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Thiago Paiva
Thiago Paiva

This is a presentation that tries to resume the essencial parts of the book Running Lean by Ash Maurya See his website: http://www.runningleanhq.com/

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Running Lean Presentation about the methodology in the book: Running Lean by Ash Maurya Slides Author: Thiago Oliveira de Paiva Twitter: @ThiagoPaiva Blog:modelodenegocios.tumblr.com (in portuguese)
Prioritize Where to Start Your objective is to find a big enough market you can reach with customers who need your product that will pay a price you can build a business around. Importance order: Customer pain level Ease offer reach Price Market Size
Lean Canvas Stages Right Action, Right Time Stage 1 Stage 2 Stage 3 BijoyGoswami ,[object Object],Best moment to seek for investment Source: Book Running Lean, Ash Maurya
Lean Canvas Stages Learning and Pivot before product/market fit, Growth and Optimization after product/market fit ,[object Object]
Optimization: Accelerate a plan that it’s proven that worksKey Questions ,[object Object]
Stage 2: Have I built something people want?
Stage 3: How do I accelerate growth? ,[object Object]
Stage 2: Product Launch Workflow,[object Object]
Rules of Experimentation There are a set of rules that helps you correctly define and run experiments Formulate testable hypotheses ,[object Object]
Specific and testable: Blog post will drive 100 sign-ups”Maximize for Speed, Learning and Focus: The optimal learning loop Premature optimization Chasing your tail Run out of resources Source: Book Running Lean, Ash Maurya
Rules of Experimentation Validate qualitatively, verify quantitatively ,[object Object]
Later you will need a larger sample to test if it is scalableCreate accessible dashboard ,[object Object],Communicate learning early and often ,[object Object],[object Object]
Problem/Solution Fit A problem worth solving boils down to three questions Is it something customers want? (must-have) Can it be solved? (feasible) Will they pay for it? If not, who will pay? (viable)
Document Your Plan A ,[object Object]
Lean Canvas is an one sheet model, what makes it very easy to use, to share and to modify.,[object Object]
Problem and Customer Segment Problem: ,[object Object]
List existing alternatives to these problemsCustomer Segment: ,[object Object]
Hone in on possible early adopters,[object Object]
Target early adopters
Focus on benefits that your customers will have after using your product
Pick words carefully and own them
Answer: What, Who and Why
Study UVP the enterprises your respect

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Running Lean in some slides

  • 1. Running Lean Presentation about the methodology in the book: Running Lean by Ash Maurya Slides Author: Thiago Oliveira de Paiva Twitter: @ThiagoPaiva Blog:modelodenegocios.tumblr.com (in portuguese)
  • 2. Prioritize Where to Start Your objective is to find a big enough market you can reach with customers who need your product that will pay a price you can build a business around. Importance order: Customer pain level Ease offer reach Price Market Size
  • 3.
  • 4.
  • 5.
  • 6. Stage 2: Have I built something people want?
  • 7.
  • 8.
  • 9.
  • 10. Specific and testable: Blog post will drive 100 sign-ups”Maximize for Speed, Learning and Focus: The optimal learning loop Premature optimization Chasing your tail Run out of resources Source: Book Running Lean, Ash Maurya
  • 11.
  • 12.
  • 13. Problem/Solution Fit A problem worth solving boils down to three questions Is it something customers want? (must-have) Can it be solved? (feasible) Will they pay for it? If not, who will pay? (viable)
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 20. Focus on benefits that your customers will have after using your product
  • 21. Pick words carefully and own them
  • 23. Study UVP the enterprises your respect
  • 24.
  • 29.
  • 30. Use a “Free Trial” plan
  • 31. Pick a price to test
  • 32. Take your costs into account
  • 33.
  • 34.
  • 35.
  • 36. Product Lauch Workflow This workflow will help you define your MVP (Minimum Viable Product) and test it Source: Book Running Lean, Ash Maurya
  • 37. Now what? Okay, I’ve done exactly as you said and everything is going fine (or not everything), now what? How do I scale? “I suggest you to read the great book Running Lean, which I tried to resume in this presentation, but wasn’t possible to resume all the book. I sure will think about building a complementary presentation. Thanks!” Me
  • 38.