: Blurred gender
➜ Gender equality
➜ Walt Disney, female hero dolls
➜ HoC, GoT, Divergent…
➜ Female empowerment
Striving for a
better world

26. 2nd characteristic: 141 business
➜ Concernation about health
➜ The environment
➜ Enoughism
➜ Macro-DO brands
Striving for a
better world

27. 3 observations
Striving for a
better world
I am making itSnappy

28. 1st characteristic: Me-conomy
➜ Making it themselves
➜ E.g. Lays, Coca-Cola
I am making it

29. 2nd characteristic: Perfectly imperfect
➜ E.g. Minecraft, craft food, J-Lo
➜ Failosophy
I am making it

30. Conclusion
• Other view on marketing
• Interesting studies
• Confusing order
• Great opportunity

31. Prof. Dr. Al Kamienski
2/05/2016
Economic freedom
and world happiness

32. 5 dimensions to happiness
Mental
Learning dimension
Emotional wellbeing
Psychological
Environmental factors
Socializing
Virtual friends
Real life friends
Spirituality
Believe in sth
Professional
Quality of work/life
Standard of living

33. Economic freedom vs. Happiness

34. Conclusion
• Interesting topic
• Enthousiastic prof
• Not a lot of content

35. Filip Nuytemans
2/05/2016
FLYSE: ZERO to ONE

36. ➜ Evaluate and improve
➜ “If you are not embarrassed by
the first version of your
product, you’ve launched too
late”
Minimum
Viable Product

37. ➜ Make things more convenient
➜ Anticipate
Big Data

38. ➜ More customers  more trips
➜ Same amount of drivers  UberPool
➜ “Sometimes it is better to
cannibalize yourself then someone
else eating you up.”
Growth and
cannibalization

39. ➜ Summer  less customers
➜ UberIceCream
➜ UberRush
➜ UberEats
Experimenting

40. ➜ Win-win
➜ Spotify
➜ Hotel tonight
➜ Expensify
Partnerships

41. ➜ People don’t like change
➜ Believe in your own ideas
➜ Listen to others, but stay critical
Dare to change

42. “People don’t like change. But as long as you have a
clear vision in mind and you realise your goals, people
will follow your changes.” - Filip Nuytemans

43. Conclusion
• Interesting tips
• More promo for Uber

44. Thanks!