5. CHANGO.COM/RETARGETING
In a study that evaluated
various strategies in terms of
the average lift in search
activity generated for an
advertised brand, retargeting
represented the highest lift in
trademark search behavior at
1,046 percent.
02
Source: CMO.com, November 2013
8. CHANGO.COM/RETARGETING
Web site visitors who are
retargeted with display ads are
70 percent more likely to
convert on your Web site.
05
Source: CMO.com, November 2013
12. CHANGO.COM/RETARGETING
46% of consumers indicated
either a neutral or unconcerned
reaction to being retargeted by
retailers.
08
Source: Marketing Land, December 2013
19. CHANGO.COM/RETARGETING
Each type of retargeting can be
used for at least 2 or 3 goals.
13
Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
21. CHANGO.COM/RETARGETING
The #1 use case for site
retargeting is to convert site
visitors.
15
Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
23. CHANGO.COM/RETARGETING
The #1 use case for search
retargeting is to find new
customers.
17
Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
24. CHANGO.COM/RETARGETING
The agency view:
“Retargeting is over-utilized
almost on every single platform
just because people believe it's
predictable,”
- Brian Decker, Managing Director of Client and Social Action
Leadership, Mindshare
Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
26. CHANGO.COM/RETARGETING
63% of marketers take
retargeting budgets from
display advertising.
18
Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
27. CHANGO.COM/RETARGETING
10% of marketers give
retargeting its own budget.
19
Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
29. CHANGO.COM/RETARGETING
Social is going to be the #1
game changer in the way
marketers think about
marketing.
20
Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
30. CHANGO.COM/RETARGETING
80% of marketers think that
paid social is somewhat
important to their marketing
strategy.
21
Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
31. CHANGO.COM/RETARGETING
33% of marketers give paid
social its own budget.
22
Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
33. CHANGO.COM/RETARGETING
67% of marketers run
retargeting campaigns on
Facebook Exchange.
24
Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
34. CHANGO.COM/RETARGETING
When looking at more than 1 billion
impressions from 547 advertisers
running retargeting campaigns on
FBX's right-hand side, FBX News
Feed, and standard Web
retargeting, after just one month
FBX News Feed accounted for 15
percent of clicks, despite having just
0.5 percent of the total ad
impressions.
25
Source: CMO.com, November 2013
35. CHANGO.COM/RETARGETING
38% of marketers run
retargeting campaigns on
Twitter.
26
Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
36. CHANGO.COM/RETARGETING
The agency view:
“Facebook really dominates
mobile activity, and so if you're
going to try and catch a
consumer's eyeball, you need
to be on mobile,”
Natalie Brokenham, SVP and Managing Partner of Digital,
Universal McCann’s
Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
39. CHANGO.COM/RETARGETING
74% of marketers define mobile
as smartphone and tablets.
28
Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
41. CHANGO.COM/RETARGETING
45% of marketers think that
mobile targeting is soon-to-be
mature.
30
Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
42. CHANGO.COM/RETARGETING
45% of marketers said they are
somewhat successful with
mobile retargeting.
31
Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
44. CHANGO.COM/RETARGETING
The #1 challenge with mobile
retargeting is the lack of
cookies on iOS devices.
33
Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
45. CHANGO.COM/RETARGETING
The brand view:
“Social platforms are going to
be a big boost for mobile
retargeting,”
Reggie Bradford, SVP of Product Development, Oracle
Source: June 2013 Pew research study
46. CHANGO.COM/RETARGETING
87% of marketers are buying
mobile ads on browser.
34
Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
50. CHANGO.COM/RETARGETING
57% of marketers use a
combination of click-through
rates and view-through rates as
measurement for their
retargeting efforts.
36
Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
52. CHANGO.COM/RETARGETING
The average click-through rate
for display ads is 0.07
percent, and the average click-
through for retargeted ads is
about 0.7 percent.
38
Source: CMO.com, November 2013
54. CHANGO.COM/RETARGETING
39% of marketers outsource
retargeting to vendors.
40
Source: Chango-Digiday State of the Retargeting Industry Report (SOTI), May 2014.
55. CHANGO.COM/RETARGETING
The agency view:
“The industry has advanced to
the extent that we're already
able to measure our paid social
activity against business goals,”
Natalie Brokenham, SVP and Managing Partner of Digital,
Universal McCann’s
Source: June 2013 Pew research study
56. Download The State of The
Industry Retargeting Report at
chango.com/retargeting